givi asia highlights 2010

GIVI ASIA HIGHLIGHTS A DECADE OF EXCELLENCE

2010MOTOPLANETARY DESIGN

THE ITALIAN SIGN OF MOTODESIGN

MALAYSIA :GIVI ASIA SDN BHDNo 11 & 13 Jalan JasmineSeksyen BB10 Kawasan Peindustrian Bukit Beruntung48300 Rawang , [email protected] www.givi.com.my

VIETNAM:GIVI VIETNAM CO., LTD.Plot No.2B, Duc Hoa Ha Street,Tan Duc Industrial Zone, Duc Hoa, Long [email protected] www.givi.com.vn

GIVI ASIA HIGHLIGHTSA DECADE OF EXCELLENCE 2010

“ zooming the way from it’s beginning... ”

| 2010 | The BrandLaureate Award ‘107677

FROM GIVI CHAIRMANMay I first congratulate Mr. On Thiam Chai and Mr. On Hai Swee for their enterprising spirit and for their far-sightedness, which joined with our forces, has resulted

in such a success. Secondly I would like to thank all members of GIVI ASIA staff for their goodwill and for their constant commitment to improvement.

We started our challenge about 15 years ago, and the many difficulties notwithstanding, as well as the constantly changing economic trends, we have been able

to reach a high production standard and our accessories are currently successfully sold in Malaysia and in the majority of the South East Asia countries.

Of course a thank you is also due to all our local importers, dealers and customers, who have granted us their support, and for which we constantly try to

demonstrate our maximum commitment in delivering high-quality products as well as a professional after-sales service and customer care.

I also take the opportunity to thank our Overseas Operation Manager, Mr. Joseph Perucca, for his commitment and dedication that has enabled GIVI Asia to grow

on the marketing and sales organisation side, and more generally helped to improve the whole company structure.

The results achieved as of today are a strong factor in our constant motivation and investments which allow us always to search for new goals and new

technological frontiers, and to maintain the philosophy of our company which is to ultimately offer all motorcyclists a safer and more enjoyable riding experience!

FROM GIVI VICE CHAIRMANWhat 17 years ago was a vision today has became not only a substantial reality, but a motivation and inspiration. The experience gained over the years in adapting

our principles and technological know-how to foreign market has allowed us to expand our reach to many new markets.

Over the last 10 years, the experience and motivation gained by the success of GIVI ASIA has allowed us to expand our interest and operation to other area and

continents, and the latest opening of our facility in Vietnam last year, is an example on how we still have the same vision and enthusiasm we all felt at the beginning

of our joint venture in Malaysia.

Today GIVI is a brand, which is present in over 85 different countries in the world, and even so we are still searching for new challenges and keep moving toward

new goal. Although we have aged and gained experience, we still feel young at hearts and our philosophy still remain intact. The willingness to bring our

experience, quality, commitment and passion give us the strength to maintain our grow in innovation and to keep searching for solution and way to make the every

day journey of our motorcyclist customer and friends more enjoyable.

All of this would have not been possible, without the customerÕs support, loyalty and help, and for this I would like to extend my thanks to all that people which are

part of a truly worldwide family.

VINCENZO VISENZI

GIUSEPPE VISENZI

FROM GIVI ASIA MANAGING DIRECTORThe issue of this Highlights is published to share our recent milestones in GIVI Asia Sdn BhdÕs history and our gratitude to our valued customers for their continued support. In the past two years, GIVI has enjoyed a tremendous branding success in the local scene. Yes, we have come a long way since our humble beginnings in 1994. Our heartfelt thanks goes out to our team at GIVI Asia and our loyal customers who have played an important role in uplifting our status as one of the leading brands in the motorcycle industry in Malaysia. In 2006, GIVI Asia played an important role in the local motorcycle sports scene most notably the MotoGP06 in Sepang. In an effort to reward our customersÕ loyalty, we kicked off the MotoGP season with a meet-the-fans session with Casey Stoner, our star rider with Team LCR back then. In 2007, we started the year with our renewed zest in the Malaysian Cub Prix Championship. We forged a strong partnership with Yamaha for their 135 LC challenge resulting in the Yamaha GIVI Cup series. It is part of our efforts to promote motorsports and build new talents in the motorcycle race arena. Aside from motorsports, GIVI Asia also marked a new chapter in business excellence. To meet the rising demands of the Malaysian market and our growth in South East Asian markets, we opened a new warehouse at our manufacturing facility in Bukit Beruntung. The new warehouse brings the total built-up area of our manufacturing plant to 100,000 sq. ft., which was necessary to grow our overseas export to 50 per cent from 30 per cent previously. This is also in line with our expansion into European and South American markets. Our efforts to grow beyond Malaysian shores earned us a Top 20 spot in the Enterprise 50 Award programme organised by the Small and Medium Industries Development Corporation and Deloitte Malaysia. The award, supported by the Ministry of international Trade and Industry, celebrates the achievements of enterprising homegrown companies that are well positioned for the future. This recognition reflects our commitment to maintain a high standard in our products and services as well as motivate us to work harder to exceed our customersÕ expectations. A further feather in GIVIÕs cap was achieved when we won the prestigious and very coveted Brand Laureate Awards 2009 Ð 2010. The Brand Laureate Award is an annual event to promote branding in Malaysia and the Asia Pacific region. It also serves to identify and nurture outstanding Malaysian entrepreneurs to be transformed into global brands. At GIVI, we are part of a strong global brand and we always believe that we are able to deliver new and value added propositions to our customers. It is this belief that goes into the development of every GIVI product. It is our way of sharing our success with all Malaysians especially the seven million motorcycles on the road in the country. Lastly, I would like to thank our Italian partners for giving us the opportunity to showcase ourselves and make the GIVI brand a household name in the motorcycle industry in Asia.

FROM GIVI OVERSEAS OPERATIONAL MANAGERNot only a book of 100 smiles, but of a thousand moments, where the effort to succeed has been captured by cameras and shared with all of you in this publication.

These moments have been motivated by the inspiring vision of our Chairman Mr. Giuseppe Visenzi, and became reality with the perseverance and work, of Mr. On

Hai Swee, our local partner and Managing Director of GIVI Asia. Rest assured that without the support of all our customers, who have given us the attention and help

needed, we would never have achieved these goals.

On a personal note, I take this occasion to give my sincere thanks to all the people I have encountered and established business relationships with during the last few

years. Some of these have now matured into relationships where trust and understanding has resulted not only in helping me and our company to achieve professional

success, but more importantly they have given me the opportunity to learn and appreciate a different culture and enriched my understanding of life!

And finally, I cannot think of any better way to close this letter than with the proverbial: TO BE CONTINUEDÉÉÉ

JOSEPH ANDREA PERUCCA

ON HAI SWEE

GIVIÕs most successful story continues with the

founding of GIVI Asia in the country, and it all

kicked-off with the creation of the GIVI AsiaÕs first

factory in Malaysia. From a built-up area of 8,000

sq. ft. in 1997 with only 5 workers, GIVI Asia had

confidently fought to overcome the various

challenges, and to grow as one of the most

prominent motorcycle accessory manufacturers in

the country. With specific bits, jigs and moulds

brought in from GIVI Italy, the new manufacturing

plant was a technical tour-de-force insofar as

motorcycle accessory production was concerned.

1997..THE BEGINNING OF GIVI ASIA

GIVI ASIA TODAYSince 1997, with further investments from its principal confirmed, GIVI Asia decided to build an extension to the manufacturing plant as part of its continued support for the brand. Thus from the initial built-up area

of 8,000 sq. ft., the new extension saw the manufacturing facility expand to a colossal 100,000 sq. ft. GIVI Asia was now set to bring top quality products that meet stringent European and other international

standards to the rapidly growing Asian markets and motorcycling world.

With the increased number of staff from double digits to more than 120, GIVI Asia produces boxes, helmets, racks for the boxes and windshields for export to Asian countries including Japan. The plant manufactures

more than 40,000 units of GIVI boxes, helmets and accessories monthly, with 30 per cent for export and the remaining 70 per cent for local consumption. GIVI Asia started to be active in various launches of new

products, marketing road shows and exhibitions from 2003.

Obtaining the Enterprise 50 Award in 2007, GIVI has won another award for being one of the Best Brands in Motorcycle Accessories in The BrandLaureate Awards 2009 Ð 2010. These two awards have added to

another milestone for GIVI Asia. This recognition reflects GIVI AsiaÕs commitment to maintain a high standard in products and services, and further fuels its desire and commitment to work harder to exceed the

customersÕ expectations.

GIVI in the world

ANGOLAARGENTINEAUSTRALIAAUSTRIABELGIUMBERMUDABOLIVIABRASILBULGARIACANADACHILECOLOMBIACROATIACYPRUSCZECH REPUBLICDENMARKESTONIAFINLANDFRANCEGERMANYGREECEHOLLANDHONG KONGHUNGARYICELANDINDONESIAISRAELITALYJAPANJUGOSLAVIA

PRODUCTION PLANT

R&D CENTER

BRANCHES

DISTRIBUTION

ITALY (HQ)

WE’RE A PART OF THE GIVI FAMILY AROUND THE WORLD

A DECADEOF EXCELLENCE

Letters From The VIPs i1997...The Beginning of GIVI Asia and GIVI Asia Today iii

GIVI in the World v

GIVI HPS10.1 Launch 1Lavish Launch 3

Malaysian MotoGP 2006 5Box Presentation to Traffic Police 9

Janji Diana 11New Year Party 2007 13

AAM Malaysian Cubprix 2007 15FIM Asian Grandprix 2007 17

GIVI Asia Warehouse Opening 19Malaysian MotoGP 2007 20

Enterprise 50 Award 27Yamaha Asean Cup Race 2007 29

AAM Malaysian Cubprix 2008 31Bike Asia 2008 Singapore 33

GIVI Point KL Opening 35E30T Launch and Yamaha GIVI Cup 2008 Presentation 37

Taman Negara Trip 39JKJR Safety Campaign 2008 41

The Making of Lu Pikirlah Sendiri de Movie @ GIVI Point KL 43GIVI 30th and GIVI Asia 15th Anniversary Gala Dinner 45

Malaysian MotoGP 2008 47 New Year Countdown Party 2009 55 The Making of Dr. Moto TV Series 57

High Performance Work Team Training at Port Dickson 59 GIVI Jogathon 2009 61

GIVI Lifestyle Opening at Giant Kinrara 63

65 GIVI Riding with Giant

67 ROMA Launch

69 Malaysian MotoGP 2009

77 GIVI AsiaÕs Incentive Trips to GIVI Italy and Hong Kong

79 Safety Campaign at Perodua

81 Konvoi Jelajah Selatan TEC09

83 Gegar Generasiku

85 GIVI Annual Dinner 2010

87 Lu Pikirlah Sendiri de Movie Premiere

89 In House Product Training

91 Mesyuarat Agung Tahunan 2010

93 Media Visit to GIVI Asia

95 GIVI Point Penang Opening

97 The BrandLaureate Awards 2009-2010

99 Castrol Back to School

101 Karnival Sihat 1 Malaysia

103 Hari Belia Negara

105 WTR Indonesia Tour

107 EM1MÕ10

109 Vedett Moto Tour of Thailand 2010

111 Lanun Bikerz Flag Off to Lumut

113 Did I Miss Saigon ?

115 GIVI Lifestyle Opening at Chear Motor

117 Malaysian MotoGP 2010

127 LCR MotoGP Honda RCV212 Technical Features

129 GIVI Lifestyle Opening at Tiga-S

131 1MILLION GIVI-ng AWAY Campaign

GIVI VIETNAM

133 GIVI Vietnam Today

| 2003 | GIVI HPS 10.1 LAUNCH0102

THE BEGINNINGOF THETHE MOMENTS

GIVI HPS 10.1 LAUNCHThe much-anticipated local launch of GIVI’s first helmet, the

GIVI HPS 10.1 was officiated by SIRIM and none other than

the Vice-Chairman of GIVI Italy, Mr. Vicenzo Visenzi, on

16th February 2003. It was also the first ever event held by

GIVI Asia Sdn. Bhd. This day was even more auspicious as

it was also the day that GIVI Asia received its license from

SIRIM to manufacture helmets locally. GIVI Asia invited

dealers throughout Malaysia for this helmet launch and

dancers were invited to do a dance performance wearing

GIVI HPS 10.1 Helmets.

FEBR

UARY

2003

| 2005 | LAVISH LAUNCH0304

LAVISH LAUNCHBefitting its name, and staying true to the up-market nature

of all our products, the launch of the GIVI ‘Lavish Series’

was held at Genting International Convention Centre,

Genting Highlands on 9th October 2005. The propitious

event was officiated by Mr. Vincenzo Visenzi,

Vice-Chairman of GIVI Italy. GIVI showcased its Lavish

Series of Motorcycle boxes which comprise the E450

SIMPLY, E350 FLOW, E260 MICRO 2 and E230 SLIM. It

was the official launching of GIVI E230 SLIM Motorcycle

box. GIVI dealers throughout Malaysia were invited and

every dealer was presented with an E230 SLIM Motorcycle

box as a door gift.

OCTO

BER

2005

| 2006 | MALAYSIAN MotoGP 0506

MALAYSIAN MotoGP 2006

MotoG

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2006

Stemming from the passion of our founder, Giuseppe Visenzi,

a successful world-championship motorcycle racer in the

1960s, the symbiotic relationship between GIVI and bike

racing has always been very strong. Through the years, GIVI

progressed by likening its own image to the popularity and

exuberant image of the motorcycle world-championship itself.

The next step in this direction came in 2006 with GIVI’s foray

into the MotoGP scene with the sponsorship of the LCR

MotoGP Team, which saw ace MotoGP rider Casey Stoner

taking on the grid astride a very competitive HONDA

RC211V. This was also the first time GIVI Asia embarked on

an aggressive marketing program with the Sepang

International Circuit to promote motorsports in Malaysia. GIVI

also organized a special Motorcycle Convoy to the Sepang

Circuit on race-day in conjunction with this event.

MotoG

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2006

| 2006 | BOX PRESENTATION TO TRAFFIC POLICE0910

BOX PRESENTATION TO TRAFFIC POLICEIn line with its ‘caring citizen’ credo, GIVI Asia Sdn Bhd

presented 50 GIVI motorcycle boxes and helmets, fully

customized in Traffic Police uniform colors, in a simple yet

meaningful ceremony to the hard-working men and women of

the Kuala Lumpur Traffic Police at their headquarters in Jalan

Bandar Kuala Lumpur on December 28th, 2006. Malaysia is

now officially the first Asian Country and the second in the

world after Italy to have their Police motorcycles equipped

with GIVI Boxes. Now, apart from doing their duty safely, our

‘men and women in black and white’ are also doing it in style,

GIVI style! Managing Director of GIVI Asia Sdn. Bhd., Mr. On

Hai Swee, stated that in line with the company being involved

in the motorcycle business, organizing road safety

campaigns and showing appreciation to those who help to

keep the roads safe are part of the company’s agenda. Kuala

Lumpur City traffic police chief ACP Tuan Haji Hamza Taib,

who received the GIVI products from Mr. On, recommended

all motorcyclists to install the GIVI storage box as this will

support their security. GIVI Asia is proud that the Kuala

Lumpur Traffic Police have accepted GIVI products as part of

their official accessory, to be used in the line of duty.

DECE

MBER

2006

| 2006 | JANJI DIANA1112

JANJI DIANAIn an effort to further strengthen brand awareness among

motorcyclists from all over the country and increase

knowledge on road safety, GIVI Asia successfully sponsored a

very famous and popular local drama production called Janji

Diana (Diana’s Promise).

The production director of Janji Diana, Datuk Yusof Haslam, a

veteran actor and director in the Malaysian movie scene,

expressed his appreciation to GIVI for being the sponsors of

their drama as this undertaking would help ensure a smoother

path for their production. By sponsoring this production, the

company expects to channel safety precautions to the public,

while enjoying the exciting and thrilling series.

To the millions of fans of Janji Diana, GIVI Asia is proud to be

associated with this series, and glad that their sponsorship

helps to promote the success of this production.

DECE

MBER

2006

| 2007 | NEW YEAR PARTY 20071314

NEW YEAR PARTY 2007GIVI Asia has always had its own way of appreciating the

members of its staff. In 2007, GIVI Asia organized a special

New Year countdown party for all its staff and their family

members. Held at the GIVI Asia Factory in Bukit Beruntung,

various games and activities were organized in conjunction

with this New Year celebration. Among the activities

organized were musical chairs, balloon bursting and a

karaoke contest. GIVI also organized a lucky draw for those

who attended this party. With its ‘work hard, play hard’

approach to business, GIVI and its staff are always assured

of an unforgettable experience at all events.

JANU

ARY 2

007

| 2007 | AAM MALAYSIAN CUBPRIX 20071516

AAM MALAYSIAN CUBPRIX 2007In-line with its inherent racing ambitions, the Yamaha GIVI

Cup 2007 started off with a demo ride during Round 1 of the

PETRONAS Sprinta AAM Malaysian Cub Prix Championship

in Kluang, Johor. The 2007 season marked the first time an

age-ceiling was implemented in a single-make race. All the

riders were below the age of 19. After months of preparation

and anticipation, the race finally began for the intrepid

youngsters who were game enough to take on the challenges

of the Yamaha GIVI Cup.

JANU

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NOV

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| 2007 | FIM ASIAN GRANDPRIX 20071718

FIM ASIAN GRANDPRIX 2007The name Mohd Azwan Mohd Ridwan, the eventual Overall

Champion of the Yamaha GIVI Cup 2007, had cropped up

often in the course of the previous season. He emerged as

one of the most consistent riders in the Championship, and the

Yamaha GIVI Cup leg held as part of the PETRONAS Sprinta

FIM Asian Grand Prix at Sepang Circuit was no different. The

exposure for Yamaha GIVI Cup riders continued through

Round 4 of the PETRONAS Sprinta FIM Asian Grand Prix.

AUGU

ST 20

07

| 2007 | GIVI ASIA WAREHOUSE OPENING1920

GIVI ASIA WAREHOUSE OPENINGWith the set target of increasing exports to Asia by up to 50 per

cent, GIVI Asia celebrated the opening of a new warehouse at

the Bukit Beruntung Manufacturing Plant on 20th October 2007.

GIVI Asia Sdn Bhd invited Yang Berhormat Dato Ahmad Zahid

bin Hamidi, Deputy Minister of Information Malaysia as the

Guest of Honour to officiate the opening of the warehouse;

incidentally Yang Berhormat is also the Executive Chairman of

the Superbikers Association of Malaysia. Also in attendance was

His Excellency the Ambassador of Italy to Malaysia Mr.

Alessandro Busacca, and Mr. Joseph Perucca, Overseas

Operational Manager, who graciously participated in a tour of

the new 50,000 sq. ft. warehouse. The plant housed various

manufacturing facilities such as the Metal department for the

GIVI MONORACK® system, Painting department, Assembly

department and Shipping department . With the expansion of

GIVI Asia’s factory in Malaysia from a built-up area of 8,000 sq.

ft. in 1997 to the current 100,000 sq. ft., GIVI Asia is set to bring

top quality products that meet stringent European and other

international standards to the rapidly growing Asian markets and

the rest of the motorcycling world.

OCTO

BER

2007

| 2007 | MALAYSIAN MotoGP GRANDSTAND2122


MotoG

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2007

GIVI yet again provided an excellent opportunity for its

customers to witness the excitement of the MotoGP. After the

successful MotoGP 2006 race in association with Sepang

International Circuit, GIVI again worked with TEAM LCR to

bring this international event to GIVI’s growing list of

customers. In 2007, more than 1,000 GIVI guests including

GIVI Asia’s distributors and dealers from Malaysian

gathered to witness Carlos Checa, the experienced and

very likeable Spanish rider take on the rest of the field in

GIVI gear. GIVI reaffirmed its full support for the two wheel

motorsports industry in Malaysia by organizing a

motorcycle convoy to the MotoGP event at the Sepang

International Circuit.

The 2007 MotoGP was even more exciting than the previous

year, thanks to the participation of the bikers from Singapore,

Philippines, Indonesia and Italy. As a general rule of thumb,

all the bikers who participated in the MotoGP convoy had to

equip their bikes with GIVI storage boxes. As predicted, the

MotoGP convoy once again turned out to be a success and

further strengthened GIVI’s brand awareness in the country.

MotoG

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2007

| 2007 | MALAYSIAN MotoGP GIVI CONVOY2526

MotoG

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2007

| 2010 | LU PIKIRLAH SENDIRI deMOVIE PREMIERE7677 | 2007 | ENTERPRISE 50 AWARD2728

In 2007, GIVI Asia Sdn. Bhd. was recognized and credited as

one of the top 50 winners of the prestigious Enterprise 50

Award Program 2007, a coveted award for the most

enterprising Malaysian entrepreneurs.

Enterprise 50 is an annual award programme organized by

the Small and Medium Industries Development Corporation

Malaysia (SMIDEC) and Deloitte Malaysia, which recognizes

the achievements of enterprising homegrown companies that

are well positioned for the future. 50 winners are selected

from amongst the hundreds of nominations received. This

prestigious award is strongly supported by the Ministry of

International Trade and Industry Malaysia (MITI).

“This award serves as a platform to improve ourselves and it

would also enable us to benchmark ourselves and strive

towards corporate governance and a quest of excellence

close to our Principal of Givi Italy” said Mr. On Hai Swee,

Managing Director of GIVI Asia Sdn. Bhd.

ENTERPRISE 50 AWARD

NOVE

MBER

2007

2930 | 2007 | YAMAHA ASEAN CUP RACE 2007

YAMAHA ASEAN CUP RACE 2007As the final chequered flag fell, the arduous yet enjoyable

journey for the young riders in the Yamaha GIVI Cup 2007

finally ended in Batu Kawan during the Yamaha Asean Cup

Race 2007. The results from Batu Kawan placed Azwan on

top of the leader-board with 193 points, followed by Hafizh in

2nd overall with 160 points while Zaidy Md Zaifaizal

maintained his position at 3rd overall with 126 points.

DECE

MBER

2007

| 2008 | AAM MALAYSIAN CUBPRIX 20083132

AAM MALAYSIAN CUBPRIX 2008Following its successful partnership with Yamaha in 2008,

GIVI entered its second season in 2008 with the sponsorship

of the Yamaha GIVI Cup Race. Yamaha GIVI Cup is a young

rider development programme with an age limit of 18 years. It

has been extremely successful in finding new talent for the

vibrant Cubprix racing scene. It is part of GIVI’s efforts to

promote motorsports and build new racing talents in the

motorcycle arena. It is also part of GIVI’s efforts to educate

Malaysian motorcyclists on road safety.

JANU

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DEC

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08

| 2008 | BIKE ASIA 2008 SINGAPORE3334

BIKE ASIA 2008 SINGAPOREThe world’s largest motorcycle and bicycle show, Bike Asia

2008 was be held in Singapore from 10th to 13th April 2008

and was supported by EICMA, which organizes the Milan

International Exhibition of Bicycles and Motorcycles.

Motorcycle distributors and manufacturers from China,

Thailand, Malaysia, Indonesia, Japan, the United States and

Europe participated in this event. In attendance at this event

was none other than celebrity guest of honour Ms. Sophia

Loren! She was accompanied by Lee Yi Shyan, Minister of

State for Trade and Industry in Singapore. Mr. Roberto

Fabbri, the Managing Director of BikeAsia was also present

at this exhibition. Another draw for Bike Asia was the stunt

area which took up part of the exhibition hall. Two wheel

lovers were treated to both motorcycle and bicycle stunt

shows.

APRI

L 200

8

| 2008 | GIVI POINT KL OPENING3536

GIVI POINT KL OPENINGGivi Asia added another milestone to the history with the

launch of GIVI Point showroom at Jalan Ipoh, Kuala Lumpur

on 15th April 2008. The Chairman and Founder of GIVI Italy,

Mr. Giuseppe Visenzi, officiated the opening. This is the first

GIVI showroom in Malaysia displaying GIVI products

manufactured locally as well as those imported from Italy.

Besides, GIVI Point is equipped with an on-site modern

workshop to install the innovative patented GIVI Monorack®

systems. The showroom is not just a one-stop center for

bikers who look for latest technology and design of

motorcycles accessories and apparel that emphasized

safety, it also served as a dealer network. GIVI Point in

Malaysia complements the network of GIVI Points in

Singapore and Indonesia.

APRI

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8

| 2008 | E30T LAUNCH AND YAMAHA GIVI CUP 2008 PRESENTATION 3738

E30T LAUNCH AND YAMAHA GIVI CUP 2008PRESENTATION

APRI

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8

16th April 2008 saw another record for GIVI with the launch of

the new GIVI E30 TOUR Motorcycle box. The event was

officiated by Mr. Giuseppe Visenzi, the Chairman and

Founder of GIVI Italy, Mr. On Thiam Chai and Mr. On Hai

Swee, Chairman and Managing Director of GIVI Asia Sdn.

Bhd. respectively together with Mr. Joseph Perucca,

Overseas Operational Manager. GIVI Asia Sdn. Bhd.

achieved worldwide sales of over RM3.5 million within three

hours of this newly launch of E30 TOUR box, firmly

establishing the company’s position as the market leader in

the motorcycle box category. Over 200 Malaysian and

international dealers and distributors attended the event.

Together with the launch of E30 TOUR new storage box was

a presentation of Yamaha GIVI Cup 2008. The success of

the partnership with Yamaha in 2007 has prompted GIVI to

extend the Yamaha GIVI Cup campaign into 2008 and both

partners revealed the new colours for the local championship

series. GIVI Asia is confident that the championship would

gain even stronger following and achieve bigger success.

| 2008 | TAMAN NEGARA TRIP3940

TAMAN NEGARA TRIP“1 Team 1 Vision” that was the overall theme for the June

2008 outing to Eagle Ranch, Port Dickson. A frenetic

brainstorming session that saw all GIVI’s dedicated office

staff put their thoughts together in the team-building training

and then throughGIVI’s ‘work hard play hard’ credo, sweat and

wet themselves once the classroom duties were over. The

3-days 2-nights outing restored everyone both mentally and

physically. Jungle trekking was one of the more challenging

activities prearranged by the organizers, whereby team work

was very important to complete this task.

JUNE

2008

| 2008 | JKJR SAFETY CAMPAIGN 20084142

JKJR SAFETY CAMPAIGN 2008Yearly, thousands of people in Malaysia are involved in some

form of road related accident. During the festive season,

motorcyclists and pillion riders comprise the most number of

casualties in road traffic crashes. As the government was

looking into various methods to increase awareness on road

safety, in 2008, GIVI gave its complete support for this

campaign to create awareness among all the motorcyclists.

JUNE

- AU

GUST

2008

| 2008 | THE MAKING OF LU PIKIRLAH SENDIRI deMOVIE @ GIVI POINT KL 4344

THE MAKING OF LU PIKIRLAH SENDIRI de MOVIE @ GIVI POINT KLIt was yet another busy day at GIVI Point KL where the

shooting of Lu Pikirlah Sendiri De Movie took place. GIVI,

being one of the sponsors of this movie starring Raja Lawak

Nabil and Zizan, was proud to be associated in this local

movie production. It was an exciting moment to watch the

camera and video crew together with local artistes during the

shooting of the scenes at GIVI Point KL. Though business

operations had to be halted temporarily, it was a new and

exciting experience for all those who were involved, and while

it was a lot of fun, GIVIÕsparticipation in this movie, with its

product placements in over 20 scenes, was a decidedly

shrewd move to place the GIVI brand in the hearts and minds

of the Malaysian public.

JULY

2008

| 2008 | GIVI 30th AND GIVI ASIA 15th ANNIVERSARY GALA DINNER 4546

OCTO

BER

2008

This was a truly avant-garde anniversary party which saw

GIVI celebrating three decades of producing finest

motorcycling apparel and accessories worldwide. It was a

double celebration because GIVI also celebrating 15 years of

having strong presence in Asia. The underlying message was

the Five Big Es: Excellence, Essences, Enthusiasm,

Enjoyment and Evolution. It is the shared passion,

enthusiasm and dedication that brought talented people from

all walks of life from across the globe to be united as ‘GIVI

People’. Without the leadership of Mr. Giuseppe Visenzi and

Mr. On Hai Swee, GIVI would not be in the strong position that

it is today, both here and in the global market.

GIVI 30th AND GIVI ASIA 15th ANNIVERSARYGALA DINNER

MALAYSIAN MotoGP 2008To see 60,000 people converge in the Sepang International

Circuit for race-day of the MotoGP on Sunday the 19th of

October was a very special event for everyone at GIVI Asia.

It’s become an objective every year to subject GIVI as a

brand to as many people as possible within the MotoGP

event, however in 2008, GIVI really outdid themselves. GIVI

was un-missable to every single person who walked through

the main gates at the Sepang Circuit. From a business and

brand awareness perspective it really could not have been

better. To have the GIVI brand so prominent was undoubtedly

a great achievement, however, the visible excitement,

happiness and pleasure on all of the faces at the GIVI

grandstand, corporate suites and all around the paddock

was simply priceless.

Each individual smile, laugh or giggle expressed the

principles of our brand in a way that was beyond measure. As

stated during the Gala dinner, GIVI is not just a brand, it is a

family. These moments were thankfully captured by

GIVI photographers and, yes, if a picture paints a thousand

words, these pictures speak volumes. The emotions captured

and feelings immortalized in print can only come from the

heart. The priceless heart of GIVI… “because above all, it’s

about passion.”

MotoG

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| 2008 | MALAYSIAN MotoGP WELCOME CENTRE4950

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| 2009 | NEW YEAR COUNTDOWN PARTY 20095556

NEW YEAR COUNTDOWN PARTY 2009Should old acquaintance be forgot….well, 2006 had gone

and 2007 was finally here. It has always been a tradition for

GIVI to welcome a New Year with all staff and their family

members. So here we are again, in the midst of a truly

memorable day where we can cherish the moments as one

year comes to a close and a new one begins. This time we

also organized a cake cutting ceremony in conjunction with

GIVI’s 15th Anniversary celebration. A clown entertained the

kids with free balloons in various colors and shapes, skillfully

inflated into various shapes and forms. Even the bosses did

not miss the chance to play with the balloons! Lucky draw

prizes were also given to GIVI staff and various activities were

organized to entertain all those present at this party.

JANU

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2009

| 2009 | THE MAKING OF DR. MOTO TV SERIES5758

Dr. MOTO, an integrated program on road safety for

motorcycle riders was launched in January 2009 at the

Sepang International Circuit. The inaugural season have 13

episodes which focused on motorcycling safety. You can

RIDE, TALK, READ, EAT, SLEEP and DREAM motorcycles,

but if you don’t ride safely you may not be riding for long. Dr.

MOTO, and all those involved are motorcyclists who are

concerned at the ever increasing motorcycle accident rate.

Thus the show imparted on motorcyclists to think of their

safety and those around them when riding. The message is

also targeted at general viewers who are not motorcyclists to

spare a thought for bikers around them.

THE MAKING OF DR. MOTO TV SERIES

MARC

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| 2009 | HIGH PERFORMANCE WORK TEAM TRAINING AT PORT DICKSON5960

HIGH PERFORMANCE WORK TEAM TRAINING AT PORT DICKSONTeamwork and relationship building keeps members of a

company together and with this in mind, GIVI organized

another team building exercise for its staff at the Eagle Ranch

Resort, Port Dickson where all staff had a chance to get to

know each other even better.

APRI

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| 2009 | GIVI JOGATHON 2009 6162

GIVI JOGATHON 2009‘Live a healthy living’ was the main key of this Jogathon. GIVI

staff were actively involved in fun-filled games that tested

them both mentally and physically. At the end of the day, the

results really didn’t matter; what was important was the fact

that everyone participated whole-heartedly.

APRI

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| 2009 | GIVI LIFESTYLE OPENING AT GIANT KINRARA 6364

MAY 2

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GIVI LIFESTYLE OPENING AT GIANT KINRARAGIVI opened a new retail outlet named GIVI Lifestyle in Giant

Hypermarket Bandar Kinrara in 2009. The first of its kind,

GIVI Lifestyle is a small retail outlet if compared to GIVI Point

KL. Although it’s a small retail outlet, a wide range of GIVI

products are available here for bikers who don’t have time to

visit a dedicated motorcycle accessory shop. Located inside

a hypermarket enables bikers to buy things for their daily ride

while doing other shopping. This strategic location also helps

to attract non-bikers to stop by at GIVI Lifestyle to get a feel

of motorcycling. GIVI Lifestyle also equipped with a modern

workshop at the parking area to install the innovative

patented GIVI MONORACK® systems.

| 2009 | GIVI RIDING WITH GIANT6566

GIVI RIDING WITH GIANT

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The recent opening of GIVI Lifestyle at Giant Hypermarket

Bandar Kinrara prompted us to do a promotional roadshow at

all Giant Hypermarkets around the Klang Valley and

Selangor. It was a way to promote the GIVI brand and brought

awareness to the public especially to the multitude of

motorcyclists in the area on the use of GIVI storage boxes. In

conjunction with this roadshow GIVI organized promotions

such as a special ‘trade-in’ of old storage boxes towards the

purchase of a new box at a special discounted price. A small

workshop was also setup by GIVI to provide free service for

all GIVI storage boxes whereby customers were able to repair

or change spare parts of their GIVI storage boxes.

| 2009 | ROMA LAUNCH 6768

ROMA LAUNCH The Roma helmet was launched in line with its ‘One Size Does Not Fit All’ campaign. The dinner was attended by 500 dealers from various countries as well as board of directors and key personnel of GIVI Italy, the Italian Commercial Attachè to Malaysia, Mr. Fabrizio Vergamini and Italian Commercial Attachè to Vietnam, Ms. Adele di Lulio and many. The Roma helmets are made with safety in mind, catered for local market. The campaign targeted at dealers and end-users of GIVI products the importance of selecting the correct size of helmet. GIVI has made safety and quality their main priorities in the development of products the past 15 years in the market. Nothing comprise when it comes to something as fragile as life, after all, one size really does not fit all!

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MALAYSIAN MotoGP 2009It had been three years since GIVI’s foray into MotoGP with

Sepang International Circuit, and 2009 was not going to be

any different. It was the perfect setting to create more

awareness for GIVI’s “One size does not fit all” campaign

from the ROMA Helmet Launch. The highlight of GIVI’s

involvement in the 2009 MotoGP GIVI was a specially

designed stage attendees of the MotoGP were allowed to

test for themselves this “One size does not fit all” concept

by trying on various helmets tofind the most suitable one

that fits. To further increase awareness of this, GIVI

conducted a special ‘media launch’ the night before the big

day. In addition, GIVI Asia invited the top 8 dealers from

Vietnam to attend the event. It was in part to introduce the

GIVI Brand across the Asia region, and also to build their

confidence in selling GIVI products in Vietnam. It was

a great opportunity given to them to meet other GIVI

personnel, a well as learn more about the products in probably

the best setting imaginable. A special counter for GIVI

sponsored TV show Dr. Moto was also set up at the

Welcome GIVI Bus, which gave lead-actor Nabil’s fans a rare

opportunity to meet their idol. Overall, GIVI’s presence at

MotoGP 2009 was again a great success - clearly displaying

the passion GIVI continues to exude to the fans and local

retailers; a clear indication that GIVI will continue to

extend its reach across the region, and beyond.

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| 2009 | MALAYSIAN MotoGP GIVI POINT BOOTH - ONE SIZE DOES NOT FIT ALL7172

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| 2009 | MALAYSIAN MotoGP CORPORATE SUITE7374

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| 2010 | MALAYSIAN MotoGP GIVI REGISTRATION AREA7576

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2009

| 2009 | GIVI ASIA’S INCENTIVE TRIPS TO GIVI ITALY AND HONG KONG7778

ItalyGIVI Asia Sdn. Bhd. always has its own unique way to

appreciate their loyal and dedicated dealers. The top

Malaysian Dealers of 2009 were taken to Italy by GIVI Asia. It

was indeed a very pleasant week for the dealers who were

treated to sight-seeing tours and visit to some of the most

famous places, while en route to GIVI’s headquarters in Italy.

In addition to a lion’s share of souvenirs, lot of priceless yet

memorable moments were taken back from Italy as these

pictures can attest to.

Hong KongGIVI Asia organized an incentive trip to Hong Kong for

dealers who achieved their sales target in November 2009.

All dealers had the opportunity to visit famous places and

brought home unforgettable memories. Here are some shots

taken during the trip.

GIVI ASIA’S INCENTIVE TRIPS TO GIVI ITALY AND HONG KONG

NOVE

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| 2009 | SAFETY CAMPAIGN AT PERODUA7980

SAFETY CAMPAIGN AT PERODUAOn the 17th and 18th of November 2009, Perodua Sdn.

Bhd.’s main plant in Sg. Choh, Selangor had a Safety

Campaign organized by their Accessory Shop Department,

and they invited GIVI Asia Sdn. Bhd. to participate. One of the

main safety campaign in line with them was the ROMA

helmets’ (see Roma Launch 2009) “One Size Does Not Fit

All” where we emphasized that every rider needs to know the

exact, most suitable size before purchasing a helmet. We

also had trade-in promotions, whereby motorcyclists were

more than happy to trade-in their old and damaged helmets

and rain suits to get new helmets and rain-suits for a

safer ride.

NOVE

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| 2009 | KONVOI JELAJAH SELATAN TEC098182

KONVOI JELAJAH SELATAN TEC09TEC is a bikers club located in Terengganu, Malaysia, and

recently, having always been supportive of its products, GIVI

Asia sponsored around 30 pieces of safety vests and caps to

them in conjunction with their charity ride to Southern

Malaysia. They made a round trip starting from Batu Burok,

Terengganu, all the way to Labis in Johor. Members of TEC

also did some charity work along the way before heading

back to Terengganu through Melaka, during this 3 day ride.

Again, GIVI Asia’s safety vest proved to be essential for the

riders to wear during long distance travel for better visibility.

GIVI would like to congratulate them for a job well done!

DECE

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| 2010 | GEGAR GENERASIKU8384

GEGAR GENERASIKUGIVI Asia celebrated the New Year of 2010 at Dataran

Merdeka (Independence Square), in KL at the Gegar

Generasiku event. This event was a collaboration between

GIVI and local TV series ‘Dr. Moto, in which GIVI is a title

sponsor. GIVI Asia took this opportunity to promote a

motorcycle safety campaign in which promotions of rain-suits

and safety vests were the key highlights. There was also a

helmet testing session conducted by the lovely GIVI

Promotion Girls to create awareness to the public that while

no two heads are alike, it’s never a case of “one size fits all”.

This campaign with Dr. Moto’s series received a good

response from the public as well as Ketua Setiausaha

Kementerian Penerangan Komunikasi & Kebudayaan; Yang

Berbahagia Datuk Wira Kamaruddin Siaraf and Ketua

Pengarah Jabatan Penyiaran Malaysia; Yang Berbahagia

Datuk Haji Ibrahim Yahaya.

JANU

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| 2010 | GIVI ANNUAL DINNER 2010 8586

GIVI ANNUAL DINNER 2010

JANU

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What a great way to start the New Year with GIVI Our Annual

Dinner was held on 23rd January 2010 at GIVI’s very own

factory in Bukit Beruntung. More than 100 GIVI Asia staff

turned up with their family members to enjoy the night’s

festivities as well as a sumptuous Malaysian buffet style

dinner. The organizing committee had planned a lot of

exciting games and activities for GIVI Asia staff as well as

their family members. Among them was a rather unique

Musical Chairs game, as well as a Bursting Balloon game,

Karaoke performance, band performance, fashion show and

dances all night, which everyone participated in. it was truly

heartening to see everyone, even the entire upper

management dance to the Musical Chairs Game! With smiles

that stretched from ear-to-ear, more than 50 lucky draw prizes

were presented to GIVI Asia staff, with the grand prize being

a 32” Flat Screen TV, the smiles got even bigger! A hearty

congratulations to the GIVI Annual Dinner organizing

committee for a job well done!

| 2010 | LU PIKIRLAH SENDIRI de MOVIE PREMIERE8788

LU PIKIRLAH SENDIRI de MOVIE PREMIERELIGHTS, CAMERAÉ.ACTION! Yes, it was yet another roll-on success story during the premiere launch of ÔLu Pikirlah Sendiri de MovieÕ co-sponsored by GIVI on 2nd February 2010 at Cathay Cineplex, Damansara, Malaysia. The movie, starring local celeb Nabil, is a story about ambition and dreams, as well as a love story about the private life of Nabil himself, before he was famous. It sees Nabil, a humble motorcycle dispatch rider who falls in love with a university graduate, an Ôuptown girlÕ so to speak, named Natasya. And just like that song by Billy Joel, this Ôuptown girlÕ soon realises thereÕs more to this Ôdowntown boyÕ than meets the eye. GIVI also played a pretty big role in this movie, in fact, GIVI products ÔstarredÕ in more than 20 scenes. This was the first movie that Nabil has starred in since his victory in the local reality game show entitled ÔRaja LawakÕ or ÔComedy KingÕ, and the movie has proven to be a hit after much praise and comments from all the media after the preview. More than 400 invited guests including the media were in attendance, in addition to the main cast of characters in the movie such as Nabil Ahmad, Mila (Akademi Fantasia Season 5 winner), Puteri Sarah Liyana, Zaibo and many others. There was also an interview session after the movie screening where the cast and their director, Aminah gave their thoughts about their roles, as well as the ups and downs they faced during the filming of this movie.

FEBR

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2010

| 2010 | IN HOUSE PRODUCT TRAINING8990

IN HOUSE PRODUCT TRAININGThis product training was organized for the Sales & Marketing

and Design Department. It was a hands-on training

programme which took place at GIVI Asia Factory on 8th

February 2010 from 9am till 5pm. Upon the completion of the

training, GIVI staff were able to understand the basic process

of the product, better understand dealers and consumers

complaints and greater knowledge on how to introduce or sell

our products. Each attendee was also given a chance to

assemble the whole box at the final assembly line.

FEBR

UARY

2010

| 2010 | MESYUARAT AGUNG TAHUNAN 20109192

MESYUARAT AGUNG TAHUNAN 2010Everything has its first step somewhere and it was the first

step for the Kelab Belia Graduan 1Malaysia where they had

their very first Annual General Meeting on Tuesday

(09.02.2010) at Legend Hotel, Kuala Lumpur. More than 100

members and guests arrived to greet the Deputy Minister of

Youth and Sports of Malaysia; Y.B. Dato’ Razali Ibrahim who

was there to congratulate the Club for a job well done over the

past year and also participated in a short Q&A session. GIVI

was there with Dr. Moto where we presented a sneak preview

of the Dr. Moto series first to the Club. All in all, it was a good

response from everyone and also Dato’ Razali. As a token of

appreciation, GIVI presented Dato’ Razali with our newly

launched ROMA helmet and armour jacket.

FEBR

UARY

2010

| 2010 | MEDIA VISIT TO GIVI ASIA9394

MEDIA VISIT TO GIVI ASIAA selected group of media from Europe and Asia visited GIVI

Asia on 27th February 2010. They were given a factory tour,

during which GIVIÕs Overseas Operational Manager, Mr.

Joseph Perucca highlighted every department and the

various functions of each division. He also showed the

assembled media that GIVI only uses the finest material to

manufacture its range of products. He also demonstrated the

quality, durability and strength of GIVI boxes by asking a

person to stand on top of a GIVI motorcycle box; and no, it did

not break.

FEBR

UARY

2010

| 2010 | GIVI POINT PENANG OPENING9596

GIVI POINT PENANG OPENINGGIVI was in a merry mood yet again with the launch of

another retail outlet in ÔThe Pearl of the OrientÕ on the island

state of Penang, Malaysia. More than 100 guests and

members of the Malaysian media arrived from as far away as

Kuala Lumpur to participate and witness the auspicious

launch. GIVI Point Penang follows in the wake of the

successful launch of GIVI Point Kuala Lumpur, which set a

new benchmark for quality and service among motorcycle

accessory shops in the Klang Valley. One of the main

objectives of the introduction of GIVI Point Penang is to

educate the end user on the proper use and value of

products. The core-values of GIVI have motivated other

dealers to follow in our footsteps. In addition, GIVI Point

Penang will be a retail example by showcasing what can be

achieved through proper sales and presentation. GIVI Point

Penang will also act as a distribution center and support for all

local dealers. Do drop by if you happen to be up

north sometime.

MARC

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| 2010 | THE BRANDLAUREATE AWARDS 2009-20109798

THE BRANDLAUREATE AWARDS 2009-2010GIVI has done it again! Since procuring the Enterprise 50

Award, GIVI has won another award by being bestowed the

Best Brands in Motorcycle Accessories in the very coveted

and influential BrandLaureate Awards 2009 Ð 2010. The

BrandLaureate Award is an annual event to promote

branding in Malaysia and the Asia Pacific region. It also

serves to identify and nurture outstanding Malaysian brands

to be transformed into global brands.

MARC

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| 2010 | CASTROL BACK TO SCHOOL99100

MAY 2

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Waziboyz which is headed by national motorcycle icon, Wazi

Abdul Hamid is a non-profit organization that works closely

with the government of Malaysia in curbing the Mat Rempit

culture. By going back to the core through Program Castrol

Care, Waziboyz visits schools around Malaysia to advise and

educate students from a very early age on the correct ways to

ride and handle a motorcycle, as well as the dangers of being

a Mat Rempit.

Since 2009, Waziboyz has been making a lot of visits to

schools, and of course GIVI was also present in supporting

this initiative by sponsoring helmets, safety vests and gloves

during their Ôtest rideÕ sessions. The pictures here are just

some of the highlights of those events. We would like to

congratulate Motowazi on another job well done and do

expect more news from them soon!

CASTROL BACK TO SCHOOL

| 2010 | KARNIVAL SIHAT 1 MALAYSIA101102

MAY 2

010

KARNIVAL SIHAT 1 MALAYSIAOn 10th May 2010, one of GIVI's sponsored teams, Dr. Moto,

participated in a charity event held by Kelab Belia Graduan 1

Malaysia in Setiawangsa, Kuala Lumpur. Among the

activities organized was blood donation which received great

response from bikers who were invited to attend. With

Malaysia unfortunately having one of the highest rates of road

accidents in the world, it is a known fact that the blood-banks

in most hospitals in the country are always running low. GIVI

actively participated in this event by inviting Malaysian bikers

for this charity activity through Dr. Moto. This event was

supported by the Ministry of Health (Malaysia) and attended

by Deputy Minister from the Ministry of Health; Cik Rosnah

Abdul Rashid Shirlin. GIVI would like to congratulate Dr. Moto

on another job well done.

| 2010 | HARI BELIA NEGARA103104

MAY 2

010

Ministry of Youth and Sports, Malaysia organized a 3-day

event entitled Kluster Sukan Bermotor (KSB) in Putrajaya,

Malaysia last from 14th May 2010 to 16th May 2010 in

conjunction with Hari Belia Negara 2010 (National Youth Day

2010). Among the numerous activities organized during KSB,

GIVI was also in attendance, in collaboration with Kawasaki.

Kawasaki opened a booth as well as a Ôtest-trackÕ during the

event. The said track was a multi-terrain one whereby the

attendees of KSB were invited to test KawasakiÕs latest

KLX150S, while fully kitted out in GIVI's helmets, gloves,

boots and jackets.

HARI BELIA NEGARA

| 2010 | WTR INDONESIA TOUR105106

JUNE

2010

GIVI recently sponsored a unique Motorcycling Tour

undertaken by two friends, Sham and Rush from WTR (World

Tour Rider) Magazine to Indonesia. While touring Indonesia

on the locally-made Modenas bikes they also stopped by at

GIVI Indonesia at Motoritz Jakarta as a way to thank GIVI for

sponsoring their ride. It was organized to bring more

awareness to motorcycling, as the two intrepid friends rode

from Sumatra to Jawa and onward to Kalimantan. This epic

ride also served to introduce the new Modenas bike, built with

Kawasaki technology, to Indonesian riders.

WTR INDONESIA TOUR

| 2010 | EM1M ‘10107108

EM1M ‘10Ekspedisi Merdeka 1Malaysia (EM1M) was an incredible

challenging charity ride from Kuala Lumpur to London. It was

a self-sponsored ride in order to create awareness and collect

charity donations to build 40 Libraries for orphans. True to

form, GIVI was a most willing sponsor of this noble initiative

and supplied the participants of this epic ride with all the riding

accessories they needed. This group of bikers from all walks

of life started of their journey from Kuala Lumpur on the 1st of

July 2010 and finally ended their journey in London on 31st

August 2010, perfectly timed to coincide with MalaysiaÕs 53rd

Independence Day.

JULY

2010

| 2010 | VEDETT MOTO TOUR OF THAILAND 2010109110

JULY

2010

From the riding journals of Franco Angeloni & Panitda

Hongchan: Ò(So far) We have been riding through southern

Thailand, the North-East and partially through the North of the

of this fine country and we have finally reached Bangkok for a

technical stop. We need to change our bike chains from the

sheer distance we have been travelling, and later meet with a

couple of other Thai sponsors of our ride. One of the sponsors

is going to provide us with a free petrol card which will take care

of our petrol needs for the rest of the journey!

Our Moto Tour of Thailand 2010 is going very well and we have

been featured in several magazines, newspapers and also four

different National and Satellite TV Channels. As you may

know, we are also doing some donations and charity work

whilst on our tour. We are also bringing knowledge on ecology,

bio-plastics and recycling processes and support to some

schools which are located in remote areas of this Country.

- Franco Angeloni & Panitda Hongchan | Nicky Ph

-----------------------------------------------------------------------------------

VEDETT¨ ///// MOTOTOURS & IMAGINATIVE ENTERPRISES¨

[email protected] | www.vedett.us

VEDETT MOTO TOUR OF THAILAND 2010

| 2010 | LANUN BIKERZ FLAG OFF TO LUMUT111112

LANUN BIKERZ FLAG OFF TO LUMUT24th July 2010 was a special day for members of a group of

local bike club that paid a visit to GIVI Asia in conjunction with

the clubÕs 8th Annual Ride. Known as the Lanun Bikerz, this

superbike club has been supporting GIVI activities for many

years, and that was partly the reason they chose to use GIVI

Asia as the flag-off point for their annual ride. This year Lanun

Bikerz rode from KL to Lumut, Perak for a fun-filled 2 day ride.

With none other than Lando Zawawi to hype this event,

everyone was all smiles before, during and after this annual

event. GIVI would like to thank the members of Lanun Bikerz

Club and wish them all the best for their future rides.

JULY

2010

| 2010 | DID I MISS SAIGON ?113114

JULY

2010

DID I MISS SAIGON ?ÔDid I Miss Saigon Charity Ride 2010Õ was a Modenas-GIVI

sponsored ride from KL to Saigon which flagged-off on 30th

July 2010. The ride, started in Kuala Lumpur, took a detour to

Singapore, from which the riders rode up to Saigon by

passing through Malaysia, Thailand and Cambodia, to finally

end up at GIVI Vietnam, in the Long An Province.The valiant

riders travelled almost 4000km braving tropical storms,

switches from right to left-hand drive and a mix of

metropolitan traffic jams and erratic countryside traffic, all to

raise funds for New Hope for Cambodian Children (NHCC),an organization which provides holistic care to children

infected with HIV/AIDS. This is an amazing volunteer

program, heartily supported by the participating riders, and

GIVI was extremely proud to be directly sponsoring the NGO

running this project. Unfortunately, due to unforeseen

circumstances, seven riders did not make it to Saigon at all,

due to immigration rules and regulations at the boarder of

Cambodia and Vietnam. They were denied entry into Saigon.

It was a big disappointment for GIVI Vietnam not be able to

receive them to witness the media presentation at the factory.

But thereÕs always next time.

| 2010 | GIVI LIFESTYLE OPENING AT CHEAR MOTOR115116

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The 25th of September 2010 was a memorable day for GIVI

Asia with its opening of new a brand new GIVI Lifestyle outlet

at Chear Motor showroom in Klang. This is the second GIVI

Lifestyle outlet established in Malaysia and the very first

outlet being managed by a dealer. As many as 200 guests

consisting of big bikers from all over the Klang Valley

attended this momentous event. The outlet was officially

opened by GIVIÕs very own Mr. On Hai Swee and Mr. Joseph

Perucca as well as the founder of Chear Motor, Mr. Chear

himself. Sumptuous food and a free-flow of drinks were

served throughout the event, and to further hype up the

ceremony, the organizers held plenty of lucky draws, games

and performances to keep everyone entertained.

GIVI LIFESTYLE OPENING AT CHEAR MOTOR

| 2010 | MALAYSIAN MotoGP GRANDSTAND 117118


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10th October 2010 was a historic day that Sepang

International Circuit broke its attendance record by having

more than 62,000 people from all over the world converge

there on the 10th of October 2010. Being part of this annual

event, GIVI once again organized a convoy of 250 bikes

which set-off from the BHP Petrol Station at Kayu Ara,

Petaling Jaya to Sepang International Circuit. The convoy

was led by LCR Honda Team Manager, Mr. Lucio

Cecchinello and our vice president, Mr. Vincenzo Visenzi who

was present for this memorable event. GIVIÕsoverseas

guests were also present to witness and cheer flag-off. GIVI

sponsored rider, Randy De Puniet made a special appear

ance at an autograph session with his fans at the GIVI

Hospitality Unit. Mr. Lando of Dr. Moto was also present to

launch the new Dr. Moto television program sponsored by

GIVI, which will be aired every Sunday in February on at

7pm on RTM. As usual a GIVI Point Booth was also setup to

display and promote all of GIVIÕs product range.

| 2010 | MALAYSIAN MotoGP GIVI REGISTRATION119120

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| 2010 | MALAYSIAN MotoGP CORPORATE SUITE125126

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| LCR MotoGP HONDA RCV212 TECHNICAL FEATURES127128

| 2010 | GIVI LIFESTYLE OPENING at TIGA-S129130

GIVI LIFESTYLE OPENING AT TIGA-SAnother new GIVI Lifestyle outlet was opened in Tiga S Motor

showroom in Ulu Kelang on 6th of November. This is the

second GIVI Lifestyle outlet established in Malaysia that is

managed by a dealer. The launch event was open for public,

and attracted many visitors. The outlet, which concentrates

mainly on Moped style bikes, is the first dealer to display the

full range of Givi products. Tiga S Motor gave away a Givi box

and helmet to customers who bought a bike on this

auspicious day, what better way to promote a product than to

have more and more people use them right?

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| 2010 | 1MILLION GIVI-ng AWAY CAMPAIGN131132

1MILLION GIVI-ng AWAY CAMPAIGNGIVI has reached another milestone - we have reached the

magical number of 1,000,000 boxes on Malaysian roads! In

conjuction of this, GIVI Asia organized a special promotion

called 1 Million GIVI-ng Away Campaign from August to

October 2010 as a gesture of thanks to all customers as well

as dealers with special yet limited in edition ÔMerdekaÕ and

Ô1 MalaysiaÕ GIVI boxes. There were fabulous prizes

including a bike fully equipped with GIVI accessories valued

over RM40,000 was given away to the 1 millionth box

purchaser. Oh, yes, we rewarded the dealer who sold this

magical box too!

DECE

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| GIVI VIETNAM TODAY133134

GIVI VIETNAM TODAYVietnam has truly created one of the foremost Òmotorcycle

culturesÓin the world and is now recognized as the fourth

biggest motorcycle market in the world. In 2004, GIVI Asia

decided to invest in the Vietnam hence GIVI Concessionaires

Vietnam established.

GIVI AsiaÕsstory of success continued with GIVIÕsbuilding of an

extension manufacturing plant in Vietnam. In 2008, a brand new

business investment license was officially granted to GIVI

VIETNAM Co., Ltd. With a 6 month intensive construction

schedule, the 4th GIVI manufacturing plant with an area of

10,000sqm opened at Long An Province in June 2009.

The new plant consisted of an Assembly department, Plastic

department, Metal Department and Painting Department. As an

extension of GIVI ASIA, this plant is expected to carry out the

production of GIVI products mainly for exports. It specialized in

producing GIVI Apparel e.g. Rain Suits, Rain Shoes, Air Masks,

Safety Vests, GIVI Polo Shirts, GIVI Casual wear, etc.

GIVI Vietnam, which had only 6 staff in 2009, now has over 120

staff working in all the various departments which includes

admin, sales & marketing and the 2 major production teams.

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GIVI Vietnam started to be active in various Marketing Road

shows and Exhibitions since 2008. GIVI Vietnam also took part

in a motor exhibition show in May 2008, which proved to be a

very successful for the organizers and GIVI as well.

In 2010, GIVI Vietnam fully concentrated on further developing a

comprehensive Sewing Department to be able to cope with

customer demand and stringent quality required by GIVI

standards for all products produced factory. Presently, there are

two fully-functional sewing lines to manage over 5,000 pieces of

rain suits for export monthly. This sewing department will add

another feather to its cap with the production of the GIVI Soft

Luggage range which will be exported to Europe. But it doesnÕt

stop there; the next big project for GIVI Vietnam will be the

production of helmets for the local market.

In 2011, GIVI Vietnam will focus on creating more product and

brand awareness campaigns throughout the country, and this

will entail a massive Sales and Marketing initiative for GIVI

Vietnam.

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THANK YOUFOR YOUR SUPPORT

IN COOPERATION WITH:

GIVI ASIA HIGHLIGHTS A DECADE OF EXCELLENCE

2010MOTOPLANETARY DESIGN

THE ITALIAN SIGN OF MOTODESIGN

MALAYSIA :GIVI ASIA SDN BHDNo 11 & 13 Jalan JasmineSeksyen BB10 Kawasan Peindustrian Bukit Beruntung48300 Rawang , [email protected] www.givi.com.my

VIETNAM:GIVI VIETNAM CO., LTD.Plot No.2B, Duc Hoa Ha Street,Tan Duc Industrial Zone, Duc Hoa, Long [email protected] www.givi.com.vn

GIVI ASIA HIGHLIGHTSA DECADE OF EXCELLENCE 2010

givi asia highlights 2010

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