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ASAS KEUSAHAWANAN

MGM 3180

Kumpulan 2

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ASAS KEUSAHAWANAN

MGM 3180

SINOPSIS : Kursus ini memberi pendedahan kepada pelajarmengenai ilmu keusahawanan yang merangkumi kaedahmelaksanakan aktiviti keusahawanan dan kemahiran pengurusan asas yang diperlukan untuk pengendalian perusahaan perniagaan.

menjelaskan ciri-ciri keusahawanan  menyediakan rancangan perniagaan melaksanakan aktiviti perniagaanRangkakursus

BUKU TEKS: 

Schaper, M & Volery, T. (2007). Entrepreneurship and Small Business. 2nd Pacific Rim Edition. Australia: John Wiley & Sons Australia Ltd.

********* chap 11&14will be tested in mid term testRudaini Sham Abdullah Jumain A307Fakulti Ekomomi dan Pengurusan

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ASAS KEUSAHAWANAN

MGM 3180

PENILAIAN : Kerja Kursus 80%Penilaian Akhir 20%

PEMBAHAGIAN PENILAIAN KURSUS SECARA TERPERINCI:

Percent

Cadangan perniagaan 10

Rancangan perniagaan 20Ujian * 20

Perbentangan projek perniagaan 20

Laporan akhir 20

Tugasan berkumpulan 10

 JUMLAH 100

* Bahan ujian meliputi Bab 11 & 15

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ASAS KEUSAHAWANAN

MGM 3180DEAD-LINES

 All business proposals must be handed in by – 7th August2009

BORANG CADANGAN PERNIAGAAN 

Submission of Business Plan by – 28th August 2009

Test – 13th September 2009 (Sun)

Presentation of Business Report – M12-M13

Submission of Business Reports –

 23rd October 2009

Guests speakers - 24th October 2009 (Saturday 8:30am-1:30pm)

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ASAS KEUSAHAWANAN MGM 3180

Permakahan untuk Rancangan Perniagaan 

Peratus

Ringkasan eksekutif   10Latarbelakang mengenai produk/perkhidmatan yang dipilih 10

 Aspek pentadbiran & pengurusan perniagaan

Tapak/lokasi perniagaan 10

Tanggungjawab pengurusan/pentadbiran masing-masing 10

 Jadual perlaksanaan aktiviti perniagaan (Gantt chart dan 5 Jadual yang lebih terperinci lebih baik)

 Aspek pembelian barangan bagi business pembarangan/aspek

operasi pengeluaran bagi business pembuatan  20

 Aspek pemasaran  10

 Aspek kewangan - 15

Format 10

 JUMLAH 100

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Defining entrepreneurship

Entrepreneurship as a term was first used during theIndustrial Revolution.

It described the new phenomenon of the individual who formulated a venture idea, developed it,

assembled resources and created a new business venture.

Entrepreneurship: The process brought about by individuals ofidentifying new opportunities and converting theminto marketable products or services.

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Entrepreneurial activity

Entrepreneurial activity is a function of the degree to which people recognise the opportunities availableand that they have the capacity to exploit.

 At a broader level, there is a relationship betweennational conditions and the performance ofestablished firms.

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The key elements of entrepreneurship

There are five generally agreedconditions that are necessaryfor entrepreneurship to occur:

1) an individual (the

entrepreneur)2) a market opportunity

3) adequate resources

4) a business organisation

5) a favourable environment

The entrepreneur is

responsible forbringing thesecontingenciestogether to create new value

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Entrepreneurial opportunities: Those situations in which new products, services and processescan be introduced and sold at greater than their cost of

production.

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The discovery and evaluation of

entrepreneurial opportunities Opportunities rarely present themselves in neat

packages; they have to be discovered and shaped.

Differences between people matter regarding thediscovery and exploitation of opportunities.

4 main differences have to be considered:

psychological characteristics

information and knowledge availability creative processing

cognitive heuristics - strategies using readily accessible,information to control problem-solving

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Understanding the profile of an entrepreneur

Two basic schools of thought shape the profile of theentrepreneur:

economists who consider the entrepreneur as an agent whospecialises in certain roles. - From the economist point of view,entrepreneurship is considered as a function.

behaviourists who concentrate on the creative and intuitivecharacter - The status of the entrepreneur can be analysed interms of labour division which explains this function based oncertain roles:

risk bearer  Arbitrageur – (taking advantage of a price differential

between two or more markets)

innovator

co-ordinator of scarce resources

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Individuals and opportunities The entrepreneur is the central actor in the creation of a new

 venture.

Initially, an opportunity is generally recognised by a single

individual, who may decide to pursue it alone or with others. In turn, this entrepreneurial project exists only because there is

an individual who has identified this opportunity and is pursuingit.

Individuals are influenced by opportunity costs, individual riskperception, optimism, tolerance for ambiguity and need forachievement.

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The risks of a career in entrepreneurshipThere are 4 types of risks to consider before embracing a career inentrepreneurship:

financial risks Large amounts of own money have to be invested.

 After start-up most of the profits are usually reinvested.

Borrowing funds from bankers, venture capitalists, or partners canreduce financial risks.

career risks Questions about (re-)employment after an eventual failure must be

considered.

social risks

Starting a business venture requires much of the entrepreneur’s energyand time. - The decision to set up a venture should therefore involve thefamily to reduce conflict potential.

health risks

There is evidence that entrepreneurs experience higher job stress andpsychosomatic health problems than other people.