experiential stats
Post on 14-Jan-2017
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2015 EventTrack Survey Results
Pro Motion, Inc.9/15/16
Each year, the Event Marketing Institute and Mosaic perform a comprehensive survey of the experiential marketing landscape, with separate metrics being measured in the areas of Brands, Agencies, and Consumers.
Following are some of the highlights from the 2015 EventTrack survey.
74%
20%
2%4%
2015
More PositiveSameNo OpinionMore Negative
Effectively ¾ of consumers report a more positive brand perception after an event or experience.
EVENTS IMPROVE BRAND PERCEPTION
96%
4%
2014
More In-clined to PurchaseLess Inclined to Purchase
98%
2%
2015
More In-clined to PurchaseLess Inclined to Purchase
Consumers report that participating in events or experiences make them more inclined to purchase.
In these results, we discover that 2015 showed an increase to 98% from an already significant 96% the year before.
EVENTS DRIVE PURCHASES
54%
46%
2014
YesNo 65% 35%
2015
YesNo
65% of consumers purchase the offering promoted at the event or visit. This is up significantly from the 54% from 2014.
EVENTS DRIVE PURCHASES DURING EVENTS
58%42%
2012YesNo
Consumers are becoming more and more apt to purchase brand offerings at a later date, in addition to purchases made at the event or the experience.
EVENTS DRIVE REPEAT PURCHASES AFTER EVENTS
51%
49%
2013YesNo
68% 32%
2014YesNo
87%
13%
2015YesNo
48% of brands realize an ROI between 3:1 to 5:1, and 29% indicated a return of over 10:1. 12% indicate an ROI of 20:1 or greater.
RETURN ON INVESTMENT
1:1 ROI
2:1 ROI
3:1 ROI
4:1 ROI
5:1 ROI
10:1 ROI
20:1 ROI
>20:1 ROI0% 5% 10% 15% 20% 25%
9%
14%
23%
9%
16%
13%
4%
12%
Pro Motion empowers companies and brands to build deep emotional connections that lead to lifelong relationships; giving them a dramatic advantage in attracting customers, increasing the lifetime value of a customer, and lowering the cost of customer acquisition and retention.
The Brand Vitality Experience™ is the simplest and most powerful approach to envision, align, organize, implement, and activate experiential programs that bring a brand to life, make it stand out, and turn prospects into customers and evangelists.
About Pro Motion, Inc. & the Brand Vitality Experience
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