forum pembangunan anak kelantan - memulakan bisnes perkhidmatan online
TRANSCRIPT
Forum Pembangunan Anak Kelantan“Memulakan Bisnes Perkhidmatan Online”
Nadhir Ashafiq
A little bit about myself
Who am I? I’m Spiderman
Nadhir Ashafiq
Master’s in Finance
Curtin University (2006 - 2010)
Management Trainee CIMB
(2011 – 2012)
Finance Manager
ABDA Aviation (2012 - 2014)
Co-founder & CFO
Glokalise (2013 - 2014)
Co-founder & Exec DirectorTheLorry.com (2014 - now)
Corporate EntrepreneurshipStudy
A little bit about TheLorry
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What is TheLorry?
Transporters Customers
A technology-enabled logistics solution that match demand from commercial & individual customers and
supply from transporters within minutes.
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Our business units
Individuals (B2C)
• House moving• Furniture disposal
Corporates (B2B)
• Freight forwarders• Distributors• 3PL
E-Commerce
• Heavy & bulky item focus (>20kg and above)
• Home deliveries
Where are we now?• Fund-raised 3 times – latest round
USD1.5 million in Series A funding
• 24 in the team and growing. Looking for talent!
• 1200+ lorries and vans in the network
• Over 180+ business customers
• In the midst of expansion to Singapore & Thailand
• Received “Innovation for Transport”award for NST-Petronas Truck of The Year 2015
Step-by-step guide to create an online service business
NOTE:SLIDES WILL BE AVAILABLE ON SLIDESHARE
Step #1: Who do you want to sell to?
Figure out the target market and customer persona first before building the product
Young family
• Urban Professionals
• RM7,000-8,000 disposal income
Business people
• Business owners• RM10,000-
RM15,000 disposal income
Metalheads
• Blue collar workers
• RM3,000-4,000 disposal income
Step #2: What problems faced by our target market are worth solving?
How to find problems worth solvingFrequency-Density-Pain test
Frequency
Density
Pain
“Does the problem you’re solving occur often?”
“Is the problem something that must be resolved?”
“Do a lot of people face this problem?”
List all problems faced by this target customer – choose top 3
Insufficient income to cover expenses
Difficulty finding babysitter
No time to cook meals
Young family
• Urban Professionals
• RM7,000-8,000 disposal income
Step #3: Come up with a solution to the problem
NOW think about products that can solve this problem
Difficulty finding babysitter
Babysitter booking/matching service
Babysitter online directory Taska/kindergarten brick and mortar
Step #4: Come up with name, logo and branding
List down words associated with babysitting
“Penjaga”“Babysitter”“Nanny”
“Kindergarten”“Cikgu”“Taska”
Choosing a name
“Nannyku”“MyNanny”“Nanny2u”
“NannyHero”“TheNanny”
Creating a logo – go to 1001fonts.com
Creating a logo – emblem from 123rf.com
Finished logo (using PowerPoint, lulz)
Domain name - “Nannyku.com”
Buy nannyku.com domain name for USD0.99 (RM4.07)
Step #5: Build website
Build credibility via a website – don’t spend so much money
Drag and drop page builder Templates Freelancers
• Wix• Squarespace• Instapage
• Bootstrap • Odesk.com• Jomweb.com
Choose a template on Instapage
And start building!
And start building!
And start building!
And start building!
Check it out!
www.nannyku.com
Step #6: Build the supply side (babysitters)
Supply is the most important component in a marketplace/platform
Facebook groups
WhatsApp/Telegram groups
Events
Media
Paid advertising
Create your own supply
Step #6: Build the demand side (young families)
Ways to build up demand
• Search Engine Marketing (SEM)• Display Advertisements • Offline Advertisements• Search Engine Optimization (SEO)• Content Marketing• Email marketing• Target blogs• Partnerships• Sales• Affiliate• Use existing platforms• Offline events• Community building
Search engine marketing (SEM)
Search engine marketing (SEM) – target keywords
Content marketing
Some examples of content we can produce
• Bagaimana hendak menyusu anak dengan betul
• Pengurusan kewangan untuk ibu bekerja
• 23 tips mendidik anak mengikut teknik nabi
• 50 perkara yang perlu dilakukan sebelum melahirkan anak, no 29 anda mesti buat
Target blogs
• Sponsored post/article
• Banner advertisement
• Honest review for discount
Step #7: Create Standard Operating Procedures (SOPs)
SOPs for every eventuality
• What to say when calling up customer?
• How to recruit nannies?
• What should you do if nanny fails to turn up?
• What happens if there is a case of lost/damaged household items?
• What to do if the baby suffers injury? (Nauzubillah)
• SOPs for customer service, marketing, sales funnnel, recruitment, crisis resolution, hiring
Step #8: Continuously experiment and iterate
Step #9: Find mentors to guide you
Step #10: Scale up and get funding
Kata-kata akhir
SLIDES: www.facebook.com/nadhir.ashafiq
