*MANAGERIAL ECONOMICS(EKONOMI MANEJERIAL)

Prof. DR. H. Nurzaman Bachtiar, MSc, DEA. June 2010Prof. DR. H. Adrimas, MS

Penerapan teori ilmu ekonomi dan alat-alat analisa dari ilmu pengambilan keputusan (decision science) untuk mengetahui bagaimana suatu organisasi dapat mencapai tujuannya secara lebih efisien.

The application of economic theory and the tools of analysis of decision science to examine how an organization can achieve its aims or objectives most efficiently.

*Pemecahan yang optimal terhadap permasalahan keputusan manegerSalvatore, p.3-4Management Decision ProblemsEconomic Theory:Micro-Macro econ.Decision Science Tools:Mathematical econ, EconometricsMANAGERIAL ECONOMICSOPTIMAL SOLUTIONTOMANAGERIAL DECISION PROBLEMSto find

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Seseorang yang mengarahkan sumberdaya untuk mencapai tujuan yang direncanakan. mengarahkan seluruh upaya orang lain; mengadakan inputs yang diperlukan dalam berproduksi; yang bertanggung jawab di dalam pengambilan keputusan: harga produk atau kualitasnya.

A person who directs/commands resources toachieve a stated goal. All individuals whodirect the efforts of otherspurchase inputs to be used in productionare in charge of making other decisions such as product price or quality. (1) MANAGER

*(2) ECONOMICSThe science of making decisions in the presence of scarce resources.

What goods and services will be produced and it what quantities ? How will the various goods and service be produced ?When will the various goods and services be produced ?Where will the various goods and services be produced ?Who will consume the various goods and services ?

*EconomicsSetiap orang menghadapi ketidak puasan.Orang kaya & Miskinsama2 menghadapi kelangkaan.Scarcity Means that our wants exceed the resources available to satisfy them. Everyone has some unsatisfied wants.

Scarcity is not poverty.The poor and the rich both face scarcity. Kita mengorbankan sesuatu untuk mendapatkan yang lain. Nilai yang tertinggi yang kita korbankan adalah opportunity cost dari sesuatu yang kita pilih. Opportunity cost adalah nilai tertinggi dari alternative yang hilang.ChoicesFace with scarcity, people must make choices among the available alternatives. Choices is a trade off. We give up some things to get something else. The highest valued alternative we give up is the opportunity cost of what we choose.The opportunity cost of any action is the highest valued alternative forgone. Ilmu EkonomiIlmu yg menjelaskan pilihan yang kita lakukan ketika kita menghadapi kelangkaan. Economicsis the science of the choices the science that explains the choices we make as we cope with scarcity.

*An Individual Consumers Demand QdX = f(PX, I, PY, T)quantity demanded of commodity X by an individual per time periodprice per unit of commodity Xconsumers incomeprice of related (: substitute or complementary) commoditiestastes of the consumerQdX = PX =I =PY = T =(3) Mathematical Economics

*Contents

The Nature & Scope of Manag EconOptimizing Techniques & New Mgt ToolsDemand TheoryDemand EstimationCase Study IProduction TheoryProduction Theory & Estimation (contd)Cost Theory & EstimationCase Study IIMarket Structure: Perfect Competition, Monopoly, and Monopolistic CompetitionOligopoly & Firm ArchitectureGlobalization & DevelopmentCase Study IIICase Study IV

*Contents(Selected)The Fundamentals of Managerial Economics The Economics of Effective Management; Learning Managerial Economics2. Market Forces: Demand and Supply Demand; Supply; Market Equilibrium; Price Restrictions; Comparative StaticsQuantitative Demand Analysis The Elasticity Concept; Obtaining Elasticities from Demand Function; Regression Analysis The Theory of Individual Behavior Consumer Behavior; Consumer Equilibrium; Applications of Indifference Curve Analysis

*The Production Process and Costs The Production Function; The Cost Function; Multiple Output Cost FunctionsThe Organization of the Firm Methods of Procuring Inputs; Transaction Costs; Optimal Inputs Procurement The Nature of Industry Market Structure; Conduct; Performance; Overview of the Remainder of the Book Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets Perfect Competition; Monopoly; Monopolistic Competition; Optimal Advertising Decisions

*Basic Oligopoly Model Condition for Oligopoly; Profit Maximization; Comparing Oligopoly Models Games, Information, and Strategy Some Game Theory Examples; Cooperative Games; Repeated Games; Decision Making and the Economics of InformationPricing Strategies for Firms with Market Power Basic Pricing Strategies; Strategies that Yield Even & Greater Profits; Pricing Strategies for Special Costs and Demand Structures 12 A Managers Guide to Government in the Marketplace Market Failure; Rent Seeking; Government Policy and International Markets

*REFERENCESDominick Salvatore (2004), Managerial Economics in a Global Economy, 5th Edition (Thomson South Western) see: Indonesian edition Michael R. Baye (2006), Managerial Economics and Business Strategy, 5th Edition (MC Graw-Hill, New York)Truett, Lila J. and Dale B. Truett (2004), Managerial Economics: Analysis, Problems, Cases, 8th Edition (John Wiley & Sons, Inc.)

*Pelaksanaan KuliahPerkuliahan + diskusi/tanya-jawabTugas: (a) Meringkas Kasus dan Dipresentasikan (kasus dari buku utama) (b) Menjawab soal dari Bab yang dipelajari UTS dan UAS

Why in English? Globalization: Perfect K & L mobility. Listening, taking a note: No talking aside. The identity of a student be a good student.

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Nurzaman BachtiarNurzaman BachtiarApril 2009Managerial Economics 1st Edition*Managerial Economics 1st EditionNurzaman BachtiarNurzaman BachtiarApril 2009Managerial Economics 1st Edition*Managerial Economics 1st Edition