DAFTAR ISI

KATA PENGANTAR.......................................................................................i

DAFTAR ISI......................................................................................................ii

DAFTAR TABEL..............................................................................................iii

DAFTAR BAGAN.............................................................................................iv

DAFTAR LAMPIRAN.....................................................................................v

BAB I PENDAHULUAN1.1 Latar Belakang........................................................................................11.2 Tujuan Penulisan.....................................................................................41.3 Kegunaan Penulisan................................................................................4

BAB II TUJUAN PUSTAKA 2.1 Botani Tanaman Kayu Manis..................................................................5 2.2 Manfaat Komoditi...................................................................................6 2.3 Tataniaga Pertanian Sebagai Disiplin Ilmu.............................................6

BAB III RUANG LINGKUP DAN METODE 3.1 Metode Penelitian....................................................................................7 3.2 Definisi Dari Istilah – Istilah yang digunakan........................................11 3.3 Pemilihan Kualitas Komoditi Kayu Manis.............................................12 3.4 Area/Lokasi Serta Saluran (Chanel) Yang Dipilih..................................13

3.5 Hambatan – Hambatan yang dijumpai dalam Penelitian……………….14

BAB IV DESKRIPSI DAERAH, PELAKU DAN MATA RANTAI PEMASARAN 4.1 Gambaran Wilayah dan Batas Wilayah......................................................15 4.2 Fasilitas Wilayah.........................................................................................15 4.3 Jenis Komoditi............................................................................................16 4.4 Pelaku Tataniaga.........................................................................................16 4.5.1 Petani..............................................................................................16 4.5.2 Pedagang Pengumpul.....................................................................16 4.5.3 Pedagang Besar..............................................................................17 4.5.4 Pedagang Pengecer.........................................................................17 4.6. Rantai Pemasaran.......................................................................................17

BAB V HASIL DAN PEMBAHASAN 5.1 Hasil.......................................................................................................19 5.1.1 Analisis Price Spread....................................................................19 5.1.2 Profit Margin Setiap Tingkat........................................................20 5.1.3 Total Biaya Setiap Tingkat............................................................20 5.1.4 Total Ongkos dari Produsen ke Konsumen...................................20

5.1.5 Perhitungan a. Marketing Margin.........................................................................20 b. Perhitungan Share Setiap Fungsi.................................................21 c. Perhitungan Efisiensi....................................................................21 d. Elastisitas......................................................................................21 5.2 Pembahasan............................................................................................21

BAB VI RENCANA UNTUK PERBAIKAN 6.1 Melalui Kebijaksanaan Pemerintah........................................................28 6.2 Rekomendasi Program...........................................................................28 6.3 Lembaga/Institusi yang Berperan..........................................................30 6.4 Fasilitas..................................................................................................31

BAB VII KESIMPULAN DAN SARAN 7.1 Kesimpulan............................................................................................27 7.2 Saran.......................................................................................................28

DAFTAR PUSTAKA

LAMPIRAN