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LAPORAN SKRIPSI

SISTEM PEMASARAN KAIN BATIK DEWI KUNTHI JEPARA

BERBASIS WEBSITE

ROY RAHMAN SYAFRUDIN

NIM. 201251134

DOSEN PEMBIMBING

Muhammad Malik Hakim, S. T., M. T. I

PROGRAM STUDI TEKNIK INFORMATIKA

FAKULTAS TEKNIK

UNIVERSITAS MURIA KUDUS

2019

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SISTEM PEMASARAN KAIN BATIK DEWI KUNTHI JEPARA BERBASIS

WEBSITE

Nama mahasiswa : Roy Rahman Syafrudin

NIM : 201251134

Pembimbing :

1. Muhammad Malik Hakim, ST, MTI

RINGKASAN

Batik merupakan salah satu pakaian adat yang digunakan masyarakat

Jepara dalam suatu acara penting. Batik itu sendiri adalah sebuah kain yang

dilukis menggunakan canting yang bermotif sesuai daerah di Indonesia, dalam era

modern ini kain batik menjadi trend untuk anak muda dan masyarakat Indonesia,

sehingga banyak masyarakat yang membeli kain batik di setiap daerah di

Indonesia untuk kebutuhan pribadi atupun kebutuhan penting. Pemasaran kain

batik dapat dilakukan secara konvensional / manual melalui pembelian langsung

ke toko ataupun cash on delivery (COD) secara online. Dengan semakin

meningkatnya permintaan masyarakat dalam pembelian kain batik, maka dalam

penelitian ini akan dibangun sebuah sistem pemasaran dengan studi kasus Kain

Batik Dewi Kunthi Jepara berbasis website, dengan tujuan untuk mempermudah

calon pembeli melihat kualitas serta motif dan harga secara online. Sistem

pemasaran batik ini dibuat untuk memperkenalkan Kain Batik Dewi Kunti yang

ada di Jepara kepada seluruh masyarakat di Indonesia untuk mempermudah

penjualan secara online.

Kata Kunci: batik; cash on delivery (COD); sistem pemasaran; berbasis

web.

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SISTEM PEMASARAN KAIN BATIK DEWI KUNTHI JEPARA BERBASIS

WEBSITE

Student Name : Roy Rahman Syafrudin

Student Identity Number : 201251134

Supervisor :

1. Muhammad Malik Hakim, ST, MTI

ABSTRACT

Abstract Batik is a traditional clothing that painted using canting and

having pattern accordance with some special area in Indonesia. In this modern,

batik has become a trend especially for young Indonesia people, so that many

people buy Batik for their personal needs or to be used in some important events.

The sales and marketing of batik can be done conventionally through direct

purchase into the store or online cash on delivery (COD). With the increasing of

public demand in the purchase of batik, then in this study a website-based

marketing system will be built with a case study at Batik Dewi Kunthi in Jepara.

This is done with the aim of making it easier for prospective customers to see the

quality, motives, and prices online. This marketing system was created to

introduce Batik Dewi Kunthi in Jepara to all Indonesia people to make it easier to

expand its online sales and marketing

.

Keywords batik, cash on delivery (COD), marketing system, web based system, e-

commerce, waterfall.

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DAFTAR ISI

HALAMAN PENGESAHAN ................................................................................. ii

PERNYATAAN KEASLIAN ................................................................................ iii

RINGKASAN ........................................................................................................ iv

ABSTRACT .............................................................................................................. v

KATA PENGANTAR ........................................................................................... vi

DAFTAR ISI .......................................................................................................... vi

DAFTAR GAMBAR ............................................................................................. ix

DAFTAR TABEL .................................................................................................. xi

DAFTAR LAMPIRAN ......................................................................................... xii

BAB I PENDAHULUAN ..................................................................................... 1

1.1. Latar Belakang ......................................................................................... 1

1.2. Analisis Masalah ...................................................................................... 1

1.3. Batasan Masalah ....................................................................................... 1

1.4. Rumusan Masalah .................................................................................... 2

1.5. Tujuan Penelitian ...................................................................................... 2

1.6. Manfaat Penelitian .................................................................................... 2

BAB II TINJAUAN PUSTAKA ........................................................................... 3

2.1 Penelitian Terkait ..................................................................................... 3

2.2 Landasan Teori ......................................................................................... 4

3.1.1. Web Pemasaran ................................................................................. 4

3.1.2. Strategi Pemasaran Online ................................................................ 5

3.1.3. Komponen Pemasaran Online ........................................................... 6

3.1.4. Sistem Pemasaran Online .................................................................. 6

3.1.5. Pengertian White Box dan Black Box .............................................. 7

3.1.6. Perangkat Lunak Yang Digunakan ................................................... 7

3.2. KERANGKA TEORI / KERANGKA PEMIKIRAN ............................ 10

BAB III METODE PENELITIAN....................................................................... 13

3.1. Metodologi Penelitian ............................................................................ 13

3.2. Perancangan ............................................................................................ 15

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3.2.1. Diagram Konteks ............................................................................ 15

3.2.2. DFD Level 1 Terperinci .................................................................. 16

3.2.3. DFD level 2 Pengunjung ................................................................. 18

3.2.4. DFD Level 2 Login User................................................................. 19

3.2.5. DFD Level 2 Login Admin ............................................................. 21

3.2.6. Relasi Tabel ..................................................................................... 23

3.2.7. ERD (Entity Relational Diagram ) .................................................. 24

BAB IV HASIL ANALISIS DAN PEMBAHASAN .......................................... 31

4.1. Proses Sistem Pendataan ........................................................................ 31

4.2. Analisis Kebutuhan Sistem .................................................................... 31

4.3. Kebutuhan admin ................................................................................... 33

4.4. Implementasi .......................................................................................... 34

4.4.1. Mempersiapkan Aplikasi Sistem..................................................... 34

4.4.2. Mempersiapkan Database Sistem ................................................... 34

4.5. Interface sistem ....................................................................................... 39

4.6. Pengujian Aplikasi ................................................................................. 44

4.6.1. Pengujian White Box Menggunakan Flowchart ............................. 44

4.6.2. Pengujian Black Box ....................................................................... 57

BAB V PENUTUP ................................................................................................ 63

5.1. Kesimpulan ................................................................................................ 63

5.2. Saran ........................................................................................................... 63

DAFTAR PUSTAKA ........................................................................................... 64

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DAFTAR GAMBAR

Gambar 2. 1 Skema HTML ..................................................................................... 9

Gambar 2. 2 Skema PHP ......................................................................................... 9

Gambar 2. 3 Kerangka Teori atau Kerangka Pemikiran ....................................... 11

Gambar 3. 1 Tahapan Penelitian ........................................................................... 13

Gambar 3. 2 Contaxt Diagram Aplikasi Penjualan Batik Online Untuk Membantu

Penjualan Batik ..................................................................................................... 15

Gambar 3. 3 Aplikasi Penjualan Batik Online Untuk Membantu Penjualan Batik

atau Data Flow Diagramnya.................................................................................. 17

Gambar 3. 4 DFD level 2 Pengunjung ................................................................. 18

Gambar 3. 5 DFD Level 2Login User ................................................................... 20

Gambar 3. 6 DFD Level 2 Login Admin .............................................................. 22

Gambar 3. 7 Relasi Tabel untuk Aplikasi Penjualan Batik Online Untuk

Membantu Penjualan Batik ................................................................................... 23

Gambar 3. 8 Entity Relation Diagram Aplikasi Penjualan Batik Online Untuk

Membantu Penjualan Batik ................................................................................... 24

Gambar 4. 1 Tabel Admin ..................................................................................... 35

Gambar 4. 2 Tabel Pengunjung ............................................................................. 35

Gambar 4. 3 Tabel Daftar (User) .......................................................................... 36

Gambar 4. 4 Tabel Buku Tamu (Buku tamu) ....................................................... 36

Gambar 4. 5 Tabel Laporan .................................................................................. 37

Gambar 4. 6 Tabel Pemesanan .............................................................................. 37

Gambar 4. 7 Tabel produk .................................................................................... 38

Gambar 4. 8 Tabel Shoping ................................................................................... 38

Gambar 4. 9 Tabel Tulis........................................................................................ 39

Gambar 4. 10 Halaman Awal aplikasi .................................................................. 39

Gambar 4. 11 Halaman Produk ............................................................................. 40

Gambar 4. 12 Halaman Pembelian Produk ........................................................... 40

Gambar 4. 13 Halaman Input Alamat Pengiriman ................................................ 41

Gambar 4. 14 Halaman Konfirmasi Pembayaran ................................................. 41

Gambar 4. 15 Halaman Login Admin ................................................................... 42

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Gambar 4. 16 Halaman Home Admin ................................................................... 42

Gambar 4. 17 Halaman Pemesanan ...................................................................... 43

Gambar 4. 18 Halaman Input Produk ................................................................... 44

Gambar 4. 19 Pengujian White Box Registrasi Dengan Flowchart ..................... 45

Gambar 4. 20 Pengujian White Box untuk Registrasi dengan Kompleksitas

Siklomatis(Cyclomatic Complexity). .................................................................... 48

Gambar 4. 21 Pengujian White Box Login User dan Login Admin Dengan

Flowchart .............................................................................................................. 49

Gambar 4. 22 Pengujian White Box untuk Registrasi dengan Kompleksitas

Siklomatis(Cyclomatic Complexity). .................................................................... 51

Gambar 4. 23 Pengujian White Box Pembelian Dengan Flowchart .................... 52

Gambar 4. 24 Pengujian White Box untuk Pembelian dengan Kompleksitas

Siklomatis(Cyclomatic Complexity) ..................................................................... 56

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DAFTAR TABEL

Tabel 2. 1 Tabel Perbandingan................................................................................ 4

Tabel 3. 1 Tabel admin.......................................................................................... 25

Tabel 3. 2 Tabel admin.......................................................................................... 25

Tabel 3. 3 Tabel daftar .......................................................................................... 26

Tabel 3. 4 Tabel buku tamu .................................................................................. 26

Tabel 3. 5 Tabel laporan........................................................................................ 27

Tabel 3. 6 Tabel pemesanan .................................................................................. 27

Tabel 3. 7 Tabel produk ........................................................................................ 27

Tabel 3. 8 Tabel shoping ....................................................................................... 28

Tabel 3. 9 Tabel tulis ............................................................................................. 28

Tabel 4. 1 Analisis PIECES .................................................................................. 31

Tabel 4. 2 Pengujian Black Box Pada Proses Registrasi ...................................... 57

Tabel 4. 3 Pengujian Black Box Pada Proses Login ............................................. 58

Tabel 4. 4 Pengujian Black Box Pada Proses Kelola pemesanan ......................... 59

Tabel 4. 5 Pengujian Black Box Konfirmasi Pembayaran .................................... 60

Tabel 4. 6 Pengujian Black Box Pada Proses Registrasi Data Pelanggan ............ 60

Tabel 4. 7 Pengujian Black Box Pada Proses Pemesanan .................................... 61

Tabel 4. 8 Pengujian Black Box Pada Proses Pembayaran ................................... 62

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DAFTAR LAMPIRAN

Lampiran 1 : Buku Bimbingan Skripsi

Lampiran 2 : Surat Keterangan Penelitian

Lampiran 3 : Lembar Revisi Sidang Skripsi