strategic comms plan for el nino 2014 slideshares
TRANSCRIPT
Proposed Communication Plan on
EL NINO
2
Strategies
ImplicationsWhy?Purpos
eTheme
CONTENTS
3
“Kerajaan Prihatin”
THEME
4
To create awareness, preparedness and educate public about the EL NINO phenomena
PURPOSE
5
To condition the mind of the public
As precautionary measures
To avoid panic situation
To portray the credibility of the government
Well-coordinated plan is cost-effective
WHY?
IMPLICATIONS
6
GENERAL• Weather – Hot and Dry
PUBLIC• Health• Water Crisis• Cost of living• Effected daily activities• Price hike – water-based products• Shortage of food supply – grains, live stocks, fruits and
vegetables
GOVERNMENT• Hospital • High demand of medicine• Increase in number of patients
• Water retention• Cost of management• Publics’ perception towards the government
• Government planned programs affected
IMPLICATIONS
7
ECONOMICS• Tourism-related industry• Agricultural products• Government needs to import and support affected
industries
POLITICS• Perceptions• Negative towards government• Credibility of the government will be questioned
ENVIRONMENT• Dry• Self ignition burning• Bad Air Pollutant Index (API)• Haze• Emergency
STRATEGIES
8
PHASE I(JULY-AUGUST 2014)
PHASE II(SEPTEMBER 2014 ONWARDS)
PHASE III(END OF EL NINO)
• To create awareness and preparedness
• To condition the mind of public at large
• To avoid panics
KEY MESSAGES: Bersama menghadapi El Nino dengan
tabah, tenang dan bijak Penjagaan kesihatan tanggungjawab
bersama Rakyat dan kerajaan bersatu
menangani El Nino
ACTIVITIES• Mass movement Himpunan Aman menghadapi
Fenomena El Nino NGO, HLI Residents association Media
• Local campaign Schools House of worships
• To constantly update the current API
• To guide the public with the measures to be taken accordingly
• To continuously monitor the situation of public at large
• Information sharing among agencies
KEY MESSAGES: Rakyat perlu tenang kerana kerajaan
telah bersedia dengan langkah-langkah yang perlu diambil
Rakyat perlu patuh kepada nasihat dan arahan kerajaan
Kerajaan mempunyai mekanisme lengkap
Kerajaan sentiasa mengutamakan rakyat
ACTIVITIES• Traditional and social media
• To console the public
• To show appreciation to the public for their commitment
• To advise the public about the essentials of practical lifestyle
KEY MESSAGES: Perpaduan kunci kejayaan Amalkan cara hidup praktikal
ACTIVITIES• Traditional and social media
STORYLINE
9
ISU STORYLINE 1 STORYLINE 2
• Pemanasan lautan berlaku di kawasan Pasifik Tengah dan Timur
Panas / kering berpanjangan Jerebu Krisis bekalan air Masalah kesihatan Kebakaran hutan Kerosakan tanaman Kesan ekonomi
• Berlaku untuk tempoh 6 hingga 18 bulan (Mulai Julai 2014)
• Tekanan atmosfera meningkat, menyebabkan cuaca kering yang luar biasa di Malaysia, Indonesia, Filipina dan utara Australia
• Kerajaan tidak ambil langkah efektif menangani El Nino
• Pengurusan krisis air yang lemah
• Gagal menangani penerokaan dan pembakaran hutan secara haram
• El Nino adalah fenomena cuaca yang dihadapi oleh hampir keseluruhan negara di kawasan Pasifik Tengah dan Timur
• Kerajaan telah merangka pelan tindakan bagi menghadapi fenomena EL NINO dengan sebaiknya bagi rujukan dan panduan semua pihak
• Usaha membendung El Nino adalah lebih sukar apabila terjadinya kebakaran dari negara jiran
COMMUNICATION PLAN
COMMUNICATION PLAN
Electronic
Media
Social Media
PrintMedia
Face to
Face
OtherMedia
10
COMMUNICATION PLAN
ELECTRONICMEDIA
SOCIAL MEDIA
FACE-TO-FACE
PRINTMEDIA
OTHERMEDIA
COMMUNICATIONSTRATEGY
11
ELECTRONIC MEDIA(TV)
• Selamat Pagi 1Malaysia• Dialog• Hello on Two
• Assalamualaikum
• Hello Malaysia •Malaysia Hari Ini (TV3)•Majalah 3(TV3)• Nasi Lemak Kopi
O(TV9)•Morning Breakfast
Show(NTV7)
• Analisis Awani
ELECTRONIC MEDIA(TV)
12
ELECTRONIC MEDIA(RADIO)
• NASIONAL FM• TRAXX FM• KL FM• Ai FM•Minnal FM
• HOT FM• FLY FM•ONE FM
• ERA FM• SINAR FM• HITZ FM etc
ELECTRONIC MEDIA(RADIO)
• BERNAMA RADIO 24
• SURIA FM
13
SOCIAL MEDIA
SOCIALMEDIA
News and pictures can
be postedand shared
Videos can be posted and
became viral on the internet
Information can be
blogged
Topics becomes ‘trending topic’ and become popular hashtag
14
FACE-TO-FACE
FACE-TO-FACE
16
OTHER MEDIA(Government & Agencies Websites)
Government & Agencies Websites
17
OTHER MEDIA(Telcos)
Telcos
Maxis U Mobile
Celcom Digi
18
Thank you