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1. EXECUTIVE SUMMARY

1.1. Purpose

1.2. Business Background1.3. Partners Background

1.4. Introduction to the organization

1.5. Location1.6. Facilities

1.7. Shop layout

2. MARKET ANALYSIS

2.1. Market segmentation

2.2. Market target

3. MARKETING AND SALES STRATEGIES

3.1. Marketing strategy

3.2. Pricing strategy

3.3. Promotionstrategy

3.4. Marketing Budgets

4. SERVICES OR PRODUCT LINE

5. ORGANISATION AND MANAGEMENT

5.1. Organization Chart

5.2. List of Administration, Marketing &

Operation production5.3. Schedule of Tasks and Responsibilities

5.4. Schedule of Remunerations5.5. Administration Budget

6. FUNDING REQUES

7. FINANCIALS

7.1. Financials Reports

7.2. Shop building

7.3. Cash flow statement

8. THE APPENDIX

8.1. Business LOGO

8.2. Sample product


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1. EXECUTIVE SUMMARY

We are H two O Stations Company that sells a quality and cheaper fruit juices in

Malaysia. The main activity of our company is making a pure taste local fruit juices as

our product. We have selected this business because we want to commercialize and

popularize the new brand local juice in Malaysian. Almost entrepreneurs in Malaysia are

not thinking to make a local fruit as a main product. So, why not we come out with this

new product of local fruits as high standard shop?

The founder of our product is our operation manager. From his experience looked

at the many types of local fruits in Malaysia, he found that the idea to create something

new with local fruits to make fresh juice fruits shops as a high and quality branded. He

chooses local fruits because it gives more an advantages than the available product in the

market.

The advantage of our product is fresh from the garden we import from variety

country and also use the local fruit as a main product. Besides that, it can be commercial

our country around the world because we put the local fruits such as Rambutan, Mango,

Durian, Belimbing, Nangka, Langsat, Pulasan and many more as a main product. The

fruits is also can supply the vitamin and also good for our health. Our product is more

cheaper if want to compare with another shop that sell the drinks. The other advantage is,

we not only just selling the fruit juices but, we also selling a food such as pie, fruits

donut, Fruits Murtabak.

There are our keys to success:

Uncompromising commitment to the quality of the end product: quality products,

quality workmanship, quality design, quality of end result. Successful niche marketing: we need to find the quality-conscious customer in the

right channels, and we need to make sure that customer can find us.


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1.1. PURPOSE

For entrepreneur, the business plan is a written document that explains everything about

the business. It is a blue print for business that explains about all the research that had

been done to look for future business planning and method of implementing the

strategies.

This business plan is prepared for the following reasons:

Give an opportunity to us to make analysis with objectives, critical and practical

method for our business executed with clear and conscientious details. Therefore,

we can manage our business wisely and to ensure that the business is conducted

rationally, without influenced by emotions or unreasonable factors.

To study and evaluate whether our business has a potential for development or

not.

To ensure financial resources of this business plan is an introduction to give

expectation about the type of business. Business plan can be collected or lean ingetting financial institution, investor and supplier or government agency.

As a guideline for management of this business which can help us to arrange

business strategy in detail. It also gives an opportunity to employee personnel to

understand the structure of the company and as an introduction to company

background.

To apply for loan from bank as our loan capital

To allocate business resources effectively


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1.2. Business Background

Name of the Business: H two O Stations Corporation

Address: No 36, Lorong KLCC 88

50250 Kuala LumpurMalaysia

Telephone: 03- 12345678

E-mail: [email protected]

Form of Business: Partnerships

Main Activity: selling juice fruits

Initial (own) Capital: RM 180000

Loan Expected; RM 612,123.00


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1.3. Partners Background

Partner 1

Name: Nurul Akmal bt Mat Saat

Position: General and Financial Manager

Identity Card Number: 911016-02-5200

Permanent Address: No. 53, Jalan Hijau 1/9Bandar Tasik Puteri

48020, Rawang

Selangor Darul Ehsan


Telephone number: 012-3456789

Date of Birth: 16 October 1991

Age: 19

Marital Status: single

Academic Qualification: Current: Diploma in Chemical EngineeringSPM (SMT Alor Setar)

Courses Attended: 1) Excellent Leadership (UNIKL-MICET)2) ICT program (SMT Alor Setar)

Skill: Leadership qualities, extrovert, general knowledge, fluent in English

and Bahasa Melayu, Computer skill( Microsoft Office,Visual Basic,Minitab)

Experience: Data Keeper (Reader Digest)Promoter (KL SOGO)

Experience in using the Microsoft Software

Present Occupation: Chemical Engineering Student


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Partner 2

Name: Nurul Ain binti Mohamed Rahaizah

Position: Operation Manager

Identity Card Number: 910908045130

Permanent Address: No 32A, Jalan P9G/4

Presint 962000 Putrajaya

Wilayah Persekutuan Putrajaya



Date of Birth: 8 September 1991

Age: 19

Marital Status: Single

Academic Qualification: Current: Diploma in Chemical Engineering ( Unikl-Micet )SPM ( SMK Presint 9 (1) Putrajaya )

Courses Attended: -

Skill: Leadership qualities, extrovert, mathematics, general knowledge, good in

Communicate with other people, fluent in English and Bahasa Melayu,Computer skill( Microsoft Word, Power Point, SPSS, Macromedia Dreamweaver, Swish and Visual

Basic)

Experience: 1) Members of Entrepreneurs Club (SMK Putrajaya)2) Exco Environment Club

3) Paint Ball tournament at Dataran Sejarah Ayer Keroh

4) Camping Persilatan Gerakan Suci Mangkubumi at Kuala Terengganu5) Assistant Project Manager Edu Fun Day



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Partner 3

Name: Mohd Radzi bin Samsunawar

Position: ChiefMarketing Officer 1


Permanent Address: No.12, Jalan 3/28,Taman Bangi 3,

Seksyen Tiga Tambahan,

43650,Bandar Baru Bangi

Selangor Darul Ehsan.



013-4822443

Date of Birth: 07th December 1989

Age: 18


Academic Qualification: Current: Diploma in Chemical Engineering (Bioprocess)

SK Jalan Enam(Bangi),SK Lubuk Sireh(Perlis),Sekolah

Menengah Kebangsaan Raja Puan Muda Tengku Fauziah,Sekolah Menengah Kebangsaan Agama Arau, Sekolah

Menengah Teknik Pendang.

Courses Attended: 1) Prefects Leadership Camps

Skill: Leadership qualities, mathematics, general knowledge, fluent in Englishand Bahasa Melayu,Arabian,Computer skill( Microsoft Office)

Experience: Finalist National Olimpiad Quiz, sub exco Latihan dan Kepimpinan, KetuaAktiviti dan Rekreasi(ICC), Secretary futsal club, Facilitator mahabbah

camp , Programming Comitte(edu fun), prefect(SMKAA)


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Partner 4

Name: Nurul Liyana binti Zaharul Hisham

Position: ChiefMarketing Officer 2


Permanent Address: No.38, Jalan Wangsa Perkasa 7,

Wangsa Melawati,

53300, Kuala Lumpur.



Date of Birth: 28 June 1991

Age: 19


Academic Qualification: Current: Diploma in Chemical Engineering (Environment)

SPM-SMK Seksyen 5 Wangsa Maju Kuala Lumpur


Skill: Leadership qualities, arts, fluent in English

and Bahasa Melayu, Choral speaking, Computer skill( Microsoft Office)

Experience: Finalist National Olimpiad Quiz, sub exco Latihan dan Kepimpinan, Ketua

Aktiviti dan Rekreasi(ICC), Secretary futsal club, Facilitator mahabbah




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Partner 5

Name: Fahmi bin Ali

Position: Supervisor


Permanent Address: No.12, Jalan 3/28,

Taman Bangi 3,

Seksyen Tiga Tambahan,

43650,Bandar Baru BangiSelangor Darul Ehsan.



013-4822443

Date of Birth: 07th December 1989

Age: 18


Academic Qualification: Current: Diploma in Chemical Engineering (Bioprocess)

SK Jalan Enam(Bangi),SK Lubuk Sireh(Perlis),SekolahMenengah Kebangsaan Raja Puan Muda Tengku Fauziah,

Sekolah Menengah Kebangsaan Agama Arau, Sekolah

Menengah Teknik Pendang.


Skill: Leadership qualities, mathematics, general knowledge, fluent in English

and Bahasa Melayu,Arabian,Computer skill( Microsoft Office)

Experience: Finalist National Olimpiad Quiz, sub exco Latihan dan Kepimpinan, Ketua

Aktiviti dan Rekreasi(ICC), Secretary futsal club, Facilitator mahabbah




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1.4. Introduction to the organization

Mission

To be the first shop that selling the fruit juices with exclusive and high class. Othersmission is to commercialize and popularize the local fruits. Besides that it is cheap, and

good for health

Objective

1) To provide a quality and cheaper product

2) To increase of sales up to 10% in the end of second year

Business Address

No 36, Lorong KLCC 88

50250 Kuala LumpurMalaysia


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1.5. LOCATION


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1.6. FACILITIES

The location of business as stated above is complete with all

the necessary infrastructure and facilities.

Below are among the facilities available:

Electricity

Water supply

Phone line

Internet Wi-Fi

Air-conditioner

Toilet

Road facilities

Transportation Service ( Taxi )

Playground


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1.7. Shops layout

__________________________________________________________

CABINETCABINET

TABLE

TABLE

TABLE

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2. MARKET ANALYSIS

A fruit is the second largest commodity market next to rice in Malaysia, and growth is

expected to continue at a strong pace for the foreseeable future. The specialty beverage

industry is growing at an equally strong pace, with sales growth in some categories

projected to grow at rates of 40% per year.

This growth offers excellent opportunities for new companies to enter this market, and

we are excited about the possibilities of what fruit juices stations can accomplish in the

Malaysian market.

Our shops make a fruit juices. Since we know that in Malaysia, the local fruit is still not

being commercial as a high class drinks. In Malaysia, it had been known that local fruits

such as Nangka, Rambutan and etc, people still not to try it to make it a fruit juices. So,

our shops make an innovation and give the best creative idea to try something new. And

it will be getting the best result.

2.1. MARKET SEGMENTATION

Geographic segmentation

We choose KLCC Twin Tower because there a lot of demands since the area have manyhouses, companies and buildings.

Demographic segmentation

We more focusing on KLCC Twin Tower because of this factors

i) Kuala Lumpur people majority earned high income monthly

ii) They like spend a time at KLCC Twin Tower to make they own activities.


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Market Analysis

Market Analysis

2010 2011 2012 2013 2014

PotentialCustomers Growth CAGR

Localresidents 2% 75,000 76,500 78,030 79,590 81,181 2.00%

Tourists 5% 1 00,000 105,000 110,250 115,763 121,551 5.00%

Students 1% 40,000 40,400 40,804 41,212 41,624 1.00%

Localbusinesses 1% 20,000 20,200 20,402 20,606 20,812 1.00%

Total 9.00% 235,000 242,100 249,486 257,171 265,168 9.00%

2.2. Target Market

Overall, our strategy is to maintain a constantly high customer count by leveraging ourappeal to five groups of potential customers.

Tourist

More than 5,000,000 tourists come to H two O Stations every year. Tourist come to H

two O Stations for drink a fruit juices, serve the internet and also want to release theirtension.

Local Business People

About 100,000 Local Business people come to H two O Stations after they have a breakin a year. H two O Stations is near from the KLCC Twin Tower and majority people at

there is Local Businessman which is they work near the KLCC Twin Tower.

Students

Students usually come to H two O Stations during the school break. More than 500,000

students come to H two O Stations, they enjoy the drinks after they tired shopping at the

mall in the KLCC Twin Tower.

3. MARKETING AND SALES STRATEGIES


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3.1. MARKETING STATEGY

Service strategy

Quality

-we continue to maintain high standard and assurance programmed for improvement.

-we will make a routine supervision once a month to ensure our product is safe to be use,

delicious and up to quality.

Service

-we provide the free internet Wi-Fi

-we will give a free customer service for our customer if they want to ask something.

Delivery

-We provide a free delivery for the customers in range 50 km.

3.4. PRICING STRATEGY

We have use in our pricing strategy

Cost based pricing

All our pricing based on the total of services plus with expected profitOur price formula is

Price = Total Cost + Profit Margin

Competition based pricing

-We will ensure that our pricing that we offer is lower than from what our competitor

offer

-our margin profit is flexible to ensure, our price is not change although our cost increase

for instance:If our cost increases we will reduce our margin profit to ensure that our price remain

same.


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3.5. Promotionstrategy

For the first one month, we all have decide to make a promotion, we will give 10 %

discount for the customers who comes to our H two O Stations .This is just a beginningstrategy for the customer to come and try our services.

Advertising

i) Printed media

-Newspaper-water magazine

ii) Internet

-On-line forum-Go fruit juices web

iii) Flyers

-Distributed around Kuala Lumpur.

iv) Direct contact

-Send business brochure to target clients

Eg: shops, companies, etc


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3.4. Marketing Budgets

Type Fixed AssetCost

( RM )

MonthlyExpenses

( RM )

Other Expenses(RM)

Fixed Assets

Sign Board 3000

Monthly Expenses

Television Radio

Magazine

Brochure

800600

300300

Other Expenses

Grand opening

Advertisement innewspaper

Promotion

2000700

5000

Total RM3000 RM 2000 RM 7700

Total RM 12,700


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4. SERVICES OR PRODUCT LINE

Product Line

Many people in the world still have not try drinking local fruits juices such as Belimbing,

Nangka, Rambutan and etc. We target to expand our product around the world, so no

matter who they are, where they come from and what species they are, they still have a

chance to try our product which is local fruits juices fresh from Asian especially

Malaysia. The services that we provide is selling a local fruits juices and also fruits from

another country such as Banana, Strawberry and many more. Although that, we also

selling a food, for example fruits pie, fruits Murtabak and etc. our customer services also

can give the customer know about what they not understand about fruits contents and also

can give some tips how to manage they health using a correct flow.

Our shop produces the fresh fruits juices and the food from the fruits that we import from

another country and we buy fresh from the garden. We target to export our product to

another country so the society in that country can taste the fresh local fruits juices from

Asian like Rambutan, Durian, Nangka and many more. Firstly, we target to selling our

product in Malaysia for the first trial. If the products attracted the customer to drink it, we

will try to take a risk to build a shop at another country.


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5. ORGANISATION AND MANAGEMENT

5.1. Organization Chart

GENERAL &

FINANCIAL MANAGER

CUSTOMER SERVICES GENERAL WORKERS

30

OPERATION MANAGERMARKETING MANAGER


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5.2. List of Administration, Marketing &

Operation production

No. Position No. of Personnel

1)General & Financial Manager

1

2)Marketing Manager

1

3)Operation Manager

1

4)Customer Services

2

5)Worker

30

Total 35


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5.3. Schedule of Tasks and Responsibilities

Position Tasks and responsibilities

General Manager and Financial

Manager

1)Generate a good relationship withcustomers and monitoring workers

2)Receive and record any information or

sources of financial of company

3)Ensure all operations good smooth as

planned and reach the objectives andStrategies

4)Responsible on managing the account of

company including cash inflows andOutflows

5)Ensure administration tasks to be donewithout any delay or problem

6)Act as an adviser in financial aspect and

control the company expenses

Marketing Manager

1)Enable to give good idea ,advices ,supportand opinions

2)Respond to the market research andcompetitor sacking

3)To ensure the customer are satisfy with theServices

4)Enable to make good promotion for more

attraction of customer

5)Coordinate and manage the company plan

Operational Manager

2)To conduct operation process .example:

cashier ,bookings, supervise the pitch, serveCustomers

1)To assist general and marketing manager.


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Customer Services

1)To help customer especially the travelers

know something that

they not know about Malaysia.

2)Help give the customer some tips how tomanage the health in a good methods.

Worker 1)To supervise the area of the operation

2)Front line operation :production


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5.4. Schedule of Remunerations

POSITION NO. SALARY / MONTH

(RM)

EPF

(12%)

SOCSO

(2%)

TOTAL

(RM)

General/financial

Manager

1 4500 300 50 4850

Marketing

Manager

1 4300 240 40 4580

Operational

Manager

1 4300 280 70 4650

CustomerServices

1 2400 144 24 2568

General Staff 30 27000 3240 540 30780

Total RM 47428


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5.5. Administration Budget

Type Fixed Asset Cost

(RM)

Monthly Expenses

(RM)

Other Expenses

(RM)

Fixed Asset

Office equipment

Production equipment

9580 161950

Monthly Expenses

Rental Salary

Utilities

security guard ( sub )

Clean and clear (sub)

30000120498

20001400

2100

Other Expense

Rental Deposit

Registration payment Business license

Electricity Deposit

Water Deposit

Road Tax

15000

25100

300

2001500

171,530 155,998 15,625

Total RM 344,853


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6. FUNDING REQUEST

400,000 is the budget for this business, we get the RM400, 000 from the CIMB Bank and

some organization such as MATRADE and MARA. We are the new entrepreneur so

MATRADE give a loan RM100, 000 to this company to start-up the business. Although

than that, MARA is the one organization that gives a loan RM100, 000 for the

Bumiputera to build the business and MARA also support the local society such as

Bumiputra to start-up the business. We get a loan from the CIMB Bank about

RM200, 000 . We get the licenses from the MBKL (Majlis Bandaraya Kuala Lumpur) to

get the permission to use the location near from the KLCC Twin Tower and they give the

strategic location to start-up our business as H two O Station Corporation.


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7. FINANCIALS

H two O Stations Corporation

7.1. Financials Reports

Start up costs

The cost of this company, including the start-up cost, has been split up into a few main

categories as stated in the following tables:

Profit and less statement

For the month ended 31 December 2010

Years 2010 2011 2012

Revenues Rm Rm Rm Rm Rm Rm

Servicesrevenues/sales

250000 280000 350000

Expenses

AdvertisingExpenses

UtilitiesExpenses

SalariesExpenses

RentExpenses

30000

6300

42509

13200

35000

6500

56307

14400

42000

6830

68812

16800

Total Expenses 92009 112207 134442

Net Income 157991 167793 215558

Balance Sheet

Years 2010 2011 2012

Asset RM RM RM

Cash 350245 407835 469280

Account receivable 15350 18980 22563

Equipment 14628 15120 16876

Total 380223 441935 508719


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Liabilities and Owners Equity

Years 2010 2011 2012

Liabilities

AccountsPayable

12536 15893 17965

Owner Equity 175000 206354 307534

Capital 453067 568964 775639

Total liabilities and

owner

640603 791211 1101138

7.2. SHOP BUILDING

NO ITEM Qty. Cost per unit Total

1 Building 1 RM 470,000 RM 470,000

2 Safety equipment 17 set RM 75.00 RM 1275

3 Kitchen equipment 8 RM 4500 RM 36,000

4 Paint 23 RM 80.00 RM 1840

5 Renovation RM RM

Total of factory building RM 469,250

7.3. Cash Flow Statement

For Month 31 December 2008

RM RM


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Cash flows from operating activities

Cash receipts from revenues 267000

Cash payments for expenses 120000 Net Cash provided by operating activities 147000

Cash flows from investing activities

Purchase of equipment and other (46624)

Cash flow from financing activities

Investment by owner (500000)

Withdraw by owner (122000) 475000

Net Increase In Cash 688888

Cash At The Beginning of Period 0

Cash At The End of Period 688888

8. THE APPENDIX

8.1. Business LOGO


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8.2. Product Sample

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