wize mobiletv malaysia business plan & investment proposal

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WiZE Mobile, Independent Mobile Broadcasting StationBusiness Plan and Investment Proposal

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  • 1. WiZE Mobile Sdn Bhd Malaysia Business Plan & Investment Proposal WiZE Mobile Sdn BhdLot 2U-4B, Pusat Daerah Seksyen 6,Jalan Nuri 6/1,, Shah Alam, Selangor. [email protected]

2. Table of Contents1.Executive Summary..................................................................................................... 3 1.1. Objectives ............................................................................................................. 4 1.2. Mission ................................................................................................................. 6 1.3. Keys to Success .................................................................................................... 7 2. Company Summary ..................................................................................................... 9 2.1. Company Ownership ............................................................................................ 9 2.2. Company History ............................................................................................... 10 3. Services ...................................................................................................................... 12 4. Market Analysis Summary ........................................................................................ 14 4.1. Market Segmentation ......................................................................................... 15 4.2. Target Market Segment Strategy........................................................................ 17 4.3. Service Business Analysis.................................................................................. 204.3.1. Competition and Buying Patterns ............................................................... 22 5. Strategy and Implementation Summary.................................................................... 23 5.1. Competitive Edge ............................................................................................... 25 5.2. Marketing Strategy ............................................................................................. 27 5.3. Sales Strategy ..................................................................................................... 285.3.1. Sales Forecast.............................................................................................. 29 5.4. Milestones .......................................................................................................... 34 6. Management Summary ............................................................................................. 36 6.1. Personnel Plan .................................................................................................... 38 7. Financial Plan............................................................................................................ 39 7.1. Important Assumptions ...................................................................................... 39 7.2. Break-even Analysis .......................................................................................... 42 7.3. Projected Profit and Loss ................................................................................... 43 7.4. Projected Cash Flow........................................................................................... 47 7.5. Projected Balance Sheet ..................................................................................... 50 7.6. Business Ratios .................................................................................................. 51 3. 1. Executive Summary WiZE mobyleTv is more personal. It's also easy for end users to find the content that they want to watch. Consumers can choose their content, whether through a tailored package of TV channels or through video streaming and downloads. It also offers a new level of direct interactivity back through the mobile network. Viewers are drawn into the action, participating in quiz shows, making bets, adding their opinion, and making purchases. MobyleTv brings operators more directly into the media world and opens opportunities for new industries to develop. MobyleTv might not follow the path of traditional multichannel TV but could deliver a combination of unicast, multicast and broadcast services including new interactive services using the return channel which would represent a new opportunity for innovative multimedia services. MobyleTv is not simply conventional TV 'on the go' - it is personal TV and a multimedia device in your pocket. Its primary value is in a converged environment where a single system can deliver all kinds of mobile TV services - an environment where viewing times are not necessarily the most relevant metric. Mobile TV trials and commercial services have proliferated recently. Rather diverse approaches have been taken to services, pricing, marketing and technology. Getting the approach right is extremely important as mistakes could be expensive and the potential of mobile TV may not be fully realised. Mobile TV services are also challenged by the fact that customer demand for acceptable form factors can limit the radio sensitivity of terminals that are often used indoors. Such constraints impose particularly demanding coverage requirements on mobile TV services. Providing the necessary level of service quality and reliability requires mobile TV to match the design parameters of a cellular radio network including the delivery of in- building coverage. MobyleTv broadcast networks therefore have to provide a higher level of received signal strength on the ground and indoors than digital terrestrial TV. 4. Highlights 1.1. Objectives 5. 1.2. Objectives To offers high-tech service providers a reliable, high-quality alternative to in-house resources for business development, market development, and channel development on an international scale. A true alternative to in-house resources offers a very high level of practical experience, know-how, contacts, and confidentiality. Clients must know that working with WiZe Mobile Sdn Bhd is a more professional, less risky way to develop new areas even than working completely in-house with their own people.Initial focus will be development in towards our 6 main channels, later offering our content providers their own premium channel. WiZe Mobile Sdn Bhd will offer a wide variety of compelling niche programming to mobile users within an economic model that is considered affordable by the viewer and financially rewards the operator and the program producer. 6. 1.3. Mission The Broadcast Network Operator (BNO) plays a key role in the delivery of mobile TV over the MNO Network. Working together, the BNO and mobile network operator (MNO) can achieve cost- effective nationwide broadcast network roll out with good indoor coverage.Successful broadcast mobile TV depends on partnerships between mobile network operators and the broadcast service providers. It's a golden fit, with both parties enjoying the benefits of lower infrastructure investment and less risk. The opportunity for mobile 7. and hybrid network operators is clear. Adding to their portfolio toward 3G communications services, WiZe Mobile Sdn Bhd strengthens existing customer relationships, opening up new revenue streams and providing a powerful way to create churn-beating sticking. 1.4. Keys to Success Five steps to mobile TV success It takes more than just launching a mobile TV service to generate worthwhile revenue. The service must be easy to activate and use. It must also provide users with value for money and enrich their lifestyle. We work with you to: 8. 1. Explore the opportunity: understand the market, customerneeds, and segmentation and business opportunities. Findappropriate services, the business model and the right deviceoffering2. Develop and deploy the service: implement the service in thenetwork complete with charging mechanisms, followed bytesting, often with friendly users3. Excite subscribers: launch and market the service. Ensureeffective service provisioning and device/phone management,as well as charging4. Operate the service: provide appropriate care services andmanage Service Level Agreements for guaranteed servicequality, especially for enterprise users5. Manage the service lifetime: manage all services throughouttheir lifecycle. Monitor the service performance and managethe network and its capacity 9. 2. Company SummaryWiZe Mobile Sdn Bhd was formed through the vision of a team ofexperience and well-qualified professionals to provide informationtechnology (IT) solutions and services to customers through thecombination of business and technology skills. The senior professionals in this company have experience of applyinginformation technology to customers' businesses. Our multidisciplineand diverse expertise in field allows us to combine our technicalexpertise, marketing knowledge and creative talents to develop andmarket the best IT solution for our customers' needs.2.1. Company Ownership Investor Partner,Partners: CEO - COO - CBD - 10. 2.2. Company History XCHG Technology is a sole proprietary company, currently holding the whole IP for the technology involve in deploying this business solution. XCHG Technology is a SI company that has been establish since 2004, focusing towards technology development a new entity shall be incorporated to run the whole business operation. WiZe Mobile Sdn Bhd shall be the organization to manage and operate the business. The company anticipates that its first operation center will be located in I-City Shah Alam. 11. Past Performance FY 2007FY 2008FY 2009 Sales $0 $0 $0 Gross Margin$0 $0 $0 Gross Margin %0.00%0.00%0.00% Operating Expenses $50,000$50,000$50,000Balance Sheet FY 2007FY 2008FY 2009Current Assets Cash $0 $0 $0 Other Current Assets$45,000 $150,000 $150,000 Total Current Assets$45,000 $150,000 $150,000Long-term Assets Capital Assets $200,000 $200,000 $20