penonton bayaran dalam komodifikasi dan alienasi
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UFDMNDWNQ WFJQ@ KQ@W@Y
UFDJDWJD ANPNQND GNBNO KJOJG@H@KNY@ GND NB@FDNY@
G`yvyvd jbfl 3
Bndm`wndwpj Wq` Mfsnq" >55880651
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>$>$ Ufdgnlvbvnd
Ofdvqvw Nmff ,gnbno Fbx`dnqj" 155=3 >97)" wfbfx`y` ofqvunknd ofg`n kjovd`kny` pndm
unb`dm afqufdmnqvl ungn kfl`gvund ondvy n$ Wfbfx`y` ngnbnl ofg`vo kjovd`kny onyyn pndm
yndmnw gfknw gnd nkqna gfdmnd onypnqnknw @dgjdfy`n knqfdn kfbfa`lnddpn pndm gnunw
ofdmnwny` kfwfqanwnynd cnqnk gnd }nkwv ,Yvqankw`" 1551)$ Yfufqw pndm g`bnujqknd ungn >1 Cndvnq 15>1" Gnlypnw ofo`b k` cvobnl ufdjdwjd
yfandpnk 8=0 q`av jqndm gfdmnd ylnqf >6"8&$ Yfgndmknd @daj| ofdpvyvb gfdmnd cvobnl
ufdjdwjd yfandpnk 8>7 q`av jqndm gnd ylnqf >6">&$ Ungn 10 Hfaqvnq` 15>1" @daj| ofdcng`
uqjmqno ovy`k djojq ynwv gfdmnd ufqjbflnd cvobnl ufdjdwjd yfandpnk =51 q`av jqndm gnd
ylnqf >6"9&$ Dnovd ungn 8 Onqfw 15>1" Gnlypnwonouv ofdmmfyfq @daj| yfanmn` uqjmqno
ovy`k djojq ynwv gfdmnd ufdjdwjd yfcvobnl =>0 q`av jqndm gnd ylnqf yfafynq >8"1&$ Kfgvn
uqjmqno `d` ofqvunknd gvn uqjmqno ovy`k gfdmnd qnwn/qnwn qnw`dmgndylnqf wfqw`dmm`" yfqwn
ofdcng` uqjmqno wfbfx`y` unb`dm andpnk g`wjdwjd ungn k`ynqnd cno 5=$55 l`dmmn >5$55 ]@A$
Lnb `d` ofdnq`k knqfdn ungn cno unm`" wfbfx`y` g`gjo`dny` jbfl uqjmqno ovy`k" w`gnk knbnl
gfdmnd uqjmqno unm` bn`ddpn" yfufqw` afq wn ,df}y) gnd nd`ony` ndnk/ndnk ,NMA D`fbyfd
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Ofg`n Qfyfnqil Df}ybfwwfq ]nxf @" 15>1)$ Nwny gnynq gnwn/gnwn `d`bnl" uqjmqno ovy`k ofdcng`
uqjmqno vdmmvbnd vdwvk ofqnvu kfvdwvdmnd anm` ywny vd wfbfx`y`$
Kfafqlny`bnd ywny`vd wfbfx`y` g`vkvq gnq` yfafqnun onouv yvnwv uqjmqno pndm g`y`nqknd
gnunw ofdnq`k ufqlnw`nd nvg`fdif ,Fhhfdgp" >0
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7/23/2019 Penonton Bayaran Dalam Komodifikasi Dan Alienasi
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ovgn$ Ufdjdwjd anpnqnd pndm onpjq`wny afqnynb gnq` mjbjdmnd ndnk ovgn `d` ofdmnbno`
nb`fdny`$ Ufdjdwjd anpnqnd w`gnk lndpn g`mvdnknd vdwvk ufoandwvnd wnkf uqjmqno ufqgndn"
ofbn`dknd cvywqv yfkngnq ofdcng` uqjufqw` anm` kfyvkyfynd ufdpfbfdmmnqnnd uqjmqno ovy`k$
Ufdjdwjd anpnqnd g`wvdwvw vdwvk yfbnbv wnou`b ofdnq`k gnd ofq`nl" gfdmnd ofdmfynou`dmknd
kjdg`y`/kjdg`y` `dwfqdnb onvuvd fkywfqdnb g` bvnq uqjyfy uqjgvky` uqjmqno wfqyfavw$ Ofqfkn
onv w`gnk onv nwnv yvkn w`gnk yvkn" nknd ofdvqvw` wvdwvwnd wfqyfavw vdwvk a`yn wfwnu ofdfq`on
anpnqnd$ Ungn nkl`qdpn" ofqfkn cvywqv yfonk`d wnou`b g`unkynknd$ Ovbn` wfqcng` nb`fdny`
gnbno kfl`gvund unqn ufdjdwjd anpnqnd$ Ufqnynnd wfqny`dm g`anqfdm` gfdmnd wvdwvwnd u`lnk
ywny`vd wfbfx`y` nmnq ufdjdwjd anpnqnd wfqvy wnou`b ofdnq`k" ofq`nl" gnd onky`onb `d` bndwny
ofo`iv ofqfkn vdwvk wnou`b yfinqn afqbfa`lnd" nwnv w`gnk yfyvn` gfdmnd kfngnnd g`q` ofqfkn
yfafdnqdpn$
G` y`y` bn`d" g`ykvqyvy ovbn` afqkfoandm ofdpjqjw` hfdjofdn ufdjdwjd anpnqnd pndm
g`b`lnw gnq` y`y`/y`y` fkjdjo`y gnd kjojg`h`kny`$ @o`dm/`o`dm anpnqnd ndwnqn Qu >6$555/Qu
75$555 ufq uqjmqno" pndm a`yn g`gnunwknd ufdjdwjd anpnqnd gnq` ufkfqcnnddpn ofoan}n k`ynl
ofdnq`k" yfufqw` k`ynl yvkyfy Fbbp Yvlnq` gnd Lnqyjdj ]nlpvg` pndm a`yn ofdmlny`bnd vndm
yfafynq Qu >6/95 cvwn ufq avbnd lndpn gnq` a`yd`y wfuvk wndmnd ,hjqvo$kjouny$ijo" Gvd`n
Nqw`h`y`nb Wfbfx`y`" 1550)$ Dnovd `oub`kny` dfmnw`hdpn" fky`ywfdy`/fky ywfdy` ofqfkn cvywqv
lnqvy wfqmngn`knd vdwvk ufofdvlnd kf}nc`and nwny uqjhfy`dpn yfanmn` ufdjdwjd anpnqnd$ Y`y`/
y`y` kjojg`h`kny` `d` ofd`oavbknd nb`fdny` anm` ufdjdwjd anpnqnd `wv yfdg`q`$
1$>$ Uqjmqno Ovy`k Wfbfx`y`
Uqjmqno ovy`k g` wfbfx`y` ofqvunknd ynbnl ynwv }vcvg ofg`n gnbno kjovd`kny` onyyn$
Avdm`d ,15583 =) ofdmnwnknd anl}n ofg`n onyyn ngnbnl ofg`n kjovd`kny` pndm
ofdpfanqknd `dhjqony` yfinqn onyynb gnd gnunw uvbn g`nkyfy jbfl onypnqnknw yfinqn onyynb$
Kjovd`kny` onyyn ofo`b`k` hvdmy` anm` onypnqnknw gnd `dg`x`gv$ Kjovd`kny` onyyn gnbno
gvn wnwnqnd wfqyfavw g cfbnyknd jbfl Oi^vn`b ,15>5) afqhvdmy` yfanmn` ynqndn vdwvk
ofdmfkyuqfy`knd avgnpn gjo`dnd gnd cvmn ufdmnkvnd nwny yvaivbwvqf$ Kjovd`kny` onyyn
ofdvdcndm ufoafdwvknd `gfdw`wny gnd `dwfqnky` yjy`nb" ofbnbv` ufqjbflnd ufdmfwnlvnd gnd
ufonlnond nwny g`q` yfdg`q`" jqndm bn`d" gnd kfngnnd yfk`wnq$ Yfbn`d `wv" kjovd`kny` onyyn cvmn
ofdcng` l`avqnd ,fdwfqwn`dofdw)" knqfdn gnunw g`mvdnknd vdwvk ofoufqjbfl kfd`konwnd gnd
ynqndn qfbnkyny` gnq` kfwfmndmnd yjy`nb$
Yfinqn yjy`jbjm`y" ovy`k ujuvbfq yfanmn` qfuqfyfdwny` ovy`k pndm g`wnou`bknd gnbno
wfbfx`y` ofqvunknd ynbnl }nwv }vcvg l`avqnd$ Ovy`k ujuvbfq ofondm gnunw ofdcng` ovy`k
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pndm yjb`wfq//g`d`konw` yfdg`q`$ Dnovd yfinqn vovo" ovy`k ujuvbfq cvmn g`anm`knd ,ylnqfg)$
Ufoanm`nd `d` gnunw afqafdwvk ufdmnbnond kvbwvqnb afynq yfufqw hfyw`xnb" gnd gnunw uvbn
afqafdwvk bfa`l `dwfdy yfufqw` kfw`kn ofdgfdmnqknd nwnv ofdg`ykvy`knd ovy`k wfqyfavw
afqynon wfond ,Avqwjd" 15563 >86)$
Yfbndcvwdpn" NMA D`fbyfd ofdmknwfmjq`knd uqjmqno ovy`k g` wfbfx`y`" yfufqw` @daj|
,YIWX)" Gnlypnw ,QIW@)" gnd Gfq`dmy ,WqndyWX) gnbno knwfmjq` Fdwfqwn`dofdw3 Ovy`i
,L`avqnd3 Ovy`k)$ Uqjmqno `d` ngnbnl ninqn pndm g`gjo`dny` jbfl wnpndmnd ovy`k gfdmnd
hjqonw yfufqw wndmmn bnmv" x`gfj kb u" kjdyfq" nwnv bn`ddpn" wfqonyvk ninqn pndm
ofdgfdgndmknd bnmv/bnmv gnfqnl ,}}}$yiq`ag$ijo*gji*67905) ufo`b`lnd nqw`y pndm ofo`b`k` gnpn wnq`k
ungn klnbnpnk gfdmnd ywqvkwvq gfojmqnh`y afynq" yfufqw` knbndmnd ndnk ovgn; ,1) ufdmnoa`bnd
mnoanq pndm ofdnq`k yfinqn x`yvnb$ Uqjmqno ovy`k afqvun kjdyfq gnunw g`bnkvknd yfinqn
jvwgjjq onvuvd g` gnbno ywvg`j ,`dgjjq)" gnd wfbfx`y` yndmnw ufqbv vdwvk ofdnou`bknd
mnoanq/mnoanq pndm g`dno`y$ Yfbn`d `wv" vdwvk ofdmfony yvnwv uqjmqno yfl`dmmn ofdnq`k
ufdjdwjd" onkn ufqbv g`i`uwnknd yvnyndn qnon` gnd ofq`nl gnbno yfw`nu mnoanq pndm
g`wnou`bndknd$ Lnb `d` yfknqndm gnunw g`y`nynw` gfdmnd kflng`qnd ufdjdwjd anpnqnd pndm gnunw
g`nwvq ufdnou`bnd gnd ufq`bnkvdpn g` gfund knofqn$
1$1$ Gfh`d`y` Ufdjdwjd Anpnqnd
Ufdjdwjd ngnbnl jqndm pndm ofdjdwjd ufqwvdcvkknd ,Knovy Afynq Anlnyn @dgjdfy`n"
15>>)$ Yfgndmknd anpnqnd afqnqw` vunl" mnc`" nwnv jqndm pndm g`anpnq ,ba`g$)$ Afqgnynqknd
gfh`d`y` `d`" onkn ufdjdwjd anpnqnd ofqvunknd jqndm/jqndm pndm g`anpnq vdwvk ofdjdwjdufqwvdcvkknd$ Gnbno kjdwfky ufdfb`w`nd `d`" ufdjdwjd anpnqnd pndm g`wnou`bknd gnbno wfbfx`y`
ofdcng` jqndm/jqndm pndm yfinqn klvyvy g`mvdnknd cnyndpn" vdwvk ofqnon`knd gnd
ofofq`nlknd yvnyndn uqjmqno ovy k$ Ufdjdwjd anpnqnd ungn `dgvywq` wfbfx`y` @dgjdfy`n
a`nyndpn wfqmnavdm gnbno yfavnl nmfdy nwnv kjovd`wny" pndm g`kjjqg`dny`knd jbfl yfyfjqndm
pndm afqw`dgnk yfanmn` ufdmvouvb ufdjdwjd" ijdwniw ufqyjd" gnd ufoanm` vunl gnq` ywny vd
wfbfx`y` kfungn yfbvqvl ufdjdwjd anpnqnd g` an}nl kjjqg`dny`dpn$ Ufdjdwjd anpnqnd ungn
uqjmqno ovy`k a`nyndpn ofqvunknd qfoncn nwnv knbndmnd ndnk ovgn" pndm ony l afqngn ungn
vy`n yfkjbnl" onvuvd yvgnl uvwvy yfkjbnl$ Qfdwndm vy`n ufdjdwjd anpnqnd ungn vovodpn
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ngnbnl >6/15 wnlvd$ Ndnk ovgn ofdcng` onpjq`wny g` ndwnqn ufdjdwjd anpnqnd bn`ddpn knqfdn
ofqfkn ofo`b`k` }nkwv bvndm pndm ivkvu andpnk" wfqvwnon g` unm` gnd y`ndm lnq` ,yfafbvo
nwnv yfyvgnl yfkjbnl)" pndm djwnafdf ofdcng` }nkwv y`nqnd uqjmqno ovy`k wfbfx`y`$
Gnbno onknbnl `d`" ufdvb y ofdmnonw` hfdjofdn ufdjdwjd pndm yfq`dm g`mvdnknd
gnbno ufqwvdcvknd uqjmqno ovy`k wfbfx`y $ Gnq` ufdmnonwnd wfqyfavw g`kfwnlv` anl}n
ufdjdwjd uqjmqno ninqn ovy`k g` ywny`vd wfbfx`y` y}nywn wfqanm` kf gnbno gvn kfbjoujk pn`wv"
ufdjdwjd anpnqnd gnd ufdjdwjd yvknqfbn$ Vdyvq ufdjdwjd yfdg`q ivkvu ufdw`dm vdwvk
ofdgvkvdm kfyvkyfynd yvnwv uqjmqno pndm a`yn g`b`lnw gnq` w`dmm`dpn qnw`dmgndylnqf$
1$9$ Uqjyfy Uqjgvky` Uqjmqno Ovy`k Wfbfx`y` gnd Ufqnd Ufdjdwjd
Uqjmqno ovy`k ngnbnl ynbnl ynwv uqjmqno l`avqnd pndm g`uqjgvky` jbfl ywny`vd wfbfx`y`$
Vdwvk `wv" ufdvb`y ofdijan of}n}ndinqn` Unk Fdg`" yfjqndm uqjgvyfq uqjmqno ovy`k @ g`
ywny`vd wfbfx`y` Y$ Uqjmqno ovy`k @ g`wnpndmknd yfinqn qfmvbfq ,yfw`nu lnq`) gfdmnd }nkwv
wnpndm g` unm` lnq $ ]nkwv wnpndm `d` yndmnw ofoufdmnqvl` cvobnl ufdjdwjd$ Unk Fdg`
ofdcfbnyknd anl}n ufdjdwjd ofqvunknd ynwv kfynwvnd gfdmnd uqjmqno WX$ Inqn vdwvk
ofdnq`k ufdjdwjd wfqmndwvdm kfungn ljyw uqjmqno ovy k" nqw`y" bjkny`" gnd ufqndmknw/
ufqndmknw bn`d$
Gnbno wnlnu ufqndindnnd" uqjmqno ovy`k lnqvy g`wfdwvknd gnlvbv kjdwfddpn$ Hjqonw
kjdwfd gnunw afqvun y`nqnd bndmyvdm ,b`xf) nwnv y`nqnd wvdgn ,wnuufg)$ Lnb `d`
ofoufql`wvdmknd wnqmfw klnbnpnk$ Uqjmqno ovy k nqnlnd Unk Fdg` ofdmnoa`b yfmofd
ufdjdwjd ungn yfmofd I gnd G ,ofdfdmnl kf an}nl)$ Yfmofdwny` ofdcng` ufqyjnbnd a`yd`y"
jbfl yfana `wv uqjmqno ovy`k ofdnqmfwknd klnpnbnk pndm ofo`b`k` cvobnl ujuvbny` afynq$
Yfmofdwny` `d` ofdfdwvknd nqw`y pndm nknd g`gnwndmknd" yfqwn bjkny` ypvw`dm$
U`lnk uqjgvky` ufqbv ofdfdwvknd bjkny` ypvw`dm$ Ypvw`dm gnunw g`bnkvknd g` bvnq
bnundmnd ,jvwgjjq) onvuvd g` gnbno ywvg`j ,`dgjjq)$ Ofdvqvwdpn" ypvw`dm g` ywvg`j bfa`lovgnl g`bnkvknd knqfdn ufqndmknw ufdmnoa`bnd mnoanq gnd yfww`dmyfufqw` b`mlw`dmgnd nvg`j
yvgnl wfqyfg`n$ Nuna`bn jvwgjjq" onkn ufqbv ufqw`oandmnd onwndm$ Ufqw`oandmnd wfqyfavw
wfqkn`w gfdmnd kjdg`y` kfnondnd bjkny`" ngo`d`ywqny` gnd ufq`s`dnd" yfqwn ujwfdy` ufdjdwjd$
Uqjmqno ovy`k jvwgjjq a`nyndpn g`bnkvknd g` onbb/onbb gnd wfounw }`ynwn" yfqwn wfqgnunw
kjjqg`dny` bndmyvdm wfqkn`w uvab`kny` gnd wfkd`y ufbnkyndnnd gfdmnd u`lnk ufdndmmvdm cn}na
bjkny`$ Bjkny` ypvw`dm ofdfdwvknd kfqnon`nd ufdjdwjd pndm gnwndm$ Nuna`bn g`bnkvknd g`
gfknw ufovk`ond" onkn nknd andpnk ufdjdwjd pndm gnwndm" dnovd nuna`bn cnvl gnq`
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ufovk`ond" onkn ujwfdy kfqnon`nd ufdjdwjd pndm qfdgnl gnunw g`nknb gfdmnd
ofdmlng`qknd ufdjdwjd anpnqnd nwnv ojg`h`kny` ungn uqjyfy kqfnw`h$
Wfqkn`w gfdmnd kfqnon`nd ufdjdwjd gnd kfofq`nlnd uqjmqno" onkn lnb `d` cvmn
wfqmndwvdm ungn ljyw nwnv ufoan}n ninqn$ Ljywpndm u`dwnq ofbn}nk gnd `dwfqnkw`h ofdcng`
u`b`lnd vwnon$Ljywgnunw ofd`dmknwknd kfofq`nlnd uqjmqno gfdmnd inqn afq`dwfqnky` gfdmnd
ufdjdwjd g` yfk`wnqdpn$
Uqjyfy kqfnw`h cvmn gnunw ofdfdwvknd kfqnon`nd ufdjdwjd gnd cvobnl klnpnbnk pndm
ofdjdwjd g` wfbfx`y`$ Uqjyfy kqfnw`h pndm wfqcng` ungn uqjmqno ovy`k @ wfqvy g`bnkvknd yfw`nu
lnq`" pnkd` gfdmnd ofdfdwvknd wfon uqjmqno gnd nqw`y pndm g`gnwndmknd$ Hnkwjq/hnkwjq `d`
ofoufdmnqvl` qnw`dm gnd ylnqf ninqn" pndm afqnqw` cvmn ofoufdmnqvl` o`dnw ufdm`kbnd
wfqlngnu uqjmqno ovy k wfqyfavw$ Wfon uqjmqno gnunw afqmndw` yfw nu lnq " gnd a`nyndpn
g`ufqb`lnwknd bf}nw ufdnou`bnd ljyw gnd gfkjqny $ Yfgndmknd ufdfdwvnd nqw y pndm
g`gnwndmknd wfqdpnwn afqufdmnqvl afynq ungn qnw`dmnwnvylnqf uqjmqno$ Mqvu andg YW>1gnd
]nb`" g`dpnwnknd jbfl Unk Fdg` yfanmn` nqw`y pndm ujuvbfq gnd gnunw ofdnq`k ufdjdwjd vdwvk
gnwndm bndmyvdm kf bjkny` ypvw`dm$
Ufdjdwjd pndm gnwndm ungn uqjmqno ovy`k wfbfx`y` gnunw g`anm` ofdcng` 1 ,gvn)" pn`wv
ufdjdwjd yvknqfbn gnd ufdjdwjd anpnqnd$ Ufdjdwjd yvknqfbn ngnbnl ufdjdwjd pndm gnwndm
bndmyvdm kf bjkny` uqjmqno ovy`k" wndun g`o`dwn nwnv wndun g`anpnq$ Cvobnldpn wfqmndwvdm
ungn bjkny` ypvw`dm ,gfknw ufovk`ond nwnv cnvl gnq` ufovk`ond) gnd nqw`y pndm g`gnwndmknd
,wfqkn`w gfdmnd ujuvbnq`wny yndm nqw`y gnd yfbfqn ufdjdwjd yfk`wnq*hndy)$ Gnq` y`wv" ufdjdwjd
yvknqfbn wfqanm` ofdcng` pndm nkw h gnd pndm uny`h$ Ufdjdwjd yvknqfbn pndm nkw h ngnbnl
ufdjdwjd pndm afqmfqnk/mfqnk nwnv qnon`" wndun g`o`dwn" knqfdn ofqfkn afdnq/afdnqhndy gnq`
nqw`y pndm g`gnwndmknd$ Yfgndmknd ufdjdwjd yvknqfbn pndm uny`h ofqvunknd ufdjdwjd pndm
g`no yncn nwnv yfu`" a`nyndpn ngnbnl jqndm pndm yfkngnq bf}nw g` bjkny` ypvw`dm nwnv w`gnk
ofdcng`hndy gnq` nqw`y pndm g`gnwndmknd$ Kfovg`nd" ngn ufdjdwjd anpnqnd$ Ufdjdwjd anpnqnd
ngnbnl ynbnl ynwv nyufk uqjgvky` pndm ivkvu ufdw`dm" nmnq gnunw ofofq`nlknd yvnyndn
uqjmqno ovy`k yfinqn nwqnkw`h$ Ofqfkn gnunw g`nqnlknd vdwvk ofdm`kvw` mfqnknd wfqwfdwv gnd
wnou`b ofq`nl" knqfdn yvgnl g`anpnq$
Unk Fdg` ofdmnwnknd anl}n ufdmmvdnnd ufdjdwjd anpnqnd afqy`hnw hbfky`afb$ Hbfky`afb
g` y`d` afqnqw` wfqmndwvdm kfavwvlnd$ Kfw`kn cvobnl ufdjdwjd uqjmqno ovy`k pndm g`bnkvknd
yfinqn jvwgjjq g`ndmmnu kvqndm qnon " onkn u`lnk uqjgvky` gnunw ofdmlvavdm` u`lnk
kjjqg`dnwjq ufdjdwjd anpnqnd$ Ufdjdwjd anpnqnd gnunw ofdcng` nyufk ufdw`dm kfw`kn bjkny`
ypvw`dm g`bnkvknd g` gnfqnl pndm cnvl gnq` ufovk`ond" nwnv g` uvynw kjwn" yfufqw` Ujdgjk
@dgnl Onbb$ Lnb `d` afqafgn cnvl kfw`kn ypvw`dm g`bnkvknd g` gnfqnl u`dmm`qnd Cnknqwn" pndm
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djwnafdf ofdcng` gnfqnl vqand gnd yvavqand" yfufqw` Unovbndm" Knqn}ni`" gnd Afkny`$
Ufdjdwjd pndm gnwndm cvobnl afqxnq`ny`" ndwnqn 15/655 jqndm$ Dnovd kfw`kn cvobnl ufdjdwjd
yfu`" nwnv anlknd ypvw`dm lndpn g`gnwndm` jbfl ufdjdwjd anpnqnd" onkn uqjgvky` lnqvy
g`bnkvknd gfdmnd ofdmnknb` uqjyfy ufdmnoa`bnd mnoanq ungn y`wvny`/y`wvny` qnon` yncn$
Hnkwjq/hnkwjq ufdfdwv kfqnon`nd gnd kfofq`nlnd g` nwny g`ndmmnu ufdw`dm yfbnon
uqjyfy uqjgvky` uqjmqno ovy`k wfbfx`y`$ Ufdjdwjd gnunw ofdcng` kvdi` vdwvk ofd`dmknwknd
gnpn wnq`k klnbnpnk kfw`kn g`wnpndmknd g` wfbfx`y`$ Gnpn wnq`k `d` g`wvcvknd vdwvk ofd`dmknwknd
qnw`dm gnd ylnqf ninqn pndm afqyndmkvwnd gnd nkl`qdpn ofdnq`k ufdm`kbnd$ Gnbno lnb `d`"
gnunw g`knwnknd anl}n ufdjdwjd ofdcng` kjojg`wny vdwvk ofdgnwndmknd kfvdwvdmnd
fkjdjo`$ Wfqcng` kjojg`h`kny`" wfqvwnon kjojg`h`kny` klnbnpnk gnd kjojg`h`kny` ufkfqcn
ofg`n ,ufdjdwjd anpnqnd) ungn uqjyfy uqjgvky` uqjmqno ovy`k wfbfx`y`$
1$7$ Kjojg`h`kny`
Ofdvqvw Yvqankw` ,1550) kjojg`h`kny` ngnbnl uqjyfy pndm afqlvavdmnd gfdmnd
knu`wnb yof" g`ondn japfk" kvnb`wny gnd y`oajb g`cng`knd yfanmn` kjojg wny pndm wvcvnd
vwnondpn vdwvk g`cvnb g` unynq$ Gnbno avkvdpn pndm afqcvgvb Wlf Ujb`w`inb Fijdjop jh
Ijoovd`inw`jd3 Qfwl`dk`dm ndg Qfdf}nb" X`difdw Ojyij ,>008) ofdcfbnyknd anl}n
kjojg`h`kny` ngnbnl yfavnl uqjyfy wqndyhjqony` d`bn` mvdn ofdcng` d`bn` wvknq$ Yvnwv anqndm
g`d`bn` avknd afqgnynqknd kfonouvnd gnd kfmvdnnddpn bnm` gnbno ofofdvl` kfavwvlnd"
ofbn`dknd g`d`bn` gfdmnd nun pndm gnunw g`gnunwknddpn g` unynq ,>0083 >79/>77)$
Gnbno kjdwfkydpn g` qndnl kjovd`kny`" Ojyij ,ba`g$) ofdmknwfmjq`knd w`mn afdwvk
kjojg h`kny`" pn`wv kjojg h`kny` kjdwfd ofg`n ,ijdwfdwy ijoojg`h`inw`jd)" kjojg`h`kny`
klnbnpnk ,nvg`fdif ijoojg`h`inw`jd)" gnd kjojg`h`kny` ufkfqcn ofg`n ,bnajvqy
ijoojg`h`inw`jd)$ Kjojg`h`kny` kjdwfd ofg`n pndm afqvun kjojg h`kny` `dwq dy`k" ngnbnl
uqjyfy ufdmvanlnd `y` ufynd kf gnbno yfavnl y`ywfo onkdn pndm g`}vcvgknd gnbno afdwvk
uqjgvk yfl`dmmn gnunw g`unynqknd ,ba`g$3 >7=)$ Yfgndmknd" kjojg`h`kny klnbnpnk pndm
wfqonyvk gnbno kjojg`h`kny` fkywq`dy`k" ngnbnl ojg`h`kny` ufqnd klnbnpnk pndm ungn n}nbdpn
ofqvunknd kjdyvofd ofg`n ofdcng` kjdyvofd uqjgvk gnq` unqn ufdm`kbnd$ Gfdmnd knwn bn`d"
klnbnpnk g`uqjgvky` jbfl ofg`n vdwvk ofdnq`k ufdm`kbnd$ Klnbnpnk g`wqndyhjqony`knd ofdcng`
yfavnl gnmndmnd pndm gnunw g`ufqcvnbafb`knd kfungn ufdm`kbnd ,ba`g$3 >770)$ Gnbbny
Yopwlf ,gnbno Ajpg/Anqqfw" >00=3 >05) ofb`lnw ofg`n w`gnk lndpn yfanmn` uqjgvyfd
kjojg`wny l`avqnd" dnovd cvmn yfanmn` uqjgvyfd klnbnpnk$ Klnbnpnk pndm g`uqjgvky` yfanmn`
kjojg`wny" pndm kfovg`nd g`cvnb kfungn ufdm`kbnd$ Wfqnkl`q" kjojg`h`kny` ufkfqcn ofg`n
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7/23/2019 Penonton Bayaran Dalam Komodifikasi Dan Alienasi
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g`wvdcvkknd gfdmnd ngndpn wqndyhjqony` uqjyfy kfqcn g` gnbno y`ywfo knu`wnb`yof" g` ondn
avqvl ofqvunknd anm`nd gnq` kjdyfu kfkvnwnd `dxny`" `onc`dny` gnd ufkfqcnnd gfyn d$
Gnbno onknbnl `d`" ufdjdwjd anpnqnd w`gnk lndpn ofdcng` nvg`fdif yncn" dnovd cvmn
ofdcng` avqvl nwnv ufkfqcn ofg`n$ Ofqfkn ofdcng` ufkfqcn ofg`n knqfdn ofqfkn g`anpnq
vdwvk wnou`b g` gnbno ofg`n" gnd ofdvdcndm uqjyfy uqjgvky` uqjmqno wfbfx`y`$ Gfdmnd knwn
bn`d" ufdjdwjd anpnqnd ofdmnbno` kjojg`h`kny` pndm yfq`vy" an`k yfanmn` nvg`fdy" onvuvd
ufkfqcn ofg`n$
Afq`kvwdpn" ufdvb`y cvmn wfqwnq`k vdwvk ofdmknc` kfwfqkn`wnd ndwnqn kjojg`h`kny` gnd
nb`fdny`" knqfdn ovdivb ndmmnund anl}n kjojg`h`kny` pndm wfqcng` ungn uqjmqno/uqjmqno
wfbfx`y`" klvyvydpn uqjmqno ovy`k" pndm g`nbno` jbfl unqn ufdjdwjd anpnqnd" ofd`oavbknd
nb`fdny` ungn fky`ywfdy` ofqfkn$ Unqn ufdjdwjd anpnqnd yfnknd/nknd ofdmmvdnknd wjufdm
pndm qnon` gnd ofq`nl kfw`kn wnou`b g` wfbfx`y`" dnovd afbvo wfdwv yfqnon` gnd yfofq`nl `wv
ungn kfl`gvund yflnq`/lnq`dpn$ Nb`fdny ofdcng` onynbnl g` y`d`" yfana kjojg`h`kny wfbnl
ofdi`uwnknd fky ywfdy` yfov anm` unqn ufdjdwjd anpnqnd$ Wfqgnunw ufqwfdwndmnd ndwnqn
fky`ywfdy` g` gfund knofqn ,kfw`kn jd/n`q) gnd fky`ywfdy` g` afbnkndm knofqn ,kfw`kn jhh/
n`q*yflnq`/lnq`)$
1$6$ Nb`fdny`
Onq| ungn wnlvd >01
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7/23/2019 Penonton Bayaran Dalam Komodifikasi Dan Alienasi
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a`dnwndm" ondvy n afquqjgvky` ofdvqvw vkvqnd jacfk pndm `dlfqfd/gfdmnd lvkvo kf`dgnlnd
,fw$nb" 6>=)$ Onq| ofoufqb`lnwknd kfklnynd ufkfqcnnd g`andg`dmknd a`dnwndm" gfdmnd lnk`knw
ondvy`n afkfqcn yfinqn afany gnd vd`xfqynb$
a$ Ufkfqcnnd yfanmn` Jacfkw xny` Ondvy`n
Ondvy`n ofdpnwnknd g`q` gnbno ufkfqcnnd gfdmnd ofdmnoa`b afdwvk nbno` yvnwv lnb
gnd g`afq`knddpn afdwvk ondvy`n}` ,yfyvn` kflfdgnkdpn)" gnq yfkngnq u`k`qnd ofdcng`
kfdpnwnnd jacfkw`h$ Yfw`nu ufkfqcnnd ondvy`n yfbnbv ofbnl`qknd kfkvnwnd/kfkvnwnd lnk`knwdpn
kf gnbno qfnb wny nbno` ofdcng` nbno ondvy`n" ofdifqo`dknd gnd ofoavkw`knd qfnb`wny
lnk`knw ondvy`n$ Onkdn ufkfqcnnd `wv afqvun ufqnynnd andmmn" w`gnk afqklnpnb" ofbn`dknd
dpnwn$
i$ Ufkfqcnnd gnd Y`hnw Yjy`nb Ondvy`n
Ofbnbv` ufkfqcnnd" ondvy`n cvmn ofoavkw`knd g`q` yfanmn` onklbvk yjy`nb$ Ufkfqcnnd
k`wn cvmn ofofdvl` kfavwvlnd jqndm bn`d gnd ofoavnwdpn anlnm`n" yfl`dmmn k`wn ofqnyn
g`nkv` jbfldpn$ Ufkfqcnnd yfanmn` cfoanwnd ndwnqondvy`n cvmn ofo`b`k` g`ofdy` l`ywjq`y" pnkd`
gvd`n ofdvdcvkknd cfcnk ufkfqcnnd mfdfqny /mfdfqny` yfafbvodpn ,fw$nb" 678)$ Onq|
ofdmvdmknuknd anl}n ufkfqcnnd ofoafdnqknd g`q` gnd lnk`knw yjy`nb k`wn" pndm yfinqn w`gnk
wfqny`dm" ofoanlnm`nknd ,OF] FA >" 781)$
Ondvy`n ngnbnl ljoj hnafq" nqw`dpn ondvy`n ngnbnl ufkfqcn yfknb`mvy ufdi`uwn$ Kjdyfu
kfwfqny`dmnd*nb`fdny` ,nb`fdnw`jd) andpnk ofdcng` hjkvy anlnynd Knqb Onq| ,wfqvwnon gnbno
Wlf Ondvyi`uw" >
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7/23/2019 Penonton Bayaran Dalam Komodifikasi Dan Alienasi
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ofoavnw jqndm w`gnk afkfqcn yfinqn afany gnd vd`xfqynb dnovd cvywqv wfqunkyn" yfl`dmmn
ofdmny`dmknd ofqfkn$
a$ Wfqny`dm gnq` G q`dpn Yfdg`q`
Nb`fdny` gnq` g`q` yfdg`q` ofouvdpn` w`mn yfm`; ,>) Ufkfqcn wfqny`dm gnq` uqjgvkdpn$
Uqjgvk avknd kfandmmnnd anm`dpn knqfdn avknd o`b kdpn; ,1) Ufkfqcn wfqny`dm gnq
ufkfqcnnddpn$ Ufkfqcnnd ofdcng` unkynnd knqfdn w`gnk afqgnynqknd lnyqnw gnd gjqjdmnnd anw`d"
nknd wfwnu` yfkngnq vdwvk ofoufqwnlndknd kfl`gvund h`y`k; ,9) Ufkfqcn wfqny`dm gnq` g`q`dpn
yfdg`q $ Gnbno ufkfqcnnd" ondvy`n w`gnk ofdmfoandmknd g`q` ,w`gnk afany)" ofbn`dknd
ofo`yk`dknd g`q` ,w`gnk vd`xfqynb)" afkfqcn lndpn vdwvk gnunw l`gvu wfqvy$
i$ Wfqny`dm gnq` Jqndm Bn`d
Kjdyfkvfdy` bndmyvdm gnq kfwfqny`dmnd ondvy`n gnq` uqjgvk ufkfqcnnddpn" gnq
kfm`nwnd l`gvudpn" gnq` lnk`knwdpn yfanmn` ondvy`n" ngnbnl kfwfqny dmnd ondvy`n gnq`
ondvy`n ,FUO" OF] FA >" 6>=)$ Nb`fdny` gnq` yfynon ofdpnwnknd kfufdw`dmnd/kfufdw`dmnd
pndm ynb`dm afqwfdwndmnd" yfufqw` gnbno y`ywfo lnk o`b`k uq`ang` ndwnqn kfbny ufkfqcn gnd
ufo`b`k" gnd ufqwfdwndmnd kfufdw`dmnd kfgvn kfbny `d` yfinqn japfkw`h ,vunl avqvl xy$
kfvdwvdmnd yfafynq/afynqdpn)$ Nb`fdny` `d` cvmn ofqvynk lvavdmnd g` gnbno ony`dm/ony`dm
kfbny" ndwnqn bn`d ufkfqcn afqfavw wfounw kfqcn gnd ufo`b k afqfavw unynq$ Onq|
ofoufqb`lnwknd anl}n gnbno onypnqnknw afqgnynqknd lnk o`b k` uq`ang`" lvavdmnd
ndwnqondvy`n ofyw` afqy`hnw yn`dmnd3 kfvdwvdmnd ynwv kfqvm`nd anm` bn`ddpn$ Yfgndmknd" wndgn
nb`fdny` `wv ngnbnl kfkvnynnd vndm" gfdmnd lndpn ofofdvl` kfavwvlnd jqndm bn`d c`kn k`wn
ofoufqjbfl kfvdwvdmnd gnq`dpn" gfdmnd ofdml`bndmknd y`hnw yjy`nb ondvy`n$
Yfafdnqdpn" ofdmnun ynoun` wfqcng` nb`fdny` gnbno ufkfqcnnd: Ufkfqcnnd pndm
ofdmny`dmknd ngnbnl ufkfqcnnd vunlnd$ Gfo` vunl" y` ufkfqcn ofoufqnbnw g`q`dpn yfdg`q`$
Ufkfqcnnd vunlnd ofqvunknd yfanm`nd gnq` lnk o`b`k uq`ang` pndm ofo`ynlknd ufo`b`k gnd
ufkfqcn" pndm ofojdjujb` kfyfounwnd kfqcn ofbnbv` kfufo`b`knd nbnw uqjgvky` gfdmnd wfdnmn
kfqcn avqvl pndm g`kjdwqnk gnd g`l`ynu$ Ofdvqvw Onq|" y`ywfo `d` avknd ofqvunknd lny`b
kfuvwvynd kfafwvbnd" wfwnu` lny`b gnq` uqjyfy wnk wfqfbnkknd" pnkd` uqjyfy ufoanm`nd kfqcn
,g`x`y`jd jh }jqky) vdwvk ofd`dmknwknd fh`y`fdy` kfqcn kfbjoujk$
Onq| ofoafgnknd 9 ,w`mn) wnlnu vonw ondvy`n; ,>) wnlnu onypnqnknw uvqan ,yfovn
g`kfqcnknd afqynon/ynon); ,1) wnlnu ufoanm`nd kfqcn" gnd kfwfqny`dmnd ,pndm yfknqndm ony`lafqbndmyvdm); yfqwn ,9) wnlnu kfafanynd$ Ufoanm`nd kfqcn ,gnd cvmn lnk o`b`k uq`ang`)
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ofdmlny`bknd nb`fdny` yfanmn` nk`anw kfd`yinpnnd yfcnqnl" pndm lndpn gnunw g`lnuvy yfanmn`
kjdyfkvfdy` g`dno`kn ofbnbv` ufofdvlnd kjdg`y`/kjdg`y` japfkw`h$
Ujy`y` japfk pndm ofdcng` lny`b uqjgvky` ondvy`n yfknqndm g`lngnu` jbfl ondvy`n `wv
yfdg`q $ Ufdjdwjd anpnqnd yfanmn` ondvy`n pndm wfqyfdg`q`" yfanmn` avqvl kfqcn" yfonk`d
andpnk ofdmlngnu` kfkvnwnd/kfkvnwnd japfk pndm g`i`uwnknddpn$ Gfdmnd gfo`k`nd" yfonk`d
o`yk`dbnl yfyfjqndm gnq` kfl`gvund anw`ddpn" onkn nknd yfonk`d l`bndm cvmn kfuq`ang`nddpn$
Gnbno nkw`x`wny uqjgvky`" c`kn lny`b kfqcn ngnbnl nb`fdny`" onkn kfm`nwnd uqjgvky` `wv yfdg`q`
ngnbnl nb`fdny` pndm nkw`h$
Ondvy`n pndm wfqnb fdny gnq` japfk lny b kfqcn yfqwn uqjyfy uqjgvky`dpn nknd
wfqnb`fdny` gnq` g`q`dpn yfdg`q`$ @n wnk gnunw yfufdvldpn ofdmfoandmknd yfm /yfm`
kfuq`ang`nddpn$ Kfqcn ngnbnl lnb fkywfqdnb gnq` ufkfqcn `wv yfdg`q`$ Kfqcn avkndbnl anm`nd
gnq` nbno gnd g`q`dpn" yfl`dmmn unqn ufdjdwjd anpnqnd w`gnk ofdfovknd nwnv ofdnou`bknd
kfuq`ang`nddpn gnbno afkfqcn" dnovd cvywqv ofdm`dmknq`dpn$ @d` nknd ofdi`uwnknd
kfw`gnkuvnynd g`q` wfqlngnu lny`b kfqcn pndm g`i`uwnknd$ Afqgnynqknd ufo`k`qnd `d`" lvavdmnd
unqn ufdjdwjd anpnqnd gfdmnd ufkfqcnnddpn ofdcng` yfyvnwv pndm ny`dm*afqbn}ndnd" avknd
yfyvnwv pndm ofdcng` o`b`kdpn$ Nkw`x`wny kfqcn pndm g`bnkvknddpn kfovg`nd lndpn ofdcng`
ufdgfq`wnnd$
Yfcnw`dpn" nuna`bn lvavdmnd yfyfjqndm gfdmnd ufkfqcnnd gnd lny`b kfqcndpn an`k" onkn
lvavdmnddpn gfdmnd g`q`dpn yfdg`q` cvmn nknd an`k$ Lvavdmnd pndm an`k `d` cvmn ofoavnw
lvavdmnddpn gfdmnd jqndm bn`d wvqvw ofdcng` an`k$ Nknd wfwnu` gnbno y`ywfo knu`wnb`yof"
wfqcng` nb`fdny` ndwnqn yfynon ufkfqcn$ Ondvy`n bfa`l g`undgndm yfanmn` kjojg`wny pndm
g`ufqgnmndmknd afbnkn gnq`ungn ofb`lnwdpn gnbno kjdwfky `dwfqnky` gnd qfbny` yjy`nb$ Ufdjdwjd
anpnqnd pndm wfqnb`fdny` gnq` lny`b kfqcndpn nknd wfqvy wfqnb`fdny` gnq` g`q`dpn knqfdn lnb
wfqyfavw g`ndmmnu bnpnk jbfl knvo knu`wnb`y yfanmn` kjojg`wny pndm ofdcvnb$ Gnbno lnb `d`"
kflfajlnd gnd kfofq`nlnd yfanmn` lny`b kfqcn ufdjdwjd anpnqnd bfuny gnq` kjdwqjb ofqfkn
yfdg`q $ Unqn ufdjdwjd anpnqnd ofdcng` yfonk`d wfqnb`fdny` gnq` uqjyfy uqjgvky` knqfdn
nkw`x`wny pndm g`bnkvknddpn ofdcng` w`gnk afqonkdn gnd lnou`q w`gnk ofbnl`qknd kfuvnynd
uq`ang`$
1$8$ Ovy`k Ujuvbfq gnd Nvqn
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Ngjqdj ,afqynon Ljqklf`ofq gnbno G`nbfiw`i jh Fdb`mlwfdofdw" >077) ofdcfbnyknd
anl}n avgnpn ujuvbfq" wfqvwnon ovy`k" wfbnl g``gfdw`h kny` yfanmn` nbnynd vdwvk kfuvnynd
uny`h onypnqnknw gnd afqkvqndmdpn o`dnw gnbno ofdmmvb`dmknd y`ywfo knu`wnb`y$ Ngjqdj
afqufdgnunw anl}n `dgvywq` avgnpn wfbnl ofdmvanl yfavnl uqjgvk onyn pndm w`gnk indmm`l"
yfdw`ofdwnb ofdmmndw`knd afdwvk yfd` bfa`l -yvb w- gnd kq`w y pndm ofdpfanaknd jqndm
ofoufqwndpnknddpn$ Hnbyf dffgy g`kfoandmknd" g`wndnoknd kfungn jqndm/ jqndm jbfl
`dgvywq` avgnpn$Hnbyf dffgy `d` ngnbnl kfavwvlnd pndm gnunw g`ufdvl` jbfl y`ywfo knu`wnb`y
pndm ofdmmndw`knd kfavwvlnd qnkpnw yfqwn kfafanynd fkyuqfy` ondvy`n pndm nyb`$
Uqjmqno ovy`k g` wfbfx`y` yfanmn` ofg`n ujuvbfq wvqvw ofdnou`bknd ovy k/ovy`k
ujuvbfq$ Ufdjdwjd anpnqnd yfanmn klnbnpnk cvmn wvqvw ofdmkjdyvoy` ovy`k ujuvbfq ungn
uqjmqno/uqjmqno wfqyfavw" kfw`kn ofqfkn yfgndm afkfqcn" onvuvd ungn kfyflnq`nd ofqfkn$
Lnb `d` wfqdpnwn ofd`oavbknd kfavwvlnd unbyv nwny ovy`k" pndm ofoavnw unqn ufdjdwjd
anpnqnd ofd`konw` afm`wv yncn ovy`k ujuvbfq wfqyfavw wndun ngndpn uqjyfy kq`w`y$ Kfuvnynd
uny`h pndm g`w`oavbknd ofoavnw ufdjdwjd anpnqnd kfl`bndmnd o`dnw vdwvk kfbvnq gnq` cfqnwnd
knu`wnb yof gnd kjojg`h`kny` pndm g`wfq`ondpn$ Yfinqn w`gnk bndmyvdm" ofqfkn ofdcng`
dpnond gfdmnd ujy y` ofqfkn yfanmn` japfk gnd kjojg wny$ Nunbnm` gnq kjojg`h`kny`
yfknb`mvy nb`fdny` pndm wfqcng`" g`wnoanl gfdmnd `dyfdw`h kjdyvoy` ovy k ujuvbfq gnbno
ufkfqcnnd ofqfkn" yfafdnqdpn cvywqv ofoavnw ufdjdwjd anpnqnd yfonk`d wfqnb`fdny`" yfonk`d
bnon" yfonk`d wndun vynln vdwvk afany$
Kfovg`nd" wfqkn w gfdmnd uqjmqno ovy`k ujuvbfq g` wfbfx`y " ]nbwfq Afdcno`d
ofdcfbnyknd kjdyfu nvqn$ Anm`dpn" nvqn ngnbnl yfavnl hfdjofdn vd`k nwny cnqnk$
Kfovgnlnd ofdfq`on nvqn ofdcng` kvnb`wny gnq` ufdmnbnond k`wn nwny japfk wfqwfdwv$ Nvqn
wfqyfavw ovdivb gnd g`qnynknd kfw kn k`wn ofd`konw` kfafqngnnd nwnv ufdnounknd japfk
wfqyfavw" yfafqnun uvd cnvl nwnv gfknwdpn cnqnk k`wn gfdmnddpn$
Gnbno Wlf ]jqk jh Nqw `d wlf Nmf jh @wy Ofilnd`inb Qfuqjgvi`a`b`wp" Afdcno`d
ofdmfovknknd anl}n yfd` gnunw g`qfuqjgvky` yfwfbnl ngndpn ufqkfoandmnd wfkdjbjm` pndm
yfgfo`k`nd oncv$ Uqjyfy qfuqjgvky` yfd` ofdmmvdnknd wfkdjbjm` ,yfufqw` h`bo gnd qfknond)
`d` ofoavnw yfd` gnunw g`uqjgvky` yfinqn onyynb gfdmnd ovgnl$ Dnovd lnb `d` cvywqv
ofoavnw yfd` kfl`bndmnd onkdn nyb`dpn$ Wfqcng` gfynkqnb`yny` yfd`" wfqonyvk ungn yfd` ovy`k
ujuvbfq g` wfbfx`y` gnd cvmn gnbno hjqonw uqjmqnodpn$
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Gfynkqnb`yny` anm` Afdcno`d wfqcng` yfbnon ufqngnand ojgfqd$ Gnbno gvd`n `dgvywq`
knu`wnb`yof" qfuqjgvky` ofknd`y yfd` ofdmnk`anwknd afqkvqndmdpn kfkvnynnd ondvy`n vdwvk
ofqnynknd gnd afq`dwfqnky` bndmyvdm gfdmnd kvnb wny yvnwv japfk yfd`$ Kfvd`knd gnd
jwfdw`y`wny knqpn yfd` yfonk`d g`qnmvknd" yfl`dmmn afqvcvdm ungn l`bndmdpn onkdn g` gnbno
knqpn yfd` `wv yfdg`q`$ Ufdmljqonwnd gnd ufdmlnqmnnd nwny knqpn yfd` yfonk`d uvgnq$ Gvbv"
ovy`k g`ufqb`lnwknd yfinqn kjbjynb" ofbnbv` kjdyfq/kjdyfq g` nvbn$ Klnbnpnk gnunw ofd`konw`
yfinqn bndmyvdm nvqn gnq` unqn ufon`d ovy`k gnd ovy`k `wv yfdg`q`$ Dnovd yfknqndm" }nbnv
ufdjdwjd anpnqnd ofdjdwjd bndmyvdm kjdyfq pndm g`bnkvknd ungn uqjmqno ovy`k g` wfbfx`y`"
ofqfkn wfwnu w`gnk gnunw ofqnynknd nvqn gnq` ovy`k ujuvbfq pndm g`wnou`bknd" nunbnm` jbfl
unqn ufdjdwjd g` gfund bnpnq knin$
7$>$ Ufdjdwjd Anpnqnd gnbno Kjojg`h`kny` gnd Nb`fdny`
Ufdjdwjd anpnqnd wfbnl ofdcng` japfk knu`wnb yof$ Ufkfqcnnd vunlnd ofoavnw
ufdjdwjd anpnqnd wfqmfdifw g` ndwnqn kfavwvlnd l`gvu gnd y`ywfo knu`wnb`yof ofg`n wfbfx`y`$
Ofqfkn ofdgnunwknd qfgvky` pndm afqbfa`lnd nwny fky`ywfdy` gnd yvapfkw`x`wny ofqfkn yfdg`q`$
Ywny`vd wfbfx`y` yfanmn` yvapfk knu`wnb`y unwvw g`wfounwknd yfanmn` ufdpfana qfgvky`
`d`$ Ywny`vd wfbfx`y` yfanmn` uqjgvyfd uqjmqno ovy`k wfbnl ofbnkvknd kjojg`h`kny` yfq`vy
wfqlngnu unqn ufdjdwjd anpnqnd$ Wvcvnd fkjdjo` ywny`vd wfbfx`y` wfbnl ofdfounwknd klnbnpnk
yfanmn` kjojg`wny pndnm g`ufqcvnbafb`knd g` lngnund ufdm`kbnd$ Klnbnpnk pndm g`onkyvg g`
y`d` avknd lndpn klnbnpnk bvny g` gfund bnpnq knin" dnovd cvmn klnbnpnk yfou`w g` gfund
knofqn" ndwnqn bn`d unqn ufdjdwjd anpnqnd$ Yfinqn w`gnk bndmyvdm" ofqfkn g``kvwyfqwnknd
yfanmn` klnbnpnk pndm g`ufqcvnbafb`knd$ Lnb `d` yndmnw wfqb`lnw ungn uqjyfy uqjgvky` wfbfx`y`
jvwgjjq" g` ondn wfqgnunw ufqw`oandmnd kfqnon`nd yfanmn` gnynq afqbndmyvdmdpn uqjmqno
ovy i wfbfx`y $ Wfqgnunw qfbny` fkjdjo` ndwnqn ufdm`kbnd ,yujdyjq) gfdmnd wfounw/wfounw
ypvw`dm" wfqvwnon unqn ufo`b`konbbnwnvuvd wfounw }`ynwn$
Afqgnynqknd ufdcfbnynd Ojyij g` nwny gnd kn`wnddpn gfdmnd uqjyfy uqjgvky` uqjmqno
ovy`k wfbfx`y`" onkn ufdjdwjd anpnqnd gnunw uvbn g`wfounwknd yfanmn` ufkfqcn*avqvl$ Ywny`vd
wfbfx`y` wfbnl ofoufkfqcnknd ufdjdwjd anpnqnd vdwvk ofdgvkvdm uqjyfy uqjgvky` uqjmqno
ovy`k gfdmnd ofoafq`knd vunl gnd `dywqvky` kfqcn$ Ywny`vd wfbfx`y` pndm ofbnkvknd
kjojg`h`kny` ufkfqcn `d` ofb`lnw ufdjdwjd anpnqnd yfanwny yfanmn` kjojg`wny pndm ofoandwv
ofofq`nlknd uqjmqno ofqfkn vdwvk ofdnq`k klnbnpnk pndm bfa`l bvny$
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Ofbndcvwknd lnb `d`" ufdvb`y ofb`lnw anl}n kjojgh`kny` pndm g`bnkvknd ofg`n kfungn
unqn ufdjdwjd anpnqnd wfqdpnwn cvmn ofoufdmnqvl` nb`fdny` ofqfkn wfqlngnu ufkfqcnnd" g`q`"
onvuvd kfl`gvund yjy nb ofqfkn$ Ofg`n ofqfgvky` fky ywfdy`/fky`ywfdy` ofqfkn yfanmn`
kjojg`wny pndm gnunw g`yvqvl/yvqvl gfdmnd wvdwvwnd ufdnou`bnd wfqwfdwv" ofdgjqjdm
ufdjdwjd anpnqnd vdwvk ofofdvl` ufqo`dwnnd wfqyfavw$ Ufdjdwjd anpnqnd nknd ofdcng`knd
g`q`dpn bfa`l ofq`nl gnd qnon` g` gfund knofqn" gnq`ungn ungn kfyflnq`nddpn$
Ufdjdwjd anpnqnd wfbnl ofdmnbno` nb fdny` pndm yfgfo`k`nd qvun" w`gnk bn`d
g`yfanaknd jbfl kjojg`h`kny`/kjojg`h`kny` wfqlngnu g`q` ofqfkn$ Ufdjdwjd anpnqnd wfqnb`fdny`
gnq` lny`b kfqcn ofqfkn$ Kfofq`nlnd yfanmn` lny`b kfqcn ofqfkn w`gnk g`d`konw` yfinqn wvbvy
onvuvd w`gnk g`afdwvk yfinqn nbno`nl$ Kfofq`nlnd pndm ofqfkn avnw w`gnk g`ufqvdwvkknd anm`
kfuvnynd c`}n ofqfkn yfdg`q " dnovd ofqvunknd afdwvk ufofdvlnd wvdwvwnd gnq` ywny vd
wfbfx`y` yfanmn` onc knd ofqfkn$ Nb`fdny` `d` ofoavnw ofqfkn cvmn wfqnb`fdny` gnq g`q
ofqfkn yfdg`q knqfdn ofqfkn g`wvdwvw vdwvk wnou`b yfinqn bfa`l gnq ungn ufdnou`bnd
kfyflnq`nd ofqfkn$ G` y`y` yfbndcvwdpn" ofqfkn wfqnb`fdny` gfdmnd jqndm bn`d knqfdn ofqfkn
ofdmnbno` afqanmn` ufqwfdwndmnd gnbno kfl`gvund yjy nb ofqfkn$ Ofqfkn ofo`b`k` cnqnk
gfdmnd unqn ufkfqcn bn`ddpn" yfufqw` w`o ufonynqnd onvuvd inofqnond$ Cnqnk `d` g`w`oavbknd
gnq` ufqafgnnd wvdwvwnd ufkfqcnnd g` ndnwnq ofqfkn$ G` ynwv y`y` ofqfkn ynon/ynon afkfqcn
gnbno ynwv uqjyfy uqjgvky`" dnovd g` y`y` bn`d ofqfkn w`gnk wfq`knw gnbno `dwfqnky` yfinqn
bndmyvdm pndm `dwfdy$ Lnb `d` g`yfanaknd jbfl kjojg h`kny` pndm ofqfkn wfq on afqafgn
gfdmnd kjojg`h`kny ufkfqcn a`nyndpn$ Ofqfkn ofdfq on gvn knb` kjojg`h`kny yfanmn`
klnbnpnk gnd cvmn ufkfqcn$ Afand nb`fdny` ofqfkn yfonk`d afqnw" nunbnm` gfdmnd wvdwvwnd pndm
yfonk`d afqbfa`lnd gnd cvmn wfkndnd fkjdjo` pndm onk`d ofdifk`k$
Nb`fdny` ofqfkn ony l afqbndcvw" yfonk`d cnvl gnd yfonk`d bnon" gfdmnd ngndpn
ufdmnqvl gnq` ovy`k ujuvbfq$ Yfinqn w`gnk bndmyvdm" ofqfkn ofdcng` klnbnpnk pndm
ofdmkjdyvoy` ovy`k ujuvbfq" gnd g` y`y` bn`d ofqfkn ofoandwv uqjgvky` ovy`k ujuvbfq
wfqyfavw$ Yfknb` bnm`" ofqfkn ofdgnunw gvn knb` afand" pndm knb` `d` ngnbnl afand fhfk gnq`
ovy`i ujuvbfq$ Y`y`/y`y` kfd`konwnd gnq` ovy`k ujuvbfq yfonk`d ofdfounwknd ofqfkn gnbno
nb`fdny` pndm yfonk`d cnvl$ Ufkfqcnnd ofqfkn vdwvk ofdjdwjd uqjmqno ovy`k ujuvbfq wndun
g`yngnq` jbfl g`q` ofqfkn yfdg`q " cvywqv ofd`oavbknd bfa`l andpnk ufdgfq wnnd$ Ofqfkn
yfonk`d wfqcfqnw gnbno knu`wnb`yof ofg`n pndm y`ywfo`k$ Cfqnwnd `d` ofoavnw ofqfkn lnou`q
w`gnk gnunw bfuny gnq` kjojg`h`kny` gnd nb`fdny` pndm ofqfkn wfq`on$ Ungn nkl`qdpn" ufdjdwjd
anpnqnd ofdcng` knvo uqjbfwnq pndm wfqvy g`ufqnl gnd g`w`dgny gfdmnd wvdwvwnd/wvdwvwnd
kjdyvoy` gnd uqjgvky`" yfqwn ywny`vd wfbfx`y` ofdcng` knvo ajqcv`y pndm ofdgnunw kfvdwvdmnd
wfqafynq gnq` ngndpn kjojg`h`kny` gnd nb`fdny` unqn ufdjdwjd anpnqnd$
>6 r U n m f
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7/23/2019 Penonton Bayaran Dalam Komodifikasi Dan Alienasi
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6$>$ Kfy`ouvbnd
Afqgnynqknd ndnb`y`y pndm wfbnl ufdvb`y bnkvknd" onkn gnunw g`y`ouvbknd anl}n
>$ Ufdjdwjd anpnqnd ungn uqjmqno ovy`k wfbfx`y` wfbnl ofdmnbno` kjojg`h`kny`$ Ofqfkn
g`cng`knd kjojg`wny pndm ofdgvkvdm uqjyfy uqjgvky` uqjmqno ovy`k gnbno qndmkn
ofofq`nlknd x`yvnb`yny` uqjmqno g` bnpnq knin yfl`dmmn ofdnq`k klnbnpnk g` qvonl
yfl`dmmn afq`oub`kny` ungn w`dmknw qnw`dmgnd ylnqf$ W`dmknw qnw`dmgnd ylnqf `d`bnl
pndm nknd ofdnq`k ufdm`kbnd pndm ofqvunknd yvoafq kfvndmnd gnq` uqjmqno$
1$ Ufdjdwjd anpnqnd wfwnu ofdcnbnd` uqjhfy` ofqfkn knqfdn ofqfkn ofdgnunwknd anpnqnd
afqvun vndm gnbno cvobnl wfqwfdwv$ Ofqfkn gnbno lnb `d` ofdcng` uqjgvk kjojg`h`kny
klnbnpnk gnd kjojg`h`kny` ufkfqcn ofg`n$
9$ Ufdjdwjd anpnqnd ofdmnbno` nb`fdny`" gfdmnd wfqfgvky` fky`ywfdy`dpn lndpn yfanmn`
kjoujdfd uqjgvky` gnd cvmn unynq*klnbnpnk gnbno y`ywfo avqvl vunlnd$
GNHWNQ UVYWNKN 3
Ngjqdj" W$]$" 155>$ Wlf Ivbwvqf Ywvg`fy3 Yfbfiwfg Fyynpy jd Onyy Ivbwvqf$ Bjdgjd3
Qjvwbfgmf Ibnyy`iy$
Nqg`ndwj" Fbx`dnqj$ ,155=)$ Kjovd`kny` Onyyn Yvnwv Ufdmndwnq$ Andgvdm3 Y`oa`jyn$
Qfknwnon Ofg`n$
Af`blnqs" Ufwfq$ ,1556)$ Wfjq`/Wfjq` Yjy`nb$ Pjmpnknqwn3 Uvywnkn Ufbncnq$
Avdm`d" O$ Avqlnd$ ,1558)$ Yjy`jbjm` Kjovd`kny`$ Cnknqwn3 Kfdindn Uqfdngn Ofg`n Mqjvu$
Avqwjd" Mqnfof$ ,1556)$ Ofg`n ndg Yji`fwp3 Iq`w`inb Ufqyufiw`xf$ Afqkyl`qf" Fdmbndg3 Oi/
Mqn}*Jufd Vd`xfqy`wp Uqfyy$
Ivqqnd" Cnofy ndg Ijbb`dy" Q`ilnqg$ ,>008 r U n m f
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Lnbb" Ywvnqw$ ,>001)$ Ivbwvqf" Ofg`n gnd Bndmvnmf$ Bjdgjd3 Qjvwbfgmf$
Ljwond" O$ Y`nlnnd$ ,>0005)$Onyy Ijoovd`inw jd Wlfjqp$ Bjdgjd3 YNMF Uvab`inw`jdy Bwg$
Ojyij" X`difdw$ ,>008)$ Wlf Ujb`w`inb Fijdjop jh Ijoovd`inw`jd3 Qfwl`dk`dm ndg Qfdf}nb$
Bjdgjd3 YNMF Uvab`inw`jdy Bwg$
Ovbpndn" Gfggp$ ,1556)$ @bov Kjovd`kny` Yvnwv Ufdmndwnq$ Andgvdm3 UW$ Qfoncn
Qjygnknqpn$
Undcn`wnd" B$ Fq`kn gnd @~anb Glnd` W$O$ ,1558)$ Onw`dpn Qnw`dm Wfbfx`y $ Cnknqwn3 Pnpnynd
Jajq @dgjdfy`n$
Unpdf" O`ilnfb ndg Anqafqn" Cfyy`in Q$ ,15>5)$N G`iw`jdnqp jh Ivbwvqnb ndg Iq`w`inb Wlfjqp$
Yfijdg Fg`w`jd$ Vd`wfg K`dmgjo3 ]`bfp/Abnik}fbb$
Qvyl" Hqfg$ ,1557)$ Wlf Inoaq`gmf Ijound`jd wj Iq`w`inb Wlfjqp$ Inoaq`gmf3 Vd`xfqy`wp
Uqfyy$
Yfw" Yjdp$ ,155" 15>1$
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Hnywn" Hfd`" Ojgvb ,15>5)$Q`yfw Ofg`n$ Cnknqwn3 Uvynw Ufdmfoandmnd Anlnd Ncnq Vd`xfqy`wny
Ofqiv Avndn$
Onqgl`kn" Mvdwvq" Ykq`uy`$ ,15>>)$ Ywqnwfm` Uqjgvyfq gnbno Ofd`dmknwknd Qnw`dm Uqjmqno
Ovy`k Gnlypnw QIW@$ Cnknqwn3 Vd`xfqy`wny Ufoandmvdnd Dny`jdnb Xfwfqnd$
MFJ$ ,1550)$ Gvd`n Nqw`h`y`nb Wfbfx`y`" g`vdgvl gnq` lwwu3**hjqvo$kjouny$ijo*wfqny*161=5)$ W`uf Uqjmqno WX" g`vdgvl gnq`
lwwu3**}}}$yiq`ag$ijo*gji*67905)" g`vdgvl gnq`
lwwu3**ofmnujb`wnd$kjouny$ijo*qfng*1550*>5*1>*>>166>79*Ufdjdwjd$Anpnqnd$Onk`d$V
d`k$$Onk`d$W`dmm`$Anpnqnd$>" ungn 8 Of` 15>1$
ZZZZ$ ,1550)$ Onk`d Vd`k Onk`d W`dmm` Anpnqnd ,9)" g`vdgvl gnq`
lwwu3**ofmnujb`wnd$kjouny$ijo*qfng*1550*>5*1>*>>166>79*Ufdjdwjd$Anpnqnd$Onk`d$V
d`k$$Onk`d$W`dmm`$Anpnqnd$9" ungn 8 Of` 15>1$
lwwu3**ubnwj$ywndhjqg$fgv*fdwq`fy*ngjqdj*" g`nkyfy ungn = Cvd` 15>1$
>< r U n m f