final presentation pdi
TRANSCRIPT
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HIJAU SEBERKAT FACTORY SDN
BHD
MOHD SAFWAN B ABD RAHMAN 092004601
ABD QAWIM B NORDIN 092004197
MOHD SYAMIL B ABD WAHAB 091003969
FARAH AQILA BT FAUZI 092004376
MOHD NUR HARIZ B AHMAD KAMAL ARIFF 092004653
ZAIN ALIUDDIN B ZAIN ALABIDIN 091004172
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Company ProfileHijau Seberkat Sdn Bhd isaprivatelimited company thatestablishedin
December 2010, which using wastetyre asamaterialtoproduceanew
productthat canbe useful.
VISION:
To provide our customers high quality of furniture based on their everyday
needs and variety of purposes from unused tyre.
MISSION:
For customer : We aim to offer the highest quality of tire-based furniture.
For employees : We dedicate our time and efforts to move the quality of
furniture from unused tire forward, establish new standards and creating a
productive, dynamic and fulfilling work environment.
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Company Name And Logo
HIJAU SEBERKAT SDN BHD which Hijau means Green.
Greenisthe color ofnature while Se meansoneor all while
berkat meansblessed.
House with a leaf at the top of the roof and a gear inside the
house meansthattogether we consider toinflictminimalor
noharmontheenvironmentby combiningtechnologyand
technocratideas
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Companylocation
K10-10 Pusat Perindustrian Seri Kenari,
Jalan Sri Kenari 10, 43000 Kajang
Selangor Darul Ehsan
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OrganizationChart
CHIEF EXECUTIVE OFFICER
Mr. Mohd Safwan B Abdul
Rahman
PRODUC
T DESIGN MANAGERMr. Abdul Qawim B Nordin
MARKETING MANAGER
Mr. Mohd Syamil B
Abdul Wahab
OPERATION MANAGER
Mr. Mohd Nur Hariz B
Ahmad Kamal Ariff
FINANCIAL MANAGER
Mr. ZainAliudin B Zain
Alabidin
HUMAN RESOURCEMANAGER
Ms. Farah Aqila Bt Fauzi
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Material Usedin Product
Totally using waste tyre as we can get from supplier whichprovide us with amount of tyre in a month:
i. 500 Unit ofLorry size.
-275/80R22.5
-295/80R 22.5
ii. 550 Unit ofCar size.
-195/55R15 84
-195/55R15 84-195/50R16 84
-215/45R16 86
-225/40R16 85
-205/40R17 84
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How WeCreatethe Design ( Structure)
Tyre splited into 3 part
Divideitby 2
Tiedtheendoftyre
Car tyre
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How WeCreatethe Design ( Seat)
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How WeCreatethe Design ( Armrest)
Lorrytyre
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How WeCreatethe Design (Painting andPackaging)
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Schematic Diagram
79 cm
50 cm
73 cm
69 cm
50 cm
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Advantages OfProduct
Freely from rusty sinceitmadefrom rubber.
Free from termite attack.
Tyre hasbeendesignedtoreceive over 200Candit require
hightemperatureto reachmeltingpoint. Durability duetyredesignatedtosupportvehicleload.
This chair can receive withina200kg load inonetime. (tested
by combining weight of Hariz and Zain)
This chair can easily be moved without changetheirarchitecturaldesignspecification.
Water resistant.
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Future Product Plan
RELAXED COFFE SEATBARIAH ROYAL COFFE SETS
WEMBELDAR RELAXED CHAIRATOMIC LAZY BOOM
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Market Share Before Hijau Seberkat Entering The Market
Cemerlang Rattan
Products21%
Camano Wicker
Sectional
15%
Cherish Jati
Wood
Furniture
13%
Tan Koh
Kiong
Sdn. Bhd.
10%
etro
Bersatu
8%
OTHERS
33%
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Market Share After Hijau Seberkat Entering The Market
Cemerlang Rattan
Products
19%
Camano Wicker
Sectional
13%
Cherish Jati
Wood
Furniture
11%
Tan Koh Kiong
Sdn. Bhd.8%
Metro Bersatu6%
OTHERS
28%
HIJAU SEBERKAT
15%
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Target Market
Demographic
Geographic
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SWOT Analysis
Strength
innovativeproduct
strategic location
good qualityofprocesses
Weaknesses
Smallscale
Less recognition
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Opportunities developinmarket
new marketsegments
Threat
competing withdirectandindirect competitors
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Pricing Strategy cost-basedpricingstrategy
Selling Strategy exhibitionandshowrooms
Distributing Strategy wholesalers
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Advertising
newspaper
billboard
Direct Marketing
brochure
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Sample Boucher
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Online Marketing
Hijau Seberkat Web Page
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Sales Forecasting
Year RM/product Quantity/year RM/year
2011 90 5,760 518,400
2012 90 6,000 540,000
2013 90 6, 600 594,000
2014 90 7, 000 630,000
2015 90 7,500 675,000
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OrganizationalChart For TheCompany
CHIEF EXECUTIVE OFFICER
Mohamad Safwan B Abdul Rahman
HUMAN RESOURCE
MANAGER
Farah Aqila Bt Fauzi
FINANCIAL MANAGER
ZainAliudin B Zain
Alabidin
MARKETING MANAGER
Mohd Syamil B Abdul
Wahab
PRODUCT DESIGN
MANAGER
Abdul Qawim B Nordin
OPERATION MANAGER
Mohd Nur Hariz B
Ahmad Kamal Ariff
GUARD (2)
OPERATOR (3)CRAFTMAN (3)
SUPERVISOR
QUALITYCONTROL
OFFICER (1)
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Labor Forecasting
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SourceofRecruitment
Internal Recruitment
Thevacanciesaregenerallyadvertised withintheorganizationthroughavarietyofmedia
Internalsourcesofrecruitmentinanorganizationmaybe currentpermanentemployees, currenttemporaryor casualemployeesorretiredemployeesor descendants (children) ofdeceased(expired), disabled, retiredandpresentemployees.
The Internal recruitment requirespower fromhuman resourcesprocesses.
Internaljob candidateshouldbefamiliar totheorganization.
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External recruitment
a. Informal
Thesemethodsmayinclude rehiringformeremployeesand choosingfromamongthosewalk-in applicants whose unsolicited
rsumshadbeen retainedonfile.
b. Formal
Recruitingentailsearchingthelabor marketmore widelyfor candidates withnopreviousconnectiontotheorganization.
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Company Layout
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Collecting
Raw
Materials
Quality
Checking
Cleaning
and Drying
TireChair
ProductionQuality
CheckingFinishing
Packaging
Flow Chat
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Machinery
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Producing
Our targetaretwenty chairsin 1 day:
20 (chairs) x 1 day = 20 chairsin 1 day
20 (chairs) x 24 days = 480 chairsin 1 month 20 (chairs) x 24 daysx 12 month = 5760 chairsin 1 year
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Loan And Interest
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Graph Breakeven Point (BEP)
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Conclusion
Our companystartgainprofitat 3 yearsafter
operationduelossfor 2 year. Fromthe
analysisshown wehadachievesuccessfuland
developbusiness.
Hence wehadproveour objectivetoachieve
companysuccessandprovideagood qualityproductbasedon wastedtyre.