social media for journalism

8/12/2019 Social Media for Journalism

1/30


2/30

Social Media?

#Communication/Conversation#Interactivity/Connectivity

#Community#Fun#Personal

#Engagement#Sharing#ParticipatoryMedium


3/30

SocMed: ParticipatoryJournalism

konsep participatory journalism adalah ketika peranmelaporkan informasi dilakukan oleh mereka yang bukanbekerja sebagai jurnalis. Bowman dan Willismendefinisikannya sebagai:

the act of a citizen, or group of citizens, playingan active role in the process of collecting,reporting, analysing and disseminating news andinformation. The intent of this participation is to

provide independent, reliable, accurate, wide-

ranging and relevant information that a democracyrequires (WeMedia, How Audiences are Shapingthe Future of News and Information, Bowman andWillis, 2003, p.9)


4/30


5/30

How news of Kim Jong- ils deathspread on Google+: (NiemanLab)

On Sunday night, our always-on editorial team saw a report from Yonhap News in South Korea about the death of North Korean leader Kim Jong-il. Withinmoments, we posted the story across BreakingNews.com , our mobile apps ,Twitter, Facebook, here on Tumblr and Google+.The news spread quickly, and using the Google Ripples feature , we can see howit multiplied on G+. We posted it first on +Breaking News and shared itmoments later on +Cory Bergman (thats me). PBS Newshour and Louis Gray,whos the product marketing manager at Google+, were among the largeraccounts that quickly shared it from there. Overall, it was shared 458 times,attracting over 500 plus ones.

More and more often, I am finding out about the worlds news and sportsthrough Google+. Even updates like this, Gray wrote . Thanks to + BreakingNews and the many other fine journalists and bloggers who have embraced this

platform. Over the weekend, our two accounts (combined) surpassed 250,000 people inour circles the largest general news presence on G+. Our sincere thanks toeveryone who has added us, and please dont hesitate to let us know how weredoing!
http://english.yonhapnews.co.kr/http://www.breakingnews.com/http://www.breakingnews.com/about/mobilehttp://breakingnews.tumblr.com/https://plus.google.com/ripples/details?activityid=z122dpm45kvphhqwq04cdbubmumny5y5sbghttps://plus.google.com/108404515213153345305https://plus.google.com/109610954243983229925/postshttps://plus.google.com/100535338638690515335/posts/JQNw22r6bWBhttps://plus.google.com/108404515213153345305https://plus.google.com/108404515213153345305https://plus.google.com/108404515213153345305https://plus.google.com/108404515213153345305https://plus.google.com/100535338638690515335/posts/JQNw22r6bWBhttps://plus.google.com/109610954243983229925/postshttps://plus.google.com/108404515213153345305https://plus.google.com/ripples/details?activityid=z122dpm45kvphhqwq04cdbubmumny5y5sbghttp://breakingnews.tumblr.com/http://www.breakingnews.com/about/mobilehttp://www.breakingnews.com/http://english.yonhapnews.co.kr/


6/30

The Power Of SocMed forJournalism (@Lavrusik)

Publikasi konten jurnalistik dalam skalalebih luasMengarahkan newsroom fokus padapemanfaatan komunitas >> Chief Editor =Chief CommunityMemanfaatkan anggota komunitas sebagaikoresponden (UGC) >> CitizenJournalist+Pro Journalist = BetterJournalism (Steve Outing, 11 layers ofCitizen Journalism)


7/30

SocMed can be used for....Collaborative Reporting >> kerjasamaantara produser konten (media) dengansumber berita

Jurnalis menjadi manajer komunitas.Mendemokratisasi proses produksi beritadari top-down (mendikte) menjadi bottom -up (participatory ). Peran jurnalisberkembang dari proses peliputan danproduksi berita, menjadi peranmenyebarluaskan berita. Jurnalis jugamengambil percakapan di media sosialsebagai berita


8/30

Social Contact. Melalui mediasosial/jejaring sosial sepertiFacebook, Twitter, Youtube, kitamenikmati kontak antara powerful

journalist dengan narasumbernya. Social Stories. Berita dibangun lebih

emosional, terbuka dan kolaboratif,karena ada engagement antara

jurnalis dengan konsumennya (deepsocial integration)


9/30


10/30

The Social Network as the New Editor , orang menjadikanpercakapan di media sosial sebagaisumber informasi pertama setiap pagiatau siang, bahkan sebelum tidur.Editor menggunakannya sebagai

bahan menentukan agendapemberitaan.


11/30

A Social Newsroom and thePersonal Brands

Media Sosial memungkinkan jurnalismembangun personal brandberdasarkan apa yang mereka kuasaidan kontribusi mereka ke organisasimedia. (Hermida) >> insightful,

Informative, eye opener, behind

the scene, process


12/30

The fourth annual Digital Journalism Study, published by the

Oriella PR network ( Posted: 18 May 2011 By: Joel Gunter) Social media is being used more and more in newsrooms as a tool for newsgathering and verification,according to a new study.

The fourth annual Digital Journalism Study, published by the Oriella PR network, polled 478 journalistsfrom 15 countries and found that 47 per cent of them used Twitter as a source, up from just 33 percent last year.

The use of Facebook as a source went up to 35 per cent this year from 25 per cent in 2010.

The report also suggests an increasing number of journalists are turning to social media for verification,

with a third using Twitter and a quarter Facebook.Only 4 per cent of respondents cited Twitter, Facebook or blogs as their first port of call whenresearching a news story however, with just over 20 per cent saying they turned to corporatespokespeople and just over 21 per cent citing the press release in-tray.

And despite the increasing reliance on social media, PR remains the dominant source for news stories,with 61 per cent citing the use of agencies in sourcing leads.

This year's report also reflects the increasing popularity of online media, with the proportion ofrespondents who claimed their offline print or broadcast outlet had the biggest audience fell to 50percent for the first time.

The report suggests an increase in the use of Twitter for distributing content, as well as a greaternumber of journalist-authored blogs and more online video.


13/30

Survei Dewan Pers: Penggunaan KontenMedia Sosial Oleh Jurnalis (Jan-Feb 2012)

Survei ini menjaring 157 responden jurnalis,yang tersebar di 21 kota, mulai dari NangroeAceh Darussalam sampai Maluku. Proporsi

terbesar tetap di DKI Jakarta, yakni 70 orang(45 persen responden). Responden laki-lakilebih banyak yakni 133 (85 persen), sisanyaperempuan. Lebih lengkap mengenai temuanawal hasil survei dapat diakses dihttp://www.dewanpers.or.id/kegiatan/berita/926-survei-penggunaan-konten-di-media-sosial-oleh-jurnalis .
http://www.dewanpers.or.id/kegiatan/berita/926-survei-penggunaan-konten-di-media-sosial-oleh-jurnalishttp://www.dewanpers.or.id/kegiatan/berita/926-survei-penggunaan-konten-di-media-sosial-oleh-jurnalishttp://www.dewanpers.or.id/kegiatan/berita/926-survei-penggunaan-konten-di-media-sosial-oleh-jurnalishttp://www.dewanpers.or.id/kegiatan/berita/926-survei-penggunaan-konten-di-media-sosial-oleh-jurnalishttp://www.dewanpers.or.id/kegiatan/berita/926-survei-penggunaan-konten-di-media-sosial-oleh-jurnalishttp://www.dewanpers.or.id/kegiatan/berita/926-survei-penggunaan-konten-di-media-sosial-oleh-jurnalishttp://www.dewanpers.or.id/kegiatan/berita/926-survei-penggunaan-konten-di-media-sosial-oleh-jurnalishttp://www.dewanpers.or.id/kegiatan/berita/926-survei-penggunaan-konten-di-media-sosial-oleh-jurnalishttp://www.dewanpers.or.id/kegiatan/berita/926-survei-penggunaan-konten-di-media-sosial-oleh-jurnalishttp://www.dewanpers.or.id/kegiatan/berita/926-survei-penggunaan-konten-di-media-sosial-oleh-jurnalishttp://www.dewanpers.or.id/kegiatan/berita/926-survei-penggunaan-konten-di-media-sosial-oleh-jurnalishttp://www.dewanpers.or.id/kegiatan/berita/926-survei-penggunaan-konten-di-media-sosial-oleh-jurnalishttp://www.dewanpers.or.id/kegiatan/berita/926-survei-penggunaan-konten-di-media-sosial-oleh-jurnalishttp://www.dewanpers.or.id/kegiatan/berita/926-survei-penggunaan-konten-di-media-sosial-oleh-jurnalishttp://www.dewanpers.or.id/kegiatan/berita/926-survei-penggunaan-konten-di-media-sosial-oleh-jurnalishttp://www.dewanpers.or.id/kegiatan/berita/926-survei-penggunaan-konten-di-media-sosial-oleh-jurnalishttp://www.dewanpers.or.id/kegiatan/berita/926-survei-penggunaan-konten-di-media-sosial-oleh-jurnalishttp://www.dewanpers.or.id/kegiatan/berita/926-survei-penggunaan-konten-di-media-sosial-oleh-jurnalishttp://www.dewanpers.or.id/kegiatan/berita/926-survei-penggunaan-konten-di-media-sosial-oleh-jurnalishttp://www.dewanpers.or.id/kegiatan/berita/926-survei-penggunaan-konten-di-media-sosial-oleh-jurnalishttp://www.dewanpers.or.id/kegiatan/berita/926-survei-penggunaan-konten-di-media-sosial-oleh-jurnalis


14/30

Facebook dan Twitter JadiBerita

Sebanyak 151 responden atau 96 persen mengaku memiliki akunFacebook, dan 67 persen akun Twitter. Facebook juga masih menjadipilihan teratas bagi responden untuk mencari sumber berita (58persen), sedangkan Twitter di posisi kedua (46 persen). Menjawabpertanyaan seberapa sering responden memanfaatkan konten

Facebook dan Twitter sebagai bahan berita, 54 persen respondenmenyatakan mereka memanfaatkan media sosial tersebut kurang daridua kali sehari, artinya cukup selektif. Sekitar 20 persen menyatakanmereka memanfaatkan media sosial terutama Facebook dan Twitterdua sampai lima kali sehari sebagai bahan berita. Ada 22 persenresponden yang menjawab bahwa mereka menggunakan percakapandi kedua media sosial itu lebih dari lima kali sehari. Dalam diskusiterungkap bahwa responden lebih mempercayai Facebook karena sifathubungan antar pengguna yang relatif tertutup, ada unsur kedekatan,dan Facebook memang lebih dulu popular ketimbang Twitter.


15/30

Manfaat Media Sosial BagiJurnalis??

76 persen menggunakannya sebagai sarana memantau informasi, 46persen sebagai sumber ide berita, 36 persen sebagai saranamonitoring/evaluasi, 31 persen sebagai sumber mencari sumber, 24persen sebagai bahan berita dan 16 persen sebagai sarana verifikasi.Lantas bagaimana partisipasi responden dalam menciptakan konten

bagi media sosial? Jawaban diperoleh dari pertanyaan mengenaipesan apa yang biasanya disampaikan melalui akun media sosialresponden? 41 persen responden menginformasikan mengenaikegiatan kerja yang tengah dilakukan. Sebanyak 40 persenmenginformasikan mengenai berita menarik di organisasi media dimana mereka bekerja. Media sosial berfungsi menjadi saranameluaskan basis konsumen berita yang diproduksi organisasimedia/jurnalis. Sebanyak 32 persen responden menggunakan akunmedia sosialnya untuk ekspresi personal atau perasaan (termasukgalau?), hanya 11 persen yang menggunakan akun media sosialnyasebagai sarana melakukan kritik sosial atas kebijakan public/komentarberita/peristiwa.


16/30

NEXT JOURNALISM BLUR: How To Know Whats True In The Age Of InformationOverload (Bill Kovach and Tom Rosenstiel, 2011)

Authenticator: Membantu memverifikasi mana informasiyang benar dan dapat dipercayaiSense Maker: Meletakkan informasi/berita yang ada kedalam konteks

Investigator: Jurnalis/Media tetap jalankan fungsisebagai watch - dog, pengawas kekuasaan Witnes Bearer: Fungsi pengamat. Menelisik danMonitoringEmpowerer: Membantu publik lebih memahamiperkembangan peristiwa


17/30

Next Journalism......

Smart Aggregator . Media diharapkan menjadipengumpul berita yang cerdas. Tidak hanyamemproduksi berita sendiri, tetapi menunjukkan kepadapublik sumber terkait lainnya

Forum Organizer . Forum pembaca sebagai saranainteraksi

Role Model. Trusted Guide, media sebagai lembagakepercayaan publik


18/30


19/30

2. The meaning of E - Nuff Alreadycontinues to expand.Five years ago, the Center for the Digital Future coined the term E -Nuff Already to describe concern among Internet users about theimpact of email on their lives. E- Nuff Already has continued toexpand and now includes a growing range of issues.

Back then, said Cole, e - mail was the primary concern; now, E -NuffAlready has grown to include many services and equipment that hastremendous benefits for users, but is also perceived as encroaching onusers lives.

Americans are more connected than ever, but the sheer overwhelm oftechnology may be reaching a breaking point, said Cole. We get toomany e-mails, the barrage of texts is constant, we carry multipleelectronic devices, and new services and gadgets continue to beproduced. How long will it be before Americans again say E -NuffAlready?


20/30

3. The desktop PC is dead; longlive the tablet. Over the next three years, according to Cole, the tablet will become the primarytool for personal computing. Use of a desktop PC will dwindle to only 4-6 percentof computer users writers, gamers, programmers, analysts, scientists, andfinancial planners and laptop use will decline as well.

The tablet is such an inviting gadget, said Cole. The desktop PC is a leanforward device a tool that sits on a desk and forces uses to come to it. Thetablet has a lean - back allure -- more convenient and accessible than laptops andmuch more engaging to use. For the vast majority of Americans, the tablet willbe the computer tool of choice by the middle of the decade, while the desktop PC

fades away. We dont see a negative consequence in the move to tablets, said Cole, butthe coming dominance of tablets will create major shifts in how, when, and whyAmericans go online changes even more significant than the emergence of thelaptop.


21/30

4. Work is increasingly a 24/7experience. Personal computers and online technology have created increased

efficiency and greater productivity in the workplace. However, formany employees, the price of that efficiency also includes the increaseof work in their lives away from the office.

Decades ago, we thought that computers would be labor -savingdevices, Cole said. Its true that technology makes us moreproductive, but with that productivity comes greater expectationsabout how we work and when we work.

For many workers blue-collar and white-collar alike technologymakes them accountable to their work all the time, said Cole. Is itreasonable to assume that employment is a 24/7 experience?


22/30

5. Most print newspapers will begone in five years.

Circulation of print newspapers continues to plummet, and webelieve that the only print newspapers that will survive will beat the extremes of the medium the largest and the smallest,said Cole. Its likely that only four major daily newspapers will continuein print form: The New York Times , USA Today , the Washington Post ,and the Wall Street Journal . At the other extreme, local weeklynewspapers may still survive.

The impending death of the American print newspaper continues toraise many questions, Cole said. Will media organizations survive andthrive when they move exclusively to online availability? How will thechanging delivery of content affect the quality and depth of

journalism?


23/30

6. Our privacy is lost.Perhaps the biggest price that Americans pay for Internet use is theloss of their personal privacy in particular, as a result of the growingtrend of information-gathering about online behavior.

The issue of privacy is simple if you go online for anything at all,your privacy is gone, said Cole. Americans love that they can buyonline, look for information online, and join social communitiesonline. But the price we pay is that we are monitored constantly;private organizations know everything there is to know about us: ourinterests, our buying preferences, our behavior, and our beliefs.

Americans are clearly concerned about this, Cole said. Our latestDigital Future study found that almost half of users age 16 and olderare worried about companies checking what they do online; bycomparison, 38 percent said that the government checking on them isa concern.


24/30

7. The Internets role in theAmerican political process is stilla question. A decade of Digital Future Studies consistently produced findings thatAmericans believe the Internet is important in political campaigns andhelping people to understand politics, but online technology still hasalmost no role in affecting political power or giving individuals moresay in what their government does.

Even though online outreach to voters continues to expand, and

Internet fundraising is a major priority for candidates, the Internet isnot yet considered a tool that voters can use to gain more politicalpower or influence, Cole said. We believe that this is changing, andover the next two election cycles we see the Internet becoming amajor factor in changing the political landscape.


25/30

8. The Internet will continue tocreate shifts in buying habits, atthe expense of traditional brick-and-mortar retail. The most current Digital Future Study found that 68 percent ofAmericans buy online, and 70 percent of online buyers saidtheir online purchasing reduces their buying in traditional retailstores.

We are seeing only the beginning of the shift in Americanpurchasing habits brought by the Internet, Cole said. Fiveyears from now, the traditional retail landscape will becompletely different than it is today.


26/30

9. What comes next? The most interesting topic about the impact of onlinetechnology on America is the undiscovered trend yet to come,said Cole.

In 2006, YouTube and Twitter had just been born, andFacebook was a toddler, said Cole. A half -decade ago, whowould have thought that these nascent technologies wouldbecome the standard for social communication in 2011? Thenext major online trend is being developed right now by a newcrop of Internet visionaries just waiting to be heard.


27/30

The Relationship Between Social Media Buzz and TV RatingsOctober 6, 2011Radha Subramanyam, SVP of Media Analytics, Nielsen

People aren't just consuming content on social networks, they're actively sharing it. As television becomes moredigital - in the form of sharable video clips or articles about a show's premiere, for example - social media willcontinue to play an increasingly important role in how consumers discover and engage with various forms ofcontent, including TV.

An analysis conducted by NM Incite, a Nielsen/McKinsey Company, and Nielsen looked at the correlation between online buzzand television ratings and found a statistically significant relationship throughout a TV show's season among all age groups,with the strongest correlation among younger demos (people ages 12-17 and 18-34), and a s lightly stronger overallcorrelation for women compared to men. Men over 50 showed the weakest buzz-to-ratings connection leading up to a show'spremiere through the middle of the season, but that relationship strengthened by the finale as all age groups were activelydiscussing a TV show via social media.

Among people aged 18-34, the most active social networkers, social media buzz is most closely aligned with TV ratings for thepremiere of a show. A few weeks prior to a show's premiere, a nine percent increase in buzz volume correlates to a onepercent increase in ratings among this group. As the middle of the season approaches and then the finale, the correlation isslightly weaker, but still significant, with a 14 percent increase in buzz corresponding to a one percent increase in rat ings.

At the genre level, 18-34 year-old females showed significant buzz-to-ratings relationships for reality programs (competitionand non-competition), comedies and dramas, while men of the same age saw strong correlations for competition realities anddramas.

Methodology

A model was created using 250 television programs and over 150 million social media sites to analyze the relationshipbetween social media and television. Several buzz- and television-related inputs went into this model. Buzz metrics includedbuzz volume (the raw number of messages about a TV show), messages per source (as a proxy for spread of discussion) and

the number of authors (total number of individuals generating the messages). Fundamental television factors included thegenre of the show, whether the program aired on broadcast or cable, and the length of time the show had been on-air (firstseason, second, etc.). The amount of ad dollars spent promoting the show and prior ratings (both episode and season) werealso considered.

These variables directly impact both ratings and buzz volume. They were included in the model to account for theircontribution to understanding future TV ratings, and to bring clarity to the value that buzz provides.


28/30

News 2012: Curation+Amplification.Vadim Lavrusik, News Project Manager ofFacebook

In 2012, there will be even more emphasis not only onCURATING that content, but also on amplifying it throughincreasingly effective distribution mechanisms.

Because anyone can publish content today and reportinformation from a breaking news event, the role journalistscan play in amplifying and verifying that content becomesever more important. Contributed reporting from the citizenryhasnt replaced the work of journalists. In fact, it has made thework of journalists even more important, as there is muchmore verification and making sense of that content thatneeds to be done . And journalists role as amplifiers ofinformation is becoming more crucial .


29/30

News 2012: #OccupyTheNewsBurt Herman, the founder of Hacks/Hackers andthe co-founder of Storify

Social medias essential role in serious journalism can no longer be ignored. Nextyear, social media journalism will finally grow up.

Journalism will be more collaborative, embracing the fundamental socialnature of the Internet. The story will be shaped by people involved in thenews, curated by savvy editors from diverse sources and circulated back again to

the audience. This is the new real-time news cycle.

It is telling and fitting that next years Pulitzer Prize for breaking news reportingwill be judged for the first time based on real-time reporting. A Pulitzer Prize fortweeting was a joke just a few years ago. Its now a reality.

Take Occupy Wall Street. Even in New York, with its swarms of professional journalists, social media illuminated the protests and insured that themovements story was told. When police blocked media access and detainedcard-carrying members of the press, live-streamed videos from participants andstudents curating social media stepped in.Looking at the Occupy movement itself hints at where journalism will go in itsdecentralized, real-time, collaborative, and curated future.


30/30

Website dan Kontak

www.unilubis.com www.dewanpers.or.id

[email protected]
http://www.unilubis.com/http://www.dewanpers.or.id/mailto:[email protected]:[email protected]://www.dewanpers.or.id/http://www.unilubis.com/

social media for journalism

Documents