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DAFTAR ISI

Lembar Judul ................................................................................................ i

Halaman Pengesahan .................................................................................... ii

Halaman Pernyataan ..................................................................................... iii

Kata Pengantar .............................................................................................. iv

Daftar Isi ....................................................................................................... vi

Daftar Tabel .................................................................................................. x

Daftar Gambar............................................................................................... xi

Daftar Lampiran............................................................................................ xii

Intisari ........................................................................................................... xiii

Abstract ......................................................................................................... xiv

BAB I PENDAHULUAN.......................................................................... 1

1.1. Latar Belakang Masalah.............................................................. 1

1.2. Rumusan Masalah....................................................................... 3

1.3. Batasan Penelitian....................................................................... 4

1.4. Pertanyaan Penelitian.................................................................. 5

1.5. Tujuan Penelitian ........................................................................ 5

1.6. Manfaat Penelitian ...................................................................... 6

BAB II LANDASAN TEORI .................................................................... 7

2.1. Rerangka Komprehensif Formulasi Strategi............................... 7

2.1.1. Analisis Eksternal ........................................................... 8

2.1.1.1. Analisis Porter’s Five Forces .............................. 8

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2.1.1.2. Analisis Matriks Evaluasi Faktor Eksternal........ 10

2.1.1.3. Analisis Profil Kompetitif................................... 11

2.1.2. Analisis Internal .............................................................. 12

2.1.2.1. Matriks Evaluasi Faktor Internal ........................ 12

2.1.2.2. Analisis Rantai Nilai ........................................... 12

2.1.3. Analisis SWOT sebagai alat formulasi strategi .............. 13

2.1.4. Analisis Industri dan Persaingan..................................... 15

2.1.5 Strategi Bersaing............................................................. 16

2.1.5.1. Cost Leadership .................................................. 17

2.1.5.2. Differentiation..................................................... 17

2.1.5.3. Focus ................................................................... 18

2.2 Rerangka Pemikiran Teoritis ..................................................... 19

BAB III METODE PENELITIAN ............................................................ 20

3.1 Pengumpulan Data ...................................................................... 20

3.2 Obyek Penelitian......................................................................... 20

3.2.1. PT. CARLogistik ............................................................ 21

3.2.2. Struktur Organisasi ......................................................... 22

3.2.3. Strategi yang pernah digunakan...................................... 23

3.2.4. Pernyataan Visi dan Misi ................................................ 23

BAB IV ANALISIS DAN PEMBAHASAN.............................................. 25

4.1. Tinjauan dan Analisis Faktor-Faktor Eksternal .......................... 26

4.1.1. Analisis Karakteristik Ekonomi Industri Logistik .......... 26

4.1.1.1. Faktor Keberhasilan Utama di Industri Logistik. 28

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4.1.2. Analisis Industri berdasarkan Porter’s Five Forces ........ 29

4.1.2.1. Karakteristik Pelanggan di Industri Logistik ...... 29

4.1.2.2. Karakteristik Agen di Industri Logistik .............. 31

4.1.2.3. Karakteristik Pemain di Industri Logistik ........... 32

4.1.3 Karakteristik Pelanggan CARLogistik ........................... 37

4.1.4. Analisis Matriks Evaluasi Faktor Eksternal.................... 40

4.2. Tinjauan dan Analisis Faktor-Faktor Internal............................. 51

4.2.1. Analisis Sumber Daya Perusahaan ................................. 51

4.2.1.1. Sumber Daya Manusia ........................................ 51

4.2.1.2. Aset Armada Operasional Perusahaan................ 53

4.2.1.3. Cabang Perwakilan dan Agen ............................. 56

4.2.2. Analisis Rantai Nilai (Value Chain) ............................... 58

4.2.2.1. Jenis Produk dan Layanan CARLogistik ............ 58

4.2.2.2. Analisis Konsep Kegiatan Logistik

di CARLogistik ................................................... 61

4.2.2.3. Pengoptimalan rantai nilai dalam produk dan layanan

CARLogistik ....................................................... 68

4.2.3. Analisis Matriks Evaluasi Faktor Internal ...................... 75

4.2.3.1. Kinerja Keuangan CARLogistik......................... 75

4.2.3.2. Kinerja Operasional CARLogistik...................... 77

4.2.4. Analisis Matriks Profil Kompetitif ................................. 91

4.2.5. Peta Permasalahan CARLogistik .................................... 99

4.3. Formulasi Strategi untuk mencapai Keunggulan Bersaing......... 101

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4.3.1. Analisis Matriks SWOT.................................................. 101

4.3.1.1. Strategi SO (Strength – Opportunity) ................. 101

4.3.1.2. Strategi ST (Strength – Threat) .......................... 102

4.3.1.3. Strategi WO (Weakness – Opportunity) ............. 103

4.3.1.4. Strategi WT (Weakness – Threat)....................... 105

4.3.2. Analisis Matriks Internal Eksternal ................................ 108

4.3.3. Keputusan Usulan Pilihan Strategi ................................. 109

BAB V KESIMPULAN DAN SARAN .................................................... 111

5.1. Kesimpulan ................................................................................. 111

5.2. Saran ......................................................................................... 114

5.2.1. Jadwal Pelaksanaan Formulasi Strategi .......................... 115

Daftar Pustaka ............................................................................................ 117