1membina harapan baru

8/14/2019 1Membina Harapan Baru

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Oleh:

Azhar Ahmad

2009

Pertanian: MembinaPertanian: Membina

Harapan BaruHarapan Baru



Titik mula

Visi

Titik mula...?itik mula...?

If you don’t know where you areIf you don’t know where you aregoing,going,

Any road will get you there.Any road will get you there.

If you don’t know where you areIf you don’t know where you arestarting from,starting from,

A map won’t help you either.A map won’t help you either.

Alice Wonderland Alice Wonderland



Siapa Kita?

Kuda Sumpah-sumpah

RaksasaKeldai



LAJNAH PERTANIANAJNAH PERTANIAN

Bila diwujudkan:Bila diwujudkan:

Matlamat utama:Matlamat utama:

Merapatkan jurang dengan stakeholders (?)Merapatkan jurang dengan stakeholders (?) Stakeholders:Stakeholders:

Petani, penternak & nelayan (?)Petani, penternak & nelayan (?)

Core business:Core business: Pemberi khidmat nasihat & penyedia maklumat (?)Pemberi khidmat nasihat & penyedia maklumat (?)



Ringan, cepat,

responsif, lincah &

boleh

menyesuaikan diridengan keadaan

Pantas di garis

lurus, tapi berat.

Lembab, berat

& tidak cerdik

Matang, bijak tapi

perlahan dan tidak

fleksibel

Siapa Kita?



PERANCANGAN HALATUJU BARUPERANCANGAN HALATUJU BARU

LAJNAH PERTANIANLAJNAH PERTANIAN

Sekarang

Strategi

MasaDepan (?)

STRATEGIK:• Jangkamasa Panjang

• Faktor Kemenangan

Mengenalpasti:

Apa yang perlu dibuat?Apa yang boleh dibuat?Apa yang mahu dibuat?



roses engurusanoses engurusanOrganisasi yangrganisasi yang

Strategiktrategik

Membangunkan

Misi & Visi

Membangunkan

Strategi

Melaksanakan

Strategi

Menyelia &

Mengawal

Perlaksanan

Membuat

Penilaian

&

Penambah

baikan



Apa yang perlupa yang perlu

dibuat?ibuat?You can choose any color you like,You can choose any color you like,

as long as they’re black!as long as they’re black!



Kehendak & keperluanehendak & keperluan

stakeholderstakeholders Bantuan kewangan (modal, subsidi dll.)Bantuan kewangan (modal, subsidi dll.)

Bantuan pasaran (pembeli, pengedar dll.)Bantuan pasaran (pembeli, pengedar dll.)

Maklumat (harga, cuaca dll.)Maklumat (harga, cuaca dll.)

Infrastruktur (pusat jualan, pusat simpananInfrastruktur (pusat jualan, pusat simpanan

dll.)dll.)

LatihanLatihan



KANO Model

CustomerSatisfaction

Degree of

Achievement

DelightDelight

ImmediateImmediate

happinesshappiness

Not unhappy Not unhappy

DisappointedDisappointed

Basic needs Basic needs

Performance Performance

needsneeds

Excitement needs Excitement needs

1. STAKEHOLDERS?

2. PELANGGAN?



Apa yang bolehpa yang boleh

dibuat?ibuat?



SWOT MatrixSWOT Matrix

Leave Blank Strengths – S

List Strengths

Weaknesses – W

List Weaknesses

Opportunities –O

List Opportunities

SO Strategies

Use strengths totake advantage of

opportunities

WO Strategies

Overcoming weaknessesby taking advantage of

opportunities

Threats – T List Threats

ST Strategies

Use strengths toavoid threats

WT Strategies

Minimize weaknesses and avoid threats



Apa yang mahupa yang mahu

dibuat?ibuat?

“…“…Most people skate to where the puckMost people skate to where the puckis, but I skate to where the puck isis, but I skate to where the puck is

going to be.”going to be.”(Wayne Gretzky)(Wayne Gretzky)



Strategitrategi

Therefore I say:

If you know the enemy and know yourself,

the victory is not at risk.

If you know the Heaven and you know the Ground, the victory is complete.

Sun Tzu,The Art of War



Organizational StrategyOrganizational Strategy "When you discover that you are riding a deadWhen you discover that you are riding a dead

horse, the best strategy is to dismount."orse, the best strategy is to dismount."

And… we have many other alternatives such as:And… we have many other alternatives such as: Buying a stronger whip.Buying a stronger whip. Changing riders.Changing riders. Giving horse and rider a good bollocking.Giving horse and rider a good bollocking.

Re-structuring the dead horse's reward scale to contain aRe-structuring the dead horse's reward scale to contain aperformance-related element.performance-related element.

Suspending the horse's access to the executive grassy meadow untilSuspending the horse's access to the executive grassy meadow untilperformance targets are met.performance targets are met.

Making the horse work late shifts and weekends.Making the horse work late shifts and weekends. Scrutinizing and clawing back a percentage of the horses’ past 12Scrutinizing and clawing back a percentage of the horses’ past 12

months expenses payments.months expenses payments. Appointing a committee to study the horse.Appointing a committee to study the horse. Arranging to visit other countries to see how other cultures rideArranging to visit other countries to see how other cultures ride

horses.horses. Convening a dead horse productivity improvement workshop.Convening a dead horse productivity improvement workshop.



Organizational StrategyOrganizational Strategy "When you discover that you are riding a deadWhen you discover that you are riding a dead

horse, the best strategy is to dismount."orse, the best strategy is to dismount."

Lowering the standards so that dead horses can be included.Lowering the standards so that dead horses can be included. Reclassifying the dead horse as living-impaired.Reclassifying the dead horse as living-impaired. Hiring outside contractors to ride the dead horse.Hiring outside contractors to ride the dead horse. Outsourcing the management of the dead horse.Outsourcing the management of the dead horse.

Harnessing several dead horses together to increase speed.Harnessing several dead horses together to increase speed. Providing additional funding and/or training to increase dead horse'sProviding additional funding and/or training to increase dead horse'sperformance.performance.

Doing a productivity study to see if lighter riders would improve theDoing a productivity study to see if lighter riders would improve thedead horse's performance.dead horse's performance.

Declaring that as the dead horse does not have to be fed, it is lessDeclaring that as the dead horse does not have to be fed, it is less

costly, carries lower overhead and therefore contributes substantiallycostly, carries lower overhead and therefore contributes substantiallymore to the bottom line of the economy than do some other horses.more to the bottom line of the economy than do some other horses. Rewriting the expected performance requirements for all horses. AndRewriting the expected performance requirements for all horses. And

the highly effective...the highly effective... Promoting the dead horse to a supervisory position.Promoting the dead horse to a supervisory position.

A N D M A N Y M

O R E

A L T E

R N A T I V E S



Anger

Attack

Not Enough Time

Intellectualizing

Silence

Withdrawal

Confusion

Just don't

(want to) get itDetails..

Details..

Details

Going Through

the Motions

Ignore It

Deny It

Glorify the Past

Endless

Questions

(False Agreement)

Faces of Resistance…Faces of Resistance…



CUSTOMERCUSTOMER

FINANCIALFINANCIAL

INTERNALINTERNAL

PROCESSPROCESS

STRATEGY ARCHITECTURETRATEGY ARCHITECTURE

LEARNINGLEARNING

ANDAND

GROWTHGROWTH

IMPROVE STAKEHOLDERS’ VALUEREVENUE GROWTH STRATEGY PRODUCTIVITY STRATEGY

BUILD THE

FRANCHISE

INCREASE CUSTOMER

VALUE

IMPROVE COST

STRUCTURE

IMPROVE ASSET

UTILIZATION

OPERATIONAL

EXCELLENCE

CUSTOMER

INTIMACY

PRODUCT

LEADERSHIP

MARKET SHARE CUSTOMER

RETENTION

CUSTOMER

ACQUISITION

PRODUCT/SERVICE RELATIONSHIP IMAGE

VALUE PROPOSITION

CUSTOMER SATISFACTION

BUILD THE

FRANCHISE

(INNOVATION

PROCESSES)

INCREASE

CUSTOMER VALUE

(CUSTOMER

MANAGEMENT

PROCESSES)

OPERATIONAL

EXCELLENCE

(OPERATIONS &

LOGISTICS

PROCESSES)

GOOD NEIGHBOUR

(REGULATORY &

ENVIRONMENTAL

PROCESSES)

MOTIVATED AND PREPARED WORKFORCE

STRATEGIC COMPETENCIESSTRATEGIC

TECHNOLOGIES

CLIMATE FOR

ACTION

R

E

S

U

L

T

S

A

CT

I

O

N

S

MISI & VISI



Terima kasih!erima kasih!

1membina harapan baru

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