MALAYSIA MARKET PENETRATION

AND STRATEGY

FOR HERBAL PRODUCT

Garuda Room 5B, ICE, BSD Tangerang17th October 2019

Presented by : Kandi Rahayu

KANDI RAHAYU PROFILE

Executive Director of PT. Sari Sihat (M) Sdn Bhd – Kuala Lumpur Malaysia.

3rd Vice President of Indonesia Trade Association (ITA) Malaysia.

Board of Advisor of PersatuanWanita Indonesia untukPendidikan (PWIP) Kuala Lumpur – Malaysia.

Return To Nature Trend

High Health Concern

Demand on Natural Product

Similar Culture with Indonesia

Lesser Side Effects

Safe/Non Toxic Products

Raw Pill

Capsules Tablet Caplet

Effervescent RTD (Ready To Drink)

Liquid Ointment

China

Indonesia

India

1. Registered in government body in country of origin (Kementerian Kesehatan Indonesia).

2. Certificates of GMP Certificates (Good Manufacturing Practice) / CPOTB.

3. CFS (Certificate of Free Sales from country of origin).

4. Halal Certificates from MUI (Compulsory), but now it is a need in Malaysia.

1. Appoint a Malaysian Company as an :a. Importerb. Distributorc. Product Holder Registration

2. Prepare a clear clauses for distributorship agreement /export-import agreement. Including :a. Duration of Agreementb. Product Registration Costc. Any cost relate to export-import process (FOB/CIF, etc)d. Ready Stock, Buffer Stock & Packaginge. Pricing & Discountf. A & P Costg. Market Distribution Coverage (West Malaysia, East Malaysia)h. Expired Product i. Force Majeure

A. HERBAL & COSMETICRegister to Biro Pengawalan Farmaseutikal Kebangsaan - KementerianKesehatan Malaysia (National Pharmaceutical Regulatory Agency).www.npra.gov.my

B. HEALTH FOOD (Honey, etc)Register to : Bahagian Keselamatan dan Kualiti Makanan –Kementerian Kesehatan Malaysia (Food Safety & Quality Division).www.fsq.moh.gov.my

C. TRADE MARK & PATENTRegister to : Perbadanan Harta Intelek Malaysia (Malaysia Intellectual Property Corporation).www.myipo.gov.my

PRICING STRATEGY

KNOWLEDGE/EDUCATION PENETRATION

PACKAGING

PROMOTION

Individual Seller

Mass Market (Toko Jamu/Herbal Shop, Salon Traditional).

Modern Market (Independent & Non Independent Pharmacy, Hypermarket/Supermarket/Minimarket).

Online/Internet/Social Media

Established on 13 June 2002

A sister company to previous Teras Perkasa Sdn Bhd which established on 1992. So we have been operating in importing, marketing & distribution for Indonesian herbal products in Malaysia for total of 27 Years.

Coverage area : 10 States from West Malaysia to East Malaysia (Sabah & Sarawak.

Total Sub Distributors : 10 Distributors and total outlets over than 2000 including mass market until modern market.

Product Distributed :1. AIR MANCUR (25 ITEMS : HERBAL, BABY OINTMENT, MATERNITY SET,

CAPSULE, HONEY, ETC)2. SARI SEHAT INDONESIA (MERIT SLIMMING PIL & TEA)

A. START UP Sales Approach to Plantation/Farm Sales Approach to Indonesian Communities Consignment One-off Sale Canvassing Sales After Sales Service

B. SMART MARKETING Sub Distributor System/Agent System Logistic Delivery Online System/Internet/Social Media Below The Line Sales Activities (Bazaar, Expo, Mini Expo) After Sales Service Market Visit

C. PROMOTION Printed Media TV/Radio Billboards Flyers Distribution Active in Social Media Active in Expo, Mini Expo, Bazaar

D. MARKET TREATMENT Consistency (Stock & Quality) Incentive/Trade Promo Program/Marketing Program Personal Approach Regular Market Visit Regulating A Discussion Forum for Market Inputs & Complaints

Herbal is one of the Indonesia Heritage Products and it can be developed further as one of new strength sources for Indonesia

economic growth in the near future.

Indonesia Herbal can be further supported & created new direction and strategies which

can transform this herbal industry into more dynamic, competitive and profitable industry in the near future because Indonesia is rich

in Herbal Plants that contains medicinal ingredients & health benefits.