experiential stats 2016

8
2015 EventTrack Survey Results Pro Motion, Inc. 9/15/16

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Page 1: Experiential Stats 2016

2015 EventTrack Survey Results

Pro Motion, Inc.9/15/16

Page 2: Experiential Stats 2016

Each year, the Event Marketing Institute and Mosaic perform a comprehensive survey of the experiential marketing landscape, with separate metrics being measured in the areas of Brands, Agencies, and Consumers.

Following are some of the highlights from the 2015 EventTrack survey.

Page 3: Experiential Stats 2016

74%

20%

2%4%

2015

More PositiveSameNo OpinionMore Negative

Effectively ¾ of consumers report a more positive brand perception after an event or experience.

EVENTS IMPROVE BRAND PERCEPTION

Page 4: Experiential Stats 2016

96%

4%

2014

More In-clined to PurchaseLess Inclined to Purchase

98%

2%

2015

More In-clined to PurchaseLess Inclined to Purchase

Consumers report that participating in events or experiences make them more inclined to purchase.

In these results, we discover that 2015 showed an increase to 98% from an already significant 96% the year before.

EVENTS DRIVE PURCHASES

Page 5: Experiential Stats 2016

54%

46%

2014

YesNo 65% 35%

2015

YesNo

65% of consumers purchase the offering promoted at the event or visit. This is up significantly from the 54% from 2014.

EVENTS DRIVE PURCHASES DURING EVENTS

Page 6: Experiential Stats 2016

58%42%

2012YesNo

Consumers are becoming more and more apt to purchase brand offerings at a later date, in addition to purchases made at the event or the experience.

EVENTS DRIVE REPEAT PURCHASES AFTER EVENTS

51%

49%

2013YesNo

68% 32%

2014YesNo

87%

13%

2015YesNo

Page 7: Experiential Stats 2016

48% of brands realize an ROI between 3:1 to 5:1, and 29% indicated a return of over 10:1. 12% indicate an ROI of 20:1 or greater.

RETURN ON INVESTMENT

1:1 ROI

2:1 ROI

3:1 ROI

4:1 ROI

5:1 ROI

10:1 ROI

20:1 ROI

>20:1 ROI0% 5% 10% 15% 20% 25%

9%

14%

23%

9%

16%

13%

4%

12%

Page 8: Experiential Stats 2016

Pro Motion empowers companies and brands to build deep emotional connections that lead to lifelong relationships; giving them a dramatic advantage in attracting customers, increasing the lifetime value of a customer, and lowering the cost of customer acquisition and retention.

The Brand Vitality Experience™ is the simplest and most powerful approach to envision, align, organize, implement, and activate experiential programs that bring a brand to life, make it stand out, and turn prospects into customers and evangelists.

About Pro Motion, Inc. & the Brand Vitality Experience