assgmentfinalpuanarfah-140224100441-phpapp02

7/24/2019 assgmentfinalpuanarfah-140224100441-phpapp02

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ISI KANDUNGAN

1.0 RINGKASAN EKSEKUTIF2.0 ANALISA SITUASI

2.1 RINGKASAN SITUASIa. PASARAN SASARANb. ANALISA PENGGUNA BERPOTENSI

2.1.1 PROFIL PASARANa. GEOGRAFIb. DEMOGRAFIc. FAKTOR TINGKAHLAKU

2.1.2 KEPERLUAN PASARAN2.1.3 TREND PASARAN2.1.4 PERTUMBUHAN PASARAN

2.2 SWOT2.3 PERSAINGAN2.4 TAWARAN PRODUK2.5 KUNCI KEA!AAN2." ISU KRITIKAL

3.0 STRATEGI PEMASARAN3.1 MISI PEMASARAN3.2 OBEKTIF PEMASARAN3.3 OBEKTIF KEWANGAN3.4 PASARAN SASARAN3.5 PELETAKAN SASARAN3." STRATEGI

3.# CAMPURAN PEMASARAN3.$ PEN!ELIDIKAN PEMASARAN

4.0 KEWANGAN4.1 ANALISA TITIK PULANG MODAL4.2 RAMALAN UALAN4.3 RAMALAN PEMBELAARAN

5.0 KAWALAN5.1 PERLAKSANAAN %MILESTONE&5.2 RANCANGAN %CONTEGENC! RISIKO ' MASALAH SEBENAR RISIKO

R()*(+,-

b-b*-/a)-

*a-a

1.0RINGKASAN EKSEKUTIF

Sa-+a G*ba* F6( F7 -- (*a8 7-9b98+a a7a 1 a9a-

2012.Sa-+a -- 7-9b98+a 7a (c(b9- -79,- a+aa ,(:9+ b(+9 7-

Ma*a,-a ,(a ((+(a*+a a+aa a7-,- a+a Ma*a,-a -a-9 +9-8 ;

9-8 a7-,-a* a,aa+a 7- Ma*a,-a.T-7a+ *9a :9/a< Sa-+a G*ba* F6(

F7 -- :9/a (:9a* a+aa ,(:9+ b(+9 a/ (7-- 7a-a7a a+aa a/

97a8 7-,(7-a+a -a-9 -66a.

Sa-+a G*ba* F6( F7 7-7--+a 7- (/a8 ; (/a8 7- Gba+. Ha*

-- b(9:9a (97a8+a (*a//a +a- 99+ (7aa+a (+8-7aa

+a- 7- ,a-/ ((a/+a +a- (7aa+a b(+a*a ba8a (a8

7a-a7a (b(+a* ; (b(+a*. Sa-+a G*ba* F6( F7 -- :9/a 7-9b98+a


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b(7a,a+a +(8(7a+ (*a//a ; (*a//a +a- acaa7a -- a/

((*9+a ((7-aa a+aa a/ -/+a, (a- (a+.

Pa,aa ,a,aa +a- *(b-8 (99 +(a7a /a-,a,- 7a (7979+

,(+-a Gba+ a/ (7-- 7a-a7a /*/a b((7aaa ,(7(8aa 7a

-//-


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a,a 99+ ((7-a+a a+aa< ((*9+a a+aa a/ ,(a/

7-8a,-*+a< b((7aaa ,(7(8aa 7a -//- ,(a ((-/+a /aa

8-79 a/ ,-8a 7a 8a*a*.Ba/- (*9a,+a ,a-6 a,aa ,a-+a +a-IPTA? -a-9 U-@(,-- I,*a

Aaaba/,a Ma*a,-a >UIAM? 7a I(a-a* I,*a-c C**(/( >ICC?

aa+a*a ba/- I,-9 P(7-7-+a T-//- S=a,a >IPTS? 9*a -a*a8 U-@(,--

K9a*a L99 ; B--,8 Ma*a,-a I,-9 >U-KL ; BMI? 7a B--,8 Ma*a,-a

I,-9.S(*a- -9< 79+ +a- :9/a 99 (99 +(a7a /*/a -b9 a/

b(+(:aa. Ha* -- +(aa< ((+a -a7a a,a 99+ ((7-a+a a+aa

99+ +(*9a/a =a*a99 ((7a- ba8a=a ((7-a+a a+aa +(a7a

((+a (9a+a 9/a, a/ ,(8a9,a 7-*a+9+a ,(ba/a- ,(a/ -b9.

O*(8 -9< ((+a ((*9+a 79+ a/ ,(a/ 7-,(7-a+a (a-

b(+8a,-a< 8a*a* 7a (:a- +(b(,-8aa.Ma+a 7(/a a7aa 79+

+a- --< ((+a 7aa ((7-a+a a+a a/ b(+8a,-a 7a (:a-

+(b(,-8aa +(a7a +(*9a/a ((+a =a*a99 ,-b9+ 7(/a +(:aa

a,-/ ; a,-/.K-a ,(7-a a+*9 ba8a=a +(baa+a (7979+ a/ b(a7a 7-

+a=a,a (*-a (,(b9 (9a+a /*/a a/ (7aaa

,(7(8aa 7a -//-. Wa*a99 b(/-9< +, ,aa 8-79 7- ,aa a7a*a8 ,a/a

-//- 7-,(bab+a *(8 /aa 8-79 7a +((*9a ((+a ,((- (a

-//a* 7a +(7(aa ((*9+a =a/ a/ baa+. D(/a a7aa

79+ +a- --< ((+a b*(8 ((7-a+a a+aa a/ ,(7a 7a

b(+9a*-- 7(/a +9a-- a/ baa+ 8aa 7(/a 8a/a a/ 9a8. Ha*

-- ,(7-+- ,(baa+ (//9a/+a +, ((+a.D- ,a-/ -9 :9/a< ,a,aa a,aa +a- +(baa++aa (7--

7a-a7a /*/a a/ b((7-7-+a -//- -a-9 /a-,a,- 7a (*a:a

7a-a7a IPTA 7a IPTS a/ b(7(+aa ,(a /*/a b((7aaa

,(7(8aa 7a -//-. Ba/- /*/a --< ((+a ,(-/ +a*- ((+a+a

a,(+ +(b(,-8a< a+aa 8a*a* ba/- a/ I,*a 7a b(+8a,-a 7a*a


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(-*-8 79+ (9aa 7a*a 79+ b(a,a,+a a+aa. C-- ; c--

(,(b9 b*(8 7-7aa- 7a*a 79+ +a- 7- aa +a- (*a8 (9a-

(/(,a8a (a/ +9a*-- 79+ +a- (*a*9- ,-:-* Aa*a P(/-*a/a

!a/ Ba-+ Sa7a7 G7 Ma9)ac9-/ Pac-,( >GMP?7aAa*-,a Ba8aa

T--+ Ka=a*a K--+a*Ha6a7 Aa*,-, C--ca* C* P- >HACCP?.

b. ANALISA PENGGUNA BERPOTENSI2.1.1 PROFIL PASARAN

a. GEOGRAFIS((- a/ (*a8 7-(a/+a ,(b(*9 --< aa+

(9,a8aa +a- (*(a+ 7- Gba+. Ka- (a,a+a ,a-6

a,aa +a- (*-9- ,(+-a 5 + a7-9, 7a-a7a aa+ +a-

-a-9 7- +a=a,a Gba+ (*-9- S9/a- B9*8< S(*aa/< 7a

Ba9 Ca@(.

D- +a=a,a ; +a=a,a (,(b9< (7aa baa+ +a=a,a (9a8a

,aa a7a b(+, -//- 7a ,(7(8aa. P79+ ; 79+ +a- -- a+a

7-b(+a*+a +( +(7a- ; +(7a- 9c- 7a a,aaa a/ b(8a-a ba/-

+((,aa-a 79+ +a- +( ,(*998 +a=a,a Gba+.Ba/- /*/a (*a:a 9*a< b-a,aa ((+a -//a* 7- ,(+-a

+a=a,a +a9, ((+a. Aaa IPTA 7a IPTS a/ (7aa 7- ,aa -a*a8U-@(,-- I,*a Aaaba/,a Ma*a,-a >UIAM?


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>IIC?U-KL ; BMI? 7a

I,-9 B--,8 Ma*a,-a.

b. DEMOGRAFI

Pa,aa ,a,aa +a- *(b-8 (99 +(a7a /a-,a,-

7a (7979+ ,(+-a Gba+ a/ (7-- 7a-a7a /*/a

b((7aaa ,(7(8aa 7a -//-


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Ma+aa ,(7-a7-,a:- >MSS? 7a Ma+aa S(7-aD-a+a

>MSM?(9a+a aaa 79+ a/ ,(a+- (7aa ,ab9a

(9aa 7- Ma*a,-a.P(-aa (8a7a MSS ' MSM 7- a,aa

(aa (*a8 (-/+a ,(baa+ 13 7a-a7a a89 1" +(

1 7a +-- (-aa (,(b9 ,(a+- b(aba8 ,aba a89.

Ma+aa S(7-aD-,a:- >MSS? a7a*a8 a+aa a/ ,97a8

,(7-a 7-a,a+ 7a 7-:9a*< (a- (*9 7-aa,+a ,(b(*9 7-a+a

aa+a*a Ma+aa S(7-aD-a+a >MSM? a7a*a8 a+aa a/

b*(8 7-a+a (9, 7a*a b(9+ a/ ,aa ,((- -a 7-:9a* aa9

7-(7a+a. P79+ (,(b9 -7a+ (a,9+ +(+aca/< b9a8b9a8a

7a ,a9,a9a a/ (*9 7-+9a, aa9 7-c9c- *(8 (//9a.

MSS 7a MSM b*(8 7-+a(/-+a +(a7a 79a +99*a.

P(aa< -a*a8 MSS 7a MSM (aa ,((- +a-a< -a8< -

caa-< a9 7a ,(ba/a-a< a/ baa+ (7aa 7- a,aa.B-a,aa

a+aa :(-, -- 7-:9a* a7a 8a/a (7a8< -a-9 ,(+-a RM2.50.

K(79a< -a*a8 MSS ' MSM b(a,a,+a (,-- baa. (-, --

a,-8 +9a/ 7a*a a,aa< 7a 7-:9a* 7(/a 8a/a a/ *(b-8

a8a*< -a-9 ,(+-a RM20. Wa*a9 ba/a-aa9< (-aa (8a7a

MSS 'MSM (,-- baa ,(a+- a-+ +(aa 8a/a 79+ a*(a-)U-KL ; BMI?.

S(*a- -9< a7a*a8 (:a7- ,a9 (7 +(a7a (b-aa 9a8

7- ,-- (9aaa 7- ,(+-a +a=a,a ba7a aab-*a 9a/ 7a9a

a+a (:a7- +(c-*. Ha* -- 7-,(bab+a *(8 +(a7aa (7979+ 7-

,a-/ 8a/a aa8 a/ ,a/a -//-. Da*a ((7-aa a+aa

9*a< -a 8(7a+*a8 -/+a, a9 b(,-8 7a b(+9a*--. Ha* -- +(aa


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(a*aa ; (a*aa (a,a+ a/ 9- -7a+ 7aa 7-,(7-a+a

b(-+9a 9a/ a/ ,(-.

2.1.4 PERTUMBUHAN PASARAN

P(-aa +(a7a a+aa 8a*a* 79-a a7a a,a --

7-a//a+a AS$0 b-*- >RM304 b-*-? ,(a89 7a ba/- ,(/(

a+aa 8a*a* b(+9 ,a8a:a 7-a//a+a AS2# b-*- >RM102."

b-*-?.P(aba8a (-aa -- ,a/a (b(a/,a/+a 7a

b*(8 (ba=a +(a7a +(99/a.D- Ma*a,-a< a+aa 8a*a* ,(:9+

7a b(+9 (=a+-*- $5 (a9, +(,(*998a a,aa 7(/a a//aa

-*a- a,aa ,(baa+ RM1.# b-*-.

P(9b98a -- (b(- /a*a++a +(a7a +a- 99+

((9,+a (-a/aa -- 7a ,((9,a (/(ba/+aa +( a8a

a/ *(b-8 -//-.

2.2SWOTKEKUATAN

-. R(,(- a+aa a7-,-a*K(+9aa (9,a8aa +a- a7a*a8 7a- ,(/- (,(- +a- a/

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(99 7a- ,a*a8 ,(a/ (-*-+ (9,a8aa -- -a-9 E

R(6a Fa-6. D- 7a*a (,(- --< +a- 8aa (/-@a,-+a

ba8a ; ba8a (a8 7a*a b(9+ ,(b9+ aa (/9ba8

(,(- a,a*.I- (:a7- a-+a +(a7a (*a//a +(aa a,a

+-- +(aa aa- 7- +a*a/a (*a//a ,97a8 -7a+ a89 99+

(b9a +9-8 9-8 a7-,-a*. P79+ +a- b9+a ,a8a:a

(97a8+a -b9 a/ b(+(:aa 99+ (a,a+ 7a

((7-a+a :9a7a8 99+ +(*9a/a ,((*a8 ,(8a-a (a

b(+(:a< ba8+a +a- :9/a (97a8+a -b9 (7aa+a

a+aa a/ b9+a ,a8a:a aa, ba8+a b(+9a*-- 7a ba-+

99+ aa+ ; aa+ ((+a 7a 7-- ((+a ,(7--.--. P(b9/+9,a (a-+ 7a a8a *aa

K(+9aa +a- a/ *a- a7a*a8 7a- ,(/- (b9/+9,a

79+ +a- a/ 9-+ 7aa (a-+ -a (//9a 99+


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(b(*- 79+ +a-.P(b9/+9,a +a- b9+a ,a8a:a

(a-+ (8a-a a*a8 -a ((bab+a 79+ +a- *(b-8

a8a *aa. Ka- (*a8 (//9a+a (b9/+9, a/ +(7a

97aa 99+ 79+ +a-.---. M97a8 7-7aa- (//9a+a *aa -(a+-)

Sa-+a G*ba* F6( F7 :9/a (a=a+a (+8-7aa

(,aa aa9 (a8a a/ (97a8+a (*a//a ;

(*a//a +a-.Sa-+a G*ba* F6( F7 -- (/ab-*

(a8a (*a//a +a- 7(/a (//9a+a a*-a

(*().P(*a//a +a- b*(8 (/89b9/- -8a+ +a- 99+

(b9a (a8a ((+a. Sa-+a +a- :9/a (/ab-*

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(97a8+a (*a//a +a- 7a*a (b9a (a8a 7-

,a-/ (:-a+a a,a 7a (a/a.P(*a//a +a- :9/a

b*(8 (7aa+a 79+ +a- 7- a,aaa ; a,aaa a/

(-*-8 7a b*(8 b(+9:9/ +( ,a-+a +a- ,(7-- 99+

(b9a (a8a 7a (b(*- ,(caa b/.K(97a8a ;

+(97a8a ,((- -- (:a7- +(+9aa ba/- ,a-+a +a-.

KELEMAHAN-. Sa-+a ba9

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F7 -a*a8 +a- (9a+a ,a-+a a/ ba9 b((a,- -a-9

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Maa+a*a (+8-7aa a7a*a8 ,((-

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:a7- 7a (a8a +9-8 8a- aa.

b?M((7-a+a (+8-7aa (,aa 7a (/8aaa

79+ +(a7a (*a//a.

c? M((-a (a8a 7a (,aa 7a-a7a (:aba aa9,a-+a 99+ :(-, 79+ a,- -/a >ba/-

:a9a(,9aa< )9 +(c-*< (:9aa -9 (a/

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!enis Produk Harga

1.0 KARIPAP

1.1 Ka-a Da/-/ R 31.2 Ka-a Sa7- R 3


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1.3 Ka-a Sa9 R 31.4 Ka-a Aa R 31.5 Ka-a K(a/ R 32.0 SAMOSA2.1 Sa,a Sa9 R 3

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4.1 P-a Aa R 34.2 P-a Da/-/ R 34.3 P-a Sa9a R 34.4 P-a K(a/ R 34.5 P-a Sa7- R 34." P-a Saba* R 35.0 La- ; *a-Kc-+9 R 4C8aa R 4P9*9 Pa//a/ R 4L(a P-,a/ R 4

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a,aa< Na9 +(baa+a 79+ (,(b9 b(9ba8 a,a 7a

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(*(a++a (*a*9 baa+ ba8a (/a=( 7- 7a*a 79+ ((+a.D(/a

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a/ +-a (,a (ba/9. Ma*a8 ,a-+a +a- b(7(+aa

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Global

Frozen Food

Tempahan

Sila hubungi : _______


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Ka=a,a (:aba

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31/39


32/39

3.$PEN!ELIDIKAN PEMASARAN

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34/39

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35/39

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