bplan paling baru
Post on 08-Apr-2018
227 Views
Preview:
TRANSCRIPT
-
8/7/2019 bplan paling baru
1/32
1. EXECUTIVE SUMMARY
1.1. Purpose
1.2. Business Background1.3. Partners Background
1.4. Introduction to the organization
1.5. Location1.6. Facilities
1.7. Shop layout
2. MARKET ANALYSIS
2.1. Market segmentation
2.2. Market target
3. MARKETING AND SALES STRATEGIES
3.1. Marketing strategy
3.2. Pricing strategy
3.3. Promotionstrategy
3.4. Marketing Budgets
4. SERVICES OR PRODUCT LINE
5. ORGANISATION AND MANAGEMENT
5.1. Organization Chart
5.2. List of Administration, Marketing &
Operation production5.3. Schedule of Tasks and Responsibilities
5.4. Schedule of Remunerations5.5. Administration Budget
6. FUNDING REQUES
7. FINANCIALS
7.1. Financials Reports
7.2. Shop building
7.3. Cash flow statement
8. THE APPENDIX
8.1. Business LOGO
8.2. Sample product
-
8/7/2019 bplan paling baru
2/32
1. EXECUTIVE SUMMARY
We are H two O Stations Company that sells a quality and cheaper fruit juices in
Malaysia. The main activity of our company is making a pure taste local fruit juices as
our product. We have selected this business because we want to commercialize and
popularize the new brand local juice in Malaysian. Almost entrepreneurs in Malaysia are
not thinking to make a local fruit as a main product. So, why not we come out with this
new product of local fruits as high standard shop?
The founder of our product is our operation manager. From his experience looked
at the many types of local fruits in Malaysia, he found that the idea to create something
new with local fruits to make fresh juice fruits shops as a high and quality branded. He
chooses local fruits because it gives more an advantages than the available product in the
market.
The advantage of our product is fresh from the garden we import from variety
country and also use the local fruit as a main product. Besides that, it can be commercial
our country around the world because we put the local fruits such as Rambutan, Mango,
Durian, Belimbing, Nangka, Langsat, Pulasan and many more as a main product. The
fruits is also can supply the vitamin and also good for our health. Our product is more
cheaper if want to compare with another shop that sell the drinks. The other advantage is,
we not only just selling the fruit juices but, we also selling a food such as pie, fruits
donut, Fruits Murtabak.
There are our keys to success:
Uncompromising commitment to the quality of the end product: quality products,
quality workmanship, quality design, quality of end result. Successful niche marketing: we need to find the quality-conscious customer in the
right channels, and we need to make sure that customer can find us.
-
8/7/2019 bplan paling baru
3/32
1.1. PURPOSE
For entrepreneur, the business plan is a written document that explains everything about
the business. It is a blue print for business that explains about all the research that had
been done to look for future business planning and method of implementing the
strategies.
This business plan is prepared for the following reasons:
Give an opportunity to us to make analysis with objectives, critical and practical
method for our business executed with clear and conscientious details. Therefore,
we can manage our business wisely and to ensure that the business is conducted
rationally, without influenced by emotions or unreasonable factors.
To study and evaluate whether our business has a potential for development or
not.
To ensure financial resources of this business plan is an introduction to give
expectation about the type of business. Business plan can be collected or lean ingetting financial institution, investor and supplier or government agency.
As a guideline for management of this business which can help us to arrange
business strategy in detail. It also gives an opportunity to employee personnel to
understand the structure of the company and as an introduction to company
background.
To apply for loan from bank as our loan capital
To allocate business resources effectively
-
8/7/2019 bplan paling baru
4/32
1.2. Business Background
Name of the Business: H two O Stations Corporation
Address: No 36, Lorong KLCC 88
50250 Kuala LumpurMalaysia
Telephone: 03- 12345678
E-mail: HtwoO@yahoo.com
Form of Business: Partnerships
Main Activity: selling juice fruits
Initial (own) Capital: RM 180000
Loan Expected; RM 612,123.00
-
8/7/2019 bplan paling baru
5/32
1.3. Partners Background
Partner 1
Name: Nurul Akmal bt Mat Saat
Position: General and Financial Manager
Identity Card Number: 911016-02-5200
Permanent Address: No. 53, Jalan Hijau 1/9Bandar Tasik Puteri
48020, Rawang
Selangor Darul Ehsan
E-mail: amal_libra91@yahoo.com
Telephone number: 012-3456789
Date of Birth: 16 October 1991
Age: 19
Marital Status: single
Academic Qualification: Current: Diploma in Chemical EngineeringSPM (SMT Alor Setar)
Courses Attended: 1) Excellent Leadership (UNIKL-MICET)2) ICT program (SMT Alor Setar)
Skill: Leadership qualities, extrovert, general knowledge, fluent in English
and Bahasa Melayu, Computer skill( Microsoft Office,Visual Basic,Minitab)
Experience: Data Keeper (Reader Digest)Promoter (KL SOGO)
Experience in using the Microsoft Software
Present Occupation: Chemical Engineering Student
-
8/7/2019 bplan paling baru
6/32
Partner 2
Name: Nurul Ain binti Mohamed Rahaizah
Position: Operation Manager
Identity Card Number: 910908045130
Permanent Address: No 32A, Jalan P9G/4
Presint 962000 Putrajaya
Wilayah Persekutuan Putrajaya
E-mail: Mianrain_91@yahoo.com
Telephone number: 013-3215010
Date of Birth: 8 September 1991
Age: 19
Marital Status: Single
Academic Qualification: Current: Diploma in Chemical Engineering ( Unikl-Micet )SPM ( SMK Presint 9 (1) Putrajaya )
Courses Attended: -
Skill: Leadership qualities, extrovert, mathematics, general knowledge, good in
Communicate with other people, fluent in English and Bahasa Melayu,Computer skill( Microsoft Word, Power Point, SPSS, Macromedia Dreamweaver, Swish and Visual
Basic)
Experience: 1) Members of Entrepreneurs Club (SMK Putrajaya)2) Exco Environment Club
3) Paint Ball tournament at Dataran Sejarah Ayer Keroh
4) Camping Persilatan Gerakan Suci Mangkubumi at Kuala Terengganu5) Assistant Project Manager Edu Fun Day
Present Occupation: Chemical Engineering Student
-
8/7/2019 bplan paling baru
7/32
Partner 3
Name: Mohd Radzi bin Samsunawar
Position: ChiefMarketing Officer 1
Identity Card Number: 891207-02-6083
Permanent Address: No.12, Jalan 3/28,Taman Bangi 3,
Seksyen Tiga Tambahan,
43650,Bandar Baru Bangi
Selangor Darul Ehsan.
E-mail: umm_munawwar89@yahoo.com
Telephone number: 012-4439180
013-4822443
Date of Birth: 07th December 1989
Age: 18
Marital Status: Single
Academic Qualification: Current: Diploma in Chemical Engineering (Bioprocess)
SK Jalan Enam(Bangi),SK Lubuk Sireh(Perlis),Sekolah
Menengah Kebangsaan Raja Puan Muda Tengku Fauziah,Sekolah Menengah Kebangsaan Agama Arau, Sekolah
Menengah Teknik Pendang.
Courses Attended: 1) Prefects Leadership Camps
Skill: Leadership qualities, mathematics, general knowledge, fluent in Englishand Bahasa Melayu,Arabian,Computer skill( Microsoft Office)
Experience: Finalist National Olimpiad Quiz, sub exco Latihan dan Kepimpinan, KetuaAktiviti dan Rekreasi(ICC), Secretary futsal club, Facilitator mahabbah
camp , Programming Comitte(edu fun), prefect(SMKAA)
-
8/7/2019 bplan paling baru
8/32
Present Occupation: Chemical Engineering Student
-
8/7/2019 bplan paling baru
9/32
Partner 4
Name: Nurul Liyana binti Zaharul Hisham
Position: ChiefMarketing Officer 2
Identity Card Number: 910628-14-6244
Permanent Address: No.38, Jalan Wangsa Perkasa 7,
Wangsa Melawati,
53300, Kuala Lumpur.
E-mail: liyanaz_luvpeace@hotmail.com
Telephone number: 012-6729949
Date of Birth: 28 June 1991
Age: 19
Marital Status: Single
Academic Qualification: Current: Diploma in Chemical Engineering (Environment)
SPM-SMK Seksyen 5 Wangsa Maju Kuala Lumpur
Courses Attended: 1) Prefects Leadership Camps
Skill: Leadership qualities, arts, fluent in English
and Bahasa Melayu, Choral speaking, Computer skill( Microsoft Office)
Experience: Finalist National Olimpiad Quiz, sub exco Latihan dan Kepimpinan, Ketua
Aktiviti dan Rekreasi(ICC), Secretary futsal club, Facilitator mahabbah
camp , Programming Comitte(edu fun), prefect(SMKAA)
Present Occupation: Chemical Engineering Student
-
8/7/2019 bplan paling baru
10/32
Partner 5
Name: Fahmi bin Ali
Position: Supervisor
Identity Card Number: 870602-03-5147
Permanent Address: No.12, Jalan 3/28,
Taman Bangi 3,
Seksyen Tiga Tambahan,
43650,Bandar Baru BangiSelangor Darul Ehsan.
E-mail: umm_munawwar89@yahoo.com
Telephone number: 012-4439180
013-4822443
Date of Birth: 07th December 1989
Age: 18
Marital Status: Single
Academic Qualification: Current: Diploma in Chemical Engineering (Bioprocess)
SK Jalan Enam(Bangi),SK Lubuk Sireh(Perlis),SekolahMenengah Kebangsaan Raja Puan Muda Tengku Fauziah,
Sekolah Menengah Kebangsaan Agama Arau, Sekolah
Menengah Teknik Pendang.
Courses Attended: 1) Prefects Leadership Camps
Skill: Leadership qualities, mathematics, general knowledge, fluent in English
and Bahasa Melayu,Arabian,Computer skill( Microsoft Office)
Experience: Finalist National Olimpiad Quiz, sub exco Latihan dan Kepimpinan, Ketua
Aktiviti dan Rekreasi(ICC), Secretary futsal club, Facilitator mahabbah
camp , Programming Comitte(edu fun), prefect(SMKAA)
Present Occupation: Chemical Engineering Student
-
8/7/2019 bplan paling baru
11/32
1.4. Introduction to the organization
Mission
To be the first shop that selling the fruit juices with exclusive and high class. Othersmission is to commercialize and popularize the local fruits. Besides that it is cheap, and
good for health
Objective
1) To provide a quality and cheaper product
2) To increase of sales up to 10% in the end of second year
Business Address
No 36, Lorong KLCC 88
50250 Kuala LumpurMalaysia
-
8/7/2019 bplan paling baru
12/32
1.5. LOCATION
-
8/7/2019 bplan paling baru
13/32
1.6. FACILITIES
The location of business as stated above is complete with all
the necessary infrastructure and facilities.
Below are among the facilities available:
Electricity
Water supply
Phone line
Internet Wi-Fi
Air-conditioner
Toilet
Road facilities
Transportation Service ( Taxi )
Playground
-
8/7/2019 bplan paling baru
14/32
1.7. Shops layout
__________________________________________________________
CABINETCABINET
TABLE
TABLE
TABLE
TABLE
TABLE
counte
r
-
8/7/2019 bplan paling baru
15/32
2. MARKET ANALYSIS
A fruit is the second largest commodity market next to rice in Malaysia, and growth is
expected to continue at a strong pace for the foreseeable future. The specialty beverage
industry is growing at an equally strong pace, with sales growth in some categories
projected to grow at rates of 40% per year.
This growth offers excellent opportunities for new companies to enter this market, and
we are excited about the possibilities of what fruit juices stations can accomplish in the
Malaysian market.
Our shops make a fruit juices. Since we know that in Malaysia, the local fruit is still not
being commercial as a high class drinks. In Malaysia, it had been known that local fruits
such as Nangka, Rambutan and etc, people still not to try it to make it a fruit juices. So,
our shops make an innovation and give the best creative idea to try something new. And
it will be getting the best result.
2.1. MARKET SEGMENTATION
Geographic segmentation
We choose KLCC Twin Tower because there a lot of demands since the area have manyhouses, companies and buildings.
Demographic segmentation
We more focusing on KLCC Twin Tower because of this factors
i) Kuala Lumpur people majority earned high income monthly
ii) They like spend a time at KLCC Twin Tower to make they own activities.
-
8/7/2019 bplan paling baru
16/32
Market Analysis
Market Analysis
2010 2011 2012 2013 2014
PotentialCustomers Growth CAGR
Localresidents 2% 75,000 76,500 78,030 79,590 81,181 2.00%
Tourists 5% 1 00,000 105,000 110,250 115,763 121,551 5.00%
Students 1% 40,000 40,400 40,804 41,212 41,624 1.00%
Localbusinesses 1% 20,000 20,200 20,402 20,606 20,812 1.00%
Total 9.00% 235,000 242,100 249,486 257,171 265,168 9.00%
2.2. Target Market
Overall, our strategy is to maintain a constantly high customer count by leveraging ourappeal to five groups of potential customers.
Tourist
More than 5,000,000 tourists come to H two O Stations every year. Tourist come to H
two O Stations for drink a fruit juices, serve the internet and also want to release theirtension.
Local Business People
About 100,000 Local Business people come to H two O Stations after they have a breakin a year. H two O Stations is near from the KLCC Twin Tower and majority people at
there is Local Businessman which is they work near the KLCC Twin Tower.
Students
Students usually come to H two O Stations during the school break. More than 500,000
students come to H two O Stations, they enjoy the drinks after they tired shopping at the
mall in the KLCC Twin Tower.
3. MARKETING AND SALES STRATEGIES
-
8/7/2019 bplan paling baru
17/32
3.1. MARKETING STATEGY
Service strategy
Quality
-we continue to maintain high standard and assurance programmed for improvement.
-we will make a routine supervision once a month to ensure our product is safe to be use,
delicious and up to quality.
Service
-we provide the free internet Wi-Fi
-we will give a free customer service for our customer if they want to ask something.
Delivery
-We provide a free delivery for the customers in range 50 km.
3.4. PRICING STRATEGY
We have use in our pricing strategy
Cost based pricing
All our pricing based on the total of services plus with expected profitOur price formula is
Price = Total Cost + Profit Margin
Competition based pricing
-We will ensure that our pricing that we offer is lower than from what our competitor
offer
-our margin profit is flexible to ensure, our price is not change although our cost increase
for instance:If our cost increases we will reduce our margin profit to ensure that our price remain
same.
-
8/7/2019 bplan paling baru
18/32
3.5. Promotionstrategy
For the first one month, we all have decide to make a promotion, we will give 10 %
discount for the customers who comes to our H two O Stations .This is just a beginningstrategy for the customer to come and try our services.
Advertising
i) Printed media
-Newspaper-water magazine
ii) Internet
-On-line forum-Go fruit juices web
iii) Flyers
-Distributed around Kuala Lumpur.
iv) Direct contact
-Send business brochure to target clients
Eg: shops, companies, etc
-
8/7/2019 bplan paling baru
19/32
3.4. Marketing Budgets
Type Fixed AssetCost
( RM )
MonthlyExpenses
( RM )
Other Expenses(RM)
Fixed Assets
Sign Board 3000
Monthly Expenses
Television Radio
Magazine
Brochure
800600
300300
Other Expenses
Grand opening
Advertisement innewspaper
Promotion
2000700
5000
Total RM3000 RM 2000 RM 7700
Total RM 12,700
-
8/7/2019 bplan paling baru
20/32
4. SERVICES OR PRODUCT LINE
Product Line
Many people in the world still have not try drinking local fruits juices such as Belimbing,
Nangka, Rambutan and etc. We target to expand our product around the world, so no
matter who they are, where they come from and what species they are, they still have a
chance to try our product which is local fruits juices fresh from Asian especially
Malaysia. The services that we provide is selling a local fruits juices and also fruits from
another country such as Banana, Strawberry and many more. Although that, we also
selling a food, for example fruits pie, fruits Murtabak and etc. our customer services also
can give the customer know about what they not understand about fruits contents and also
can give some tips how to manage they health using a correct flow.
Our shop produces the fresh fruits juices and the food from the fruits that we import from
another country and we buy fresh from the garden. We target to export our product to
another country so the society in that country can taste the fresh local fruits juices from
Asian like Rambutan, Durian, Nangka and many more. Firstly, we target to selling our
product in Malaysia for the first trial. If the products attracted the customer to drink it, we
will try to take a risk to build a shop at another country.
-
8/7/2019 bplan paling baru
21/32
5. ORGANISATION AND MANAGEMENT
5.1. Organization Chart
GENERAL &
FINANCIAL MANAGER
CUSTOMER SERVICES GENERAL WORKERS
30
OPERATION MANAGERMARKETING MANAGER
-
8/7/2019 bplan paling baru
22/32
5.2. List of Administration, Marketing &
Operation production
No. Position No. of Personnel
1)General & Financial Manager
1
2)Marketing Manager
1
3)Operation Manager
1
4)Customer Services
2
5)Worker
30
Total 35
-
8/7/2019 bplan paling baru
23/32
5.3. Schedule of Tasks and Responsibilities
Position Tasks and responsibilities
General Manager and Financial
Manager
1)Generate a good relationship withcustomers and monitoring workers
2)Receive and record any information or
sources of financial of company
3)Ensure all operations good smooth as
planned and reach the objectives andStrategies
4)Responsible on managing the account of
company including cash inflows andOutflows
5)Ensure administration tasks to be donewithout any delay or problem
6)Act as an adviser in financial aspect and
control the company expenses
Marketing Manager
1)Enable to give good idea ,advices ,supportand opinions
2)Respond to the market research andcompetitor sacking
3)To ensure the customer are satisfy with theServices
4)Enable to make good promotion for more
attraction of customer
5)Coordinate and manage the company plan
Operational Manager
2)To conduct operation process .example:
cashier ,bookings, supervise the pitch, serveCustomers
1)To assist general and marketing manager.
-
8/7/2019 bplan paling baru
24/32
Customer Services
1)To help customer especially the travelers
know something that
they not know about Malaysia.
2)Help give the customer some tips how tomanage the health in a good methods.
Worker 1)To supervise the area of the operation
2)Front line operation :production
-
8/7/2019 bplan paling baru
25/32
5.4. Schedule of Remunerations
POSITION NO. SALARY / MONTH
(RM)
EPF
(12%)
SOCSO
(2%)
TOTAL
(RM)
General/financial
Manager
1 4500 300 50 4850
Marketing
Manager
1 4300 240 40 4580
Operational
Manager
1 4300 280 70 4650
CustomerServices
1 2400 144 24 2568
General Staff 30 27000 3240 540 30780
Total RM 47428
-
8/7/2019 bplan paling baru
26/32
5.5. Administration Budget
Type Fixed Asset Cost
(RM)
Monthly Expenses
(RM)
Other Expenses
(RM)
Fixed Asset
Office equipment
Production equipment
9580 161950
Monthly Expenses
Rental Salary
Utilities
security guard ( sub )
Clean and clear (sub)
30000120498
20001400
2100
Other Expense
Rental Deposit
Registration payment Business license
Electricity Deposit
Water Deposit
Road Tax
15000
25100
300
2001500
171,530 155,998 15,625
Total RM 344,853
-
8/7/2019 bplan paling baru
27/32
6. FUNDING REQUEST
400,000 is the budget for this business, we get the RM400, 000 from the CIMB Bank and
some organization such as MATRADE and MARA. We are the new entrepreneur so
MATRADE give a loan RM100, 000 to this company to start-up the business. Although
than that, MARA is the one organization that gives a loan RM100, 000 for the
Bumiputera to build the business and MARA also support the local society such as
Bumiputra to start-up the business. We get a loan from the CIMB Bank about
RM200, 000 . We get the licenses from the MBKL (Majlis Bandaraya Kuala Lumpur) to
get the permission to use the location near from the KLCC Twin Tower and they give the
strategic location to start-up our business as H two O Station Corporation.
-
8/7/2019 bplan paling baru
28/32
7. FINANCIALS
H two O Stations Corporation
7.1. Financials Reports
Start up costs
The cost of this company, including the start-up cost, has been split up into a few main
categories as stated in the following tables:
Profit and less statement
For the month ended 31 December 2010
Years 2010 2011 2012
Revenues Rm Rm Rm Rm Rm Rm
Servicesrevenues/sales
250000 280000 350000
Expenses
AdvertisingExpenses
UtilitiesExpenses
SalariesExpenses
RentExpenses
30000
6300
42509
13200
35000
6500
56307
14400
42000
6830
68812
16800
Total Expenses 92009 112207 134442
Net Income 157991 167793 215558
Balance Sheet
Years 2010 2011 2012
Asset RM RM RM
Cash 350245 407835 469280
Account receivable 15350 18980 22563
Equipment 14628 15120 16876
Total 380223 441935 508719
-
8/7/2019 bplan paling baru
29/32
Liabilities and Owners Equity
Years 2010 2011 2012
Liabilities
AccountsPayable
12536 15893 17965
Owner Equity 175000 206354 307534
Capital 453067 568964 775639
Total liabilities and
owner
640603 791211 1101138
7.2. SHOP BUILDING
NO ITEM Qty. Cost per unit Total
1 Building 1 RM 470,000 RM 470,000
2 Safety equipment 17 set RM 75.00 RM 1275
3 Kitchen equipment 8 RM 4500 RM 36,000
4 Paint 23 RM 80.00 RM 1840
5 Renovation RM RM
Total of factory building RM 469,250
7.3. Cash Flow Statement
For Month 31 December 2008
RM RM
-
8/7/2019 bplan paling baru
30/32
Cash flows from operating activities
Cash receipts from revenues 267000
Cash payments for expenses 120000 Net Cash provided by operating activities 147000
Cash flows from investing activities
Purchase of equipment and other (46624)
Cash flow from financing activities
Investment by owner (500000)
Withdraw by owner (122000) 475000
Net Increase In Cash 688888
Cash At The Beginning of Period 0
Cash At The End of Period 688888
8. THE APPENDIX
8.1. Business LOGO
-
8/7/2019 bplan paling baru
31/32
-
8/7/2019 bplan paling baru
32/32
8.2. Product Sample
top related