saqartvelos turizmis statistikuri mimoxilva - gnta.ge · transportis infrastruqtura, bunebrivi...

saqarTvelos

turizmis

statistikuri

mimoxilva

2017

2017 wlis statistikuri angariSi mimoixilavs turizmis seqtorSi arsebul mdgomareobas da turizmis xelSewyobis mizniT ganxor-cielebul aqtivobebs.

2010 wlidan saqarTvelos turizmis erovnu-li administracia ekonomikisa da mdgradi ganviTarebis saministros sajaro samarT-lis iuridiuli piria da mniSvnelovan rols asrulebs saqarTvelos ekonomikuri gan-viTarebisa da turizmis industriis mniS-vnelobis gazrdaSi. administraciis miznebia saqarTveloSi turizmis ganviTarebis sax-elmwifo politikis Camoyalibeba da ganx-orcieleba, mdgradi turizmis xelSewyoba, turizmis ganviTarebis safuZvelze qveyanaSi saeqsporto Semosavlebis zrda da axali sam-uSao adgilebis Seqmnis waxaliseba.

statistikuri monacemebiT, 2017 wels saqarTveloSi turizmis industriam zrda ganagrZo. am wels saerTaSoriso mogzaurebis mier ganxorcielebuli vizitebis raodenoba 1,182,534-iT gaizarda da pirvelad gadaaWar-ba Svid milions.

saerTaSoriso da Sida turizmi did rols asrulebs qveynis ekonomikaSi. ucxoeli vizitorebis danaxarjebi mniSvnelovan gav-lenas axdens saqarTvelos sagadamxdelo balansze. qveynis servisis eqsportis Se-mosavlidan daaxloebiT 68% turizmze modis. saerTaSoriso turizmidan Semosav-lebi mzardi tendenciiT gamoirCeoda, Sede-gad 2017 wels misma moculobam 2.75 mlrd aSS dolars gadaaWarba. mSp-Si wilma ki 6.9%-s miaRwia. aRniSnuli maCveneblis miRweva tu-rizmis sferoSi Seqmnili damatebuli Rire-bulebis 257 milioni lariT zrdis Sedegad gaxda SesaZlebeli.

2017 wels saqarTvelos turizmis erovnuli administraciis bazaSi daregistrirebuli iyo 1,955 ganTavsebis obieqti 65,943 sawoli adgiliT. ganTavsebis saSualebebis oTaxebis mixedviT klasifikaciis Tanaxmad, xuTi da naklebi oTaxis raodenobrivi kategoria yve-laze msxvili iyo 766 (39%), danarCeni kat-egoriebis ganTavsebis obieqtebma ki 1,189 (61%) Seadgina.

2017 wels mogzaurobisa da turizmis konkurenciis indeqsis Tanaxmad, saqarTvelo msoflio bazarze turistuli konkurentu-narianobis mixedviT 70-e pozicias ikavebs

136 qveyanas Soris (qula: 3.70). 2015 wel-Tan SedarebiT gaumjobeseba SeiniSneba Sem-deg maCveneblebSi: biznes garemo, dacva da usafrTxoeba, sainformacio sakomunika-cio teqnologiebi, mogzaurobisa da tu-rizmis prioritetuloba, ekologiuri mdgradoba, saxmeleTo, sazRvao da sahaero transportis infrastruqtura, bunebrivi resursebi, kulturuli resursebi da saqmi-ani mogzauroba.

turizmis industriis ganviTarebis perspeq-tivebi Zalian optimisturia. momaval wlebSi prognozireben, rom industria Seqmnis ufro met samuSao adgils da miiRebs met Semosav-als. saqarTvelos mTavrobisa da turizmis erovnuli administraciis erToblivi saqmi-anobis Sedegad saerTaSoriso vizitebis raodenobis mniSvnelovani zrda aris mosa-lodneli. amaSi ki 2015 wels Seqmnilma tu-rizmis aTwlianma strategiam umniSvnelo-vanesi roli unda Seasrulos.

saqarTveloSi saerTaSoriso vizitebis gasazrdelad turizmis erovnuli adminis-traciis mier ganxorcielebul aqtivobebs Sorisaa: turizmis mcire infrastruqturis ganviTareba, saqarTveloSi saerTaSoriso mogzaurobis gamartiveba, servisis xarisxis gaumjobeseba, saqarTvelos cnobadobis amaR-leba, marketinguli aqtivobebis implementa-cia, rogorc saerTaSoriso, ise Sida bazarze da turistuli produqtis ganviTareba.

2017 wels administraciam monawileoba miiRo 23 saerTaSoriso da Sida turistul gamofe-naSi, Caatara 113 pres da gacnobiTi turi (683 Jurnalisti da 239 tur-operatori). garda amisa, turizmis erovnulma administraciam awarmoa sareklamo kampania saerTaSoriso onlain platforma Tripadvizor.com-ze 10 qveyanaSi, Expedia-ze sam qveyanaSi, zamTris internet marketinguli kampania 19 qveyanaSi, xolo zafxulis-14 qveyanaSi. mimdinareob-da sareklamo kampania msoflios wamyvan telearxebze, rogoricaa: Discovery Channel, Euronews da BBC.

imedi gvaqvs, rom es publikacia gaxdeba in-formaciis mniSvnelovani wyaro, romelsac xSirad miubrundebiT.

Sejameba

saqarTvelos turizmis statistikuri mimoxilva 3

bolo wlebis ganmavlobaSi, saqarTveloSi saerTaSoriso mogzaurebis vizitebis raode-noba mkveTrad gaizarda. 2017 wels am ricx-vma rekordul maCvenebels 7,902,509-s miaRwia (+17.6%).

saerTaSoriso mogzaurebis vizitebis raode-noba moicavs saerTaSoriso vizitorebis mier ganxorcielebuli vizitebis raodenobas (82%) da sxva vizitebs (araturistuli) (18%). saerTaSoriso vizitorebis mier ganxorciel-ebuli vizitebis 62.8% turistuli viziti iyo, xolo 37.2% erTdRiani viziti.

saerTaSoriso vizitorebis mier ganxorciel-ebul vizitebs Soris yvelaze popularuli zafxulis sezonia 2,234,946 vizitiT, (ivnisi: 531,224; ivlisi: 763,593; agvisto: 940,129), rac mTliani vizitebis 34.5%-s Seadgens.

saerTaSoriso vizitorebis mier ganxorciel-ebul vizitebSi (saqarTvelos ararezidenti moqalaqeebis gaTvaliswinebis gareSe) umete-si wili - 78.5% (4,731,057) mezobel qveynebs ukaviaT, mxolod 21.5% (1,295,641) modis sxva qveynebze. wlis lideri vizitebis raodenobiT azerbaijania 1,301,556 (+21%), xolo raodeno-brivi zrdis mixedviT ruseTi (+285,792). mniS-vnelovani zrda SeimCneva aseve azerbaijaneli (+225,736), iraneli (+152,616) da somexi vizitorebis mier ganxorcielebuli (+134,934) vizitebis raodenobaSi. aRniSnuli zrdis mniSvnelovani faqtorebi aviareisebis damateba, presturebi da turizmis erovnuli administraciis marketinguli kampaniebia.

evrokavSiris qveynebidan saerTaSoriso vizitorebis mier ganxorcielebuli viziteb-is raodenobam 283,312 Seadgina.

saerTaSoriso vizitorebis mier ganx-orcielebuli vizitebis umravlesoba 4,958,039 (76.5%) saxmeleTo transportis meS-veobiT ganxorcielda, Semdeg aris sahaero transporti 1,439,689 (22.2%). sarkinigzo da sazRvao gziT vizitebis raodenobam, Sesa-bamisad 53,416 (0.8%) da 31,686 (0.5%) Sead-gina. yvelaze datvirTuli sazRvaria Tbi-lisis aeroporti 1,133,811 vizitiT (mTliani sazRvris kveTebis 17.5%). mas mosdevs sarfi 1,101,317 (17%) da yazbegi 1,045,488 (16.1%).

saerTaSoriso vizitebi ZiriTadi informaciasaerTaSoriso mogzaurebis vizitebis statis-tika mowodebulia saqarTvelos Sinagan saqme-Ta saministros sainformacio-analitikuri departamentis mier.

meTodologiasaerTaSoriso mogzaurebis vizitebis statis-tika aRwers vizitebis raodenobis dinamikas, romlebic 21 sasazRvro gamSvebi punqtis saSualebiT ganxorcielda. aRsaniSnavia, rom 2017 wels sasazRvro gamSveb punqtebs karwax-is rkinigza daemata.

ZiriTadi gamoqveynebuli indikatorebimogzauri aris nebismieri asakis piri, romel-ic gadaadgildeba sxvadasxva geografiul areals Soris nebismieri xangrZlivobiTa da mizniT. is gamoricxavs saqarTvelos rezident sxva qveynis moqalaqeebs da moicavs saqarT-velos moqalaqeebs, romlebic ucxo qveynis rezidentebi arian. saerTaSoriso mogzauris mier ganxorcielebul vizits saerTaSoriso mogzauris vizitad movixseniebT.

vizitori aris 15 wlis an ufrosi asakis saqarTvelos ararezidenti mogzauri, romel-mac ganaxorciela viziti sakuTari Cveuli garemodan saqarTvelos teritoriaze erT welze naklebi droiT. saqarTveloSi Cveuli garemos gansasazRvrad SeirCa meTodi, rom-lis Tanaxmadac Cveul garemoSi iTvleba is vizitebi, romelic TveSi 8-jer an 8-ze metjer xorcieldeba. saerTaSoriso vizitoris mier ganxorcielebul vizits saerTaSoriso vizits vuwodebT.

turisti aris vizitori, romelmac Rame gaaT-ena saqarTvelos teritoriaze. maT mier ganx-orcielebuli vizitebi saerTaSoriso turis-tuli vizitebia.

erTdRiani (eqskursanti) aris vizitori, romelic Rames ar aTenebs saqarTvelos teritoriaze. maT mier ganxorcielebuli vizitebi erTdRiani (eqskursiuli) vizitebia.

sxva vizitebi (araturistuli) moicavs yvela im vizits, romelic ar Sedis saerTaSoriso vizitorebis mier ganxorcielebuli vizitebis raodenobaSi. es kategoria moicavs 15 welze umcrosi asakis mogzaurebis vizitebs da Cveul garemoSi ganxorcielebul vizitebs (8 da 8-ze meti TveSi).

detaluri informacia ixileT turizmis erovnuli administraciis veb gverdze: www.gnta.ge

4 saqarTvelos turizmis statistikuri mimoxilva

saerTaSoriso vizitebis raodenobaSi mezobe-li qveynebis wili iklebs. 2017 wels mezobeli qveynebidan vizitebma 4,731,057 Seadgina, rac +16.4%-iT metia wina wlis maCvenebelze. sxva qveynebis vizitebis zrda ufro mniSvnelo-vani iyo da maTma raodenobam 1,295,641-s (+44.3%) miaRwia. Sedegad mezobeli qveyneb-is wili mTlian saerTaSoriso vizitebis raodenobaSi (saqarTvelos ararezidenti moqalaqeebis gaTvaliswinebis gareSe) 81.9%-dan 78.5%-mde Semcirda. aRniSnuli struq-turuli cvlilebebi saqarTvelos turizmis strategiiTac aris gaTvaliswinebuli.

iranma saerTaSoriso vizitebis raodenobiT ukrainas gadauswro. gamartivebuli savizo reJimisa da pirdapiri frenebis daniSvnis Se-degad iranidan vizitebis raodenobis zrda grZeldeba. 2017 wels iranma raodenobiT ukrainas gadauswro. aRniSnul periodSi iraneli vizitorebis mier ganxorciele-bulma vizitebis raodenobam 282,549 Sead-gina, rac wina wlis maCvenebelTan SedarebiT +117.5%-iT metia (+152,616).

saerTaSoriso vizitebis raodenoba sahaero gziT mniSvnelovnad izrdeba. 2017 wels sa-haero gziT ganxorcielebuli saerTaSor-iso vizitebis ricxvma 1,439,689-s miaRwia, rac +44.1%-iT metia wina wlis analogiur maCvenebelze. Sesabamisad sahaero gziT ganx-orcielebuli vizitebis wili mTlian saer-TaSoriso vizitebis raodenobaSi 18.5%-dan 22.2%-mde gaizarda.

galfis qveynebis maRalmxarjveliani segmen-tisTvis saqarTvelos cnobadoba izrdeba. 2017 wels saerTaSoriso vizitebis jamurma raodenobam aRniSnuli segmentidan 84,899 Seadgina, rac +72.8%-iT metia wina wlis analogiur maCvenebelze. gansakuTrebuli zrda dafiqsirda Semdegi qveynebidan: saudis arabeTi +159.8%, quveiTi +146.2%, bahreini +76.4% da katari +74.3%.

dsT-sa da evrokavSiris qveynebidan saer-TaSoriso vizitebis raodenoba izrdeba. 2017 wels dsT-s qveynebidan vizitebis raodeno-bam 3,851,001 Seadgina, rac +21.2%-iT metia wina wlis analogiur periodTan SedarebiT.

2017 wels dsT-s yvela qveynidan vizitebis zrda fiqsirdeba, gansakuTrebuli zrdiT gamorCeuli qveynebia: TurqmeneTi (+139.1%), uzbekeTi (+50.8%), ruseTi (+33.7%), bela-rusi (+28%) da tajikeTi (+24.8%). aseve mniS-vnelovani zrda fiqsirdeba evrokavSiris qveynebis saerTaSoriso vizitebSic. evropi-dan vizitebis raodenobam 283,312 Seadgina, rac +23.5%-iT metia wina wlis analogiur periodTan SedarebiT. maT Soris gamor-Ceuli raodenobrivi zrda dafiqsirda ger-maneli (+28.7%), poloneli (+17.6%), britane-li (+44.7%), frangi (+31.7%) da holandieli (+32.9%) vizitorebis mier ganxorcielebul vizitebSi.

saerTaSoriso turistul vizitebSi lideri qveyana ruseTia. ruseTidan turistuli vizitebis raodenoba yovelwliurad mniS-vnelovnad imatebs. 2017 wels turistul vizitebSi ruseTma pirveli adgili daikava 825,437 vizitiT, rac +35.8%-iT aRemateba wina wlis maCvenebels.

aramezobeli qveynebidan saerTaSoriso vizitebis raodenobis (saqarTvelos ararezi-denti moqalaqeebis gaTvaliswinebis gareSe) mniSvnelovani nawili turistuli viziteb-is kategoriaSi xvdeba. mezobeli da aram-ezobeli qveynebis saerTaSoriso vizitebis struqtura mniSvnelovnad gansxvavdeba erT-maneTisagan. mezobeli qveynebidan viziteb-is mxolod 51.8%-ia turistuli viziti (2,448,551), igive maCvenebeli aramezobeli qveynebis SemTxvevaSi 93.9%-s (1,216,219) aR-wevs.

2017 wlis saerTaSoriso vizitebis rekordu-li zrda umeteswilad turistuli vizitebis zrdiT iyo ganpirobebuli. saerTaSoriso turistuli vizitebis ricxvma saqarTvelo-Si 4,069,354 Seadgina, rac +23.4%-iT metia wina wlis analogiur maCvenebelze. jamSi saerTaSoriso vizitorebis mier ganxor-cielebuli vizitebis raodenoba +1,090,014-iT gaizarda, zrdaSi turistuli vizitebis raodenoba 772,079-s (zrdaSi wili 70.8%) Seadgenda.


saerTaSoriso mogzaurobis klasifikacia

wyaro: saqarTvelos Sinagan saqmeTa saministro

saerTaSoriso vizitebis raodenoba wlebis mixedviT


5,255,999

2015

5,392,816

2016

6,482,830

2017

+2.6%+20.2%

vizitis tipi 2015 2016 2017 cvlileba %2016-2017

saerTaSoriso mogzaurebis vizitebi

sxva vizitebi (araturistuli)

turistuli vizitebi

erTdRiani vizitebi

saerTaSoriso vizitebi

6,305,635 6,719,975 7,902,509

6,482,830

4,069,354

2,413,476

1,419,679

5,392,816

3,297,275

2,095,541

1,327,159

5,255,999

3,011,663

2,244,336

1,049,636

17.6%

20.2%

23.4%

15.2%

7%


evropa 4,641,856 5,440,839 798,983 17.2%

regioni 2016 2017 cvlileba cvlileba %

amerika 33,931 42,485 8,554 25.2%

mTliani jami 5,392,816 6,482,830 1,090,014 20.2%

aRmosavleT azia/ wynari okeanis auzi 204,208 397,148 192,940 94.5%

afrika 6,302 8,193 1,891 30%

axlo/Sua aRmosavleTi 71,377 131,533 60,156 84.3%

saerTaSoriso vizitebi regionebis mixedviT


100000

200000

300000

400000

500000

600000

700000

800000

900000

1000000

0


ian Teb mar apr mai ivn ivl agv seq oqt noe dek

saerTaSoriso vizitebi Tveebis mixedviT

2015

2016

2017




saqarTvelo-saerTaSoriso

vizitebi sazRvris tipebis mixedviT

saxmeleTo

76.5%

sahaero

22.2%

sarkinigzo

0.8%sazRvao

0.5%

saqarTvelo-saerTaSoriso

vizitebisganawileba

azerbaijani

21.6%

somxeTi

21.4%ruseTi

18.8%

TurqeTi

16.7%

irani

4.7%

sxva

16.8%


saerTaSoriso vizitebi, pirveli 10 qveyana

2016

849,265

988,312

429,343

129,933

151,630

85,398

41,609

40,895

1,075,820

1,152,234

2017

1,301,556

1,287,168

1,135,057

1,007,276

456,132

169,862

115,040

48,913

47,241

cvlileba

225,736

134,934

285,792

18,964

26,789

152,616

18,232

29,642

7,304

6,346

cvlileba %

21%

11.7%

33.7%

1.9%

6.2%

117.5%

12%

34.7%

17.6%

15.5%

azerbaijani

qveyana

TurqeTi

somxeTi

ruseTi

ukraina

saqarTvelo (ararezidenti)

israeli

irani

yazaxeTi

poloneTi



saerTaSoriso turistuli vizitebi, pirveli 10 qveyana

2016

557,303

404,497

378,404

124,864

131,835

83,451

40,671

38,194

607,626

510,771

2017

825,437

608,682

547,983

466,449

404,584

273,842

147,389

112,827

47,604

43,699

217,811

cvlileba

97,911

-9,320

61,952

26,180

148,978

15,554

29,376

6,933

5,505

cvlileba %

35.8%

19.2%

-1.7%

15.3%

6.9%

119.3%

11.8%

35.2%

17%

14.4%

azerbaijani

qveyana

TurqeTi

somxeTi

ruseTi

ukraina

saqarTvelo (ararezidenti)

israeli

irani

yazaxeTi

poloneTi

282,549129,933


maT Soris

mosazRvre qveyana 2016 2017 cvlileba cvlileba %

TurqeTi

somxeTi

azerbaijani

ruseTi

azerbaijani

somxeTi

TurqeTi

TurqeTi

somxeTi

somxeTi

......

......

......

azerbaijani

somxeTi

......

......

......

somxeTi

TurqeTi

azerbaijani

5,392,816

786,094

1,084,367

846,337

887,059

875,793

187,147

120,763

163,664

49,188

113,791

70,207

91,905

16,327

23,883

20,918

2,185

17,578

34,925

474

0

211

6,482,830

1,133,811

1,101,317

1,045,488

1,018,548

1,012,111

209,673

193,699

177,753

118,822

146,052

75,675

112,179

16,876

27,180

26,195

1,857

12,953

51,895

480

41

225

1,090,014

347,717

16,950

199,151

131,489

136,318

22,526

72,936

14,089

69,634

32,261

5,468

20,274

549

3,297

5,277

-328

-4,625

16,970

6

41

14

20.2%

44.2%

1.6%

23.5%

14.8%

15.6%

12%

60.4%

8.6%

141.6%

28.4%

7.8%

22.1%

3.4%

13.8%

25.2%

-15%

-26.3%

1.3%

6.6%

jami

Tbilisisaeroporti

sazRvari

sarfi

sadaxlo

wiTeli xidi

yazbegi

codna

ninowminda

vale

baTumisaeroporti

vaxtangisi

quTaisisaeroporti

gardabnis rkinigza

sadaxlos rkinigza

guguTi

baTumis porti

foTis porti

karwaxi

yulevis porti

axkerpi

karwaxis rkinigza

samTawyaro

saerTaSoriso vizitebi sazRvrebis mixedviT


48.6%


saerTaSoriso vizitorebis maxasiaTeblebi

SejamebasaerTaSoriso vizitebis raodenobam jamSi 6,482,830 Seadgina. maTgan 62.8% (4,069,354)turistul vizits warmoadgenda (minimum erT RamisTevas moicavda), xolo 37.2% erT-dRiani vizitebi (2,413,476) iyo.

saerTaSoriso vizitorebis yvelaze did nawils (46.1%) 31-50 wlis asakobrivi kate-goria warmoadgenda, 15-30 wlis vizitorebi 28.5%-s Seadgendnen, xolo 51-70 wlis asa-kobrivi jgufi 23.7% iyo. saerTaSoriso vizitorebis mxolod 1.7% xvdeba 71 da met asakobriv kategoriaSi.

mTliani vizitebis 75.8% ganmeorebiT ganx-orcielda saqarTveloSi, 24.2% ki pirveli viziti iyo. ganmeorebiTi vizitebis yve-laze didi wili azerbaijanis rezidentebze (31.5%) modis, mas mosdevs somxeTi (25.6%), ruseTi (17%) da TurqeTi (16.1%). pirveladi vizitebis raodenobaSi ki lideroben ruseTi da TurqeTi, maTze Sesabamisad mTliani pir-veladi vizitebis 21.3% da 16.3% modis.

mogzaurobis mizani da xangrZlivoba saerTaSoriso vizitebis umravlesoba das-veneba, garToba, rekreaciis mizniT ganxor-cielda (37.7%). sxva xSirad naxseneb miznebs Sorisaa megobrebis da naTesavebis monaxule-ba (22.2%), tranziti (18.1%), Sopingi (9.5%), biznesi, profesiuli saqmianoba (8.2%) da mkurnaloba (2.7%). mxolod vizitebis 1.4% iyo sxva mizniT ganxorcielebuli.

mogzaurobis saSualo xangrZlivoba oTxi Ramea. mezobeli qveynebis rezidenteb-is saqarTveloSi yofnis periodi sakmaod mcirea, ruseTis rezidentebisgan gansxvave-biT, romlebic saSualod eqvsi RamiT rCebian saqarTveloSi.

ganTavsebis saSualebebi2017 wels saqarTveloSi Camosuli saer-TaSoriso vizitorebis jamuri RamisTevebis raodenoba 27,717,127-s Seadgens. maT Soris yvelaze meti RamisTeva (33.3%) megobris da naTesavis saxlSi ganxorcielda. meoTxedze meti (27.5%) ki sastumroSi. sxva tipis gan-Tavsebis saSualebebi naklebad gamoiyeneba saerTaSoriso vizitorebs Soris,15.1% sas-tumro saxlSi, hostelSi darCa.

vizitis daniSnulebis adgilivizitebis 50% saqarTvelos dedaqalaqSi ganxorcielda, mas mosdevs baTumi 29.7%-

iT. sxva daniSnulebis adgilebs vizitorTa ufro mcire raodenoba estumra. maT Soris yvelaze popularulia marneuli 13.5% da yazbegi 7.5%. sxva mniSvnelovani daniSnuleb-is adgilebia: mcxeTa (6.6%), gudauri (5.5%), quTaisi (5.1%), siRnaRi (4.5%), borjomi (4.2%) da qobuleTi (3.6%).

vizitze gaweuli danaxarjebisaerTaSoriso vizitorebis jamurma danaxar-jebma 5.8 miliard lars miaRwia, xolo erTi vizitisas gaweulma saSualo danaxarjma 889 lari Seadgina.

danaxarjebis yvelaze didi wili sakvebsa da sasmelze (mTliani xarjebis 25.6%) da gan-Tavsebis saSualebebze (23%) dafiqsirda. aseve mniSvnelovani wiliT iyo warmodgenili rekreaciul da kulturul aqtivobebze dan-axarjebi (18.5%), xolo Sopingze vizitorebma mTliani danaxarjebis mxolod 13.7% gaswies.

ZiriTadi informaciasaqarTvelos statistikis erovnuli samsax-uris mier Catarebuli kvlevis mizans saer-TaSoriso vizitorebis mier ganxorciel-ebuli vizitebis maxasiaTeblebis gansazRvra warmoadgens.

meTodologiameTodologia eyrdnoba msoflio turizmis organizaciis mier SemuSavebul rekomen-daciebs. monacemebi damyarebulia kvlevis Sedegebze, romelic pirispiri intervius teqnikis gamoyenebiT xorcieldeba. intervi-uebi tardeba kvartalurad sistemuri SemTx-veviTi SerCevis meTodiT. SerCevis zoma icvleba kvartlebis mixedviT: I, II da IV kvar-talSi TveSi 900 respodenti, III kvartalSi-TveSi 1,300 respodenti.

interviuebi xorcieldeba 15 wlis da ufro-si asakis saerTaSoriso vizitorebTan, rom-lebic toveben saqarTvelos teritorias aT udides sasazRvro gamSveb punqtSi (aero-portebi da saxmeleTo sazRvrebi).

mTavari gamosaqveynebeli indikatorebimudmivi sacxovrebeli adgili, vizitis mizani da sixSire, gaCerebis xangrZlivoba, monax-ulebuli adgili, ganTavsebis saSualeba, in-formaciis wyaro, Tanxmlebi pirebi, trans-portis saSualebebi, vizitis organizeba, popularuli aqtivobebi, kmayofilebis done.

detaluri informacia ixileT turizmis erovnuli administraciis veb gverdze: www.gnta.ge


37.7%

22.2%

18.1%

9.5%

2.7%

8.2%

1.6%

megobrebis, naTesavebis monaxuleba

Sopingi

sxva

tranziti

garToba, dasveneba, rekreacia

mkurnaloba

biznesi, profesiuli saqmianoba

vizitis mTavari mizani

megobrebis, naTesavebis saxli

sastumro

naqiravebi oTaxi, saxli

sakuTari saxli

traileri, banaki

sastumro saxli, hosteli

sxva

ganTavsebis saSualebebSi RamisTeva

wyaro: saqarTvelos statistikis erovnuli samsaxuri

33.3%

27.5%

14.9%

15.1%

5.7%

1.7%

1.8%

Sopingi

adgilobrivi samzareulos da Rvinis dagemovneba

bunebis, landSaftis monaxuleba

sxva



saSualo gaCerebis xangrZlivoba qveynebis mixedviT

somxeTi 2

TurqeTi 2

ruseTi 6

azerbaijani 2

qveyana saSualo RamisTeva

turizmis popularuli aqtivobebi

Sopingi


RirsSesaniSnaobebis monaxuleba

zRvaze, tbaze, sanapiroze curva

gasarTob parkSi stumroba

religiuri adgilebis monaxuleba

bunebis, landSaftis monaxuleba

sxva

68.7%73.6%

73.6%

70%75.8%

37.1%

19.6%

15.7%

14.2%

10.2%

33.5%

27.2%

15.5%34.1%

64.2%

35%



sulgarToba, dasveneba, rekreacia


1,476,535

789,717 13.7%

25.6%

1,326,905

Sopingi

483,448 8.4%

23%

1,065,962

adgilobrivi transporti

619,025sxva danaxarjebi 10.8%

18.5%

mTliani danaxarji (X1000)komponentebi danaxarjis wili

danaxarjebis struqtura

sakvebi da sasmeli

sulgarToba, dasveneba, rekreacia

popularuli lokaciebi


baTumi

qobuleTi

quTaisi

borjomi marneuli

Tbilisi

mcxeTa

yazbegi

gudauri

siRnaRi29.7%58.5%

6.6%3.6%

4.2%8.2%

13.5%0.8%

50%

6.6%

7.5%

57.7%

14.1%

13.6%

4.5%

5.5%

5.1%

10.6%

6.1%

9.2%

ganTavsebis saSualebebi

rekreacia, kulturuli da sportuli aqtivobebi



Sida vizitorebis maxasiaTeblebi

Sida vizitorebma mocemul periodSi mTli-anobaSi 12.6 milioni viziti ganaxorcieles. yvelaze meti viziti 26.1% Tbilisidan dafiq-sirda.

Sida vizitebis umetesoba saqarTvelos mTa-vari qalaqebis mimarTulebiT ganxorcielda.

vizitis xangrZlivoba da miznebivizitis saSualo xangrZlivoba or Rames Seadgenda. Tbilisis mkvidrTa vizitis saSu-alo xangrZlivoba yvelaze maRali iyo - sami Rame, xolo sxva regionebisTvis es maCvenebe-li erT Rames Seadgenda.

Sida vizitebis didi nawili 50.4% saqarT-velos rezidentebma megobrebis, naTesaveb-is mosanaxuleblad ganaxorcieles. Sop-ingi mogzaurobis mTavar mizans vizitebis 13.4%-isTvis Seadgenda, aseve mniSvnelovani wiliT 11.2%-iT iyo warmodgenili mkurnalo-ba da gajansaRebis mizniT ganxorcielebuli vizitebi. rac Seexeba dasveneba, garToba da rekreacias, am mizniT ganxorcielebulma vizitebma 9.9% Seadgina. sxva xSirad dafiq-sirebuli vizitebis miznebs Soris iyo: meore saxlis monaxuleba 6.5% da biznesi da profe-siuli saqmianoba 4.4%.

vizitis daniSnulebis adgiliSida vizitebis 25.5% Tbilisis mosanaxule-blad ganxorcielda. mas mohyveba baTumi 9.3% da quTaisi 8%. sxva daniSnulebis adgi-lebs Soris iyo rusTavi 2.6%, mcxeTa 2.5%, gori 1.6%, Telavi 1.5% da marneuli1.5%.

regionebs Soris yvelaze popularuli imere-Ti 18.6%, aWara 12.9% da samegrelo-zemo svaneTi 7.3% iyo.

ganTavsebis saSualebebiSida vizitorebis mier ganxorcielebuli Ram-isTevebis saerTo raodenobam 23.97 milioni Seadgina. maT Soris, vizitorebma RamisTeveb-is 61.8% megobris, naTesavis binaSi gaatares, 24.7% - sakuTar saxlSi, xolo 3.9% ki saojaxo sastumroSi.

danaxarjebiSida vizitorebis mier ganxorcielebuli da-naxarjebis jamuri maCvenebeli 1.6 miliard lars aRemateboda, xolo erTi vizitisas gaweuli saSualo danaxarji 129 lars Sead-genda. danaxarjebis yvelaze didi wili 30.8% sayidlebze dafiqsirda.

ZiriTadi informaciasaqarTvelos statistikis erovnuli samsax-uris mier ganxorcielebuli kvlevis mizans Sida vizitebis struqturis gansazRvra war-moadgens.

meTodologiamonacemebi dafuZnebulia kvlevis Sedege-bze, romelic pirispiri intervius teqni-kis gamoyenebiT Catarda. qveynis masStabiT gamoikiTxa saqarTvelos SinameurneobebSi mcxovrebi 15 wlis da ufrosi asakis re-spondentebi, romelTac bolo erTi Tvis ganmavlobaSi ganxorcielebuli hqondaT viziti saqarTveloSi.

Sida turizmi-saqarTvelos teritoriaze rezidentebis mier maTi bunebrivi garemos farglebs gareT ganxorcielebuli viziti. imisaTvis, rom vizits mieniWos Sida vizitis klasifikacia, erTdroulad ori lokaciisa da regularobis meTodi gamoiyeneba. ker-Zod, bunebrivi garemos ukeT warmosaCenad mniSvnelovani faqtia Sida viziti ganxor-cielda Tu ara municipalitetis gareT. meore meTodi gansazRvravs konkretulad vizitis sixSires, Tu Sida vizitori stum-robs sxva municipalitets ufro iSviaTad vidre or kviraSi erTxel, es viziti ar ga-nixileba, rogorc regularuli.

ZiriTadi indikatorebisacxovrebeli adgili, vizitis mizani da six-Sire, vizitis xangrZlivoba, monaxulebuli adgilebi, ganTavsebis saSualebebi, infor-maciis wyaroebi, satransporto saSualebebi, kmayofilebis done, danaxarjebi.

detaluri informaciis mopoveba SesaZle-belia turizmis erovnuli administraciis www.gnta.ge da statistikis erovnuli sam-saxuris veb gverdze: www.geostat.ge

Tbilisi _ yvelaze popularuli daniSnulebis adgili

9%baTumi

26%

8%quTaisi


50.4%

13.4%

11.2%

9.9%

4.4%

6.5%

2%


Sopingi

mkurnaloba da gajansaReba


profesiuli, ekonomikuri saqmianoba

meore saxlis monaxuleba

religia

ganaTlebis miReba

sxva

vizitis mTavari mizani

50.4 %Sida vizitebis umetesoba megobrebisa da naTesavebis mosanaxuleblad ganxorcielda


0.6%

1.6%

asakobrivi profili

15-17

2.9%

9.9%7.8%

16.2%

19.3%

27.2%

19.3%19.1%

13.4%

16.4%

8.8%12.7%

7.4%

18-24 25-34 35-44 45-54 55-64 65 da meti


sul dasveneba, garToba, rekreacia

19.6%


turizmis popularuli aqtivobebi


Sopingi


religiuri adgilebis molocva

RirsSesaniSnaobebis monaxuleba

zRvaze, tbaze, mdinareze curva

landSaftis, nakrZalebis monaxuleba

sasoflo-sameurneo aqtivobebSi monawileba

sxva


megobrebis, naTesavebis saxli

sakuTari saxli

naqiravebi oTaxi, saxli

saavadmyofo

saojaxo sastumro

sastumro

sxva

ganTavsebis saSualebebSi RamisTeva


64.6%

53.8%

37.3%

8%

4.1%

5.8%

3.9%

1.9%

1.7%

61.8%

24.7%

3.9%

2.2%

1.4%

2.6%

3.3%

gasarTob parkSi stumroba

adgilobrivi kulturis gacnoba 1.4%

4.1%


503,137

66,626ganTavsebis saSualeba 4.1%

30.8%

400,712

sayidlebi

21,051rekreacia, kulturuli

aqtivobebi 1.3%

24.6%

303,918transporti

336,076sxva 20.6%

18.6%

mTliani xarji lari (x1000)komponentebi danaxarjis wili

vizitis danaxarjebi


1

1

vizitis xangrZlivoba

Tbilisi 3

1

2

1

guria

2

1

qvemo qarTli

mcxeTa-mTianeTi

2

1

rezidentobis adgili saSualo xangrZlivoba ( Rame )


samcxe-javaxeTi

kaxeTi

imereTi, raWa-leCxumi, qvemo svaneTi

sakvebi da sasmeli

Sida qarTli

samegrelo-zemo svaneTi

aWara

21,051


sul

sul



popularuli lokaciebi

monaxulebuli regionebi

9.3%

25.5%

1.5%

10.8%

8.1%

1.6%

baTumi

8%1.6%

quTaisi1.4%1%

zugdidi

2.5%7%

mcxeTa

1.6%0.8%

gori

Tbilisi

2.6%0.4%

rusTavi


Telavi


raWa-leCxumi,qvemo svaneTi

samegrelo- zemo svaneTi

guria

aWara

imereTi

samcxe-javaxeTi

SidaqarTli

qvemo qarTli

Tbilisi

mcxeTa-mTianeTi

kaxeTi

1.6%5.6%

7.3%5.6%

2.9%3.5%

12.9%18.9% 4.6%

12.4%

7.2%5.4%

6.5%3%

25.5%8.1%

6.2%22.2%

7%

18.6%

8.7%

8.3%

1.5%0.0%

marneuli


mogzaurobisa da turizmis industria momsax-urebebs Soris erT-erTi yvelaze msxvili da swrafad mzardia mTel msoflioSi. mogzau-robisa da turizmis msoflio sabWos (WTTC) monacemebiT, 2017 wels am dargis pirdapirma kontribuciam mTlian mSp-Si 2.6 trilioni aSS dolari Seadgina (3.2%) da xeli Seuwyo 118 milioni samuSao adgilis Seqmnas. misi pir-dapiri da gverdiTi efeqtebis mxedvelobaSi miRebis Semdeg, aRniSnuli seqtoris wvlili msoflio ekonomikis ganviTarebaSi Semdegia: msoflios mSp-s 10.4%, erTi adgili yoveli 10 samuSao adgilidan, 4.5% mTlian ganxorciel-ebul investiciebsa da 6.5% msoflios mTlian eqsportSi (Economic Impact of Travel and Tourism 2018, Annual Update, WTTC).

turizmi - uxilavi eqsportiucxoeli vizitorebis danaxarjebs qveyanaSi didi gavlena aqvs saqarTvelos sagadamxde-lo balansze. daaxloebiT 68% saqarTvelos servisis eqsportis Semosavlebidan turizmze modis. aqtivebis mxares sagadamxdelo balan-si aRwers saqarTvelos Semosavals ucxouri vizitorebis mogzaurobidan saqarTveloSi, xolo valdebulebis mxares aCvenebs saqarTve-los rezidentebis danaxarjebs sazRvargareT yofnis dros.

2017 wels Semosavali ucxouri turizmi-dan saqarTveloSi Seadgenda 2.75 miliard dolars (zrda +27%), xolo saqarTvelos mo-qalaqeebis danaxarjebma ucxour turizmze 0.46 miliardi dolari Seadgina (zrda +20%). Sedegad, ucxouri turizmis balansi saqarT-veloSi Seadgenda 2.29 miliard dolars (zrda +28.5%).

2017 wels saerTaSoriso mogzaurebis mier ucxouri sagadaxdo baraTebiT ganxorciel-ebulma operaciebma 2.06 miliardi lari Sead-gina, wina welTan SedarebiT +26.8%-iani zrda dafiqsirda.

turizmis wili ekonomikaSi2017 wels mTlianma damatebulma Rire-bulebam 2.24 miliard lars miaRwia gaz-rdili moTxovnis gamo (zrda +13%). Se-degad, turizmis wminda damatebuli Rirebuleba, rogorc mSp-s wili 6.7%-dan 6.9%-mde gaizarda. 2017 wels turizmis seqtorSi damatebuli Rirebuleba ZiriTa-dad Seiqmna turistul kompaniebSi (zrda +7%), transportSi (sahaero transpor-tis zrda +34.9%, sxva transporti zrda +10.6%), kvebis saSualebebSi (zrda +8.1%) da ganTavsebis saSualebebSi (zrda +30.5%)

turizmi, ekonomikis mniSvnelovani seqtori

2.8 mlrd. aSS dolari

Semosavali

68%wili servisis

eqsportSi

ZiriTadi gamoqveynebuli indikatorebi

. turizmis wili mTlian Sida produqtSi.

. turizmis wili mTlian gamoSvebaSi.

. ucxouri valutis Semosavali ucxouri turizmidan.

. ucxouri valutis danaxarjebi ucxour turizmze.

. ucxouri turizmis balansi.

. saerTaSoriso mogzaurebis mier ucxouri sagadax-do baraTebiT ganxorcielebuli operaciebi.

ufro detaluri informacia turizmis ekonomikaSi kontribuciis Sesaxeb ixileT saqarTvelos statis-tikis erovnuli samsaxuris www.geostat.ge saqarTve-los erovnuli bankisa www.nbg.gov.ge da saqarTve-los turizmis erovnuli administraciis veb gverdze:www.gnta.ge

2.06mlrd. lari ucxouri sagadaxdo baraTebiT ganxorcielebuli

operaciebi

6.9% wili mSp-Si




turizmis wili mSp-Si

turizmis sferoSi Seqmnili damatebuli Rirebuleba 2014-2017 (aTasi lari)

turistuli kompaniebi

sul

maT Soris

kvebis obieqtebi

transporti

ganTavsebis obieqtebi

545,303

1,586,659

222,471

373,178

445,707

2014

704,158

1,842,131

284,380

409,548

444,045

2015

696,165

1,978,295

344,041

478,084

460,005

745,192

2,235,363

448,891

516,918

524,362

2017

7%

13%

30.5%

8.1%

14%

cvlileba %2016-2017

6.7% 6.9%5.9%

2013

6.3%

2014

6.7%

2015 2016 2017

2016


wyaro: saqarTvelos erovnuli banki


Semosavlebi saerTaSoriso turizmidan(aTasi aSS dolari)

saerTaSoriso mogzaurebis mier ucxouri sagadaxdo baraTebiT ganxorcielebuli operaciebi (aTasi lari)

1,719,700

1,787,140

2013

1,935,915

2014

2,166,334

2015

2,751,280

2016 2017

1,128,723

2013

1,141,310

2014

1,459,116

2015 2016

2,059,729

2017

1,624,808




Semosavlebi saerTaSoriso turizmidan 2014 -2017 (aTasi aSS dolari)

sul

maT Soris

392,215

1,787,140

315,461I kv.

II kv.

III kv.

IV kv.

429,690

649,775

2014

427,688

1,935,915

306,365

460,056

741,807

2015

481,229

2,166,334

352,524

515,388

817,192

2016

576,798

2,751,280

434,579

658,829

1,081,074

2017

19.9%

27%

23.3%

27.8%

32.3%

cvlileba %2016-2017

transporti

23.8%

sxva

8.2%

turizmi

68%

turizmis wili servisis

eqsportSi


20,955reisebi

4,073,959mgzavrebi

+36.8% +43.4%

saqarTvelos saaviacio bazari bolo ramde-nime wlis ganmavlobaSi mniSvnelovani zrdis tempiT gamoirCeoda. saqarTveloSi sami saer-TaSoriso da ori Sida aeroporti funqcion-irebs, romlebic srulad Seesabameba saer-TaSoriso samoqalaqo aviaciis organizaciis (ICAO) standartebs. saqarTvelos saaviacio bazari umetes wilad saerTaSorisoa; fren-ebis umetesi nawili Tbilisis aeroportze modis.

Tbilisisa da baTumis saerTaSoriso aero-portebs marTavs Turquli kompania TAV Air-ports Holding Co. aeroportebma funqcionireba Sesabamisad 2007 wlis TebervalSi da maisSi daiwyes. 2011 wels oficialurad gaixsna mestiis Tamar mefis saxelobis aeroporti, xolo 2012 wlis seqtemberSi quTaisis daviT aRmaSeneblis saxelobis saerTaSoriso aero-porti. aRniSnul aeroportSi pirveli aviare-isi ungrulma aviakompaniam Wizz Air-ma kievis mimarTulebiT Seasrula. bazarze sxva da-balbiujetiani gadamzidavebic operireben, maT Soris: Pegasus, Air Arabia, Air Arabia Jordan da Pobeda Airlines. aseve aRsaniSnavia, rom da-baltarifiani sqemis elementebi mocemulia Semdegi aviakompaniebis satarifo sqemaSi: Fly-dubai, UIA, Air Baltic, Atlasglobal. saqarTveloSi arsebul aeroportebs 2017 wels ambrolaur-Si kidev erTi adgilobrivi aeroporti daema-ta. saqarTveloSi aeroportebis ricxvi moma-valSic gaizrdeba. mimdinareobs saqarTvelos sxvadasxva regionebSi umoqmedo aerodrome-bis, vertodromebisa da asafren dasafreni zolebis Seswavla da Sefaseba maTi samomavlo eqspluataciis mizniT.

Tbilisisa da baTumis saerTaSoriso aero-portebis gamtarunarianoba 3,000 da 600 mgza-vri/saaTia Sesabamisad, xolo quTaisis saer-TaSoriso aeroportis 800 mgzavri/saaTi. rac Seexeba mestiis da ambrolauris aeroportebs, maTi datvirTva Sesabamisad 50 da 100 mgzavria saaTSi.

aviaxazebisaqarTvelos samoqalaqo aviaciis saagentos Tanaxmad, Turkish Airlines aris umsxvilesi kompa-nia, romelic saqarTvelos saaviacio bazarze saqmianobs da mgzavrebis yvelaze didi raode-noba hyavs. 2017 wels am kompaniis mier gaday-vanili mgzavrebis raodenobam 463,840 (11.4%) Seadgina. Georgian Airways aris sididiT meore gadamyvani kompania 385,894 (9.5%) mgzavriT.mgzavrebis raodenobiT mas mosdevs Wizz Air - 313,325 (7.7%), Ukraine International Airlines - 282,616 (6.9%), FlyDubai - 244,208 (6%), Aeroflot - 198,754 (4.9%), S7 Airlines - 174,381 (4.3%), Ural Air-lines - 155,217 (3.8%), Pegasus - 129,006 (3.2%).

2017 wels 53 saerTaSoriso da erTi Sida avia-kompania sTavazobda mgzavrebs komfortul frenebs saqarTvelodan. saqarTveloSi moqmedi ZiriTadi aviakom-paniebia: Turkish Airlines, Georgian Airways, Wizz Air, Ukraine International Airlines, FlyDubai, Aeroflot, S7 Airlines, Ural Airlines, Pegasus, Qatar Airways, EL AL Israel Airlines, Air Arabia, Taban Airlines, Belavia, Azerbaijan Airlines, Atlas Global, Luftansa, Zagros Airlines,Yanair, Air Astana, LOT Polish Airlines da sxva.

2017 wels 14 axali saerTaSoriso aviakompa-nia Semovida saqarTvelos saaviacio bazarze, maT Sorisaa: bahreinis aviakompania Gulf Air, iordanuli aviakompania Air Arabia Jordan, ru-suli aviakompaniebi RedWings, Nordavia Regional Airlines, Severstal da Saratov Airlines, iranuli Iran Aseman Airlines da quveiTis Kuwait National Air-lines (Watanya Airlines). Carterul reisebs as-rulebdnen rusuli aviakompania Nordstar, iranuli aviakompania Kish Air, ukrainuli avia-kompania Anda Air, litvuri aviakompania Small Planet, libanuri aviakompania Wings of Lebanon da iordanuli aviakompania Royal Wings Airlines.

es weli gamowvevebiT savse iqneba saqarTve-los saaviacio industriisTvis, radgan axali kompaniebi apireben bazarze Semosvlas, bevri moqmedi kompania gamoxatavs frenis sixSiris gazrdis interess.

2018 wels dagegmilia ramdenime axali avia-kompaniis Semosvla saqarTvelos aviabazarze, romlebic gegmaven ormxrivi regularuli frenebis dawyebas. omanis aviakompania Salam Air da saudis arabeTis aviakompania Flynas Tbilisidan Sesabamisad maskatis da riadis mimarTulebiT iwyebs frenebs. quveiTis avi-akompaniebi Jazeera Airways da Kuwait Airways Tbilisidan quveiTis mimarTulebiT ganax-orcielebs frenebs. aseve igegmeba iranuli aviakompania Iran Air-is mier Carteruli da regularuli reisebis Sesruleba Tbilisidan Teiranis mimarTulebiT.

saaviacio bazari

moicavs Semdeg aeroportebs:Tbilisis saerTaSoriso aeroporti, quTaisis daviT aRmaSeneblis saxelobis saerTaSoriso aeroporti, baTumis saerTaSoriso aeroporti, mestiis Tamar mefis saxelobis aeroporti, am-brolauris aeroporti.


mgzavrebi regularuli da

Carteruli reisebis mixedviT

erovnuli aviaxazebi

9.5%

90.5%

saerTaSoriso aviaxazebi

wyaro: saqarTvelos samoqalaqo aviaciis saagento

mgzavrebi regularuli da

Carteruli reisebismixedviT


Tbilisi

77.7%

mestia

0.2%

quTaisi

9.9%

baTumi

12.2 %

ambrolauri

0.0%



aviakompaniebis wilobrivi ganawileba

Turkish Airlines

Georgian Airways

Ukr. Intern. A

irlines

Aeroflot

Atlas Global

S7 Airlines

Pegasus

Qatar Airw

ays

Air Arabia

Taban Airlines

FlyDubai

Azerbaijan Airlines

Belavia

Lufthansa

sxva

11.4%

22.7%

9.5%7.7%

6.9% 6% 4.9% 4.3% 3.8% 3.2% 2.9% 2.9% 2.9% 2.5% 2.3% 2.1% 2% 2%

pirdapiri frenebi saqarTvelodan

Wizz Air Hungary

Ural Airli

nes

EL AL Israel Airli

nes


pirdapiri frenebi saqarTvelodan


Tbilisi-bahreini-Tbilisi

aviaxazebi

axali aviakompaniebi 2017 (regularuli)

Gulf Air

Air Arabia Jordan

RedWings

Nordavia Regional Airlines

Severstal

Iran Aseman Airlines

Kuwait National Airlines

Saratov Airlines

Tbilisi-amani-Tbilisi orjer kviraSi

orjer kviraSi

orjer kviraSi

erTxel kviraSi

erTxel kviraSi

orjer kviraSi

erTxel kviraSi

samjer kviraSi

samjer kviraSi

sixSire

baTumi-moskovi-baTumi

baTumi-peterburgi-baTumi

baTumi-Cerepoveci-baTumi

Tbilisi-Teirani-Tbilisi

Tbilisi-quveiTi-Tbilisi

Tbilisi-minvodi-Tbilisi

Tbilisi-peterburgi-Tbilisi

frena

Tbilisis saerTaSoriso aeroporti: mgzavrebi da frenebi


mgzavrebi frenebi

00

2,000

4,000500,000

6,0001,000,000

8,000

10,000

1,500,000

12,000

14,000

16,000

2,000,000

18,0003,500,000

2,500,000

10,30311,069

11,986

16,267

1,436,0461,575,327

1,847,116

2,252,535

3,164,139

2013 2014 2015 2016 2017

10,187


quTaisis saerTaSoriso aeroporti: mgzavrebi da frenebi



mgzavrebi frenebi

2013 2014 2015 2016 201700

200,000

150,000

100,000

200

400

600

800

1,000

1,200

1,400

1,600

1,800

250,000

300,000

350,000

400,000

450,000

1,614

405,173

271,363

1,238

900

182,954187,939

218,003

1,092

895

baTumis saerTaSoriso aeroporti: mgzavrebi da frenebi

mgzavrebi frenebi

2013 2014 2015 2016 2017

500

1,000

1,500

2,000

2,500

3,000

400,000

300,000

200,000

100,000

500,000

600,000

00

1,563 1,599 1,504

1,908

226,476

312,343

495,668

2,687

213,841208,937



axali mimarTulebebi saqarTvelos aeroportebidan 2017 (regularuli)

Tbilisi-praRa-Tbilisi

aviaxazebi

Georgian Airways

Fly Dubai

Gulf Air

Ural Airlines

Air Arabia Jordan

Wizz Air

Scat

Kuwait National Airways(Watanya Airways)

Saratov Airlines

S7 Airlines (Siberia)

ELLINAIR

Ukraine International Airlines

Tbilisi-londoni-Tbilisi

orjer kviraSi

samjer kviraSi

samjer kviraSi

orjer kviraSi

orjer kviraSi

orjer kviraSi

oTxjer kviraSi

samjer kviraSi

samjer kviraSi

erTxel kviraSi

erTxel kviraSi

erTxel kviraSi

samjer kviraSi

orjer kviraSi

sixSire

baTumi-dubai-baTumi

baTumi-zaporoJie-baTumi

Tbilisi-soWi-Tbilisi

Tbilisi-Jukovski-Tbilisi

Tbilisi-amani-Tbilisi

quTaisi-londoni-quTaisi

quTaisi-aqtau-quTaisi

Tbilisi-novosibirski-Tbilisi

Tbilisi-heraklioni-Tbilisi

Tbilisi-quveiTi-Tbilisi

Tbilisi-minvodi-Tbilisi

Tbilisi-bahreini-Tbilisi

frena


saqarTvelos turizmis erovnuli administraciis monacemTa bazaSi daregistrirebuli ganTavsebis saSualebebis raodenobam 1,955 Seadgina, xolo sa-woli adgilebis raodenobam 65,943. Tbilisi li-deria 17,956 (27.2%) sawoli adgiliT, mas mosdevs aWaris regioni - 12,126 (18.4%) raodenobiT.

TbilisSi ramdenime saerTaSoriso brendis sastumroa: Radisson Blu Iveria Hotel, Tbilisi Marriott, Courtyard Marriott, Sheraton, Holiday Inn, Citadines Apart Hotel, Best Western Tbilisi, Mercure, Hotels and Preference, The Biltmore Hotel. 2017 wels am sias Ibis Styles Tbilisi Center daemata.

saerTaSoriso brendis sastumroebi saqarT-velos sxva qalaqebSic iwyeben funqcionire-bas. baTumSi arsebul saerTaSoriso brendis sastumroebs 2017 wels Wyndham Batumi da Sky Tower Hotel Batumi daemata, xolo Best Western saerTaSoriso brendis sastumroebma fun-qcionireba bakurianSi, baTumsa da quTaisSi daiwyes.

STR globalis Tanaxmad, 2017 wels saqarT-veloSi ZiriTadi sastumroebis datvirTvis koeficienti 62% iyo, zrdam wina welTan Se-darebiT +9% Seadgina. yvelaze maRali dat-virTva agvistoSi - 88%, seqtemberSi - 85% da ivlisSi - 84% dafiqsirda, xolo dabali ian-varSi - 32%, TebervalSi - 36% da dekemberSi - 41%.

amJamad saqarTveloSi mimdinareobs da dageg-milia ramdenime ganTavsebis obieqtis mSen-ebloba. TbilisSi dagegmilia iseTi brendis sastumroebis mSenebloba, rogoricaa: Hilton Garden Inn, Holiday Inn Express, Park Inn by Radis-son, Ramada Encore, Rixos Tbilisi, Hyatt Regency, Moxy Marriott, Radisson Blu telegraph, Golden Tulip, Marri-ott Autograph Collection-Panorama freedom Square, Marriot Autograph Collection-Panorama Sololaki, Pulman Hotels & Resort, Tabori Ridge Recreation & Golf Resorts, Hilton Tbilisi da Best Western Tbilisi City Centre. regionebSi aSendeba: Courtyard by Mar-riott (baTumi), Babylon Tower (baTumi), Pulman Hotels & Resort (baTumi), Le Meridien (baTumi), Swis-sotel (baTumi), Twin Tower (baTumi), Best Western Premier Batumi (baTumi), Wellness Resort & Spa on Mtsvane Kontskhi (mwvane koncxi), Ramada Resorts (goderZi), Radisson Blu Gudauri (gudauri), Rooms Hotel (bakuriani), Radisson Blu Resort (winandali), Golden Tulip (Telavi), Holiday Inn (Telavi), Ram-ada Encore (quTaisi), Best Western Sairme Resorts (sairme) da sxva.

2017 wels sawoli adgilebis raodenobis zrdis mixedviT Tbilisi liderobs. 2017 wels gaixsna 80-ze meti axali ganTavsebis saSualeba 4,900-ze meti sawoli adgiliT. maT Soris Tbilisi

ganTavsebis saSualebebis bazari

angariSSi brendis sastumroebSi igulisxmeba:Best Western Tbilisi; Citadines Apart’hotel; Courtyard Marriott Hotel; Cron Palace Hotel; Crowne Plaza Borjomi; Divan Suites Batumi; Hilton Hotels & Resorts; Holiday Inn Tbilisi; Hotels and Preference Hualing Tbilisi; Mercu-re Tbilisi Old Town; Radisson Blu Hotel, Batumi; Radisson Blu Iveria Hotel, Tbilisi; Rixos Hotel, Borjomi; Rooms Ho-tel Kazbegi; Rooms Hotel Tbilisi; Sheraton Batumi Hotel; Sheraton Metechi Palace, Tbilisi; Tbilisi Marriott Hotels, The Biltmore Hotel Tbilisi, Golden Tulip Borjomi.

lideria 1,362 damatebiTi sawoli adgiliT (28%), Semdeg modis aWara - 1,336 (27%), guria 957 (19%) da sxva.

brendirebuli sastumroebis didi wili (80%)Tbilisze da baTumze modis. saqarTveloSi arsebuli 26 brendirebuli sastumrodan 12 TbilisSi funqcionirebs da qmnis 3,414 sawol adgils. Semdeg modis baTumi 8 brendirebuli sastumroTi, romelic damatebiT qmnis 2,142 sawol adgils, xolo danarCeni 6 sastumrodan sami borjomSi da TiTo-TiTo bakurianSi, ste-fanwmindasa da quTaisSi funqcionirebs jamSi 1,228 sawoli adgiliT.

saerTaSoriso brendis sastumroebis raode-noba yovelwliurad mkveTrad izrdeba gansa-kuTrebiT regionebSi. 2017 wels saqarTveloSi eqvsma axalma saerTSoriso brendis sastumrom daiwyo funqcionireba, aqedan xuTi regionSi gaixsna. baTumSi arsebul saerTaSoriso bren-dis sastumroebs 2017 wels Wyndham Batumi da Sky Tower Hotel Batumi daemata, xolo Best West-ern saerTaSoriso brendis sastumroebma fun-qcionireba bakurianSi, baTumsa da quTaisSi daiwyes. 2018-2020 wlebSi regionebSi axali brendis sastumroebis gaxsna igegmeba, maT Soris: baTumSi, mwvane koncxze, goderZize, gudaurSi, bakurianSi, winandalSi, sairmeSi, Telavsa da quTaisSi.

Airbnb-is saSualebiT dabronil ganTavsebis saSualebebSi RamisTevebis raodenoba izrdeba (Colliers International). msoflioSi cnobil gan-Tavsebis saSualebebis dabronvis saitze Airbnb saqarTveloSi registrirebuli qoneb-is raodenoba yovelwliurad mniSvnelovnad izrdeba. 2017 wels registrirebuli qonebis raodenoba 9,679 iyo, rac wina welTan Sedar-ebiT +70%-ian zrdas warmoadgens. 2017 wlis ivnisi-dekembris ganmavlobaSi dabronili Rameebis raodenoba 222,444 iyo, wina wlis analogiur periodTan zrda +224%-s Seadgens.

angariSSi brendis sastumroebSi igulisxmeba:Best Western Tbilisi; Citadines Apart’hotel; Courtyard Marriott Hotel; Crowne Plaza Borjomi; Divan Suites Ba-tumi; Hilton Hotels & Resorts; Holiday Inn Tbilisi; Hotels and Preference Hualing Tbilisi; Mercure Tbilisi Old Town; Radisson Blu Hotel, Batumi; Radisson Blu Iveria Ho-tel, Tbilisi; Rixos Hotel, Borjomi; Rooms Hotel Kazbegi; Rooms Hotel Tbilisi; Sheraton Batumi Hotel; Sheraton Metechi Palace, Tbilisi; Tbilisi Marriott Hotels, The Bilt-more Hotel Tbilisi, Golden Tulip Borjomi, Ibis Styles Tbi-lisi centre, Tbilisi; Best Western Kutaisi, Best western Plus Bakuriani, Best Western Plus Batumi, Wyndham Batumi, Euphoria Hotel, Batumi; Sky Tower Hotel Batumi.


Tbilisi 428

350

267

204

183

159

153


aWara

samcxe-javaxeTi

imereTi

kaxeTi

mcxeTa-mTianeTi

107

66

22

16

guria

raWa-leCxumi, qvemo svaneTi

qvemo qarTli

Sida qarTli

ganTavsebis saSualebebis ganawileba

wyaro: saqarTvelos turizmis erovnuli administracia

xuTi da naklebi

39%

21 da meti

15%

11-20 oTaxi

20%

6 -10 oTaxi

26%wyaro: saqarTvelos turizmis erovnuli administracia

ganTavsebis saSualebebis

ganawileba oTaxebis raodenobis

mixedviT


17,956

12,126

9,750

5,290

5,227

4,954

4,564

aWara

samcxe-javaxeTi


Tbilisi

mcxeTa-mTianeTi

imereTi

kaxeTi 3,614

1,423

554

485

guria


qvemo qarTli

Sida qarTli

sawoli adgilebis raodenoba regionebis mixedviT



sxva 87%

1,929 sastumro23,781oTaxi

brendirebuli sastumroebi 13% 26 sastumro

3,453 oTaxi

sastumroebisganawilebaoTaxebis

raodenobismixedviT

Tbilisi

imereTi

kaxeTi

mcxeTa-mTianeTi


qvemo qarTli

Sida qarTli


ganTavsebis saSualebebi oTaxebis raodenobisa da regionebis mixedviT


xuTi da naklebi 6-10 oTaxi 11-20 oTaxi 21 da meti

aWara

guria

Tbilisi

imereTi

kaxeTi

mcxeTa-mTianeTi



samcxe-javaxeTi

qvemo qarTli

Sida qarTli

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

datvirTvis koeficienti

wyaro: STR

57% 57%

62.1%

2015 2016 2017

datvirTvis koeficienti daTvlilia Semdegi sastumroebis gaTvaliswinebiT:Leogrand Hotel, Crowne Plaza Borjomi, Divan Suites Batumi, Ambassadori Tbilisi Hotel, Citadines City Centre Tbilisi, Courtyard Tbilisi, Ibis Styles Tbilisi Center, Mercure Tbilisi Old Town, Hotel citrus, Marriott Tbilisi Hotel, Millenium The Biltmore Tbilisi, Radisson Blu Iveria Hotel Tbilisi, ROOMS HOTEL Tbilisi, The Shota Hotel, The Grove Design Hotel, Hotels & Preference Hualing Tbilisi, Ameri Plaza, Holiday Inn Tbilisi, Wyndham Batumi, Radisson Blu Hotel Batumi, Sheraton Hotel Batumi, Hilton Batumi, Georgia Palace Hotel & Spa.


ROOMS HOTEL / baTumi

HILTON GARDEN INN / Tbilisi

PARK INN BY RADISSON / Tbilisi

RIXOS TBILISI / Tbilisi

PULLMAN HOTELS & RESORT / Tbilisi

HYATT REGENCY / Tbilisi

MOXY HOTELS / Tbilisi

HILTON TBILISI / Tbilisi

BEST WESTERN TBILISI CITY CENTRE / Tbi-

lisi

RADISSON BLU TSINANDALI / winandali

BABYLON TOWER / baTumi

PULLMAN HOTELS & RESORTS / Tbilisi

RADISSON BLU GUDAURI / gudauri

COURTYARD BY MARRIOTT / baTumi

RADISSON BLU TELEGRAPH / Tbilisi

RAMADA ENCORE / Tbilisi

GOLDEN TULIP / Tbilisi

MARRIOTT AUTOGRAPH COLLECTION PANO-

RAMA FREEDOM SQUARE / Tbilisi

MARRIOTT AUTOGRAPH COLLECTION - PAN-

ORAMA SOLOLAKI / Tbilisi

SWISSOTEL / baTumi

LE MERIDIEN HOTELS / baTumi

TWIN TOWER / baTumi

BEST WESTERN PREMIER BATUMI/ baTumi

TABORI RIDGE RECREATION & GOLF

RESORT / Tbilisi

WELLNESS RESORTS & SPA ON MTSVANE

KONTSKHI / mwvane koncxi

MARRIOT AUTOGRAPH COLLECTION-HOTEL

& SPA RESORT / SekveTili

RAMADA ENCORE / quTaisi

HOLIDAY INN / Telavi

ROOMS HOTEL / bakuriani

BEST WESTERN SAIRME RESORTS / sairme

GOLDEN TULIP / Telavi

RAMADA RESORTS / goderZi

23,300+

SKY TOWER HOTEL BATUMI / baTumi

IBIS STYLES TBILISI CENTER / Tbilisi

THE GROVE DESIGN HOTEL / Tbilisi

IOTA HOTEL TBILISI / Tbilisi

BEST WESTERN PLUS / baTumi

BEST WESTERN / quTaisi

WYNDHAM BATUMI / baTumi

TBILISI LAERTON HOTEL / Tbilisi

HOTEL IREPALACE BATUMI / baTumi

HOTEL AIVANI / Tbilisi

GUDAURI INN / gudauri

GALLERY PALACE / Tbilisi

ALPHABET HOTEL / Tbilisi

AMERI PLAZA / Tbilisi

QUADRUM-GUDAURI / gudauri

dagegmili ganTavsebis obieqtebis mSeneblobebi 2018 / 2020

sawoli

sawoli

4,900+

2017


23,300+

daculi teritoriebis ZiriTadi funqcia qvey-nis bunebrivi memkvidreobis dacvaa. maT sxva mravali funqciac aqvT, erT-erTi ki turizmis ganviTarebis xelSewyobaa. sazogadoebisTvis naTeli xdeba, rom daculi teritoriebi war-moadgenen ara SemoRobil da yvelasaTvis akr-Zalul zonebs, aramed maTi gamoyeneba SesaZle-belia turistuli miznebiTac.

dRevandeli mdgomareobiT saqarTveloSi Se-qmnilia: 14 saxelmwifo nakrZali, 11 erovnuli parki, 42 bunebis Zegli, 19 aRkveTili da ori daculi landSafti. saqarTveloSi 88 dacul teritorias qveynis mTliani farTobis 8.62% (585,883 ha) ukavia.

2017 wlis ganmavlobaSi dacul teritoriebs 954,692 vizitori estumra, zrda wina welTan +29.9%-s Seadgens. aqedan ucxoeli vizitore-bis wili 43.2%-ia.

yvelaze meti vizitori estumra promeTes mRvimes - 163,923 (17.2%) da yazbegis erovnul parks - 154,085 (16.1%). promeTes, martvilis, WaWunas, mtiralasa da TuSeTis dacul teri-toriebze ucxoel vizitorTa raodenoba aRe-mateboda qarTvel vizitorTa raodenobas. Se-sabamisad, ucxoeli vizitorebis yvelaze didi raodenoba aseve promeTes mRvimes da martvi-lis kanions stumrobda.

ucxoel vizitorTa raodenobam dacul teri-toriebze 412,529 Seadgina, zrdam ki +32.9%. ucxoel vizitorTa Soris sWarbobdnen: rusebi (28.7%), ebraelebi (13.6%), polonelebi (7.5%), ukrainelebi (6.4%) da germanelebi (4.5%).

daculi teritoriebis turistuli servise-bidan miRebulma Semosavlebma 4,504,473 lari Seadgina, zrda wina welTan SedarebiT +94.7%-ia. Semosavlebis miRebis mxriv liderobdnen: promeTes mRvime - 1,887,064 lari, martvilis kanioni - 1,274,463 lari, okaces kanioni - 538,506 lari da saTaflia - 499,019 lari.

daculi teritoriebi ZiriTadi informaciadaculi teritoriebi iqmneba umniSvnelo-vanesi erovnuli memkvidreobis unikaluri, iSviaTi da damaxasiaTebeli ekosistemebis, mcenareTa da cxovelTa saxeobebis, bune-brivi warmonaqmnebisa da kulturuli ar-ealebis dasacavad da aRsadgenad; daculi teritoriebi aseve gamoiyeneba samecniero, saganmanaTleblo, rekreaciuli miznebisaTvis.

daculi teritoriebis ganviTarebaze pasuxismgebeli organo daculi terito-riebis saagentoa. misi saqmianobis sferos saxelmwifo nakrZalebis, erovnuli parkebis, bunebis Zeglebis, aRkveTilebis, daculi landSaftebis da saerTaSoriso mniSvnelobis mqone Warbteniani terito-riebis sistemis marTva warmoadgens.

meTodologiavizitorebi dacul teritoriebze stumro-bisas avseben saregistracio formebs (war-momavloba, asaki, sqesi da a.S). vizitorTa centrebSi, aRniSnuli monacemebi teritori-uli administraciebis mixedviT grovdeba da muSavdeba daculi teritoriebis saagentoSi.

daculi teritoriebis kategoriebia: sax-elmwifo nakrZali, erovnuli parki, bunebis Zegli, aRkveTili, daculi land-Safti, mravalmxrivi gamoyenebis teritoria.

saxelmwifo nakrZali - mkacri dacva, sagan-manaTleblo da aramanipulaciuri kvlevebi specialuri nebarTviT. am teritoriaze tu-ristuli aqtivobebi ar aris daSvebuli.

erovnuli parki - ekosistemis konservacia, ganaTleba, turizmis ganviTareba.

bunebis Zegli - bunebis Taviseburebebis kon-servacia (mcire zomis gansakuTrebuli ter-itoriis dacva).

aRkveTili - bunebis dacva da SenarCuneba aqtiuri marTvis gziT.

daculi landSafti - landSaftis da/an zRvis akvatoriis konservacia da turizmis ganviTareba.

mravalmxrivi gamoyenebis teritoria - bune-brivi resursebis mdgradi gamoyeneba.

statistika mowodebulia daculi terito-riebis saagentos mier. detaluri informa-cia ixileT daculi teritoriebis saagentos veb gverdze: www.apa.gov.ge


355,681

2013

420,166

2014

518,218

2015

734,874

2016

954,692

2017

vizitorTa statistika wlebis mixedviT

wyaro: daculi teritoriebis saagento


saerTaSoriso vizitorebisganawileba

saTaflia

martvilis kanioni

borjom-xaragaulis erovnuli parki

TuSeTis daculi teritoria

okaces kanioni

vaSlovanis daculi teritoria

lagodexis daculi teritoria

qobuleTis daculi teritoria

kolxeTis erovnuli parki

WaWunas aRkveTili

algeTis erovnuli parki

maWaxelas erovnuli parki

ruseTi

28.7%

poloneTi

7.5%

sxva

39.3%

germania

4.5%

ukraina

6.4%

israeli

13.6%


vizitorebi erovnebis mixedviT


sul

ucxoelebi

qarTvelebi

420,166

147,664

272,502

2014

518,218

181,329

2015

734,874 954,692

2017

29.9%

cvlileba %2016-20172016

310,477 412,529 32.9%

336,889 424,397 542,163 27.7%

vizitorebi daculi teritoriebis mixedviT

163,923

154,085

promeTes mRvime

147,644

85,507

73,113

59,458

55,519

52,015

47,460

29,523

28,020

14,306

yazbegis erovnuli parki

saTaflia

martvilis kanioni



okaces kanioni



qobuleTis daculi teritoria 11,286

6,872

5,384

5,092

3,235

Tbilisis erovnuli parki

javaxeTis daculi teritoria

mtiralas erovnuli parki

kintriSis daculi teritoria


WaWunas aRkveTili


maWaxelas erovnuli parki


12,250



qarTveli da ucxoeli vizitorebis ganawileba dacul teritoriebze

qarTveli ucxoeli

yazbegis erovnuli parki

promeTes mRvime

martvilis kanioni

okaces kanioni

Tbilisis erovnuli parki




saTaflia



0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%




sxva

promeTes mRvime

saTaflia

martvilis kanioni



okaces kanioni




javaxeTis daculi teritoria


kintriSis daculi teritoria


WaWunas aRkveTili


Semosavlebis statistika daculi teritoriebis mixedviT (lari)

1,887,064

1,274,463

538,506

499,019

74,223

69,302

59,530

52,972

26,640

8,778

10,240

2,700

821

215


miuxedavad bevri saerTaSoriso Tu Sida dab-rkolebisa saqarTveloSi turizmis seqtorma zrda kvlav ganagrZo. momavlisTvis prog-nozebi optimisturia. mosalodnelia saer-TaSoriso Semosvlebis, turizmis seqtorSi dasaqmebulTa raodenobisa da turizmidan miRebuli Semosavlebis zrda, rac saqarTve-los mTavrobis da turizmis erovnuli admi-nistraciis aqtiuri muSaobis Sedegad gaxdeba SesaZlebeli. am kuTxiT mniSvnelovania 2015 wels momzadebuli saqarTvelos turizmis strategia 2025, romlis erT-erT mTavar mi-zansac swored turizmidan meti ekonomikuri sargeblis miReba warmoadgens.

turizmis erovnuli administraciis mier ganxorcielebuli aqtivobebi moicavs: tu-rizmis mcire infrastruqturis ganvi-Tarebas, momsaxurebis xarisxis zrdas, masStabur marketingul kampaniebs Sida da saerTaSoriso bazrebze, axali bazrebis aT-visebasa da turistuli produqtebis ganvi-Tarebas.

turistuli mcire infrastruqturis gan-viTareba saqarTvelos mTavrobis prior-itetebSi ganixileba. 2017 wels saqarTvelos oTx qalaqSi mestiaSi, gurjaanSi, Coxataursa da TbilisSi damontaJda manaTobeli kon-struqciebi, romlebzec datanilia re-gionis ruka da ZiriTadi RirsSesaniSnao-bebis Sesaxeb informacia. 2017 wels proeqt ,,Rvinis gzaSi‘‘ CaerTo damatebiT 67 axali obieqti, am etapze beneficiarTa raodeno-ba jamSi 124-s Seadgens. mTis kurortebze da turistul adgilebSi (Saoris wyalsaca-vi, Satili, TeTnuldi, mestia, bakuri-ani) ganTavsda sasuraTe CarCoebi, sadac vizitorebs samaxsovro fotoebis gadaRe-bis SesaZlebloba miecaT. saqarTveloSi

arsebul 19 turistul sainformacio centrs daemata erTi sainformacio centri wyaltu-boSi. 2017 wels moxda qvemo da Sida qarTlis regionebis safexmavlo bilikebis mokvle-va da marSrutebis SemuSaveba, aseve raWa-leCxumi, qvemo svaneTsa da mTian samegre-loSi ganxorcielda arsebuli marSrutebis markireba. saqarTvelos turizmis erovnuli administraciisTvis inkluziuri turizmis ganviTareba prioritets warmoadgens. yvela saxis SezRuduli SesaZleblobebis mqone pi-rTaTvis (etliT mosargeble/usinaTlo/narCeni mxedvelobis) srulad adaptirda wyaltubos centraluri parki da mimdebare teritoria.

momsaxurebis xarisxis ganviTarebis mizniT saqarTvelos masStabiT xorcieldeba inten-siuri treningebi turizmis industriis war-momadgenlebisTvis. 2017 wels gadamzadeb-is kursebi gaiara turizmis industriaSi dasaqmebulma 1,300-ze metma adamianma mcx-eTa-mTianeTis, samcxe-javaxeTis, samegrelo-zemo svaneTis, Sida da qvemo qarTlis, kax-eTis, raWa-leCxumi, qvemo svaneTis, guriis da imereTis regionebSi. saswavlo kursebi ganxorcielda Semdeg Tematikaze: sastumros saqme da momsaxurebis unar-Cvevebi; gidis un-ar-Cvevebi; sabaziso inglisuri enis kursebi; marketingi da gayidvebis mxardaWera; prob-lemuri situaciebis marTva; agroturistu-li obieqtebis marTva da operireba; gidis trenerTa treningi; gidis unar-Cvevebi; Rvin-is gidis treningi; menejeris marTvis unar-Cvevebi da sxva.

turizmiT dainteresebul pirTaTvis gamoica saxelmZRvanelo Semomyvani turizmis bizne-sis dasagegmad meore gamocema qarTul enaze, aseve, Sida qarTlis kulturuli memkvidreo-bis broSura rusul da inglisur enaze, Sida qarTlis Rvinis gzis broSura rusul da inglisur enaze, germanulenovani broSura saqarTveloSi arsebuli germanuli kultu-ruli memkvidreobis Sesaxeb da Sida qarTlis saskolo turebis katalogi qarTul enaze.

seqtoris mimoxilva


Sida turizmis stimulirebis mizniT pro-eqti ,,gaicani saqarTvelos’’ farglebSi Ca-tarda Svidi presturi Svid regionSi, moewyo zamTris da zafxulis sezonebis gaxsna sxva-dasxva qalaqebsa da kurortebze, gaimarTa ramdenime mniSvnelovani RonisZieba. garda amisa, ganxorcielda fasdaklebis kvireuli kaxeTsa da aWaris regionSi. regionebis tu-ristuli resursebisa da produqtis popu-larizaciis mizniT ganxorcielda 21 pres-turi.

turizmis erovnuli administracia arsebu-li bazrebis SenarCunebasTan erTad koncen-trirebulia axali bazrebis aTvisebaze, maT Sorisaa galfis qveynebi da CineTi, romelT-ac didi potenciali gaaCniaT. 2017 wels administraciam monawileoba miiRo 23 saerTaSoriso da Sida turistul gamofe-naSi, Caatara 113 pres da gacnobiTi turi (683 Jurnalisti da 239 turoperatori). gar-da amisa, turizmis erovnulma administra-ciam awarmoa sareklamo kampania saerTaSor-iso onlain platforma Tripadvizor.com-ze 10 qveyanaSi (poloneTi, israeli, italia, germa-nia, ruseTi, TurqeTi, ukraina, SvedeTi, nor-vegia da dania), Expedia-ze sam qveyanaSi (aSS, gaerTianebuli samefo, germania), zamTris internet marketinguli kampania 19 qveyanaSi (germania, gaerTianebuli samefo, italia, is-raeli, ukraina, poloneTi, belarusi, azer-baijani, yazaxeTi, ruseTi, TurqeTi, somxeTi, litva, latvia, estoneTi, quveiTi, saudis arabeTi, bahreini da arabTa gaerTianebuli saemiroebi) da zafxulis internet marketin-guli kampania 14 qveyanaSi (germania, italia, israeli, ukraina, poloneTi, belarusi, azer-

baijani, yazaxeTi, ruseTi, TurqeTi, somxeTi, litva, latvia da arabTa gaerTianebuli sae-miroebi). mimdinareobs sareklamo kampania msoflios wamyvan telearxebze, rogoricaa: Discovery Channel, Euronews da BBC.

turizmis erovnuli administracia aqti-urad muSaobs sxvadasxva saxis turizmis ganviTarebaze, rogoricaa saqmiani, Rvinis, eko, agro, saTavgadasavlo turizmi da sxva. saqarTvelos turizmis erovnuli adminis-traciis farglebSi oficialur funcionire-bas agrZelebs saqarTvelos sakonvencio da sagamofeno biuro. germaniis saerTaSoriso TanamSromlobis sazogadoebis (GIZ) mxardaW-eriT, avstriuli kompania ENITED-isa da saqarTvelos turizmis erovnuli adminis-traciis sakonvencio da sagamofeno biuros mier SemuSavda saqarTvelos saqmiani tu-rizmis pirveli strategia.

saqarTvelosTvis mniSvnelovani warmateba iyo saerTaSoriso kongresebisa da konvenciebis aso-ciaciis (ICCA) reitingSi pirveli adgilis dakaveba.

2017 wels mogzaurobisa da turizmis konkurenciis indeqsis Tanaxmad, saqarTvelo msoflio bazarze turistuli konkurentu-narianobis mixedviT 70-e pozicias ikavebs 136 qveyanas Soris (qula:3.70). 2015 wel-Tan SedarebiT gaumjobeseba SeiniSneba Sem-deg maCveneblebSi: biznes garemo, dacva da usafrTxoeba, sainformacio sakomunikacio teqnologiebi, mogzaurobisa da turizmis prioritetuloba, ekologiuri mdgradoba, saxmeleTo, sazRvao da sahaero transportis infrastruqtura, bunebrivi resursebi, kul-turuli resursebi da saqmiani mogzauroba.


saqarTvelos warmatebuli weli hqonda tu-rizmis dargSi saerTaSoriso urTierTobebis mimarTulebiT. 2017 wlis ganmavlobaSi xeli moewera turizmis sferoSi TanamSromlobis Sesaxeb or SeTanxmebasa da erT urTierT-gagebis memorandums (moldova, iordania, brazilia).

garda amisa, 2017 wels saqarTvelos sagange-bo da sruluflebiani elCi espaneTSi zurab pololikaSvili arCeul iqna gaeros msoflio turizmis organizaciis generaluri mdivnis Tanamdebobaze oTxi wlis vadiT (2018-2021). zurab pololikaSvili aRniSnul Tanamde-bobas 2018 wlis ianvridan ikavebs.

aRsaniSnavia National Geographic-is special-uri gamoSveba, romelic saqarTvelos Sesaxeb daibeWda. mniSvnelovani warmateba moutana qveyanas 2016 wlis vizitorebis rekorduli maCveneblis aRsaniSnad momzadebulma viru-sulma video klipma. video rgolma kanis re-klamis festivalze ori mTavari prizi-ver-cxlis da brinjaos lomi miiRo. kidev erTi saerTaSoriso aRiareba iyo amerikis SeerTe-buli Statebis saxelmwifo departamentis mier mogzaurobisTvis usafrTxo qveynad saqarTvelos dasaxeleba.

turizmis erovnulma administraciam 2017 wels ekonomikisa da mdgradi ganviTarebis saministros warmatebisa da aRiarebis pro-gramis xuT nominaciaSi gaimarjva, maT Soris: saukeTeso inovacia, saukeTeso miRweva saer-TaSoriso asparezze, saukeTeso momsaxureba da ori individualuri jildo, romelic mi-iRes administraciis TanamSromlebma.

2017 wels saqarTveloSi ramdenime maRali profilis RonisZieba Catarda: gaeros msof-lio turizmis organizaciis evraziis mTis kurortebis me-3 konferencia, Touch - ci-fruli marketingis konferencia da sabavSvo evroviziis rigiT me-15 konkursi.

proeqti Check-in Georgia-s farglebSi saqarT-velos ewvia Aerosmith, legendaruli Gipsy Kings, cnobili pop momRerali Jamiroquai, ucxoeTSi moRvawe qarTveli momRerali qeTi melua.

proeqti Check-in Georgiaproeqti Check-in Georgia moicavs turistu-lad mniSvnelovani kulturuli da sportu-li RonisZiebebis serias, romelic Tbilissa da saqarTvelos regionebSi imarTeba.

aRniSnuli proeqtis farglebSi dageg-milia koncertebi msoflio varskvlavebis monawileobiT. saqarTvelos ewveva brita-neli pop Semsrulebeli jeims blanti, koncer-ti 26 maiss lokomotivis stadionze gaima-rTeba. aseve saqarTveloSi legendaruli Led Zeppelin-is solisti, robert planti Camova. musikosi koncerts 19 ivliss Black Sea Arena-ze Savi zRvis jaz-festivalis far-glebSi gamarTavs. italieli kompozitorisa da diriJoris enio morikones koncerti 19 maiss Black Sea Arena-ze gaimarTeba. jgufi The Chemical Brothers saqarTveloSi 1 seqtem-bers Savi zRvis jaz-festivalis farglebSi qarTveli msmenelis winaSe rusTavSi saer-TaSoriso motoparkSi warsdgeba. 9 ivnisidan 25 agvistomde TbilisSi, riyis parkSi yovel SabaTs gaimarTeba saRamoebi suxiSvilebisa da Teatraluris kvartetis monawileobiT. 23-26 agvistos anaklia umaspinZlebs ECHOW-AVES festivals. Check-in Georgia ukve me-same welia warmatebiT xorcieldeba da man ukve tradiciuli xasiaTi miiRo.

msoflio gidebis asociaciis kongresi2019 wlis ianvarSi saqarTvelo msoflio gidebis asociaciebis kongress umaspinZlebs.kongresSi monawileobas 70 qveynidan 300-dan 500-mde delegati miiRebs. aRniSnuli kongresis saqarTveloSi Catareba turizmis seqtoris xelSewyobisTvis mniSvnelovania da qveyanaSi turistuli gidebis profesiis ganviTarebas daexmareba. 2019 wels dagegmi-li kongresis maspinZel qveynad saqarTvelos kandidatura gidebis asociaciam iranSi tu-rizmis erovnuli administraciis mxardaW-eriT waradgina. saqarTvelos konkurencias uwevdnen tailandisa da niu-iorkis gidebis asociaciebi. sxvadasxva qveynis delegatebs Soris, saqarTvelos kandidaturam yvelaze didi mowoneba daimsaxura da kenWisyris Se-degad mniSvnelovani gamarjveba moipova.


2016

3,428,022

1,075,820

6,719,975

2017

4,136,093

1,301,556

7,902,509

6,482,830

cvlileba %

20.7%

21%

17.6%

20.2%

1,152,234 1,287,168 11.7%somxeTi

centraluri da aRmosavleT evropa


sxva vizitebi (araturistuli)

849,265

30,172

151,630

15,470

41,609

4,757

40,895

2,797

32,939

7,148

13,039

41,339

8,649

9,932

11,068

4,086

7,832

6,970

5,345

16,709 18,997

1,135,057

42,400

169,862

22,392

48,913

6,034

47,241

3,700

42,149

9,459

14,565

49,808

13,040

11,805

11,022

9,770

9,435

8,164

5,731

13.7%

33.7%

40.5%

12%

44.7%

17.6%

26.8%

15.5%

32.3%

28%

32.3%

11.7%

20.5%

50.8%

18.9%

-0.4%

139.1%

20.5%

17.1%

7.2%

sxva

ruseTi

qveyana

CrdiloeT evropa

ukraina

gaerTianebuli samefo

yazaxeTi

SvedeTi

poloneTi

norvegia

belarusi

sxva

litva

samxreT evropa

bulgareTi

uzbekeTi

latvia

moldova

CexeTi

TurqmeneTi

ungreTi


15,905

11,432

5,760

8,242

67,987

18,276

13,425

7,541

9,831

88,840

14.9%

17.4%

30.9%

19.3%

30.7%

saberZneTi

italia

espaneTi

sxva

dasavleT evropa

12,191 16,053 31.7%

1,327,159 1,419,679 7%

saerTaSoriso vizitebi

5,140

33,469

6,998

43,090

36.1%

28.7%germania

avstria

safrangeTi

maT Soris

azerbaijani

5,392,816

8,766 11,646 32.9%niderlandebi


400

3,264

2,419

20,682

10,847

3,113

1,074,336

243

4,060

6,722

988,312

3,251

161,669

85,398

129,933

626

31,736

315

18,606

229

14,950

30,968

3,656

27,304

71,377

558

4,483

3,206

31,344

18,179

6,257

1,123,698

259

5,798

6,268

1,007,276

5,024

336,043

115,040

282,549

1,382

36,920

423

24,737

246

19,100

38,610

5,637

33,569

131,533

39.5%

37.3%

32.5%

51.6%

67.6%

101%

4.6%

6.6%

42.8%

-6.8%

1.9%

54.5%

107.9%

34.7%

117.5%

120.8%

16.3%

34.3%

33%

7.4%

27.8%

24.7%

54.2%

22.9%

84.3%

kanada

sxva

samxreT amerika

Crdilo-aRmosavleT azia

CineTi

koreis respublika

aRmosavleT/xmelTaSua evropa

sxva

TurqeTi

okeaneTi

israeli

samxreT azia

sxva

karibi

centraluri amerika

CrdiloeT amerika

amerikis SeerTebuli Statebi

17,593

14,374

2,907

4,532

31,971

2,855

536

1,180

1,623

108

435,142

45,708

12,106

12,680

11,156

49,883

2,789

745

1,743

2,797

119

462,632

159.8%

-15.8%

336.2%

146.2%

56%

-2.3%

39%

47.7%

72.3%

10.2%

6.3%

irani

sxva

samxreT-aRmosavleT azia

filipinebi

sxva

axlo/Sua aRmosavleTi

saudis arabeTi

arabTa gaerTianebuli saemiroebi

quveiTi

iordania

sxva

aRmosavleT afrika

dasavleT afrika

samxreT afrika

CrdiloeT afrika

centraluri afrika

sxva qveynebi

Sveicaria

sxva

belgia 4,118 4,972 20.7%


turistuli terminebi

agenti - piri an kompania (Semomyvani turoperatori, biTumad an sacalod movaWre), romelic yidis produqts mflobelis nacvlad.

biznes vizitori - aris vizitori, rom-lis turistuli vizitis mTavari mizani biznesi da profesiuli saqmianobaa.

biznes turizmi - aerTianebs vizitorebs, romlebic mogzauroben yrilobebisTvis, konferenciebisTvis, seminarebisTvis, vorqSofebisTvis, simpoziumebisTvis, ga-mofenebisa da specialuri RonisZiebebi-sTvis.

gamyvani turizmi - rezidentis mogzau-roba Tavisi qveynidan saerTaSoriso tu-ristuli adgilisken.

grZel distanciaze mogzauroba - saer-TaSoriso mogzauroba turistul adgi-lamde, romlis xangrZlivoba xuT saaTze metia.

distribucia - arxebi an adgilebi, romelTa saSualebiTac momxmarebeli produqts Seisyidis.

erTdRiani vizitori - vizitori, romel-ic Rames ar aTenebs saqarTvelos teri-toriaze.

erovnuli turizmi - erovnuli turiz-mi moicavs Sida da gamyvan turizms, anu sxvagvarad rom vTqvaT, rezidenti vizitorebis aqtivobas mocemuli qvey-nis SigniT da gareT.

kvleva - procesi, romlis drosac SerCevis Sesaxeb Segrovebuli infor-maciis safuZvelze statistikuri me-Todologiis sistematuri gamoyenebis gziT xdeba populaciis maxasiaTeblebis dadgena.

megobrebis da naTesavebis monaxuleba (VFR) - vizitorebi, romelTa mogzauro-bis ZiriTadi mizania megobrebis da na-Tesavebis monaxuleba.

mokle distanciaze mogzauroba - saer-TaSoriso mogzauroba turistul adgilamde, romlis xangrZlivoba xuT saaTze naklebia.

onlain distribucia - internetisa da veb-gverdebis gamoyeneba momxmareblam-de produqtis miwodebisa da promouSe-nisaTvis.

operatori - turistuli produqtis mflobeli an menejeri.

rezidentobis qveyana - Sinameurneobis rezidentobis qveyana ganisazRvreba imis mixedviT Tu sadaa Sinameurneobis wevrebis ekonomikuri interesebis cen-tri. Tu individi cxovrobs erT welze meti droiT qveyanaSi da misi ekonomi-kuri interesebis centri es qveyanaa, (sadac drois umetes nawils atarebs) is iTvleba aRniSnuli qveynis rezidentad.

saerTaSoriso vizitori - 15 wlis an ufrosi asakis saqarTvelos ararezi-denti mogzauri, romelmac ganaxor-ciela viziti sakuTari Cveuli gare-modan saqarTvelos teritoriaze erT welze naklebi droiT.

saerTaSoriso mogzauri - nebismieri asa-kis piri, romelic gadaadgildeba sxva-dasxva geografiul areals Soris neb-ismieri xangrZlivobiTa da mizniT. is gamoricxavs saqarTvelos rezident sxva qveynis moqalaqeebs da moicavs saqarT-velos moqalaqeebs, romlebic ucxo qveynis rezidentebi arian.


saerTaSoriso turizmi - moicavs Semo-myvan da gamyvan turizms. igi aerTianebs erTi mxriv, yvela im aqtivobas, romel-sac axorcieleben qveynis rezidentebi qveynis sazRvrebs gareT rogorc Sida aseve gamyvani turizmis farglebSi. aseve moicavs yvela im aqtivobas, romelsac axorcieleben sxva qveynis rezidentebi qveyanaSi Semomyvani turizmis fargleb-Si.

sakomisio - gadasaxadi, romelsac uxdi-an agents produqtis bazarze miwodebi-sTvis, distribuciis da gayidvis sanacv-lod.

sruliad damoukidebeli mogzauri - mogzaurebi, romlebic TviTon gegmaven TavianT mogzaurobas. arsebobs damouk-idebeli mogzaurobis sxvadasxva tipebi: megobrebisa da naTesavebis monaxuleba, zurgCanTiT mogzauroba da nawilobrivi paketiT mogzauroba.

turizmis distribuciis sistema - da-moukidebeli biznesebis globaluri qseli, romelic saSualebas aZlevs momx-marebels moZebnos da dajaSvnos mog-zauroba.

turisti - vizitori, romlis mogzauro-ba moicavs RamisTevas.

turistuli adgili - turistuli produqtisa da adgilis erToblioba.

turistuli danaxarjebi - aRniSnavs im Tanxas, romelic gadaxdilia turis-tuli mogzaurobis dros saqonelsa da momsaxurebaSi, aseve Zvirfas nivTebSi, romelic gankuTvnilia an piradi mox-marebisaTvis an saCuqrad gadasacemad. aq igulisxmeba rogorc TviT vizitorebis mier gaweuli danaxarjebi, ise sxvebis mier dafaruli an anazRaurebuli xarjebi.

turistuli vizitis mTavari mizani - tu-ristuli vizitis mTavari mizani aris mizani,

romlis ar arsebobis SemTxvevaSic tu-ristuli viziti ar Sedgeboda.

turistuli industria - yvela biznesi, romelic CarTulia turizmSi, sadis-tribucio agentebisa da produqtis mim-wodeblis CaTvliT.

Semomyvani turizmi - saerTaSoriso tu-ristuli nakadebis Semosvla qveyanaSi, aseve cnobilia rogorc eqsport-tu-rizmi.

Semomyvani turoperatori ( ITO ) - damakav-Sirebeli rgoli turistuli produqtis mflobelsa da ucxour kompanias Soris.is qmnis turistul pakets da yidis mas pirdapir momxmarebelze an ucxour kom-paniaze.

SerCeva - populaciis qvesimravle, sadac elementebis SerCeva xdeba winaswar gan-sazRvruli albaTobiT.

Sexvedrisa da waxalisebis mgegmavi - or-ganizebas uwevs Sexvedris, waxalisebis da RonisZiebis yvela aspeqts.

Sida turizmi - rezidenti vizitorebis aqtivoba mocemuli qveynis SigniT.

Cveuli garemo - Cveuli garemo, tu-rizmSi ZiriTadi koncefciaa da ganisaz-Rvreba, rogorc geografiuli areali, romlis farglebSic individi awarmoebs regularul cxovrebis rutinas.

Cveuli rezidentobis adgili - Cveuli rezidentobis adgili aris geografiuli adgili sadac adamiani Cveulebriv cxov-robs.

wamaxalisebeli mogzauroba - wamaxalise-beli mogzauroba aris mgzavroba, romel-sac prizis an jildos saxiT sTavazoben kargi Sedegebis mqone TanamSromlebs an gayidvebis agentebs.


madloba

saqarTvelos Sinagan saqmeTa saministro,sainformacio-analitikuri departamenti

saqarTvelos samoqalaqo aviaciis saagento

saqarTvelos statistikis erovnuli samsaxuri

angariSi momzadda saqarTvelos turizmis erovnuli administraciis kvlevebisa da dagegmvis sammarTvelos mier sammarTvelos ufrosi: giorgi bregaZe

[email protected]

mTavari specialistebi: nino [email protected]

xatia [email protected]

specialisti: ana [email protected]

tel: +995 322 43 69 99 (1820)[email protected]

Tsu-ekonomikis saerTaSoriso skola

daculi teritoriebis saagento


saqarTvelos turizmis erovnuli administraciasanapiros q. #4, 0105, Tbilisi, saqarTvelo

tel: +995 32 2 436 999 faqsi: +995 32 2 436 085

E-mail: [email protected]

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2018

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