corporate social responsibility

CORPORATE SOCIAL RESPONSIBILITY

DIPERSEMBAHKAN

OLEH

Ludwig Suparmo

www.valueconsulttraining.com (021 7919 8730)

CV Singkat

• Cum Laude Magister Ilmu Komunikasi dengan Tesis: Strategi Program Internet Goes To School (IG2S) PT Telkom sebagai Wahana CSR Berkelanjutan dalamPeningkatan Citra Perusahaan

• 16 th sales promotion /detailer hingga Field Manager • 16 th sales promotion /detailer hingga Field Manager dan Marketing Mgr

• 30 th Account Mananger, Senior Account Servicing Mgr, Account Director: Advertising & PR Agencies

• Strategic Communication Specialist, Lecturer, Trainer, Consultant


CORPORATE SOCIAL RESPONSIBILITY

Bermula dari:

• Corporate Giving : Phylantropy

• Corporate Community Relations

• Corporate Community Development• Corporate Community Development


PHYLANTHROPY

Phylanthropy:

Good Corporate Citizen – promoting human welfare and goodwill.

Contribution of financial or executive time in Contribution of financial or executive time in arts, education and the community.


Community Relations

Community Relations:

Membina hubungan baik/harmonis dengankomunitas – baik dengan memberikansumbangan/bantuan keuangan maupun hanyasumbangan/bantuan keuangan maupun hanyaberupa pembinaan hubungan melaluijasa/silachturachmi.


COMMUNITY DEVELOPMENT

Community Development:

menyiapkan dan memberikan fasilitaspengembangan masyarakatsekitar, tidak hanya sekedarsekitar, tidak hanya sekedarbantuan, tetapi juga menyiapkanprogram-program lebihbesar/bermanfaat jangka menengahmaupun jangka panjang.


Difinisi

• Elkington, John (1998): Profit, People, Planet –Triple Bottom Line

• Carroll, Archie (1979): economic, legal, ethical and discretionary (ekspektasi tuntutanand discretionary (ekspektasi tuntutanmasyarakat)

• UU RI No.40 Th 2007 tentang PT: TanggungJawab Sosial dan Lingkungan dalampembangunan ekonomi berkelanjutan


Difinisi

• World Business Council for Sustainable Development (WBCSD): Komitmen berkelanjutan dari usaha bisnisuntuk berlaku secara etis dan berkontribusi padapembangunan ekonomi sambil meningkatkankualitas hidup tenaga kerja dan keluarganyakualitas hidup tenaga kerja dan keluarganyatermasuk komunitas lokal dan masyarakat padaumumnya.

• Kotler, Philip (2005): Corporate Social Responsibility. Doing The Most Good for Your Company and Your Cause .


BENANG MERAH“BERKELANJUTAN”

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Category 1 Category 2 Category 3 Category 4

Series 3

Series 2

Series 1


Strategi kepekaan sosial Archie Carroll

• Reaktif: melawan

• Defenisif: berbuat seperlunya

• Akomodatif: pendekatan

• Proaktif: memimpin


Panduan Standarisasi ISO 26000

Organization relations to its impacts to the environment has become a critical part of measuring its overall performance and its ability to continue operating effectively. It is in ability to continue operating effectively. It is in part a reflection of the growing recognition of the need for ensuring healthy ecosystem, social equity and good organizational governance.


Isi Panduan ISO 26000

• Pengertian CSR

• Peranan Stakeholders

• Pengembangan Berkelanjutan

• Prinsip-prinsip tanggung jawab sosial


Social Responsibilities Principles

• Accountability

• Transparency

• Ethical behavior

• Respect for Stakeholders Interest• Respect for Stakeholders Interest

• Respect for the Rules of Law

• Respect for the International Norm

• Respect for Human Rights


Bagaimana CSR Perusahaan Anda?


corporate social responsibility

Presentations & Public Speaking