ccn 2012 planner mediakits

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Sp ousdh ody

With our fv integratedmedia platforms

2012Marketing Planner & Meia kitS

click on logo above f or publication specific informationContaCt Us Home
http://www.forconstructionpros.com/advertise


2/32

SPh coco 10,000**

cocee coco 29,000**equPMe oy 77,000**

PveMe Mze 18,500**

e Mze 20,005**SuSbe coSuco 116,000**

focoSucoPoS.coM 100,000**focoSucoPoS.coM

(average page views per month) 300,000**

cgnsdirnAtCygusBusssMdA, we harness innovation andtechnoloacross vemeiaplatform to continuously develop new

business-to-business marketing solutions. The results? Extraordinary!

In 2011, our trend-setting projects included the construction industrys

rst online video news program, custom iPad applications and an ROI

Report across multiple media platforms.

Our Reiential-Contrction-Lancapegrop one of Cygnus

three afnity divisions offers an industry-leading portfolio of

publications, web portals, digital and mobile communications, trade

shows and events, social media and custom marketing services.

Step outside the ordinary with our turnkey marketing solutions,

customized to meet your business goals.

AienceoverviewcyuS coSuco ewok

Construction professionals trust the Cygnus family of print and

electronic business media for news, information and analysis,

product information, contacts and education. BPA Worldwide, the

global leader in veried audience data and media knowledge, audits our

magazines circulations to provide independent, documented proof that

you are reaching the markets you desire.

cyuS coSuco ewokAsphalt Contractor / Concrete Contractor / Equipment Today / Pavement

Rental / Sustainable Construction / ForConstructionPros.com

Pavement LIVE / National Pavement Expo

cyuS eSe ewokKitchen & Bath Design News / Qualified Remodeler

Residential Design + Build / ForResidentialPros.com (coming Oct. 2011)

cyuS ScPe ewokGreen Industry PRO / Yard & Garden

GreenIndustryPros.com

*BPA Statements June 2011 **Publishers own data August 2011 Home
http://www.forconstructionpros.com/http://www.forconstructionpros.com/http://www.forconstructionpros.com/http://www.forconstructionpros.com/http://www.forconstructionpros.com/http://www.forconstructionpros.com/http://www.forconstructionpros.com/http://www.forconstructionpros.com/advertise/integrated-marketing-solutions


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We leveragethe right delivery

platforms to

produce results.For example:

o bu b:

Print and digitaladrtising

o ve webSe ffc:brandd -nslttr

o eee eS:

cstm inar

o cheve hee:

virtal trad s

Reachngyouraudenceon5platformsWe invested more than $2 million to enhance our technology capabilities and help you reach

your targeted audience aster, easier and more cost-eectively.

Our fve integrated media platorms 1) prnt, 2) dgtalandweb, 3) mobleandtablet,

4) lveandvrtualevents and 5) socalmeda and our new ROI report guarantee you an

extraordinary experience.

As you develop your marketing plan or 2012, were with you every step o the way.

Consultatveapproach: We listen to you, learn your business objectives, and then build a

program that integrates market-leading solutions that achieve results.

innovaton: We lead the way in creating cutting-edge programs to help you promote

your products and services to the right audience. From video newscasts to iPad apps,

we bring you the innovation and technological know-how you need to be two steps ahead

o the competition.

Thoughtleadershp: Depend on us to be ully engaged in the construction industry, leading

the way on sustainability, inormation technology, best business practices and more.

Partofyourmarketngteam: Whether you need content or your website, industry research,

support or an existing program or start-to-fnish expertise or a brand new one, werehere or you.

Contact us today or an entirely new experience in business-to-business marketing planning.

Welltakeyoufromordnarytoextraordnary.

or stratgi appra

Home


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10/32

At Equipment Today, wr passionatabout two things: 1) the tenacious, hard working

people who move dirt, build roads, construct

buildings and install utilities, and 2) the

substantial capital investments required to

compete in todays construction market. When

you partner withEquipment Today, your message

reaches construction professionals through our

highly valued print magazine, website, email,

webinars and mobile applications.

Why hoos Equipment Todayto hlpyou rah th onstrution industry?

77,000* qualifed subscribers active in highway/

heavy and general construction audited by

an independent, third party so you know you

are reaching your target audience

WE KNOW THE INDUSTRY! For 46 years and

counting, weve provided independent, insightful

content about equipment best practices,

including selection, application and maintenance,

as well as options to acquire and manage assets.

Research shows you have three seconds to

capture a prospects attention. Our big picture

tabloid magazine supersizes your message.

More multi-sourced articles and more

equipment coverage than other construction

publications**

Contractors Top 50 Products celebrates

our print and online audiences top

equipment choices

Access to your target market through

our strategic mixof print, digital,

mobile, event and social platforms

Extended digital reach through the

Cygnus Construction Network

including ForConstructionPros.com,

the industrys most credible,

comprehensive source for news,

insights and analysis

*Based on June 2011 BPA statement **Publishers own data

Audin ProfilBy job titl*

By businss and industry*

15,308

6,200

2,538

2,397

844

586

49,127Highway and heavy

construction contractor

General buildingconstruction contractor

Contractors engaged

in both categories

Other contractor: Electrical,demolition, mechanical,

masonry/stonework, others

Distributor/dealer o constructionequipment, materials, supplies

Construction materials producer

Non-contractor user o constructionequipment and products

(utilities, power co-op)

75.9%

11.1%

5.3%

3.2%2.2%2.3%

Corporatemanagement

Operationsmanagement

Equipmentmaintenance mgmt.

Foreman Equipmentoperator/sta/saety mgmt.

Project managementReAc77,000*onstrution

profssionals

Home

ET
http://www.forconstructionpros.com/http://www.forconstructionpros.com/


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12/32

2012 Editori CendrJaNUaRY FEbRUaRY MaRCH aPRIl MaY JUNE JUlY aUGUST SEPTEMbER OCTObER NOvEMbER DECEMbER

ad cose 12-8-2011 1-20-2012 2-14-2012 3-16-2012 4-18-2012 5-17-2012 6-15-2012 7-19-2012 8-16-2012 9-14-2012 10-18-2012 11-12-2012

Mteris due 12-15-2011 1-27-2012 2-21-2012 3-23-2012 4-25-2012 5-24-2012 6-22-2012 7-26-2012 8-23-2012 9-21-2012 10-25-2012 11-19-2012

Speci Focus aTTaCHMENTGUIDE

Word ofConcretePreview

SHOWCaSE

Annualpictorial guide

featurescomprehensive

list ofhundreds

of products,listed by

picture andfeature

ExCavaTORSPEC GUIDE

TRUCKS &TRaIlERS

Product Focus Excavators

Li equipment

Pavers asphalt

Skid-steerloaders

Pumps

Compactionequipment

Backhoe-loaders

Power sources

Land clearing/site prep

Underground/utility

equipment

Wheel loaders

Compact trackloaders

Engines,parts and

components

Pavers concrete

Excavatorattachments

Tires

Skid-steerloaders

Concreteequipment

Equipmentmonitoring/

logistics

Telescopichandlers

Compactexcavators

Attachments

Grade controlequipment

Road buildingand repair

Demolitionattachments

Excavators

Undercarriagesand tracks

Skid-steerloaders

Attachments

Serviceand repairequipment

Compactionequipment

Vehicles andaccessories

Wheel loaders

Grading andscraping

equipment

Backhoeloaders

Compact trackloaders

Power sources

Trucks &Trnsporttion

SPECIalFOCUS

Ois & luricnts

Coumns/Deprtments:

Running thebusiness

TechnoogyTrends

Josite Sfety& Compince

bonus DistriutionTrde Showsnd Eents

aED, WOC,NaPa, NPE

aGC,INTERMaT,

aRa

MINEpo

Suppements

ElEvating

SafEty

F 2012

Dates and topics are subject to change. For updated information throughout the year, visit our marketing and advertising

online resource at ForConstructionPros.com/adertise or contact your Cygnus Construction Network consultant.

Throughout 2012,

watch for special

reports on the

growing importance of

sustainable construction.

Home
http://www.forconstructionpros.com/advertisehttp://www.forconstructionpros.com/advertisehttp://www.forconstructionpros.com/advertisehttp://www.forconstructionpros.com/advertisehttp://www.forconstructionpros.com/advertise


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Ad Sizes & Specifications

SIzE bEED TRIM

Tabloid Spread* 22" x 14.75" 21.75" x 14.5"

Tabloid Page* 11.125" x 14.75" 10.875" x 14.5"

1/2 Tabloid* 11.125 x 8 .25" 10. 87 5 x 8

Journal Spread* 16.25" x 11" 16" x 10.75"

Journal Page* 8.25" x 11" 8" x 10.75"

2/3 Page 4.5625" x 10"

1/2 Page Standard 4.5625" x 7.375"

1/2 Page horizontal 7" x 4.875"

1/2 Page Vertical 3.375" x 10"

1/3 Page Standard 4.5625" x 4.875"


1/4 Page 3.375" x 4.875"

*IvE aREa: all logos nd type must e .25" (1/4") wy from the trim

More information is available at

ForonstructionPros.com/Advertise

or call your Cygnus integrated media

consultant at 800-547-7377.

Sean Dunpy, Publiser

[email protected] ext. 1504

1 4 6 8 12

Tabloid Spread $32,861 $32,015 $31,155 $30,950 $30,090

Tabloid Page 18,700 18,000 17,285 16,930 16,185

1/2 Tabloid 12,685 12,180 11,690 11,435 10,850

Journal Spread 21,265 20,700 20,095 19,960 19,235

Journal Page 12,685 12,180 11,695 11,400 10,850

2/3 Page 8,790 8,510 8,215 8,115 7,770

1/2 Page 6,530 6,390 6,235 6,165 5,935

1/3 Page 4,610 4,575 4,335 4,280 4,165

1/4 Page 3,575 3,410 3,275 3,190 3,045

Color Rates: Four-color process $2,500

Display Ad Rates 2012

52%of usiness-to-usiness print mgine suscrierssy print-only is their preferred formt. Dont miss out

on hlf of your mrket. ask us out strtegic mix of print

nd digitl solutions to rech your entire trget mrket.Signet Research AdStudies

Send materials to:Equipmen today

Patti Brown, Medi Production Rep

1233 Jnesille aenue, Fort atkinson, WI 53538

800-547-7377 x1637 / [email protected]

FTP: (If les re lrger thn 10Mb) http://wep.cygnuspu.com

PDF is te preferred format for le submission.For complete mechnicl specs, plese isit our

mrketing nd dertising online resource tForonstructionPros.com/Advertise

ontract and copy conditionsadertisements re ccepted upon the representtiontht the dertiser nd its gency he the rightto pulish the content. adertisers nd genciesgree to indemnify, defend nd se hrmless thepulisher from ny nd ll liility for content ofpulished dertisements whether in print or inelectronic formt. Pulisher reseres the right torefuse ny dertisement.

For Rate Protective lause, Sort Rates andRebates, Publisers opy Protective lause

nd Insert information, plese isit ourmrketing nd dertising online resourcet ForonstructionPros.com/Advertise

Home
http://www.forconstructionpros.com/advertisemailto:sean.dunphy%40cygnus.com?subject=mailto:patti.brown%40cygnus.com?subject=http://webftp.cygnuspub.com/http://www.forconstructionpros.com/advertisehttp://www.forconstructionpros.com/advertisehttp://www.forconstructionpros.com/advertisehttp://www.forconstructionpros.com/advertisehttp://www.forconstructionpros.com/advertisemailto:sean.dunphy%40cygnus.com?subject=http://www.forconstructionpros.com/advertisehttp://www.forconstructionpros.com/advertisehttp://www.forconstructionpros.com/advertisehttp://www.forconstructionpros.com/advertisehttp://webftp.cygnuspub.com/mailto:patti.brown%40cygnus.com?subject=


14/32

Rental ras t most decision makerswith purchasing power in the rental industry.**

Period. We have earned our reputation as the

most credible source for accurate, in-depth

and unbiased industry information. Our ability

to reach across media platforms allows us to

put your message in front of rental industry

professionals so they can make informed

decisions about equipment purchasing and

asset management.

Wy oos Rental to ra tquipmnt rntal industry? Access to the right rental centers Rental

reaches the businesses that rent your

equipment; no exclusive party houses or

event planners

More decision makers with purchasing power

96% ofRental subscribers make or inuence

purchasing decisions**

100% individual, qualifed circulation* Rental

is audited by BPA, the worldwide leader in

independent, third-party media auditing, so

you know youre reaching your target audience

Access to your target market Choose a

strategic mix of print, digital, mobile, event

and social platforms

Extended reach with Cygnus Construction

Network Rentals afliation withits sister properties including

our industry-leading web portal,

ForConstructionsPros.com ensures

your message receives enhanced

exposure to the concrete, asphalt,

distribution, pavement and general

construction markets, as well as to

landscape and OEM markets

*Based on June 2011 BPA statement **Publishers own data Rental Equipment Register

Audin ProfilBy job titl*

68.4%

28.4%

3.2%

Owner, partner,president, general

manager, othercorporate ocer

Manager, salesmanager, branch

or other manager

Supervisor or

department head,department manager,oreman, chie/head

mechanicReAch20,005*rntal ownrs

and managrs34.8%**greaterreach to executive

management than ournearest competitor

B e

Rental businesses need

new equipment

They are now buying

We deliver your sales message

to their ront door

Home

Rental


15/32

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16/32

JANuARyFEbRuARy/

MARChApRi/

MAyJuNE/Juy

AuguST/SEpTEMbER

OCTObER/NOvEMbER DECEMbER

Ad close 12-5-2011 1-9-2012 3-9-2012 5-8-2012 7-10-2012 9-11-2012 11-6-2012

Materals de 12-9-2011 1-12-2012 3-14-2012 5-11-2012 7-13-2012 9-14-2012 11-9-2012

Featre Artcles 2012 STATE OF ThEiNDuSTRy REpORT:Analysis o actorsafecting the rental

market and thecontractors who rent

RENTA ShOW iSSuE:New products

introduced at the onlytrade show dedicated

to the equipmentrental market

AERiA iNDuSTRyREpORT:

In-depth look at thedynamic orces at

play within the aerialmarket

RENTERS REviEW:Our staf breaks downreal rental experiences

buSiNESSSuRvivA guiDE:

Economic orecastsplus marketing and

service advice to helpyour business succeed

READERS ChOiCEAWARDS:

Subscriber proles otheir top-perorming

products

2013 ShOWCASE

Annual pictorialproduct guide with

hundreds o productslisted by photo and

eatures inormation

Eartmon Excavators Compact wheelloaders

Skid steers Trenchers Backhoe - loaders andattachments

Skid steers

Constrcton Sort Concrete equipment Lis Compaction Blades and saws Concrete equipment Power sources

Diy-t Lawn and grounds Floor equipment Lawn and grounds Floor equipment Home improvement

Secal Reorts Blades and saw s Engines , trailer s

Rental Business

Matters Technology

Attachments Pumps Debris handling Trucks, engines

Technology and

innovation

bons DstrtonTrade Sows and Eents

AED, NpE, WOC ARA

Slements

EEvATiNg SAFETy

Li and AccessShowcase &Symposium

2012 Edtoral Calendar

Dates and topics are subject to change. For updated inormation throughout the year, visit our marketing and advertising

online resource at ForConstrctonpros.com/Adertseor contact your Cygnus Construction Network consultant.

Throughout 2012,

watch for special

reports on the

growing importance of

sustainable construction.

Home
http://www.forconstructionpros.com/advertisehttp://www.forconstructionpros.com/advertisehttp://www.forconstructionpros.com/advertisehttp://www.forconstructionpros.com/advertisehttp://www.forconstructionpros.com/advertise


17/32

Ad Sizes & Speifiations

SizE bEED TRiM

Full Page Spread* 16" x 11" 15.75" x 10.75"

Full Page* 8 .125" x 11" 7. 875" x 10.75"

2/3 Page 4.5625" x 10"

1/2 Page Standard 4.5625" x 7.375"


1/2 Page Vertial 3.375" x 10"

1/3 Page Standard 4.5625" x 4.875"


1/4 Page 3.375" x 4.875"

*ivE AREA: All logos and tye must e .25" (1/4") away from the trm


ForconstrutionPros.om/Advertise



ri Servais,Publiser


1X 4X 6X 8X 12X

Full page spread $8,895 $8,660 $8,420 $8,190 $7,930

Full Page 5,095 4,955 4,810 4,685 4,550

2/3 Page 4,105 3,985 3,860 3,765 3,655

1/2 Page Standard 3,545 3,455 3,375 3,270 3,180

1/2 Page 3,175 3,080 3,005 2,915 2,815

1/3 Page 2,570 2,475 2,425 2,350 2,215

1/4 Page 2,155 2,105 2,045 1,985 1,930



52%of usness-to-usness rnt magane suscrerssay rnt-only s ther referred format. Dont mss out

on half of your market. Ask us aout a strategc mx of rnt

and dgtal solutons to reach your entre target market.Signet Research AdStudies

Send materials to:Rental

Patti Brown, Meda producton Re

1233 Janeslle Aenue, Fort Atknson, Wi 53538


FTp: (if les are larger than 10Mb) htt://we.cygnusu.com

PDF is te preferred format for le submission.

For comlete mechancal secs, lease st our

marketng and adertsng onlne resource at


contrat and opy onditionsAdertsements are acceted uon the reresentaton

that the adertser and ts agency hae the rght toulsh the content. Adertsers and agences agree to

ndemnfy, defend and sae harmless the ulsher

from any and all lalty for content of ulshed

adertsements whether n rnt or n electronc

format. pulsher reseres the rght to refuse any

adertsement.

For Rate Protetive clause, Sort Rates and

Rebates, Publisers copy Protetive clause

and nsert information, lease st our

marketng and adertsng onlne resource

atForconstrutionPros.om/Advertise

Home

PVM
http://www.forconstructionpros.com/advertisemailto:eric.servais%40cygnus.com?subject=mailto:patti.brown%40cygnus.com?subject=mailto:patti.brown%40cygnus.com?subject=http://webftp.cygnuspub.com/http://www.forconstructionpros.com/advertisehttp://www.forconstructionpros.com/advertisehttp://www.forconstructionpros.com/advertisehttp://www.forconstructionpros.com/advertisemailto:eric.servais%40cygnus.com?subject=mailto:patti.brown%40cygnus.com?subject=http://webftp.cygnuspub.com/http://www.forconstructionpros.com/advertisehttp://www.forconstructionpros.com/advertisehttp://www.forconstructionpros.com/advertisehttp://www.forconstructionpros.com/advertise


18/32

Pavement Maintenance &

Reconstruction is the industry-recognized

how-to resource for contractors who make

a living from paving, sealcoating, striping,

sweeping, crack repair and pavement repair.

When you partner with us, your message reaches

valued industry decision makers through our

integrated, multi-platform channels.

Why choose Pavement Maintenance& Reconstruction to reach thepavement industry? 100% individual, qualied circulation* audited

by BPA, the worldwide leader in independent,

third-party media auditing, so you know you


67.7% of subscribers are in corporate

management*, so you reach decision makers

WE KNOW THE INDUSTRY, based on our 26 years

exclusively serving the pavement industry

with editorial coverage that addresses the

entire life cycle of pavement

Host of the industrys foremost trade shows:

National Pavement Expo and Pavement LIVE

Access to your target market through our

strategic mixof print, digital, mobile, event

and social platforms

Extended digital reach through our

Cygnus Construction Network that

includes ForConstructionPros.com,




*Based on June 2011 BPA statement

Audience ProfileBy job title*

100% qualied circulation by

individual name and title or function

By business and industry*

11,154

3,220

1,968

1,170

544

396

48

Paving/pavementmaintenance

Government

Pavement maintenance only

Other contractor

Paving/producer

Dealer/Distributor ofproducts or equipment used

in pavement maintenance

HMA producer

67.7%

26.5%

5.8%

Corporatemanagement

Operationspersonnel

Supervisorymanagement

RA18,500*pavement

contractors

Home

PVM


19/32

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20/32

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21/32

Ad Sizes & Speifiations

SIzE bLEED TRIM


Full Page* 8.125" x 11" 7.875" x 10.75"

2/3 Page 4.5625" x 10"

1/2 Page Standard 4.5625" x 7.375"



1/3 Page Standard 4.5625" x 4.875"


1/4 Page 3.375" x 4.875"

*LIVE AREA: All logos and type must e .25" (1/4") away from the trim





Amy Swandt,Publiser


1X 4X 6X 8X 12X

Full page spread $8,720 $8,495 $8,255 $8,030 $7,780

Full Page 4,995 4,860 4,720 4,595 4,465

2/3 Page 4,025 3,910 3,790 3,690 3,585

1/2 Page Standard 3,480 3,390 3,310 3,205 3,120

1/2 Page 3,115 3,020 2,950 2,860 2,765

1/3 Page 2,520 2,430 2,380 2,305 2,175

1/4 Page 2,115 2,065 2,005 1,945 1,895



52%of usiness-to-usiness print magaine suscrierssay print-only is their preferred format. Dont miss out

on half of your market. Ask us aout a strategic mix of print

and digital solutions to reach your entire target market.Signet Research AdStudies

Send materials to:Pavement

Katy han, Media Production Rep

1233 Janesville Avenue, Fort Atkinson, WI 53538


FTP: (If les are larger than 10Mb) http://wep.cygnuspu.com


For complete mechanical specs, please visit our

marketing and advertising online resource at


contrat and opy onditionsAdvertisements are accepted upon the representation

that the advertiser and its agency have the right topulish the content. Advertisers and agencies agree to

indemnify, defend and save harmless the pulisher

from any and all liaility for content of pulished

advertisements whether in print or in electronic

format. Pulisher reserves the right to refuse any

advertisement.



and Insert information, please visit our

marketing and advertising online resource

atForconstrutionPros.om/Advertise

Home

CC
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22/32

Wn it oms to t businssofonrt, contractors choose ConcreteContractoras their source or inormation

about tools, equipment and running their

businesses more proftably. Concrete

Contractoris exclusively dedicated to the

concrete contractor, giving you access

to a targeted, highly qualifed audience.

Wy oos Concrete Contractortolp you r t onrt industry? 100% individual, qualifed circulation* audited




All 29,000 subscribers involved in concrete

contracting*

90.1%* o subscribers are in management,

including owners, presidents, and partners, so

you reach decision makers

WE KNOW THE INDUSTRY through our industry

connections and as proud members o ASCC,

ACI, ICRI, CFA, CPAA and TCA

Columns by industry icons Ward Malisch,

Bruce Suprenant and Kim Basham

Access to your target market through our

strategic mixo print, digital, mobile,

event and social platorms





comprehensive source or news,


*Based on June 2011 BPA statement

Reach29,000*onrt

ontrtors

audin ProfilBy job titl*

100% qulifid irultion by

individul nm nd titl

By businss nd industry*

9,397

5,954

4,437

4,163

3,311

1,738

Both residential andcommercial concrete

contractor

Other concrete contractor

Commercial concrete contractor

General contractor thatsel-perorms concrete

Residential concrete contractor

Concrete road and highway contractor

90.1%

8%

1.9%Supervisoryfeld sta

Equipmentsta & other

Management

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2012 Editoria Caendar

JANUARYFEBRUARY/

MARCHApRIl/

MAYJUNE/JUlY

AUGUST/SEpTEMBER

OCTOBER/NOvEMBER DECEMBER

Ad cose 12-2-2011 1-30-2012 4-16-2012 5-25-2012 7-19-2012 9-12-2012 11-8-2012

Materias due 12-12-2011 2-7-2012 4-24-2012 6-4-2012 7-27-2012 9-20-2012 11-19-2012

Coer Feature

Prole of a leading concretecontractor, detailing thecompanys success and howit got where it is today

SHOWCASE

Annual pictorialproduct guide with

hundreds of products listed by photos andfeatures for concrete

contractors

Feature Artices Concrete cutting

Technology

Anchoring

Concrete paving

Finishing

Repair

Formwork

Concrete ooring

Tilt-up

Sustainableconstruction

ICFs

Pervious concrete

product Features Mixers

Skid steers

Rebar accessories

Trowels

Pumps and placingequipment

Screeds

Concrete attachments

Vibrating equipment

Saws and blades

Soware andcomputer programs

Repair products

Testing equipment

Coumns

Challenging the Systemby Ward Malisch and BruceSuprenant

Legal Mattersby Dave Whitlock

Business 101by Brad Humphrey

Decoratie Focus Concrete polishing Stains and colors Stamps and stencils Sealers Countertops andprecast forming

Overlays

Bonus DistributionTrade Shows and Eents

WOC, IBS, NpE, ARA CFA ASCC, TCA STAFDA

Suements

Sring 2012 Summer 2012 Fa 2012

Fa 2012

Winter 2013

Dates and topics are subject to change. For updated information throughout the year, visit our marketing and advertising

online resource at ForConstructionpros.com/Adertiseor contact your Cygnus Construction Network consultant.

Throughout 2012, watch for special

reports on the growing importance

of sustainable construction.

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d Sizes & Specifications

SIzE BEED TRIM


Full Page* 8 .125" x 11" 7. 875" x 10.75"

2/3 Page 4.5625" x 10"

1/2 Page Standard 4.5625" x 7.375"



1/3 Page Standard 4.5625" x 4.875"


1/4 Page 3.375" x 4.875"

*IvE AREA: A ll logos and tye must be .25" (1/4") away from the trim

1X 4X 6X 8X 12X

Full page spread $7,190 $5,990 $4,990 $4,330 $3,930

Full Page 4,310 3,595 3,010 2,890 2,805

2/3 Page 3,445 2,870 2,400 2,335 2,270

1/2 Page Standard 3,240 2,295 2,075 2,005 1,935

1/2 Page 2,615 2,190 1,820 1,765 1,715

1/3 Page 1,935 1,615 1,350 1,315 1,270

1/4 Page 1,485 1,235 1,040 1,005 975


4 COOR RATES NET 1X 2X 4X

Full Page $3,465 $3,265 $3,060

1/2 Page 2,040 1,835 1,630

1/4 Page 1,125 1,020 920

Back over N/A N/A 3,875

Inside Front over N/A N/A 3,570

Display d Rates 2012

P Members:Receie 20% discount

from the rate card

52%of business-to-business rint magaine subscribers say rint-onlyis their referred format. Dont miss out on half of your market. Ask us about

a strategic mix of rint and digital solutions to reach your entire target market.Signet Research AdStudies

Send materials to:Concrete Contractorindy Rusc, Media production Re

1233 Janesille Aenue, Fort Atkinson, WI 53538


FTp: (If les are larger than 10MB) htt://web.cygnusub.com


For comlete mechanical secs, lease isit our

marketing and adertising online resource at

ForonstructionPros.com/dvertise

ontract and copy conditionsAdertisements are acceted uon the reresentation

that the adertiser and its agency hae the right toublish the content. Adertisers and agencies agree to

indemnify, defend and sae harmless the ublisher

from any and all liability for content of ublished

adertisements whether in rint or in electronic

format. publisher reseres the right to refuse any

adertisement.

For Rate Protective lause, Sort Rates and

Rebates, Publisers opy Protective lause

and Insert information, lease isit our

marketing and adertising online resource

at ForonstructionPros.com/dvertise


ForonstructionPros.com/dvertise



Nancy Terrill,Publiser


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AC
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Asphalt Contractoris t onlyindustrysource providing cutting-edge information on

all three segments of the asphalt industry

production, paving, preservationin EVERY

issue. When you partner withAsphalt Contractor,

your messages reach valued industry decision

makers who turn to us as the credible source for

accurate, in-depth information about the entire

life cycle of asphalt and paving.

Wy oosAsphalt Contractortor t splt industry? 100% individual, qualifed circulation* audited




Reach decision makers! 100% of our circulation

is qualied by name and title or function* with

50.6% listed as presidents or owners*

WE KNOW THE INDUSTRY. With 26 years as

the #1 publication in the asphalt industry,

we regularly connect with the industry by

engaging contractors in on-going dialogues,

attending trade events and visiting jobsites**

Buyers Guide plus Special Reports feature

quality control, World of Asphalt coverage,

training, technology, products and

equipment, and industry forecasts

Access your target market through our

strategic mixof print, digital, mobile,

event and social platforms







*Based on June 2011 BPA statement TQ=10,000 **Publishers own data

Reach10,000*splt

profssionls

audin ProfilBy businss nd industry*

By job titl*100% qulid irultion by

individul nm nd titl or funtion

49.5%

25.2%

12.7%

6.5%6.1%

5,057

1,808

1,364

753

501

341

176

President/Owner

Asphaltcontractor

Asphalt producer/contractor

Asphalt producer

All other

Governmentemployee with

road jurisdiction

Supervisor/Manager/Estimator, Fleet/Equipment

Manager

VP/General Manager

Project Supervisor/ Engineer

Plant Manager/Operator

Road Commissioner/Superintendent

QC/QA Lab Manager

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d Sizes & Speifiations

SIzE BLEED TRIM


Full Page* 8 .125" x 11" 7. 875" x 10.75"

2/3 Page 4.5625" x 10"

1/2 Page Standard 4.5625" x 7.375"



1/3 Page Standard 4.5625" x 4.875"


1/4 Page 3.375" x 4.875"

*LIVE AREA: A ll logos and type must be .25" (1/4") away from the trim


ForconstrutionPros.om/dvertise



my Swandt, Publiser


1 3 6 8 12

Full page spread $4,805 $4,560 $4,245 $4,025 $3,655

Full Page 2,810 2,675 2,480 2,360 2,155

2/3 Page 2,515 2,395 2,275 2,125 1,945

1/2 Page Standard 2,385 2,305 2,115 2,010 1,840

1/2 Page 2,115 1,995 1,865 1,765 1,625

1/3 Page 1,975 1,875 1,740 1,645 1,505

1/4 Page 1,700 1,615 1,490 1,415 1,300


isplay d Rates 2012

52%of business-to-business print magaine subscriberssay print-only is their preferred format. Dont miss out on

half of your market. Ask us about a strategic mix of print and

digital solutions to reach your entire target market.Signet Research AdStudies

Send materials to:Asphalt ContractorPatti Brown, Media Production Rep

1233 Janesville Avenue, Fort Atkinson, WI 53538


FTP: (If les are larger than 10MB) http://webp.cygnuspub.com

PF is te preferred format for le submission.

For complete mechanical specs, please visit our

marketing and advertising online resource at

ForconstrutionPros.om/dvertise

contrat and opy onditionsAdvertisements are accepted upon the representation

that the advertiser and its agency have the right topublish the content. Advertisers and agencies agree to

indemnify, defend and save harmless the publisher

from any and all liability for content of published

advertisements whether in print or in electronic

format. Publisher reserves the right to refuse any

advertisement.



and Insert information, please visit our

marketing and advertising online resource

atForconstrutionPros.om/dvertise

Home

SC
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Contacts
http://www.forconstructionpros.com/advertisehttp://twitter.com/#!/susconstructionhttp://www.linkedin.com/groups/Sustainable-Construction-magazine-3681587?mostPopular=&gid=3681587http://www.facebook.com/sustainableconstructionhttp://www.forconstructionpros.com/advertisehttp://www.forconstructionpros.com/advertisemailto:sean.dunphy%40cygnus.com?subject=mailto:tara.ninmann%40cygnus.com?subject=http://www.forconstructionpros.com/advertise/integrated-marketing-solutions


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800.547.7377ontact us toay for an entirely new experiencein business-to-business marketing planning.

For updated information throughout the year, visitour marketing and advertising online resource at

ForContructionPro.com/Avertieor call yourCygnus integrated media consultant at 800-547-7377.

seandunphy

Publisher, Equipment Today

an Sustainable Construction

[email protected]

Amyschwant

Publisher,Asphalt Contractor

an Pavement

[email protected]

ricservaiPublisher, Rental;

ssociate Publisher,

Concrete Contractor

[email protected]

ancyTerrill

Publisher, Concrete Contractor

[email protected]

Jilldraeer

ntegrate Meia onsultant

[email protected]

TammyJefon


[email protected]

BarbLevin


[email protected]

TomLutzke

ational utomotie

an ruck Manager

[email protected]

KriFlitcro

xecutie vice Presient

[email protected]

steveBeyer

vice Presient, Sales

[email protected]

debbiegeore

vice Presient, Marketing

[email protected]

greelhofen

vice Presient, ontent

[email protected]

orineConroy

director of digital usiness

[email protected]
http://www.forconstructionpros.com/advertisehttp://www.forconstructionpros.com/advertisemailto:sean.dunphy%40cygnus.com?subject=mailto:amy.schwandt%40cygnus.com?subject=mailto:eric.servais%40cygnus.com?subject=mailto:nancy.terrill%40cygnus.com?subject=mailto:jill.draeger%40cygnus.com?subject=mailto:tammy.jefson%40cygnus.com?subject=mailto:barb.levin%40cygnus.com?subject=mailto:tom.lutzke%40cygnus.com?subject=mailto:kris.flitcroft%40cygnus.com?subject=mailto:steve.beyer%40cygnus.com?subject=mailto:debbie.george%40cygnus.com?subject=mailto:greg.udelhofen%40cygnus.com?subject=mailto:norine.conroy%40cygnus.com?subject=mailto:norine.conroy%40cygnus.com?subject=mailto:greg.udelhofen%40cygnus.com?subject=mailto:debbie.george%40cygnus.com?subject=mailto:steve.beyer%40cygnus.com?subject=mailto:kris.flitcroft%40cygnus.com?subject=mailto:tom.lutzke%40cygnus.com?subject=mailto:barb.levin%40cygnus.com?subject=mailto:tammy.jefson%40cygnus.com?subject=mailto:jill.draeger%40cygnus.com?subject=mailto:nancy.terrill%40cygnus.com?subject=mailto:eric.servais%40cygnus.com?subject=mailto:amy.schwandt%40cygnus.com?subject=mailto:sean.dunphy%40cygnus.com?subject=http://www.forconstructionpros.com/advertisehttp://www.forconstructionpros.com/advertisehttp://www.forconstructionpros.com/advertise/integrated-marketing-solutions

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