slide-present-rm.pptx

7/26/2019 SLIDE-PRESENT-RM.pptx

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“Dutch Lady MilkIndustries Berhad”

Prepared by :

NURUL HUSSAIMAH BT MOHAMMAD ROBI 2013158365

NOR NAJA SOLIHAH BINTI ABD MOLO! 20133"1"65

MIR#A S$A#ANA BT #A!ARIA 201%"&5%81

NUR ATI'AH BINTI ARJUNI! 20136"5562

MKT663



INTRODUCTION

D()*+ Lady M,-. I/d()r,e Ber+ad D()*+ Lady Ma-ay,a ,/e 4 )+e da,/ a/d ar.e) -eader ,/ )+e (a-,)y bra/dedb(,/e ,/ Ma-ay,a

Se-- a 7,de ra/e 4 (a-,)y da,ry prd(*) a/d 4r(,) 9(,*e4r )+e +e a/d epr) ar.e) (*+ a I/4a/) ;r(-a<=r7,/>(p M,-.< P7dered M,-.< ?/de/ed M,-.< UHT M,-.<S)er,-,@ed M,-.< Pa)e(r,@ed M,-.< ?(-)(red M,-.< $+(r) a/d

;r(,) J(,*e Dr,/.

;,r) ,-. *pa/y ,/ Ma-ay,a ) be -,)ed / B(raMa-ay,a



BACKGROUND OF THE COMPANY

1"5%< a )rad,/ *pa/y ;r,e-a/d Ma-aya baed ,/ S,/apre<7a 4red ) ar.e) S7ee)e/ed */de/ed ,-. ,pr)ed4r H--a/d ,/ Ma-ay,a a/d S,/apre< a/ eera-bra/d 7a a *er)a,/ D()*+ Baby Bra/d

1"8% )+e *pa/y p,),/ )+e,r bra/d /ae 4r D()*+Baby ) D()*+ Lady

201% D()*+ Lady I/d()r,e Ber+ad 7a a7arded )+e Be)

Per4r,/ S)*. H,+e) re)(r/ ) S+are+-der er)+ree */e*(),e year a/ -,)ed *pa/y 7,)+ ar.e)*ap,)a-,@a),/ re )+a/ RM1b,--,/



DUTCH LADY MALAYSIA’S

STAKEHOLDERS

S+are+-der

?()er

Cp-yee

?pe),)r

S(pp-,er

D,)r,b()r

=er/e/)Ma/aee/)



MCKINSEY’S 7S’S FRAMEWORK

1. Shared Value

Se--,/ +,+ (a-,)y /a)(ra- a/d +ea-)+y da,ry prd(*) ) a),4y(r *()er

B(,-d )ea eber e*e--e/*e a/d +app,/e ) *rea)e a 7r.e/,r/e/) 7+ere )ea eber *a/ r7 a/d (**eed ))+e,r +,+e) p)e/),a- D()*+ Lady a-(e er) a/d re7ard

re(-) ?,))ed ) ,/)er,)y< ),e-,/e a/d )ra/pare/*y ,/

*(/,*a),/ 7,)+ (r a-(ab-e (pp-,er 7+,*+ e/ab-e D()*+Lady ) rea,/ a a ar.e) -eader< by *rea),/ /e7< (/,(e a/d,//a),e da,ry prd(*)

2. Stratey

I/*reae prd(*) dee-pe/) )+r(+ ar,e)y prd(*) -,/e

Mar.e) pe/e)ra),/ )+r(+ *apa,/ a/d ee/) pr),/

I/)era*),e pr),/ )ra)ey ader),,/< a-e pr),/<

p(b-,* re-a),/ a/d 4ree ap-e



3. Structure

Depar)e/)a-,@a),/ by 4(/*),/ a/a,/ depar)e/)< a-ea/d ar.e),/ depar)e/)< a/ a**(/),/ depar)e/)< a +(a/re(r*e depar)e/) a/d pera),/ depar)e/)

D()*+ Lady M,-. I/d()r,e Ber+ad pra*),*e *e/)ra-,@a),/ ,/

a.,/ a de*,,/

!. Syste"

I/)er/a- ?/)r- Pr*ee

Pr*ed(re a/d ?/)r- C/,r/e/)

Cp-yee are */)ra*)(a--y b(/d ) bere pre*r,bed)a/dard 4 b(,/e e)+,*

;ra-,@ed S)ra)e,* P-a//,/ a/d Opera),/ P-a/ Pr*ee



#$ Sta% Ip-ee/) )+e (/,(e a-(e )ar) 7,)+ Pa,/ 4r B-(e Ea-(e

prraed 7+,*+ a4)er )+a) ,) e)e/d ) AAA prraed

Rb() )ra,/,/ a/d dee-pe/) prraed 7a pr,ded

6$ Skills ?pa/y +a ra/,ed Ta-e/) Aee/) Prrae a/d

D()*+ Lady A*,a)e Prrae ) ,de/),4y p)e/),a- )a-e/)7,)+ e*e--e/) -eader+,p a/d a/aer,a- (a-,),e a/d ) b(,-d)+e,r )a-e/)

&$ Style

D()*+ Lady (e */(-)a),e )y-eF pe/ dr p-,*y

Lead,/ ) a -7er -ab(r )(r/er



RECOMMENDATION

Ipre )+e .,-- 4 ep-yee

Cpa/d )+e ar.e) dee-pe/) ,/ 7+,*+ G,-.

prd(*) 4r -der pep-e Pr,de e/d-e 4 )ra,/,/ 7+,*+ ,pree/) 4

ep-yee prd(*),/ ,/ )+e,r day>)>day 7r. b()

a 7e-- a )+e,r ab,-,)y ,/ a.,/ de*,,/



CONCLUSION

T+r(+ &S M*!,/ey< ,) *a/ be a,d )+a) )+e*pa/y +a a/y )re/)+ a/d ppr)(/,),e7+,*+ ,) ay *ap,)a-,@e / ) )r(-y be*e a 7r-d

-eader ,/ da,ry ,/d()r,e ,/ Ma-ay,a a-/ 7,)+e)),/ +,+ )a/dard 4r ?rpra)e ?,),@e/+,pa/d S*,a- Rep/,b,-,)y )7ard a -/ )er()a,/ab-e r7)+

slide-present-rm.pptx

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