ORGANISATION MEMBERS:

NUR AZLIN FATIHA BT ABDULLAH

NUR FARANISHA BT MAHAMOOD

NURHAKIMAH BT MOHD YAZID

SITI NURHAJAR DIYANAFATIN BT ZAHARI

SITI ASMA’ SALSABILA BT MOHAMMAD NAHARUDDIN

COMPANY BACKGROUNDfounded Rollyz in 2010 designing and

producing new gadget

create a better everyday life at home for the many people

Values

Togetherness: We solve problems and make clever decisions working together.

Respect: To our clients, the environment, the employees, the suppliers and the society.

Simplicity: Keep things simple. Less is more.

Cost-consciousness: to offer products at low prices, affordable for as many people as possible.

Business ideas and goals

Revolutionary cooking system

Hands free cooking

Targeted to:Career womenSingle

Student

People will not skip

breakfast and stay healthier

Easier way to prepare breakfast

Goals 1. Lowering

production cost

2. Increasing the effectiveness of marketing

3. Increasing the efficiency of

manufacturing4. Increasing the

efficiency of sales and delivery

5. Improving customer service.

OPERATING PLAN

LEGAL AND LICENSING OF TECHNOLOGY Our company operated legally because our

business has registered with Companies Commission of Malaysia (CCM).

Our company also apply SIRIM to get the product certification license. SIRIM Berhad that provides certification, inspection and testing services. SIRIM signs that prove that the products comply with the quality requirements as set standard or specification. It also gives customers a guarantee of performance, safety and reliability and thus shows an effective system for the production process.

BUSINESS PREMISES Rollyz acquired a factory and office with

approximately 10,000sqft located at Bangunan Permai Putera, Taman Dato Razali, 68000 Selangor

We are renting the premises with a rental of RM 15,000 per month

Our premise is located near at town area. All facilities and amenities such as water, electricity, telephone lines and transportation are available here

EQUIPMENT Machinery Vehicle Office Equipment

PRODUCTION PROCESS

We are getting our raw material from company Japan where give our requirements and needed of our product production process.

The price of our product RM48 per unit and we target to produce 250 units per month

OPERATION TIME

Factory :24 hours operated Office :9.00 a.m- 6.00p.m The off day for management : Sunday

and public holidays.

RISK AND CONTINGENCY Lack gain the trust from consumer

For a started a new business to gain the trust from consumer are very hard because the consumer are not confident to use a new product especially the product that have not known or unfamiliar. They do not want to take the risk of using products that are not known. So to solve the problem that we face, we introduce the product through by advertisement, flyers, website or show how to use this product in supermarket that the consumer will directly know the existence of this product.

Labour Risk

Company hire a labour that has no experience to do a work make the process slowly and wasting the raw materials. It is because the labour that does not have skills always make mistake when doing the work. So to solve the problem, our company provide the training to the labour who does no experience for improve their skills how to manage the work.

VIDEO

MARKETING

MARKET RESEACHIdea

egg roll from

Chinese who

migrate to

AmericaReplace spring roll

Adapted by

Korean Culture

ROLLYZ safety and safe time.

MARKET ANALYSIS (SWOT ANALYSIS)

STRENGHT• Relatively small size• Being roll by the cylinder• Can put many type of filling• Reasonable price• Different temperature and

time• Non-stick cylinder

WEAKNESS• Only egg and batter can be

cook• The thickness of batter and

filling can effect time taken to cook it

• Need electricity to function

OPPORTUNITIES• Technology is understood• New product in Malaysia• Latest technology are known• Approach customer by

different media

THREATS• Compete with another seller.• The supplier and material are

hard to find in cheaper price.

MARKET ANALYSIS (COMPETITOR ANALYSIS)

Features

Price attraction.

MARKET PLANPRODUCT

•Easy and convenient•safety

PLACE•Shops-Ampang•Factory-Ampang•Supermarket•Website and media social

PRICE•Price skimming

PROMOTION•Advertising•Member card•Sales

EVALUATION OF MARKETING

CUSTOMER RESPONSE

•Short survey•Feedback box•Feedback form

COMPETITOR RESPONSE•Research•Ask customer•Tap to media social

FINANCIAL PLAN

Individual customersThe sales focus for this group will be the conversion of qualified leads through the emphasis of the products being customer designed for the specific customer, combining comfort, lightweight, and a wide safety margin. This will help differentiate Rollyz's products from the competition. Concerns about durability will be eliminated by the industry's best warranty of one year.

DistributorsThe sales strategy for the distributors will be quite different.This is very important because it is of great concern to a distributor for them to carry and feature a manufacturer who has delivery or warranty problems. Distributors are sensitive to the issue of availability of the product from the company.Rollyz will work hard on convincing distributors that it will be able to meet all of the needs of the distributor, that production can be scaled quickly if necessary, and that Rollyz product is quick to fill orders, allowing the distributor not to have to keep a large inventory of the product out of fear of not being able to fulfill orders from a Rollyz retailer. Sales have been fairly slow and steady for the last year. With the Food maker Industry Trade show coming up in March, sales are forecasted to increase from the distributors that month or the following month. With more retailers carrying the seatposts, there will be greater visibility of the products and it is reasonable to believe that individual sales will also increase.

Sales Forecast

2008 2009 2010

Sales

Individuals 49,984 84,343 101,212

Distributors 69,837 196,560 231,212

Total Sales 119,821 280,903 332,424

Direct Cost of Sales 2011 2012 2013

Individuals 22,493 37,954 45,545

Distributors 48,188 135,626 159,536

Subtotal Direct Cost of Sales 70,680 173,581 205,082

Other 0 0 0

2010

2011 2012