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  • 8/13/2019 Daftar Pustaka Eral

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    DAFTAR PUSTAKA

    Aaker, D.A. (1991),Managing Brand Equity: Capitalizing on the Value of a Brand Name,

    The Free Press, New York, NY.

    Aaker, J., Fournier, S. and Brasel, A. (2!), "When good brands do bad#, Journal o$

    %onsu&er 'esearh, ol. *1 No. 1, ++. 11-.

    Aaker, J.. (199/), "Dimensions of brand personality#, Journal o$ 0arkein, ol. *! No. *,

    ++. !/3-.

    Ahu4ia, A.%. (23), "Beyond the extended self: loe ob!e"ts and "onsumer#s identity

    narraties#, Journal o$ %onsu&er 'esearh, ol. *2 No. 1, ++. 1/15!.

    Al6er, N., 0erunka, D. and alleeFlorene, P. (25), "When "onsumers loe their

    brands: exploring the "on"ept and its dimensions#, Journal o$ Business 'esearh,ol.-1 No. 1, ++. 1-2/3.

    Brown, T.J., Barr7, T.8., Dain, P.A. and uns, '.F. (23), "$preading the %ord:

    ante"edents of "onsumers# positie %ord&of&mouth intentions and behaiours in a

    retailing "ontext#, Journal o$ Aade&7 o$ 0arkein Siene, ol. ** No. 2, ++. 12*

    *5.

    Bur&ann, %., Shae$er, :. and 0alone7, P. (25), "'ndustry image: its impa"t on the brand

    image of potential employees#, Journal o$ Brand 0anae&en, ol. 1- No. *, ++.

    139/-.

    %arroll, B.A. and Ahu4ia, A. (2-), "$ome ante"edents and out"omes of brand loe#,

    0arkein eers, ol. 1/ No. 2, ++. /959.

    Do6ni, D. and ;inkhan, .0. (199), "'n sear"h of brand image: a foundation analysis#, in

    old6er, 0.8., orn, . and Polla7, '.awkins, D.?., Bes, '. and %one7, :.A. (2!), Consumer Behaior: Building Mar*eting

    $trategy, 9h ed., 0raw>ill, Boson, 0A.

  • 8/13/2019 Daftar Pustaka Eral

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    >er&awan, Ase+ (2-),+edoman +ra*tis Metodologi +enelitian Bisnis : ,ntu* $*ripsi-

    )esis- Disertasi- Jakara @ e&6aa Pener6i Fakulas 8kono&i (PP8), ni4ersias

    Trisaksi.

    >erCo, >. (19-*), "Behaioral s"ien"e "on"epts for analyzing the "onsumer#, 0arkein

    and he Beha4ioral Sienes, in Bliss, P. (8d.), All7n and Baon ?n, Boson, 0A, ++.

    /-5-.

    :a+$erer, J.N. (199/), $trategi" Brand Management: Creating and $ustaining Brand Equity

    .ong )erm, 2nd ed., :oan Pae i&ied, ondon.

    :eller, :.. (199*), "Con"eptualizing- measuring- and managing "ustomer&based brand

    equity#, Journal o$ 0arkein, ol. 3/ No. 1, ++. 122.

    :eller, :.., >ekler, S.8. and >ouson, 0.J. (1995), ")he effe"ts of brand name

    suggestieness on adertising re"all#, Journal o$ 0arkein, ol. -2 No. 1, ++. !53/.

    :oler, Phili+. 2/.Mana!emen +emasaran- (nalisis +eren"anaan- +engendalian,Prenie >all, 8disi Bahasa ?ndonesia, Jakara@ Sale&6a 8&+a

    0anold,