AWESOME

Prepared by :Sulistiowati Setianingrum 2011811008Ronny Trian Surbakti 2011811010Irfan Ramdan Nugraha 2012811039Julius Ongkowidjaja 2012811045

May 2013

Stop and See

May 2013

Welcome to ...

May 2013

September 2001

Buy : 25 Pence / IDR 3.500(1 ringgit )

First Flight : 2 Pesawat A320

2002

The History ... Harga tiket di pangkas 50 % akanmenjadi peluang pasar yang besar

Sekolah di Inggris selatan, susahpulang ke Malaysia, harga tiketmahal

May 2013

Now : 90 + Pesawat

30 Juta orang ke seluruh dunia, 3500 + penerbangan /minggu

Penerbangan Jarak Jauh

2007

The Group

Kuala lumpur : New Delhi, Mumbai, Chengdu, Perth,Goldcoast, Melbroune, Taipe, London, Paris, Teheran,Hangzou (Sanghai), Seoul, Tokyo, Beijing, Christchurch

Penerbangan domestikdari Bangkok kesejumlah kota diThailand, dan beberapanegara sekitar Thailand

May 2013

Kuala lumpur : New Delhi, Mumbai, Chengdu, Perth,Goldcoast, Melbroune, Taipe, London, Paris, Teheran,Hangzou (Sanghai), Seoul, Tokyo, Beijing, Christchurch

Penerbangan domestikdari Bangkok kesejumlah kota diThailand, dan beberapanegara sekitar Thailand

4 International dan 3Domestik :KualaLumpur, KotaKinabalu, Hongkong,Macau, Davao,Kalibo danPuertoprincesa

Tujuan Tokyo,Fukuoka,Saporo,Okinawa

Another Offering Air Asia

May 2013

Holiday, Traveler

Entertainment, event

Community

Vision & Mission

May 2013

Vision : “To be the largest low costairline in Asia and serving the 3 billionpeople who are currently underservedwith poor connectivity and high fares”

Mission :• To be the best company to work for whereby employees are treated as part of a big family• Create a globally recognized ASEAN brand• To attain the lowest cost so that everyone can fly with Air Asia• Maintain the highest quality product, embracing technology to reduce cost and enhance service levels

Air Asia Values

Safety First:Partnering with the world's most renowned maintenance providers and complying with the with worldairline operations.High Aircraft Utilization:Implementing the regions fastest turnaround time at only 25 minutes, assuring lower costs and higherproductivity.Low Fare, No Frills:Providing guests with the choice of customizing services without compromising on quality and services.Streamline Operations:Making sure that processes are as simple as possible.Lean Distribution System:Offering a wide and innovative range of distribution channels to make booking and travelling easier.Point to Point Network:Applying the point-to-point network keeps operations simple and costs low.

May 2013

Safety First:Partnering with the world's most renowned maintenance providers and complying with the with worldairline operations.High Aircraft Utilization:Implementing the regions fastest turnaround time at only 25 minutes, assuring lower costs and higherproductivity.Low Fare, No Frills:Providing guests with the choice of customizing services without compromising on quality and services.Streamline Operations:Making sure that processes are as simple as possible.Lean Distribution System:Offering a wide and innovative range of distribution channels to make booking and travelling easier.Point to Point Network:Applying the point-to-point network keeps operations simple and costs low.

Air Asia Strategy

May 2013

Air Asia Strategy ...

Leanest Cost Structure• Efficient and simple point to point

operations• Attracting and retaining

hardworking and smart people• Passion for continuous cost

reduction

Maximize Shareholders' Value• Resilient profit growth through

our lower cost base• Expansion of the AirAsia network

in a prudent and disciplinedmanner

• Invest and enhance the AirAsiabrand to increase investors'returns

Passion for Guests' Satisfaction• Maintain simplicity in every application• Practice the unique and friendly AirAsia

experience at every opportunity• Recognise the linkage between guests'

satisfaction and long-term success

Transparency• Transparency in decision-making and

information sharing• Optimum disclosure - higher than

industry norms• Timeliness in disclosing information

May 2013

Maximize Shareholders' Value• Resilient profit growth through

our lower cost base• Expansion of the AirAsia network

in a prudent and disciplinedmanner

• Invest and enhance the AirAsiabrand to increase investors'returns

Safety• Comply with the highest

International Aviation SafetyStandards and practices

• Keep operations simple andtransparent

• Ensure the security of our Peopleand Guests

Transparency• Transparency in decision-making and

information sharing• Optimum disclosure - higher than

industry norms• Timeliness in disclosing information

Human Capital Development• Invest in both hard and soft skills• Recognizes all our People as

contributors to our success• Reward excellence and individual

contributions• Maintaining one brand across the

Group

Air Asia Strategy ...

"Jika Anda memiliki pekerja yangbahagia mereka akan menjagakonsumen Anda."

#1 “Employee is Assets”

May 2013

"Anda bisa mendapatkan uang yangAnda inginkan di dunia ini, dan Andabisa mendapatkan ide brilian tetapi jikaanda tidak memiliki karyawan, lupakansaja,"

• Para pekerjannya disebut dengan ‘AllStars’• AirAsia memberikan pelatihan bagi para

pekerja• AirAsia mengadakan Unit Budaya Korporat

untuk : bertanggung jawab menerapkannilai-nilai budaya dan value syarikat kepadasemua pekerja.

Air Asia Strategy ... #2 “Reduce Cost”

• Tidak diberikan makanan & minumandalam pesawat, tetapi bisamemesannya

• Rute perjalanan pendek, hanya 3-3,5jam

• Tidak ada biaya akomodasi untuk awakkabin

• Edukasi pelanggan membeli tiketsecara on-line

• Menggunakan 1 jenis pesawat, yakniAir Bus 320

• AirAsia melakukan hedging terhadapbiaya bahan bakar.

May 2013

• Tidak diberikan makanan & minumandalam pesawat, tetapi bisamemesannya

• Rute perjalanan pendek, hanya 3-3,5jam

• Tidak ada biaya akomodasi untuk awakkabin

• Edukasi pelanggan membeli tiketsecara on-line

• Menggunakan 1 jenis pesawat, yakniAir Bus 320

• AirAsia melakukan hedging terhadapbiaya bahan bakar.

Air Asia Strategy ... #3 “Relationship with Malaysian Citizen

“Setiap awards ataupenghargaan kepada AirAsiakecil atau besar, dirayakandengan mempublikasikan dihalaman website atau melaluimedia dan dipaparkan sebagaikebanggaan Rakyat Malaysia”

May 2013

“Setiap awards ataupenghargaan kepada AirAsiakecil atau besar, dirayakandengan mempublikasikan dihalaman website atau melaluimedia dan dipaparkan sebagaikebanggaan Rakyat Malaysia”

Air Asia Strategy ... #4 “Flight Low Cost”

May 2013

• Hanya ada satu kelas penerbangan, yaitu kelas ekonomi• Standar pemeliharaan pada pesawat adalah standar minimal• Biaya landasan di Bandara yg murah• Rute point to point supaya tidak banyak Banadara yg digunakan untuk transit• Sistem tiket elektronik• Menerapkan pola tarif sederhana pada satu tarif sub kelas dgn harga mulai daritarif promo/diskon

Air Asia Strategy ... #5 “Service”

• Pelayanan self-check-in secara on-line

• AirAsia membuka layanan padasemua channel sistem teknologiinformasi (website, FB, twitter, danmobile phone)

•Layanan fly-thru utk penerbanganlanjutan

May 2013

• Pelayanan self-check-in secara on-line

• AirAsia membuka layanan padasemua channel sistem teknologiinformasi (website, FB, twitter, danmobile phone)

•Layanan fly-thru utk penerbanganlanjutan

Air Asia Strategy ... #6 Loyalty Programme “BIG”

BIG adalah program kesetiaan global"satu-satunya di dunia" di mana Andadapat mengumpulkan BIG Points dengansetiap transaksi untuk ditukarkan denganpenerbangan AirAsia GRATIS*. Anggotajuga akan menikmati prioritas melakukanpembelian, tawaran khusus dan diskoneksklusif sebagai Anggota Kesetiaan BIGAirAsia.

* Syarat & Ketentuan berlaku

May 2013

BIG adalah program kesetiaan global"satu-satunya di dunia" di mana Andadapat mengumpulkan BIG Points dengansetiap transaksi untuk ditukarkan denganpenerbangan AirAsia GRATIS*. Anggotajuga akan menikmati prioritas melakukanpembelian, tawaran khusus dan diskoneksklusif sebagai Anggota Kesetiaan BIGAirAsia.

* Syarat & Ketentuan berlaku

Air Asia CSRJakarta, 24 Mei 2012, , AirAsia,mengadakan acara khusus yaitu kunjunganke Bandara Internasional Soekarno Hatta,Cengkareng dan Pesawat Airbus A320terbarunya untuk anak-anak SDNBojongrenged II, Kosambi, Tangerang

“Climbing for a Cause”, the expedition is the first of its kind initiatedand organised by AirAsia Allstars (employees) as part of a widercorporate social responsibility campaign to encourage communityengagement. Donations in aid of disabled youths through a charityclimbing expedition up Mount Kinabalu from April 27 to 30. Theexpedition, organised by a team of AirAsia engineers, will raiseRM100,000 to purchase prosthetics for youths who lost their limbs toillness or traffic accidents.

May 2013

“Climbing for a Cause”, the expedition is the first of its kind initiatedand organised by AirAsia Allstars (employees) as part of a widercorporate social responsibility campaign to encourage communityengagement. Donations in aid of disabled youths through a charityclimbing expedition up Mount Kinabalu from April 27 to 30. Theexpedition, organised by a team of AirAsia engineers, will raiseRM100,000 to purchase prosthetics for youths who lost their limbs toillness or traffic accidents.

AirAsia has been to the aid of people and nations in the region at times of need. The airline provided assistanceduring the political situation in Egypt (2011); the 9.0 magnitude earthquake, tsunami and the ensuing nucleardisaster that affected North Japan (2011); typhoon Nesat in the Philippines (2011); earthquake in West Sumatra,Indonesia (2009); earthquake in Sichuan, China (2008) and cyclone Nargis in Myanmar (2008). AirAsia was alsoin the forefront of relief efforts in the wake of the tsunami that struck the region in 2004 and supported therecovery of Bali, Indonesia, after the terrorist bombings in 2005 by giving away 12,000 free seats on its flights.

Air Asia CSR (in Nepal)

May 2013

Air Asia Business Model ...

Low Cost Carrier (LCC) Business Model

Simple Product - Catering on demand for extra payment- Planes with narrow seating and only a single class- No seat assignment- No frequent flyerprogrammes

Positioning - Non business passangers, especially leisure trafic and price-conscious business passangers

- Short houl point-to point trafic with high freaquencies- Agresive marketing- Secondary airports- Competition with all transport carriers

May 2013

- Non business passangers, especially leisure trafic and price-conscious business passangers

- Short houl point-to point trafic with high freaquencies- Agresive marketing- Secondary airports- Competition with all transport carriers

Low Operating Cost - Low wages- Low airport fees- Low Cost for maintenance, cockpit training and standby

crews due to homogeneous fleet- High resourch productivity- Short ground waits due to simple boarding processes- No air freight, no hub service, short cleaning times, and

high percentage of on-line sales

Air Asia Business Model ...

May 2013

Air Asia SWOT Analysis...

May 2013

“Believe the unbelievable”“Dare to dream”“Never take no for an answer”

“Yes we can”Make your dreams come true andbelieve. The power of belief isenormous.#Tony Fernandes