LES’ COPAQUEtm

PRODUCTION SDN BHD (LCPSB)

Prepared by:Norikhti Faqriah bt Azime (2008319497)

Nur Jihan Mohd Fadzil (2009425582)

COMPANY PROFILE• COMPANY MANAGING DIRECTOR: Burhanuddin Md Radzi

•COMPANY NAME:Les' Copaque Production Sdn Bhd

• COMPANY ADDRESS : Les' Copaque Production Sdn. Bhd.No. 1, Jalan Boling Padang G13/G,Section 13, 40100, Shah Alam, Selangor.

•DATE OF ESTABLISHMENT: December 2005

•CORE BUSINESS:Producing high quality 3D animation i.e. animated featured film, animated series and “public services announcement projects” with local images but has global appeal.

COMPANY STRUCTURE

Training Center Merchandising Restaurant

LCP ANIMATION TRAINING CENTRE Sdn. Bhd.

-A 100% wholly owned subsidiary of LCPSB.-Incorporated in February 2008-To provide professional training for graduates or individuals. - Interested to expand their career in the Film & Animation Industry.

LC MERCHANDISING - A 100% wholly owned subsidiary of LCPSB. - Handle the production of merchandises.- Manage the licensees in manufacturing the merchandises.- Distributing a bigger range of original Upin & Ipin products.

GENG’S CORNER - A family restaurant with the theme from your beloved characters Upin & Ipin and from “Gang: The Adventure Begins”.

BUSINESS MODEL

BUSINESS MODEL

ENGAGEMENT WITH AGENCIES & GOVT

AGENCIES •MDeC – To market our animation domestically & globally i.e. brought LCPSB to International Film Festival in Cannes, France in 2009•MIMOS – Provide facilities of rendering for their 1st film

GOVERNMENT SUPPORT•MOSTI – Financial support from E-Content fund of RM 1 mil•Malaysian Ministry Of Culture, Arts And Tourism-Financial support totaling RM200k for promotion as part of “Visit Malaysia Year Campaign” in 2008•TV9,RTM – As a media platform to promote animation product for general viewer.

IT APPLICATIONS

• Use graphics and animation applications.

• Main software for 3D software: Autodesk Maya.

• Supporting graphics and editing software:o Adobe After Effectso Adobe Premiereo Adobe Photoshopo Adobe Auditions o A few more minor programs

FINANCIALReturn on Investment–only after 3 years establishment as it took 2 years (2006-2008) mainly to complete the animation and for R&D purposes.The movie “Gang: The Adventure Begins” had a turnover of RM 6.3 million in the Malaysia box office-among the highest ranked movie in best-ticket sellingThe movie “Gang: The Adventure Begins” recorded a profit of RM5 million.

MARKET PENETRATIONUpin & Ipin the series have successfully penetrated Indonesia & Turkey market.“Gang: The Adventure Begins” has started screened at 2000 cinemas in India and been translated into Hindi language.Since 2009, Upin & Ipin the series (Season 3 and onwards) have successfully aired at the Disney Channel Asia.

SUCCESS STORIES

Country Channel From RemarksMalaysia TV9 Sept 2007 Season 1 onwards

Indonesia TVRI TPI

Sept 2007Sept 2008

Season 1 onlySeason 2 onwards

Turkey Hilal TV Sept 2008 Season 1 & 2

8 Asia countries Disney Channel Nov 2009 Season 3 onwards

AWARDS The first 3D animation film released in Malaysia, Malaysia Book of Records“Gang: The Adventure Begins” – Best Editing, MSC Malaysia Kre8tif“Gang: The Adventure Begins” – Best Music/Score, MSC Malaysia Kre8tifGang: The Adventure Begins” – Jury Special Award, MSC Malaysia Kre8tif

CONTRIBUTIONS TO SMEsAs a role model for other SME companies due to its effective strategic planning in producing 3D animation.Created business opportunities to retailers and distributors through merchandising.Organized more talks to attract new generation to explore and have better exposure in animation industry.

SUCCESS STORIES

CRITICAL SUCCESS FACTORSIn-depth R&D which encompassing all aspects including strategy, production and marketing.High concentration on the Human Capital Development through hands on training to all staff The MD of LCPSB, En Burhanuddin has a broad experience in business where he has been working with Petronas Carigali Sdn Bhd since 1981 and successfully made a turnover of RM130 million from RM10 million.More focus on quality of plot story to ensure it is able to convey good message to the viewers especially to children.

Key impediments

2006-2008Difficult to get sponsors in the initial stage.Limited capital to produce animation film.High risk in marketing the end products.

2009 till presentProducts imitation by small retailers-CD and merchandises

SUCCESS STORIES

COMPANY DIRECTIONSHORT-TERM PLANTo continue and produce more animation series for Upin & Ipin TV9 (Malaysia) and TPI (Indonesia).To produce the sequel movie for “Gang: The Adventure Begins”

LONG-TERM PLANTo produce new concept of animation series.To build a strategic alliance with other companies outside Malaysia.

MOVING FORWARDTo become the best animation company in Asia.To create more animation products which could compete at International levelTo widen the company’s horizon by developing more talents and specialists in animation.To invest in more sophisticated equipments for better film-making quality

LESSONS LEARNTIn overall, we managed to gain some insights on how IT applications can contribute to the animation industry.

Besides, we were also able to explore and have a better understanding on the business model of the first local producer which has successfully being recognized internationally.

To examine the company’s strategy in order to sustain in the industry with regard to the short-term plan and the long-term plan.

Focus on the sources of revenue as well as the diversification of the income for the company to stay competitive among the competitors within the industry.

Last but not least, we were also able to determine the critical success factors, key achievements as well as the key impediments being faced by LCPSB.

Thank you