Download - Awasome air a sia
AWESOME
Prepared by :Sulistiowati Setianingrum 2011811008Ronny Trian Surbakti 2011811010Irfan Ramdan Nugraha 2012811039Julius Ongkowidjaja 2012811045
May 2013
Stop and See
May 2013
Welcome to ...
May 2013
September 2001
Buy : 25 Pence / IDR 3.500(1 ringgit )
First Flight : 2 Pesawat A320
2002
The History ... Harga tiket di pangkas 50 % akanmenjadi peluang pasar yang besar
Sekolah di Inggris selatan, susahpulang ke Malaysia, harga tiketmahal
May 2013
Now : 90 + Pesawat
30 Juta orang ke seluruh dunia, 3500 + penerbangan /minggu
Penerbangan Jarak Jauh
2007
The Group
Kuala lumpur : New Delhi, Mumbai, Chengdu, Perth,Goldcoast, Melbroune, Taipe, London, Paris, Teheran,Hangzou (Sanghai), Seoul, Tokyo, Beijing, Christchurch
Penerbangan domestikdari Bangkok kesejumlah kota diThailand, dan beberapanegara sekitar Thailand
May 2013
Kuala lumpur : New Delhi, Mumbai, Chengdu, Perth,Goldcoast, Melbroune, Taipe, London, Paris, Teheran,Hangzou (Sanghai), Seoul, Tokyo, Beijing, Christchurch
Penerbangan domestikdari Bangkok kesejumlah kota diThailand, dan beberapanegara sekitar Thailand
4 International dan 3Domestik :KualaLumpur, KotaKinabalu, Hongkong,Macau, Davao,Kalibo danPuertoprincesa
Tujuan Tokyo,Fukuoka,Saporo,Okinawa
Another Offering Air Asia
May 2013
Holiday, Traveler
Entertainment, event
Community
Vision & Mission
May 2013
Vision : “To be the largest low costairline in Asia and serving the 3 billionpeople who are currently underservedwith poor connectivity and high fares”
Mission :• To be the best company to work for whereby employees are treated as part of a big family• Create a globally recognized ASEAN brand• To attain the lowest cost so that everyone can fly with Air Asia• Maintain the highest quality product, embracing technology to reduce cost and enhance service levels
Air Asia Values
Safety First:Partnering with the world's most renowned maintenance providers and complying with the with worldairline operations.High Aircraft Utilization:Implementing the regions fastest turnaround time at only 25 minutes, assuring lower costs and higherproductivity.Low Fare, No Frills:Providing guests with the choice of customizing services without compromising on quality and services.Streamline Operations:Making sure that processes are as simple as possible.Lean Distribution System:Offering a wide and innovative range of distribution channels to make booking and travelling easier.Point to Point Network:Applying the point-to-point network keeps operations simple and costs low.
May 2013
Safety First:Partnering with the world's most renowned maintenance providers and complying with the with worldairline operations.High Aircraft Utilization:Implementing the regions fastest turnaround time at only 25 minutes, assuring lower costs and higherproductivity.Low Fare, No Frills:Providing guests with the choice of customizing services without compromising on quality and services.Streamline Operations:Making sure that processes are as simple as possible.Lean Distribution System:Offering a wide and innovative range of distribution channels to make booking and travelling easier.Point to Point Network:Applying the point-to-point network keeps operations simple and costs low.
Air Asia Strategy
May 2013
Air Asia Strategy ...
Leanest Cost Structure• Efficient and simple point to point
operations• Attracting and retaining
hardworking and smart people• Passion for continuous cost
reduction
Maximize Shareholders' Value• Resilient profit growth through
our lower cost base• Expansion of the AirAsia network
in a prudent and disciplinedmanner
• Invest and enhance the AirAsiabrand to increase investors'returns
Passion for Guests' Satisfaction• Maintain simplicity in every application• Practice the unique and friendly AirAsia
experience at every opportunity• Recognise the linkage between guests'
satisfaction and long-term success
Transparency• Transparency in decision-making and
information sharing• Optimum disclosure - higher than
industry norms• Timeliness in disclosing information
May 2013
Maximize Shareholders' Value• Resilient profit growth through
our lower cost base• Expansion of the AirAsia network
in a prudent and disciplinedmanner
• Invest and enhance the AirAsiabrand to increase investors'returns
Safety• Comply with the highest
International Aviation SafetyStandards and practices
• Keep operations simple andtransparent
• Ensure the security of our Peopleand Guests
Transparency• Transparency in decision-making and
information sharing• Optimum disclosure - higher than
industry norms• Timeliness in disclosing information
Human Capital Development• Invest in both hard and soft skills• Recognizes all our People as
contributors to our success• Reward excellence and individual
contributions• Maintaining one brand across the
Group
Air Asia Strategy ...
"Jika Anda memiliki pekerja yangbahagia mereka akan menjagakonsumen Anda."
#1 “Employee is Assets”
May 2013
"Anda bisa mendapatkan uang yangAnda inginkan di dunia ini, dan Andabisa mendapatkan ide brilian tetapi jikaanda tidak memiliki karyawan, lupakansaja,"
• Para pekerjannya disebut dengan ‘AllStars’• AirAsia memberikan pelatihan bagi para
pekerja• AirAsia mengadakan Unit Budaya Korporat
untuk : bertanggung jawab menerapkannilai-nilai budaya dan value syarikat kepadasemua pekerja.
Air Asia Strategy ... #2 “Reduce Cost”
• Tidak diberikan makanan & minumandalam pesawat, tetapi bisamemesannya
• Rute perjalanan pendek, hanya 3-3,5jam
• Tidak ada biaya akomodasi untuk awakkabin
• Edukasi pelanggan membeli tiketsecara on-line
• Menggunakan 1 jenis pesawat, yakniAir Bus 320
• AirAsia melakukan hedging terhadapbiaya bahan bakar.
May 2013
• Tidak diberikan makanan & minumandalam pesawat, tetapi bisamemesannya
• Rute perjalanan pendek, hanya 3-3,5jam
• Tidak ada biaya akomodasi untuk awakkabin
• Edukasi pelanggan membeli tiketsecara on-line
• Menggunakan 1 jenis pesawat, yakniAir Bus 320
• AirAsia melakukan hedging terhadapbiaya bahan bakar.
Air Asia Strategy ... #3 “Relationship with Malaysian Citizen
“Setiap awards ataupenghargaan kepada AirAsiakecil atau besar, dirayakandengan mempublikasikan dihalaman website atau melaluimedia dan dipaparkan sebagaikebanggaan Rakyat Malaysia”
May 2013
“Setiap awards ataupenghargaan kepada AirAsiakecil atau besar, dirayakandengan mempublikasikan dihalaman website atau melaluimedia dan dipaparkan sebagaikebanggaan Rakyat Malaysia”
Air Asia Strategy ... #4 “Flight Low Cost”
May 2013
• Hanya ada satu kelas penerbangan, yaitu kelas ekonomi• Standar pemeliharaan pada pesawat adalah standar minimal• Biaya landasan di Bandara yg murah• Rute point to point supaya tidak banyak Banadara yg digunakan untuk transit• Sistem tiket elektronik• Menerapkan pola tarif sederhana pada satu tarif sub kelas dgn harga mulai daritarif promo/diskon
Air Asia Strategy ... #5 “Service”
• Pelayanan self-check-in secara on-line
• AirAsia membuka layanan padasemua channel sistem teknologiinformasi (website, FB, twitter, danmobile phone)
•Layanan fly-thru utk penerbanganlanjutan
May 2013
• Pelayanan self-check-in secara on-line
• AirAsia membuka layanan padasemua channel sistem teknologiinformasi (website, FB, twitter, danmobile phone)
•Layanan fly-thru utk penerbanganlanjutan
Air Asia Strategy ... #6 Loyalty Programme “BIG”
BIG adalah program kesetiaan global"satu-satunya di dunia" di mana Andadapat mengumpulkan BIG Points dengansetiap transaksi untuk ditukarkan denganpenerbangan AirAsia GRATIS*. Anggotajuga akan menikmati prioritas melakukanpembelian, tawaran khusus dan diskoneksklusif sebagai Anggota Kesetiaan BIGAirAsia.
* Syarat & Ketentuan berlaku
May 2013
BIG adalah program kesetiaan global"satu-satunya di dunia" di mana Andadapat mengumpulkan BIG Points dengansetiap transaksi untuk ditukarkan denganpenerbangan AirAsia GRATIS*. Anggotajuga akan menikmati prioritas melakukanpembelian, tawaran khusus dan diskoneksklusif sebagai Anggota Kesetiaan BIGAirAsia.
* Syarat & Ketentuan berlaku
Air Asia CSRJakarta, 24 Mei 2012, , AirAsia,mengadakan acara khusus yaitu kunjunganke Bandara Internasional Soekarno Hatta,Cengkareng dan Pesawat Airbus A320terbarunya untuk anak-anak SDNBojongrenged II, Kosambi, Tangerang
“Climbing for a Cause”, the expedition is the first of its kind initiatedand organised by AirAsia Allstars (employees) as part of a widercorporate social responsibility campaign to encourage communityengagement. Donations in aid of disabled youths through a charityclimbing expedition up Mount Kinabalu from April 27 to 30. Theexpedition, organised by a team of AirAsia engineers, will raiseRM100,000 to purchase prosthetics for youths who lost their limbs toillness or traffic accidents.
May 2013
“Climbing for a Cause”, the expedition is the first of its kind initiatedand organised by AirAsia Allstars (employees) as part of a widercorporate social responsibility campaign to encourage communityengagement. Donations in aid of disabled youths through a charityclimbing expedition up Mount Kinabalu from April 27 to 30. Theexpedition, organised by a team of AirAsia engineers, will raiseRM100,000 to purchase prosthetics for youths who lost their limbs toillness or traffic accidents.
AirAsia has been to the aid of people and nations in the region at times of need. The airline provided assistanceduring the political situation in Egypt (2011); the 9.0 magnitude earthquake, tsunami and the ensuing nucleardisaster that affected North Japan (2011); typhoon Nesat in the Philippines (2011); earthquake in West Sumatra,Indonesia (2009); earthquake in Sichuan, China (2008) and cyclone Nargis in Myanmar (2008). AirAsia was alsoin the forefront of relief efforts in the wake of the tsunami that struck the region in 2004 and supported therecovery of Bali, Indonesia, after the terrorist bombings in 2005 by giving away 12,000 free seats on its flights.
Air Asia CSR (in Nepal)
May 2013
Air Asia Business Model ...
Low Cost Carrier (LCC) Business Model
Simple Product - Catering on demand for extra payment- Planes with narrow seating and only a single class- No seat assignment- No frequent flyerprogrammes
Positioning - Non business passangers, especially leisure trafic and price-conscious business passangers
- Short houl point-to point trafic with high freaquencies- Agresive marketing- Secondary airports- Competition with all transport carriers
May 2013
- Non business passangers, especially leisure trafic and price-conscious business passangers
- Short houl point-to point trafic with high freaquencies- Agresive marketing- Secondary airports- Competition with all transport carriers
Low Operating Cost - Low wages- Low airport fees- Low Cost for maintenance, cockpit training and standby
crews due to homogeneous fleet- High resourch productivity- Short ground waits due to simple boarding processes- No air freight, no hub service, short cleaning times, and
high percentage of on-line sales
Air Asia Business Model ...
May 2013
Air Asia SWOT Analysis...
May 2013
“Believe the unbelievable”“Dare to dream”“Never take no for an answer”
“Yes we can”Make your dreams come true andbelieve. The power of belief isenormous.#Tony Fernandes