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ANNETTE W. BALKEMA, GUUS BEUMER,

PETRA BLAISSE, HEIN EBERSON, HELLA JONGERIUS,

FIONA PARRY, FIONA RABY, ROEMER VAN TOORN

GABRIELA HERNANDEZ

LUIS IGNACIO CARMONA

MAAIKE STAAL

WINTER 2008

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ANNETTE W. BALKEMA, GUUS BEUMER,

PETRA BLAISSE, HEIN EBERSON, HELLA JONGERIUS,

FIONA PARRY, FIONA RABY, ROEMER VAN TOORN

GABRIELA HERNANDEZ

LUIS IGNACIO CARMONA

MAAIKE STAAL

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FIONA PARRY

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ANNETTE W. BALKEMA

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REFERENCES

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!

!!

!

!

!

!

!

!

!

!!

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GABRIELA HERNNDEZ

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A SIMULATED WORLD

GABRIELA HERNNDEZ LUIS IGNACIO CARMONA MAAIK E STAAL

hyperreality

?

simulacra

original

copydetailed

reproduction

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FROM EXPECTATION TO NOSTALGIA, WORKING BACKWARDS?

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IN CONJUNCTION

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REFERENCES

GABRIELA HERNNDEZ LUIS IGNACIO CARMONA MAAIK E STAAL

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LUIS IGNACIO CARMONA

TERMINOLOGY

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1 THE COMMUNICATIONS MEDIA POLARIZ ATION

1.1 THE CONTEX T AND ITS PROBLEMS

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1.2 BRAND CONT ROL

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2 DEVELOPING ANSWERS

2.1 THE LISTENING PROCESS

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2.2 MEDIA FOR THE UNDEREXP OSED

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HOW TO INVOLVE THE CONSUMERS IN THE PRODUCTION PROCESS ?

2.3 WE ARE W HAT WE SELL

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3 CONNECTING THE UNDEREXPOSED SMALL PRODUCERS

3.1 CONCLUSION

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3.2 INTERNET COOPERATIVE ( PROPOSAL )

1

2

3

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REFERENCES

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MAAIKE STAAL

GABRIELA HERNNDEZ LUIS IGNACIO CARMONA MAAIK E STAAL

!

!

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!

!

!

!

2004

!

!

!

!

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HOW TO DO IT YOURSELF

FIVE METHODS OF WORKING WITH DISCARDED MATERIALS

1 LITERALLY

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2 AS A SOURCE OF INSPIRATION

3 REUSE THE SHAPES

4 NEW FUNCTION

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! !

!

!

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5 THE MATERIAL AS A BUILDING BLOCK

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REFERENCES

GABRIELA HERNNDEZ LUIS IGNACIO CARMONA MAAIK E STAAL

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1

2

3

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winter 2008

ANNETTE W. BALKEMA

ARJEN MULDER

BIBI STRAATMAN

KLAAS HOEK

WIM MARSEILLE

CHRIS VERMAAS

MASCHA VAN ZIJVERDEN

ANNETTE W. BALKEMA

JENNIFER NOLAN

GLOBAL VERNUNFT

ANNETTE W. BALKEMA

GUUS BEUMER,PETRA BLAISSE,

LUIS IGNACIO CARMONA,

HEIN EBERSON.

GABRIELA HERNANDEZ,

HELLA JONGERIUS,

WIM MARSEILLE,

FIONA PARRY,

FIONA RABY,

MAAIKE STAAL,

ROEMER VAN TOORN