Assignment for students

FAKULTI TEKNOLOGI KREATIF DAN WARISAN

Course : CFT 1073

Teknik Persembahan Visual

Tugas Visual Literacy (individu) 30% deadline : 5 november 2015

1. Membuat visual literacy selama 9 minggu dari hand out yang diberikan

2. Mahasiswa wajib mengumpulkan tiap minggu dalam kertas A 4 saja.

3. Selama tutorial, pensyarah melihat setiap tugas sebaiknya berbeda dan tidak sama satu

sama lainnya dan ide baru bukan berulang.

4. Selama tutorial biarkan mereka membuat sketsa denga pinsil kemudian dipindahkan

setelah disetujui oleh pensyarah masing masing.

Tugas Fotografi (Individu)- 2 weeks 20% deadline : 5 november 2015

1. Tugas foto produk dengan cahaya studio atau outdoor

2. Tugas foto landscape atau arsitektur

3. Tugas portraiture atau Fashion Photo

4. Tugas di kumpulkan dalam ukuran A 4 or 10 R

5. Tugas foto dalam dua minggu

Group Presentation - each person will be marked individually. 10% started

presentation 20 september week fourth

1 Membuat rangkuman dalam satu kumpulan (maks 4 orang)

2.Pilih salah satu fotografer dan ceritakan dengan kaidah barrett criticism model.

3. Membuat power point dalam Bahasa melayu

4. Membentang pada minggu ke enam – ke sepuluh saat tutorial atau lab

Group assignment 20% deadline 26 november 2015

1. Student make assignment based on the following photographers.

2. Students should critics five photographs from the photographers whom they chose

using Barrett Criticism mode (showed with pictures(.

3. Lecturer should divide students into group.

Group Feminist - Cindy Sherman,

http://www.moma.org/visit/calendar/exhibitions/1170, Lorna Simpson

http://www.biography.com/people/lorna-simpson-507345#synopsis , Barbara Kruger

https://en.wikipedia.org/wiki/Barbara_Kruger (choose one of them- feminist

photographer),

Group Collonial times- Gustav Richard Lambert

https://de.wikipedia.org/wiki/Gustav_Richard_Lambert

, Kassian Chepas https://id.wikipedia.org/wiki/Kassian_Cephas (Colonial times)

Group controversial issues - Benneton

Group Duane Michaels (interpretation photo - terry barrett)

https://en.wikipedia.org/wiki/Duane_Michals

Group modernist ( Ansell Adams) https://en.wikipedia.org/wiki/Group_f/64Group

Journalistik photo http://www.magnumphotos.com/

Group Sandy Skolgund http://www.sandyskoglund.com/

Kuiz analisis foto 20% quiz 1 to 3 december 2015

Student will be shown with five different photo categories. This quiz is related to the

group assignement.

RUBRIK PENILAIAN TUGAS

Reka Bentuk Konteks s101 c

Fakulti Teknologi Kreatif & Warisan

Universiti Malaysia Kelantan

ASSIGNMENTS MARK excellent Very good good poor Very

poor

Group Presentation - each student will be

marked separately 10%

Organization and Knowledge 4-Audience can easily follow information presented in an interesting and logical order. Students demonstrate comprehensive

knowledge and answer all questions and elaboration

3-Audience follows information presented in a logical order. Students are at ease and answer most questions with explanations

and some elaboration.

2-Audience has trouble following presentation, awkward organization. Students have limited understanding of the subject,

and have difficulty answering questions.

1-audience has trouble understanding presentation, poor organization. Students do not appear to understand subject, can’t

answer questions.

9 8 7 6 5

Group assignment – 1000 words 20% 4. Reader can identify purpose and context easily. Text and visual elements are clear to reader and well presentated. 3. Reader identify purpose and context. Text and visual elements coordinated with purpose. Identify the objectives or work. 2. Reader can identify purpose and context with effort. Several Text and visual elements doesn’t support unified purpose. 1. Reader cannot identify purpose and context. Text and visual element unconnected to purpose and unclear.

18 16 14 12 10

Photography-20% 4. Technical, idea and visual composition are excellent and creative. Highly original and inventive 3. Successful, creative and visual composition. Shows originality and inventiveness 2. An attempt at creative visual composition. Show an attempt at originality and inventiveness. An attempt at creative visual composition 1. Poor visual composition and technical. Shows little originality.

18 16 14 12 10

Quiz 20% Barrett Model Criticism 4. Clearly states an arguable claim 3. Makes arguable claim but does not propose solution 2. Arguable is buried, unclear and confused 1. Doesn’t say what argument or claim is

18 16 14 12 10

Visual Literacy 30% Technical, idea and visual composition are excellent and creative. Highly original and inventive 3. Successful, creative and visual composition. Shows originality and inventiveness

24 22.5 21 19.5 18

2. An attempt at creative visual composition. Show an attempt at originality and inventiveness. An attempt at creative visual composition 1. Poor visual composition and technical. Shows little originality.

Visual Literacy (weekly assignment) First Week Cropping

1. In keeping with the less is more idea, choose an industrial object, animal, or plant, and using black and white only, design it in its entirely by simplifying its physical characteristics into flat negative and positive shapes.

2. Crop the original design you created for step 1, but retain its readability

3. Drastically crop the design you created for step 1, to the point where recognizability is no longer a factor-abstract shapes are the main concern.

4. Choosing one of the design from steps 1, 2, 3, execute the chosen design in reverse-field- all blacks areas become white; all white areas become black, for both subject and background

5. Execute the chosen design in full color.

For student

For Pensyarah (do not give to student)

Second week (Soal Kotak)

The objective of this problem is to develop a geometric idiom through the discobery of the various two-dimensional design principles needed to extend a limited graphic vocabulary.

1. Make eith preliminary sketches for each work in the areas indicated. 2. Then selec the most effective solution for each and execute it in the larger

designated area. 3. Using only four squares may see to be a rather limited palette for expressing

such diverse worlds, but consider these suares can be expanded into a more comprehensive language by utilizing various design principles.

For Student ORDER DECREASE BOLD CONGESTED TENSION PLAYFUL

ORDER DECREASE BOLD

CONGESTED TENSION PLAYFUL

Third Week The objective of this exercise; viewers are led to focus solely on background and shadowed. Negative and positive shapes problems

1. Draw and chose three of them; smoke, durian, shark, whale, beras, sugar, elephant, rhino, leaves.

2. The subjects themselves should not be drawn 3. Only the surrounding negative space and possibly areas in

shadow should be addressed, and only in the color black

For Pensyarah (do not give to student) Fourth Week Soal Cerita Gambar Jack and Jill

1. In the six areas indicated, create visual equivalents for each part of the nursery rhythm “ Jack and Jill” by using the dingbats and or punctuation marks given on the assignment sheet.

2. These marks, symbols, and pictograms can be used individually or combined to develop a vision metaphor

3. Execute your solutions in black and white, unless your concept dictates otherwise.

For Student

For Pensyarah (do not give to student)

Fifth Week

1. Visually interpret a life and death situations to be executed in two parts on the rear panels of a truck.

2. Part one must be completed on the left panel of a truck; part two must be completed on the righ panel.

3. Solutions may involve any subject matter, as long as the two separated conditions of life and death are clear.

4. Use the six smaller trucks on the assignment sheet for your preliminary sketches.

5. Then select one and execute it on the larger truck.

Week Sixth (three or four week to complete) 100 reka bentuk 1Chose one of the following subjects and visually interpret it one hundred different ways: paper bag, frog, gumball machine, sneaker, apel, computer, baby, woman, man, sun, ant, flower.

Group Assignment report .

Description Title at the Café, 1958 Photograph by Robert Doisneau Robert Doisneau took this picture at the café on the chaps-Elysees in 1958. The lady sit beside a teacher who look at the person beside the lady. The person could not be seen in the picture. Form. The composition use linear perspective. The lady become the focus attention and led to the man who seems to look at the lady. The dimensional effect was emphasized by the two person talked behind these two persons; so this make the picture more three dimensional. The proportion of two person in the foreground are bigger than the two persons in the back. The proportion help the viewer to focus to the two persons in the foreground.

Photo technique This photo was taken by Robert Doisneau with black and white film. Robert used available light , and the light come possible from the lamp and the light from the door in the back. There were no shadows in the right and left cheek of the lady. The light came from the front of the lady, and it can be shown in the shadow in her coat. Medium The medium of the photo was black and white photo. Black and white is good in showing the people. Denotation The man, a teacher, saw a person beside the lady. He probably talked with his friend at the café on the chaps-Elysees in 1958 Connotation Actually, this picture showed people were relaxed after went back from office. This picture showed no political or social issues, it just explained the situation inside the café on the chaps-Elysees. Style Robert Doisneau was a French photographer. His style was documentary photographs. He was a photo journalist. If we compared with his contemporaries, Henry Cartier Bresson. His worked was quite different. Robert Doisneau was known when he posed his model, Henry Cartier Bresson was famous in his decisive moments. His subject matters were probably similar to Henry Cartier Bresson; both photographers took persons in every day live situations. Both photographers like to take in the street. Extenal context Robert Doisneau’s photograph, at the Café, 1958, was first published in Le Point as part of a photo essay on Paris cafés. The photo later was sold without Doisneaus’s consent to a temperance league and published in a leaflet about alcohol abuse. Again, it was used by a French gossip tabloid and printed with the caption ‘Prostitution on the Champs-Elysees”. The caption changed again when this photo was exhibited and became permanent collection of The Museum of Modern Art (Barrett, 2010).

Tabel 1 Barrett’s critic model

Internal

Context

Description

Subject matter

descriptive statements about subject matter identify and typify person, objects, places, or

events in a photograph. When describing subject matter, crtitics name what they see and

also characterize it.

Form How the subject matter is presented.

Descriptive statements about a potograph’s form concern how it is composed, arranged, and constructed visually. Describe also formal

elements and principles of designs.

Medium An art object is made of. Describe the process,

the type of camera, the kind of prints and discuss the effects has on the expression and

overall impact.

Denotation Show. Denotation often refers to something literal,

and avoids being a metaphor

Connotation Suggest, imply. Which is the second level of

analysis, being what the denotation represents?

Original

Context

Style A resemblance among diverse art objects from

an artist, movement, time period, or geographic location and is recognized by a

characteristic handling of subject matter and formal elements.

Comparing and contrasting

To compare and contrast it to other works by the same photographer, to other photographers’work, or to works by other

artists.

External

context

Photograph’s

presentational environments

How and where it is being presented, has been

presented, received, how other interpreters have understood it, where it has been placed in

the history of art.

Dr Iwan Zahar Email iwan@umk.edu.my https://iwanzahar.wordpress.com/ WA 0162355088