pakistan asean workshop on halal food production & certification system 10 &11 march 2009...

Pakistan ASEAN Workshop on Halal Food Production & Certification System

10 &11 March 2009

Presentation ByMunir HussainHalal Certification Strategic UnitIslamic Religious Council of Singapore (Muis)


Majlis Ugama Islam Singapura

Muhajirin Mosque

Al Irsyad Madrasah


• Overview – Singapore Halal Industry

• Impetus of Growth

• Singapore Halal Certification

• Singapore Muis Halal Quality Management System

• Halal Certification Framework

• Conclusion

Four-fold increase in Halal-certified establishments since 2000



Percentage Resident Population by Religion

Total Population: 4.59 million

Source:Singapore Statistics Department


533

1102 1150 12571512 1440

18942012

2549

2000 2001 2002 2003 2004 2005 2006 2007 2008

No. of Halal Certified Premises in Singapore (2000 – 2008)


Givaudan Singapore Pte Ltd CERTIFIED SINCE : 1999

Barry Callebaut Asia-Pac Pte Ltd CERTIFIED SINCE : 2001

Nestle Singapore (Pte) Ltd CERTIFIED SINCE : 1995

Sin Hwa Dee Foodstuff Ind. Pte Ltd CERTIFIED SINCE : 1998

Jumain Sataysfaction Pte Ltd CERTIFIED SINCE : 2001

Country Foods Pte Ltd CERTIFIED SINCE : 1997

McDonald’s CERTIFIED SINCE : 1992

Kentucky Fried Chicken (KFC) CERTIFIED SINCE : 1994

Burger King CERTIFIED SINCE : 1996

Pizza Hut & Taco Bell CERTIFIED SINCE : 1998

Delifrance CERTIFIED SINCE : 2001

Old Chang Kee CERTIFIED SINCE : 2004


MARKET POTENTIAL

• Global US$560 billion

• Muslims 1 in 4 world population

• Certified Companies >15% increase in profits

McDonald’s CERTIFIED SINCE : 1992 PROFIT MADE (est %) : 15 - 25

Kentucky Fried Chicken (KFC) CERTIFIED SINCE : 1994 PROFIT MADE (est %) : 20

Burger King CERTIFIED SINCE : 1996 PROFIT MADE (est %) : 20

Pizza Hut & Taco Bell CERTIFIED SINCE : 1998 PROFIT MADE (est %) : 40

Delifrance CERTIFIED SINCE : 2001 PROFIT MADE (est %) : 30

Old Chang Kee CERTIFIED SINCE : 2004


CHANGING LIFESTYLE

• Love for dining• Singapore ranked 2nd for

dining & night life (Futurebrand survey 2006)

• Top 10 Cities for Foodies (Forbes 2007)

• Well-travelled Singaporeans• Variety of Halal cuisines


CHANGING LIFESTYLE

• Working parents• Affordability • Convenience

How many evenings per week do Singaporeans have home-cooked meal?

Source: ACNielsen – Shopper Trends 2004


TOURISM INDUSTRY

• 10.3 million foreign visitors in 2007 (5.4% growth)

• Top 5 visitor-generating markets (51%)• Indonesia, China, Australia, India, Malaysia

• F&B – 13% of tourism expenditure• 3rd largest tourist expenditure item

• Annual food events • World Gourmet Summit• Singapore Food Festivals• FoodHotelAsia

Muis - Sole custodian of Halal certification


Majlis Ugama Islam Singapura (Muis)

‘Islamic Religious Council of Singapore’

Statutory board under Ministry of Community Development, Youth & Sports

Established in 1968

Administration of Muslim Law Act (AMLA)

Regulate Halal certification© 2009 Majlis Ugama Islam Singapura 15

Key Functions

1. Shape religious life through Islamic education

2. Set the Islamic agenda through policy studies & research

3. Develop & manage mosques

4. Formulate Fatwa (religious rulings)

5. Provide financial relief & empowerment programmes for the needy

6. Other key functions:

- Zakat (tithe)- Waqaf (endowment)- Haj (pilgrimage) affairs- Baitulmal (islamic treasury)- Halal Certification


Sole custodian of Halal certification since 1978

Wide recognition worldwide

Strong network internationally

Achieved ISO9001:2000 & Singapore Quality Class certifications

Broad Halal services include certification, training & public education

Various schemes of Halal certification


Internationalisation

Provision of international Halal services through a division of Warees Investments Pte Ltd, wholly owned subsidiary company of Muis

Services include: Overseas certification Local consultation & training


LICENSED BY MAJLIS UGAMA ISLAM SINGAPURASTD. NO. MUIS-HC-S001/2005 & S002/2005

CERTIFICATE NUMBER:WH/6000-00/000-000


Regulatory Provisions


Section 88A(1):

“The Majlis may issue Halal certificates in relation to any product, service or activity and regulate the holders of such certificates to ensure that the requirements of the Muslim law are complied with in the production, processing, marketing or display of that product, the provision of that service or the carrying out of that activity”



Section 88A(5):

“Any person who, without the approval of the Majlis:

a) issues a Halal certificate in relation to any product, service or activity; or

b) uses any specified Halal certification mark or any colourable imitation thereof, shall be guilty of an offence and shall be liable on conviction to a fine not exceeding $10,000 or to imprisonment for a term not exceeding 12 months or both”

Regulatory Provisions


Legal Proceedings under AMLA


Composition of Halal Certification Offences

Ensures significant reduction in financial & administrative burden on Muis

Adopted New

Enforcement

Instrument

Adopted New

Enforcement

Instrument


Certification Schemes


Muis Halal Certification Process

1. Enquiries

2. e-Application

3. Processing

4. Certification

5. Post Certification

6. Renewal

Application proceduresHalal Requirements

Submission of new Halal Application via MeS

Verification of documents, Audits / Inspections

Issuance of Halal Certificate (Valid 1 or 2 years)

Unannounced inspections, Update of information via MeS

Submission 2 months before expiry date


Muis eHalal System (MeS)

Web based software manages all Muis Halal applications (incl. front & back end)

Implemented Aug 2006

Value-add features Cashless transactions User friendly Fast processing time Real time information


Int’l Showcase of Muis’

Pro-Enterprise Initiative

Int’l Showcase of Muis’

Pro-Enterprise Initiative

The MeS, known as a pro-enterprise measure, was selected to represent S’pore in the Asia Pacific ICT Awards (Apicta) 2008 in Jakarta

“Muis has leveraged on technology to facilitate Halal

applications via MeS”

Listing of all Muis Halal-certified products & establishments

Industry & consumer focused

First published Jan 2007

Hardcopy & online version

Search functions Street/location name Company/brand name Product type Establishment type


Halal Standards & Requirements Mandatory compliance with the Singapore Muis Halal

Standards

Religious Component Technical Component

Systems-based & proactive approach towards Halal certification

Benchmarked against ISO & HACCP

Rigorous consultation process

Conceptualizations – Halal standards committee; SPRING Singapore; general public

Implementation process – Halal certificate holders (w.e.f. March 2008)


31 © 2009 Majlis Ugama Islam Singapura

1. Establish the Halal team

2. Define the product / nature of

business

3. Construct & verify flow chart

4. Identify Halal threats & their

control measures

5. Determine Halal Assurance

Points (HAPs), their allowable

limits & prescribed practices

6. Establish monitoring system

for each HAP

7. Establish corrective actions for

each HAP

8. Establish documentation &

record-keeping system

9. Verification of the Halal system

10. Review of the Halal system

10 Principles of HalMQ

Formal

ASEAN Work Group on Halal Food

MABIMS (Unofficial Meetings of Religious Ministers in Brunei, Indonesia, Malaysia & Singapore)

Informal

Bi-lateral meetings Exchange visits International conferences/

seminars

Forged Formal

Recognition

Forged Formal

Recognition

Formal recognition of Muis Halal certification by UAE, Qatar & Kuwait through the GCC-Singapore Free Trade Agreement

Singapore Halal Certification

Muis - Regulator cum facilitator of the Singapore Halal industry

Key factors for better management of Halal industry:

Sound regulatory framework Excellent system Extensive network Wide experience

Halal Certification Strategic UnitMajlis Ugama Islam SingapuraNo. 1 Lorong 6 Toa PayohSingapore 319376

Tel : (+65) 6359 1167Fax : (+65) 6259 4733Email : [email protected] : www.muis.gov.sg / www.halal.sg


Thank You For Your Attention

pakistan asean workshop on halal food production & certification system 10 &11 march 2009...

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