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7/21/2019 Pemasaran Online 2
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Pemasaran Online 2
Endar Nirmala, S.Kom, M.T
P u s a t P e n g e m b a n g a n P e m b e r d a y a a n P e n d i d i k da n T e n a g a K e p e n d i d i k a n B i s n i s d a n P a ri w i s a t a
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KATA PENGANTAR
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DAFTAR ISI
KATA PENGANTAR ...........................................................................................
DAFTAR ISI........................................................................................................................ II
PETA KEDUDUKAN BAHAN AJAR...........................................................................IV
GLOSARIUM..................................................................................................................... V
PENDAHULUAN............................................................................................................... 1
A. DESKRIPSI.................................................................................................................... 1B. PRASYARAT.................................................................................................................. 2
C. PETUNJUK PENGGUNAAN............................................................................................. 2
D. TUJUAN AKHIR..............................................................................................................2
E. KOMPETENSI INTI DAN KOMPETENSI D ASAR.............................................................3
F. CEK KEMAMPUAN AWAL.............................................................................................4
PEMBELAJARAN............................................................................................................. 5
A. DESKRIPSI.................................................................................................................... 5
B. KEGIATAN BELAJAR.....................................................................................................5
IKLAN ONLINE.................................................................................................................6
A. TUJUAN PEMBELAJARAN............................................................................................. 6
B. URAIAN M ATERI........................................................................................................... 6
C. R ANGKUMAN...............................................................................................................56
D. TES FORMATIF............................................................................................................56
E. KUNCI J AWABAN TES FORMATIF..............................................................................5
PEMASARAN DALAM E!COMMERCE....................................................................5"
A. TUJUAN PEMBELAJARAN........................................................................................... 5"
B. URAIAN M ATERI......................................................................................................... 5"
C. R ANGKUMAN.............................................................................................................113
D. TES FORMATIF.......................................................................................................... 114
E. KUNCI J AWABAN...................................................................................................... 115
PEMASARAN PADA SITUS MOBILE.....................................................................116
A. TUJUAN PEMBELAJARAN........................................................................................116
B. URAIAN M ATERI......................................................................................................116
C. R ANGKUMAN.............................................................................................................13#
D. TEST FORMATIF........................................................................................................13#
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E. KUNCI J AWABAN...................................................................................................... 131
AFFILIASI PEMASARAN...........................................................................................132
A. TUJUAN PEMBELAJARAN........................................................................................132B. URAIAN M ATERI......................................................................................................132
C. R ANGKUMAN.............................................................................................................152
D. TEST FORMATIF........................................................................................................153
E. KUNCI J AWABAN...................................................................................................... 153
BLOG DAN ADSENSE...............................................................................................155
A. T$%$&' P()*(+&%&,&'......................................................................................... 155
B. URAIAN M ATERI......................................................................................................155
C. R ANGKUMAN.............................................................................................................1-#
D. TEST FORMATIF........................................................................................................1-1
E. KUNCI J AWABAN...................................................................................................... 1-1STRATEGI PEMASARAN ONLINE.........................................................................1-3
A. TUJUAN PEMBELAJARAN.............................................................................. 1-3
B. URAIAN MATERI................................................................................................. 1-3
C. R ANGKUMAN.............................................................................................................216
D. TES FORMATIF.......................................................................................................... 21
E. KUNCI J AWABAN...................................................................................................... 21
EVALUASI...................................................................................................................... 21"
A. ATTITUDE SKILLS.....................................................................................................21"
B. KOGNITIF SKILLS...................................................................................................... 21"
C. PSIKOMOTORIK SKILLS.............................................................................................. 21-D. PRODUKBENDA KERJA SESUAI KRITERIA STANDAR.................................................21-
E. B ATASAN WAKTU YANG TELAH DITETAPKAN............................................................21-
F. KUNCI JAWABAN......................................................................................................21-
PENUTUP......................................................................................................................... /I
DAFTAR PUSTAKA....................................................................................................... /II
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PETA KEDUDUKAN BAHAN AJAR
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pengunjung mengklik pesan iklan mereka
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G&)*&, .4# ;;;.@(8(,&(8)(80&.'(
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K+07 $'& +0 &)*&, ((+& (, $+&8 8$*+( 7+07 &)*&, 980 $+&8
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3. P(,&07&' N ,8(, 8&' %$)+& 9&' 80 ,&'@(,.
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6. B(,0 K((,&'&' $'$7 *&,&' 9&' $8& 80 70,0) &&$ $8& (+(&0
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T$& ".4
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('%(+&&' $'$7 0+0&' &'8&..
L()*&, K(,%& "."
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C. R&'7$)&'
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4. A@0+0&0 ()&&,&' 8&+&) (!:))(,:( )(,$&7&' &+& &$:&,& $'$7 )(+&7$7&''9&. A'8& 8&& (& (0& 8('&' &$(8&&' &&$ *(,&@0+0&0 8('&' (*&'9&7 (8&&' 9&'
A'8& *$$7&' $'$7 *0'0 A'8&
5. D&+&) )()*&'$' &&$ )('(++& 0$ (!:))(,:( (,+$)()(,&07&' &,0(7$, 8&' 7'@0$,&0 9() (,&('$'&&' &+07&0 0$ (!:))(,:( 9&' ($&0 8('&',8$7 9&' 80&;&,7&' 8&' )&)$ )('%&& 7(&)&'&' 8&&(,& 7)$'07&0 (+&'&'.
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. K'@0$,&0 S0() 8&' T+ 9&' 80$'&7&' &8&+& E'7,00P$*+0:!K(9 P,0?&(!K(9 S(,0@07& S(:$,( P,:+ E'7,00 8&'T+ S(7$,00 P('$'&&' F0,(;&++ 8&' 7(&)&'&' P(),(&'K&,$ K,(80. S(0'& &,& (+&'&' ,8$7!,8$7 9&' &'8&
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D. T( F,)&0@
P($'%$7 K(,%&7&' &+!&+ *(,07$ 80 +()*&, (,0& 1. P('(,0&' 9&' &+0' (& ('&' (!:))(,:( &8&+&K.
2. P(,$&&&' 9&' )('&;&,7&' %&& &@0+0&0 ()&&,&' E!C))(,:( &8&+&...
3. S0$ 9&' )('&;&,7&' ()*$&&' (!:))(,:( ,&0
)('$'&7&' @&0+0& +$!0' &8&+& K
4. I0+& ('&)0+&' 0'@,)&0 8&' ,8$7 9&' ('&7 80&'8&' 8&'
)$8& 800'& &8&+& K
5. Y&' (,)&$7 8&+&) ,&(0 ()&&,&' *(,8&&,7&' 7(*$$&' &8&+&
K
6. Y&' (,)&$7 00+& ()*&9&,&' 9&' 80$'&7&' 8&+&)
()*&9&,&' ('%$&+&' '+0'( &8&+& K
. I0+& 9&' 80$'&7&' $'$7 )(*$7& 8&& &&$ )()*&:& 0'@,)&0
(,7$':0 &8&+& K
". Y&' (,)&$7 ('&)&' &,$ 8&& (,?(, 8&,0 %&,0'&' +:&+
)&$$' 0'(,'( &8&+& K
-. B&&0)&'& &+$, ,&'&70 (:))(,:(
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E. K$':0 J&;&*&'
1. (&+& &70@0& (,8&&'&' 9&' )('$'&7&' &,&'& %(%&,0'
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2. &)&'.:)
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Kegiatan B(+&%&, -
PEMASARAN PADA SITUS MOBILE
A. T$%$&' P()*(+&%&,&'
S((+& )()(+&%&,0 7(0&&' ()*(+&%&,&' - ((,& 80807
80&,&7&' 8&& B
1. M()&&)0 ('(,0&' 8&&, ()&&,&' )(+&+$0 (,&'7&
)*0+(
2. M('0'8('0@07&0 (0@07&0 (,&'7& )*0+(
3. M()*$& ;(*0( )('$'&7&' ()+&( &8& (,&'7&
)*0+(
4. M()&&)0 ,&(0 ()&&,&' &8& (,&'7& )*0+(.
B. U,&0&' M&(,0
1. P('(,0&' D&&, P()&&,&' M(+&+$0 P(,&'7& M*0+(.
P(,7()*&'&' (7'+0 8&+&) 8$'0& )&,7(0' (+&+$ *(,7()*&' 8&'
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$'$7 )('%$&+ ,8$7 A'8&. P'(+ $8& )('%&80 7(*$$&' *$7&' *&,&'
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('$'& '(+ 80 8$'0& 8&' &+ 0'0 )('%&80 +$0 :(& ,)0 (+&0' :&,&!
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0'(,'( 8&,0 (,&'7& )*0+(.
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D&& (,(*$ )('$'%$77&' *(&,'9& (+$&' $'$7 )()&&,7&' ,8$7 &&$
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%&,0'&' '0,7&*(+
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80 A0& *0'0 ('$)$+&' '), $'$7 )('0,0)7&' ,)0 8&,0 ,8$7
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()&&,&' )*0+( )$+&0 )$':$+ 80&'&,&'9&
M$+0)(80& M(&( S(,?0:(
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8&' )('(,0)& MMS
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8&' 9& (+& )('%$&+ ()& 07+&' '+0'(. A8& %$& %&,0'&' 07+&' +&0''9&
9&' *(,@7$ &8& 0@& )*0+(.
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P()&&,&' ?0& B+$( 8&' I'@,&,(8
B+$( $+(, &'9& &8& &$' 2##3 I'@,&,(8 8000 +&0' &8&+& *(,'$7
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K($'$'&' +&0' 8&,0 *+$( &8&+& 0& )()0+070 7(:(&&' ,&'@(, 9&' +(*0
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)(,(7&' %07& *,;0' 0'(,'( )*0+(.
A'8& 8&& )('$'&7&' 78( R
$'$7 )('&,&7&' ('$'& '(+
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(+&:&7&' 78( R 9&' )('&,&7&' ('$'& 7( $%$&' 9&' *(,*(8&
)()$'70'7&' A'8& )(+&7$7&' *(*(,&& $%0 :*& (,0& $'$7 )('(&$0
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T$& -.1
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P(,&'7& )*0+( )()0+070 *&'9&7 %('0 8&+&) &+ $7$,&' 8(&0' 8&' +&9$
(&0 )(,(7& )()0+070 7(&)&&' 7&,&7(,007 9&' &'& *(,*(8& 8&,0
0() 8(7.
1. U7$,&' 9&' 7(:0+
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(,&'7& 9&' (,7(:0+ $'$7 7('9&)&'&' 8&' )*0+0& )(,(7&.
2. M(),9 9&' (,*&&P(,&'7& )*0+( %$& )()0+070 )(),9 9&' 7(:0+ 9&0$ ,0)&,9 <RAM= 8&'
(:'8&,9<807=. P()*&&&' 0'0 &8&+& &+& &$ @&7, 9&' )()('&,$0
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P(,&'7& )*0+( )('&*07&' (8070 8&9& 80*&'80'7&' 8('&' )(0'
8(7.P(,&'7& 0'0 &,$ )('()& 8&9& 7&,('& )(,(7& *(,%&+&' &8&
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5. K$& 8&' 8&& 80&'8&+7&'
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2. M&& 08$ 9&' ('8(7
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BLOG DAN ADSENSE
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KEGIATAN BELAJAR 12
STRATEGI PEMASARAN ONLINE
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Tugas 02.3
0. Sebutkan langka&Alangka& mendapatkan peng&asilan dari pen<ualanonline.
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C. R&'7$)&'
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EVALUASI
A. A0$8( 70++
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C. P07),07 70++
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PENUTUP
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