epc project 4 - oral presentation business analysis

Vape ShopsGROUP MEMBERS:

SYAFIQ DEEN (0325116)

ARINA NADIA (0324105)

NG LEK YUEN (0324010)

HAZEQ OSMAN (0325875)

HANEY MARSYA (0324486)

ADAM SONGAN (0324450)

BusinessBackground

VAPE SHOP 1:

DRIP LOFT

Kuala lumpur,

Malaysia.

Interviewee:

Mr. Herin Nahan

Store location:

5A (1st Flr), Jalan

Telawi 3, Bangsar

Baru, 59100 Bangsar,

Kuala Lumpur,

Malaysia.

Business Started:

November 2015

Founder:

Mr. Edmond,

Mr. Herin Nahan

and a partner

No. of Branch:

One

No. of Employees:

Five

Main products or services sold:

- Vape (mods, tanks and juices)

- Coffee

- Tea

- Food.

Current number of customers:

400Past 6 months: 600-800 customers.

Per day: 50 customers

Working Adult72%

Students28%

Sales

Working Adult Students

Motive for starting their business

Save Money Improve Lifestyle Coffee Lover

Recent Development (Past 3-5 years)

Wholesale Distributed with

international juice

makers

Mixed of both

US flavours and

local

VAPE SHOP 2:

PANDA VAPE

DAMANSARA

utama,

Selangor,

malaysia.

Interviewee:

Mr. Faris

Store location:

51, Jalan SS 21/56b,

Damansara Utama,

47400 Petaling Jaya,

Selangor, Malaysia.

Business Started:

2012

Founder:

Mr. Faris

No. of Branch:

One

No. of Employees:

Three (Full Time)

Eight (Part Time)

Main products or services sold:

- Own made e-liquids

- Local e-liquids from other brewers

- Vape accessories & hardware

- Flavours: 60% (Local), 40% (U.S.)

Number of customers per day:

20Sales

Working Adult

Other

Motive for starting their business

Passion from

personal usageFriend’s Support

Recent Development (Past 3-5 years)

From 2012-2013

Own a small

factory

2015

Open a retail shop

ComparativeAnalysis

VAPE SHOP 1:

DRIP LOFT

Bangsar,

Kuala Lumpur.

Cloud

Coffee

Vape

empire

make

cloud

Cloud Coffee

Vape shop

Price:

Mediocre

Product:

Coffee and vape,

Mediocre quality

Services:

Mediocre

Vape empire

Vape shop

Price:

Very affordable

Product:

Poor quality

Services:

Bad customer service

Make Cloud

Vape shop

Price:

Mediocre

Product:

Reasonable Quality

Services:

Friendly

Drip Loft’s Business Strategies

Promotions Coupons Social Media

Advertisement

VAPE SHOP 2:

Panda Vape

DAMANSARA utama,

selangor.

“We don’t really see them as competitors,

they are just neighbours to us.”

Panda Vape’s Business Strategies

Try the best to provide the best services

Business Obstacles

Panda VapeDRIP LOFT

Challenging because

vape business is the

fastest growing in

Malaysia

Technical knowledge is

requiredTake time to build

company’s name

Challenging because

vape business is the

fastest growing in

Malaysia

Hard to get nicotine

license

Hard to get nicotine

license

Nature of Business

Panda VapeDRIP LOFT

Perfectly Competitive Monopolistic Competition

Similarities

Vape as main product

Workers are local

Customer are white

collar workers

E-liquids flavours are

international and local

DifferencesPanda VapeDRIP LOFT

Sell authentic accessories Sell cheaper alternatives

Do not brew own e-liquid Brew own e-liquid

Sell meals Sell cookies

Conclusion

Panda Vape is more commercially successful

Recommendation

VAPE SHOP 1:

DRIP LOFT

Bangsar, Selangor.

ExpansionProduce own

vape liquids

Lower Price

VAPE SHOP 2:

Panda Vape

DAMANSARA,

KUALA LUMPUR.

ExpansionImprove on

drinks and food

Global export

(2016). Retrieved 23 May 2016, from http://live-av.info/vape/vape-background

Drip Loft. (2016). LocatedAt. Retrieved 23 May 2016, from http://my.locatedat.com/map/kuala-lumpur/drip-loft/596403/

dripitkl - Instagram Photos. (2016). Imagala.com. Retrieved 23 May 2016, from http://www.imagala.com/photos/2320498229

Driploft (Vape Cafe) @ Bangsar. (2016). Foodeverywhere. Retrieved 23 May 2016, from https://foodeverywhere.wordpress.com/2016/01/22/driploft-vape-cafe-bangsar/

MakeClouds (@makecloudsvape) | Instagram photos and videos. (2016). imgrum. Retrieved 23 May 2016, from http://www.imgrum.net/user/makecloudsvape/2234253471

Noisy Boy (@noisyboyz) Instagram tracking tool - Cezy. (2016). Cezy Instagram tracking tool. Retrieved 23 May 2016, from http://cezy.org/noisyboyz/2503112198

References