hi –meeting 2 dr zulhamri abdullah (phd, cardiff, uk) timbalan pengarah pusat inovasi keusahawanan...

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Hi –Meeting 2 Hi –Meeting 2 Dr Zulhamri Abdullah Dr Zulhamri Abdullah (PhD, Cardiff, UK) (PhD, Cardiff, UK) Timbalan Pengarah Timbalan Pengarah Pusat Inovasi Keusahawanan & Pembangunan Pelajar Pusat Inovasi Keusahawanan & Pembangunan Pelajar Pensyarah Kanan Pensyarah Kanan Jabatan Komunikasi, FBMK Jabatan Komunikasi, FBMK UNIVERSITI PUTRA MALAYSIA UNIVERSITI PUTRA MALAYSIA

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Page 1: Hi –Meeting 2 Dr Zulhamri Abdullah (PhD, Cardiff, UK) Timbalan Pengarah Pusat Inovasi Keusahawanan & Pembangunan Pelajar Pensyarah Kanan Jabatan Komunikasi,

Hi –Meeting 2Hi –Meeting 2

Dr Zulhamri AbdullahDr Zulhamri Abdullah (PhD, Cardiff, UK) (PhD, Cardiff, UK)

Timbalan PengarahTimbalan PengarahPusat Inovasi Keusahawanan & Pembangunan PelajarPusat Inovasi Keusahawanan & Pembangunan Pelajar

Pensyarah KananPensyarah KananJabatan Komunikasi, FBMKJabatan Komunikasi, FBMK

UNIVERSITI PUTRA MALAYSIAUNIVERSITI PUTRA MALAYSIA

Page 2: Hi –Meeting 2 Dr Zulhamri Abdullah (PhD, Cardiff, UK) Timbalan Pengarah Pusat Inovasi Keusahawanan & Pembangunan Pelajar Pensyarah Kanan Jabatan Komunikasi,

Knowing You, Knowing MeAcademic Professional

BA in Public Relations (UKM)Master in Organisational

Communication (UPM)PhD in Professionalisation of

Public Relations (Cardiff, UK)

Senior Lecturer in Corporate Communication, University Putra Malaysia

Deputy Director, Centre of Co-curriculum, UPM

Council Member, Institute of Public Relations Malaysia.

Member ,European Public Relations Education & Research Association, Germany.

Member,International Association of Corporate Marketing Studies, United Kingdom

Page 3: Hi –Meeting 2 Dr Zulhamri Abdullah (PhD, Cardiff, UK) Timbalan Pengarah Pusat Inovasi Keusahawanan & Pembangunan Pelajar Pensyarah Kanan Jabatan Komunikasi,

CONTACT DETAIL

*Consultation hours: TUE 2.00-5.00PM (preferably by appointment)

Room no: B 029, Jab Kom, FBMKRoom TP Pusat Inovasi * (often here)TEL: 03-8946 8775 / 8525*EMAIL: [email protected]:

www.fbmk.upm.edu.my/~drzulhamri

Page 4: Hi –Meeting 2 Dr Zulhamri Abdullah (PhD, Cardiff, UK) Timbalan Pengarah Pusat Inovasi Keusahawanan & Pembangunan Pelajar Pensyarah Kanan Jabatan Komunikasi,

EVALUATION (PJJ)Assignment 1 20%Assignment 2 30%MID TERM EXAM 20%FINAL EXAM 30%

Note: Attendance is compulsory (80% requirement)

Page 5: Hi –Meeting 2 Dr Zulhamri Abdullah (PhD, Cardiff, UK) Timbalan Pengarah Pusat Inovasi Keusahawanan & Pembangunan Pelajar Pensyarah Kanan Jabatan Komunikasi,

EXAMINATIONMID-TERM EXAM:

OBJECTIVE/SUBJECTIVE

FINAL EXAM: OBJECTIVE/SUBJECTIVE

Recall questions; multiple choices; true & falseThe question based on understanding,

reasoning, application, and synthesis.General knowledge is strongly needed

Page 6: Hi –Meeting 2 Dr Zulhamri Abdullah (PhD, Cardiff, UK) Timbalan Pengarah Pusat Inovasi Keusahawanan & Pembangunan Pelajar Pensyarah Kanan Jabatan Komunikasi,

OBJEKTIF KURSUS1. menerangkan konsep dan fungsi

komunikasi kepemimpinan dalam sesebuah organisasi.

2. menerangkan kepentingan ciri-ciri komunikasi kepemimpinan dari segi penyeliaan, pelatihan, dan karisma.

3. menjustifikasikan strategi komunikasi kepemimpinan yang berkesan dalam organisasi.

Page 7: Hi –Meeting 2 Dr Zulhamri Abdullah (PhD, Cardiff, UK) Timbalan Pengarah Pusat Inovasi Keusahawanan & Pembangunan Pelajar Pensyarah Kanan Jabatan Komunikasi,

SINOPSISKursus ini membincangkan konsep, teori dan

fungsi komunikasi kepemimpinan dalam organisasi; gaya kepemimpinan; kepemimpinan berkarisma ; komunikasi pelatihan; kepelbagaian organisasi; teknologi komunikasi; strategi komunikasi kepemimpinan; dan cabaran dalam kepemimpinan.

Page 8: Hi –Meeting 2 Dr Zulhamri Abdullah (PhD, Cardiff, UK) Timbalan Pengarah Pusat Inovasi Keusahawanan & Pembangunan Pelajar Pensyarah Kanan Jabatan Komunikasi,

CONTENT OF COURSE1. Concept, theory and functions of leadership

communication 2. Organizational theories: a perspective of

leadership 3. Leadership styles  4. Executive coaching

5. Leaders as change agents

Page 9: Hi –Meeting 2 Dr Zulhamri Abdullah (PhD, Cardiff, UK) Timbalan Pengarah Pusat Inovasi Keusahawanan & Pembangunan Pelajar Pensyarah Kanan Jabatan Komunikasi,

6. Managing leadership communication strategy

7. Building and Leading High-Performing Teams

8. Strategic Internal Communication

9. Strategic External Relations 10. Emotional Intelligence & Cultural Literacy

 

Page 10: Hi –Meeting 2 Dr Zulhamri Abdullah (PhD, Cardiff, UK) Timbalan Pengarah Pusat Inovasi Keusahawanan & Pembangunan Pelajar Pensyarah Kanan Jabatan Komunikasi,

6 Managing leadership communication strategy

Establish a clear communication purposeTo inform – transferring facts, data, or informationTo persuade – convincing clients to do somethingTo instruct – instructing clients in a process

Develop your communication strategyEffective communication requires a communication

strategy

Analyze your audiencesWho is your primary audience? What do they expect?

How do they feel?

Page 11: Hi –Meeting 2 Dr Zulhamri Abdullah (PhD, Cardiff, UK) Timbalan Pengarah Pusat Inovasi Keusahawanan & Pembangunan Pelajar Pensyarah Kanan Jabatan Komunikasi,

Strategic Objectives

Spokesperson

Messages Media/ forum

Audience

Feedback

Timing

Page 12: Hi –Meeting 2 Dr Zulhamri Abdullah (PhD, Cardiff, UK) Timbalan Pengarah Pusat Inovasi Keusahawanan & Pembangunan Pelajar Pensyarah Kanan Jabatan Komunikasi,

7 Building and Leading High-Performing Teams

Building an effective team

Establishing team work processes

Managing the people side of teams

Handling team issues and conflict

Helping virtual teams succeed

Page 13: Hi –Meeting 2 Dr Zulhamri Abdullah (PhD, Cardiff, UK) Timbalan Pengarah Pusat Inovasi Keusahawanan & Pembangunan Pelajar Pensyarah Kanan Jabatan Komunikasi,

Chapter 8 - 13

Source: Katzenbach, J. R. and Smith, D. K., (1993). The Wisdom of Teams, Boston: Harvard Business School Press.

Performance Results

Personal Growth

Collective Work Products

Skills

Commitment

Accountability

Interpersonal

Technical function

Problem solving

Mutual

Small number of people

Individual

Specific goalsCommon approachMeaningful purpose

Page 14: Hi –Meeting 2 Dr Zulhamri Abdullah (PhD, Cardiff, UK) Timbalan Pengarah Pusat Inovasi Keusahawanan & Pembangunan Pelajar Pensyarah Kanan Jabatan Komunikasi,

8 Strategic Internal Communication

Educate employees in the company vision and strategic goals

Motivate support for company’s strategy

Encourage higher performance and discretionary effort

Limit misunderstandings that may damage productivity

Align employees behind company’s strategic objectives and position them to help achieve them

Page 15: Hi –Meeting 2 Dr Zulhamri Abdullah (PhD, Cardiff, UK) Timbalan Pengarah Pusat Inovasi Keusahawanan & Pembangunan Pelajar Pensyarah Kanan Jabatan Komunikasi,

TargetedMessages

Effective Media/Forums

Well-positioned Staff

Supportive Management

On-goingAssessment

Page 16: Hi –Meeting 2 Dr Zulhamri Abdullah (PhD, Cardiff, UK) Timbalan Pengarah Pusat Inovasi Keusahawanan & Pembangunan Pelajar Pensyarah Kanan Jabatan Komunikasi,

9 Strategic External Relations

Developing an external relations strategy

Building a positive corporate image

Working with the news media

Handling crisis communications

Page 17: Hi –Meeting 2 Dr Zulhamri Abdullah (PhD, Cardiff, UK) Timbalan Pengarah Pusat Inovasi Keusahawanan & Pembangunan Pelajar Pensyarah Kanan Jabatan Komunikasi,

Importance

Difficulty of reaching

Partners

Competitors

CustomersAnalysts

Media

Government agencies

High

HighLow

Page 18: Hi –Meeting 2 Dr Zulhamri Abdullah (PhD, Cardiff, UK) Timbalan Pengarah Pusat Inovasi Keusahawanan & Pembangunan Pelajar Pensyarah Kanan Jabatan Komunikasi,

10 Emotional Intelligence & Cultural Literacy

Emotional Intelligence is the ability to identify and manage emotions in ourselves and in others.

Understanding emotional intelligence (EI)

Appreciating personality differences

Improving interactive skills, such as Non-verbal communication Listening ability Effective delivery of feedback

Developing an approach to cultural literacyDefining cultureUsing a cultural variables framework

Page 19: Hi –Meeting 2 Dr Zulhamri Abdullah (PhD, Cardiff, UK) Timbalan Pengarah Pusat Inovasi Keusahawanan & Pembangunan Pelajar Pensyarah Kanan Jabatan Komunikasi,

ContextInformation flow

You’ve got mail.

Equality

PowerTimeTime

Language

Page 20: Hi –Meeting 2 Dr Zulhamri Abdullah (PhD, Cardiff, UK) Timbalan Pengarah Pusat Inovasi Keusahawanan & Pembangunan Pelajar Pensyarah Kanan Jabatan Komunikasi,

ReferencesTextbook: *Barrett, Deborah J. (2006). Leadership communication. Boston:

McGraw-Hill Irwin.

2. Chemers, Martin M & Ayman, Roya. (1993). Leadership theory and research: Perspectives and directions. San Diego: Academic Press, Inc.

3. Dubrin, Andrew. J. (2004). Leadership: Research findings, practice and skills. New York: Houghton Mifflin Co.

4. Hassan, Abdullah & Mohd, Ainon. (1998). Komunikasi untuk pemimpin. Kuala Lumpur: Utusan Publication.

5. Witherspoon, Patrick D. (1997). Communicating leadership: An organisational perspective. Boston: Allyn and Bacon.

6. Zulhamri Abdullah. (2007). International Corporate Communication. Kuala Lumpur: Prentice Hall.

Page 21: Hi –Meeting 2 Dr Zulhamri Abdullah (PhD, Cardiff, UK) Timbalan Pengarah Pusat Inovasi Keusahawanan & Pembangunan Pelajar Pensyarah Kanan Jabatan Komunikasi,

DESCRIPTION OF ASSIGNMENTS

Pelajar diminta membuat tugasan akademik mengenai Komunikasi Kepemimpinan berdasarkan deskripsi tajuk berikut:

Pilih SATU tajuk sahaja.

Tajuk 1 “How to become a good leader?: A communication perspective”.  ATAU  Tajuk 2 “The importance of executive coaching: Improving organisational excellence”  ATAU  Tajuk 3 “Building and leading high-performing teams in a service corporation”  

Page 22: Hi –Meeting 2 Dr Zulhamri Abdullah (PhD, Cardiff, UK) Timbalan Pengarah Pusat Inovasi Keusahawanan & Pembangunan Pelajar Pensyarah Kanan Jabatan Komunikasi,

Nota:  Tugasan ini hendaklah dilakukan secara individu.  Setiap tugasan bertulis mestilah tidak lebih daripada 10 muka

surat sahaja.   Tugasan yang dibuat mestilah mengandungi sekurang-

kurangkannya 5 buku rujukan, artikel jurnal dan/atau rujukan yang berkaitan.

Sila rujuk “Piagam Tugasan” di laman web pensyarah www.fbmk.upm.edu.my/~drzulhamri bagi menyempurnakan tugasan yang cemerlang

  Tugasan 1 mestilah diserahkan pada 30 Januari 2008. Markah

akan ditolak jika kelewatan menghantar tugasan.

Page 23: Hi –Meeting 2 Dr Zulhamri Abdullah (PhD, Cardiff, UK) Timbalan Pengarah Pusat Inovasi Keusahawanan & Pembangunan Pelajar Pensyarah Kanan Jabatan Komunikasi,

DESCRIPTION OF ASSIGNMENTS

TUGASAN 2 (30%)

Anda adalah seorang pegawai kanan yang sedang berkhidmat di Unit Strategi Komunikasi di sesebuah organisasi berorientasikan perkhidmatan. Anda diminta oleh majikan untuk menjayakan kempen keselamatan jalan raya.

Sila jawab soalan-soalan berikut:

Apakah fungsi, peranan dan tugas seorang pemimpin dalam menjayakan kempen tersebut?

Apakah gaya kepemimpinan yang perlu dipamerkan untuk menjayakan kempen tersebut?

Berdasarkan teori kepemimpinan, bincang dan aplikasikan satu teori kepemimpinan bagi menjayakan kempen tersebut?

Page 24: Hi –Meeting 2 Dr Zulhamri Abdullah (PhD, Cardiff, UK) Timbalan Pengarah Pusat Inovasi Keusahawanan & Pembangunan Pelajar Pensyarah Kanan Jabatan Komunikasi,

Nota:

Tugasan ini hendaklah dilakukan secara individu. 

Setiap tugasan bertulis mestilah tidak lebih daripada 15 muka surat sahaja.

  Tugasan yang dibuat mestilah mengandungi sekurang-

kurangkannya 10 buku rujukan, artikel jurnal dan/atau rujukan yang berkaitan.

Sila rujuk “Piagam Tugasan” di laman web pensyarah www.fbmk.upm.edu.my/~drzulhamri bagi menyempurnakan tugasan yang cemerlang

Tugasan tersebut mestilah diserahkan pada 5 Mac 2008. Markah akan ditolak jika kelewatan menghantar tugasan

Page 25: Hi –Meeting 2 Dr Zulhamri Abdullah (PhD, Cardiff, UK) Timbalan Pengarah Pusat Inovasi Keusahawanan & Pembangunan Pelajar Pensyarah Kanan Jabatan Komunikasi,

DESCRIPTION OF ASSIGNMENTSGROUP ASSIGNMENT: SMALL GROUP

PROJECT/SEMINARA must have: – Academic writing : technical text – author/year

(e.g. journal article); footnotes (optional) - References (APA system/equiv.); the more

references you have, the more credible the text you produce. (Sources: journal articles; books etc)

- 12 ‘Times’ font; double spacing; A4 paper (refer to Piagam Projek).

Page 26: Hi –Meeting 2 Dr Zulhamri Abdullah (PhD, Cardiff, UK) Timbalan Pengarah Pusat Inovasi Keusahawanan & Pembangunan Pelajar Pensyarah Kanan Jabatan Komunikasi,

Example:In Malaysia and Singapore,

communication campaigns have always been aligned with ‘intercultural harmony’ (Sriramesh & Vercic, 2003).

A case study by Cummings and DeSanto (2002) revealed that in the 1960s, the International Public Relations Group of Companies failed to convince their local and national clients in Asia, especially in Japan.

Technical/science text NOT in ‘short form’; ‘bhs pasar’; story/’cerpen’

Paraphrase the sentences NOT copy

Page 27: Hi –Meeting 2 Dr Zulhamri Abdullah (PhD, Cardiff, UK) Timbalan Pengarah Pusat Inovasi Keusahawanan & Pembangunan Pelajar Pensyarah Kanan Jabatan Komunikasi,

ASSIGNMENT MARKING SCHEME Assignments will be assessed based on four key criteria (COPS) as follows:

 Marking Criteria Marks

 1. Content 302. Organization 303. Presentation 204. Style 20 Total: 100%

Page 28: Hi –Meeting 2 Dr Zulhamri Abdullah (PhD, Cardiff, UK) Timbalan Pengarah Pusat Inovasi Keusahawanan & Pembangunan Pelajar Pensyarah Kanan Jabatan Komunikasi,

ASSIGNMENT MARKING SCHEME(2) ContentWell focused; rigorous arguments/analysis; outstanding knowledge of and use of evidences;

relevantsupporting academic materials and real world examples; and excellent use of direct quotations. OrganizationGreat mapping strategy guiding the readers; a clear introduction including a thesisstatement (main ideas/key points); a main body clearly divided into sections; and excellent use of sub-headings and linking devices.

PresentationClearly presented with attention to detail of the conventions of the title page, bibliography,

appendices, &overall layout; excellent referencing system; excelent use of appropriate vocabulary and

gramaticalstructures; and able to demonstrate appropriate length with excellent spelling and punctuation. StyleExcellent attention paid to a particular style demonstrated throughout; outstanding insights with

highquality and innovation; and overall consistency of the style addressed throughout.

Page 29: Hi –Meeting 2 Dr Zulhamri Abdullah (PhD, Cardiff, UK) Timbalan Pengarah Pusat Inovasi Keusahawanan & Pembangunan Pelajar Pensyarah Kanan Jabatan Komunikasi,

THANK YOU FOR LISTENING!

GOOD LUCK IN YOUR FINAL EXAM