STUDY GUIDE FOR PUBLIC RELA-TIONS BY: LATTIMORE , DAN HM 1221 .P82 2013 ISBN: 9781490219585 1008002 CONTENT TECHNOLOGIES, 2013 LOCATION: PTAR BAHAN RAK TERBUKA / OPEN SHELF

Never HIGHLIGHT a Book Again! Includes all testable terms, concepts, persons, places, and events. Just the FACTS101 provides the essentials of the textbook: all of the outlines, highlights, and quizzes for your textbook with optional online compre-hensive practice tests.

MANAGERIAL COMMUNICATION BY: GERALDINE E. HYNES HD 30.3 .H95 2016 ISBN : 9781483358550 1008408 SAGE PUBLICATIONS, 2016 LOCATION: PTAR BAHAN RAK TERBUKA / OPEN SHELF

Managerial Communication: Strategies and Applications focuses on communica-tion skills and strategies that managers need in today’s workplace. This book continues to be the market leader due to its strategic approach, solid research base, comprehensive coverage, balanced examination of oral and written communi-cation, and focus on managerial, not entry-level, competencies.

INFORMATION SOURCES IN SCIENCE AND TECHNOLOGY BY: C.C. PARKER, R.V TURLEY Q224 .P37 1986 ISBN : 9780408014670 1011208 BUTTERWORTH-HEINEMANN, 1986 LOCATION: PTAR BAHAN RAK TERBUKA / OPEN SHELF

Information Sources in Science and Tech-nology: A Practical Guide to Traditional and Online Use presents a selection of traditional and online methods of using information sources in science and tech-nology, including people, organizations, literature, hosts, and databases. This text serves as a reference book that helps the reader choose sources of information and their guides, includes a routine for finding and using information, and offers tips on searching and obtaining literature in a

INSTRUCTIONAL-DESIGN THEORIES AND MODELS BY: CHARLES M. REIGELUTH LB 1025.3 .I570 1999 ISBN : 9780805828597 1008981 ROUTLEDGE, 1999 LOCATION: PTAR BAHAN RAK TERBUKA / OPEN SHELF

Instructional theory describes a variety of methods of instruction (different ways of facilitating human learning and develop-ment) and when to use--and not use--each of those methods. It is about how to help people learn better

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HUMAN COMMUNICATION BY: JOSEPH A. DEVITO P 90 .D485 2015 ISBN: 9780133866384 1008388 PEARSON, 2015 LOCATION: PTAR BAHAN RAK TERBUKA / OPEN SHELF This text provides a concise and in-depth look at the elements that comprise all basic forms of human communication. With an emphasis on Public Speaking, Interpersonal Communication, and Small Group Communication, the text also ex-plores key issues and topics in interview-ing, organizational communication, and the mass media.

MARKETING COMMUNICATIONS BY: CHRIS FILL HF 5415.123 .F555 2013 ISBN : 9780273770541 1007409 PEARSON, 2013 LOCATION: PTAR BAHAN RAK TERBUKA / OPEN SHELF

In addition to an extensive theoretical foundation, the sixth edition of Marketing Communications provides readers with a strongly applied perspective of this rapidly changing and fascinating discipline. Using case studies and examples of brands from around the world, plus invaluable support from the Institute of Practitioners in Advertising, this book provides a unique blend of the theory and practice of brand communications.

MARKETING INFORMATION SYSTEM BY: MONTGOMERY, DAVID BRUCE HF 5415.13 .M66 1969 ISBN : 9781314712063 1008005 HARDPRESS, 1969 LOCATION: PTAR BAHAN RAK TERBUKA / OPEN SHELF

Unlike some other reproductions of classic texts (1) This book have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are imag-es such as portraits, maps, sketches etc We have endeavored to keep the quality of these images, so they represent accu-rately the original artefact. Although occa-sionally there may be certain imperfec-tions with these old texts, we feel they deserve to be made available for future generations to enjoy.

EFFECTIVE SMALL GROUP AND TEAM COMMUNICATION BY: JUDITH D. HOOVER HM 736 .H68 2005 ISBN : 9780534633448 1009870 THOMSON LEARNING, 2006 LOCATION: PTAR BAHAN RAK TERBUKA / OPEN SHELF

EFFECTIVE SMALL GROUP AND TEAM COMMUNICATION presents original re-search based upon the experiences of functioning groups. The text emphasizes an interactive approach to teaching small group communication and contains activi-ties that tie into each chapter.

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TECHNICAL COMMUNICATION BY: MIKE MARKEL T 11 .M37 2015 ISBN: 9781319088088 1007991 MACMILLAN EDUCATION, 2015 LOCATION: PTAR BAHAN RAK TERBUKA / OPEN SHELF Instructors know that Mike Markel’s Technical Communication will prepare their students for any workplace writing situation. No other text offers such a comprehensive introduction to the field while still delivering practical, effective support for students at every level.

USING THE INTERNET AS A REFER-ENCE TOOL BY: MICHAEL P. SAUERS Z 711.45 .S28 2001 ISBN : 9781555704179 1011257 NEAL-SCHUMAN PUBLISHERS, 2001 LOCATION: PTAR BAHAN RAK TERBUKA / OPEN SHELF

Can't find the answers you're looking for? Many librarians are frustrated both by the time it takes to find answers to reference questions online and by the lack of a comprehensive, practical method for quickly evaluating Web sites. Here is the book that will answer your questions.

REFERENCE BY: CHARLOTTE FORD Z 711 .F645 2008 ISBN : 9781591584636 1010797 ABC-CLIO, 2008 LOCATION: PTAR BAHAN RAK TERBUKA / OPEN SHELF

This introductory book is a basic review of reference services in public libraries. It includes tips on locating resources in both print and online formats, makes sugges-tions for purchases and maintenance of the reference collection, reviews the ethi-cal aspects of providing information to all patrons, and provides information on how to join a network of reference librarians who can assist you when you cannot find an answer.

EVOLUTION IN REFERENCE AND IN-FORMATION SERVICES BY: DI SU Z 711.47 .E96 2001 ISBN : 9780789017222 1010795 THE HAWORTH INFORMATION PRESS, 2001 LOCATION: PTAR BAHAN RAK TERBUKA / OPEN SHELF

From editor Di Su: “Some years ago, if you were told that a library’s catalog would be available on a 24/7/365 basis, you’d think it was just another fiction. Per-haps as influential as Johannes Guten-berg’s invention of movable type printing, the Internet is one of the most significant happenings in the information world in modern times.”

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THE VIRTUAL REFERENCE HAND-BOOK BY: DIANE K KOVACS Z 711.45 .K69 2007 ISBN: 9781856046268 101128 FACET PUBLISHING, 2007 LOCATION: PTAR BAHAN RAK TERBUKA / OPEN SHELF Diane K. Kovacs has assembled this handbook to help reference librarians de-velop the communication skills and re-sources they need to work effectively in the digital reference environment. The handbook demonstrates how to adapt traditional face-to-face reference interview skills to the virtual interview, and how to interpret and use new communication techniques - chat slang, instant messaging shorthand, emoticons, etc - to better serve your users.

SIX THINKING HATS BY: EDWARD DE BONO BF 441 .D385 2000 ISBN : 9780241257531 1008834 PENGUIN BOOKS LTD, 2001 LOCATION: PTAR BAHAN RAK TERBUKA / OPEN SHELF

Meetings are a crucial part of all our lives, but too often they go nowhere and waste valuable time. In Six Thinking Hats, Ed-ward de Bono shows how meetings can be transformed to produce quick, decisive results every time.

CRITICAL THINKING ACROSS THE CURRICULUM BY: DIANE F. HALPERN BF 441 .H246 1997 ISBN : 9780805827309 1008108 ROUTLEDGE, 1997 LOCATION: PTAR BAHAN RAK TERBUKA / OPEN SHELF

Consider that many of the people who are alive today will be working at jobs that do not currently exist and that the explosion of information means that today's knowledge will quickly become outdated. As a result, two goals for education clearly emerge -- learning how to learn and how to think critically about information that changes at a rapid rate.

THINKERTOYS BY: MICHAEL MICHALKO HD 53 .M53 2006 ISBN : 9781580087735 1008861 TEN SPEED PRESS, 2006 LOCATION: PTAR BAHAN RAK TERBUKA / OPEN SHELF

In this revised and expanded edition of his groundbreaking Thinkertoys, creativity expert Michael Michalko reveals life-changing tools that will help you think like a genius. From the linear to the intuitive, this comprehensive handbook details ingenious creative-thinking techniques for approaching problems in unconventional ways.

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THE FIFTH DISCIPLINE BY: PETER M. SENGE HD 58.9 .S46 2006 ISBN: 9780385517256 1008293 CURRENCY, 2006 LOCATION: PTAR BAHAN RAK TERBUKA / OPEN SHELF This revised edition of Peter Senge’s best-selling classic, The Fifth Discipline, is based on fifteen years of experience in putting the book’s ideas into practice. As Senge makes clear, in the long run the only sustainable competitive advantage is your organization’s ability to learn faster than the competition.

BASIC OF DESIGN BY: LISA GRAHAM Z 246 .G676 2005 ISBN : 9781401879525 1007448 CENGAGE LEARNING, 2005 LOCATION: PTAR BAHAN RAK TERBUKA / OPEN SHELF

This classic introduction to high-impact page design is now fully updated for a new generation of designers. Basics of Design: Layout and Typography for Be-ginners demystifies the design process with straightforward and complete expla-nations of the fundamental principles that create first-rate visual design.

EFFECTIVE PUBLIC RELATIONS BY: GLEN M. BROOM, BEY-LING SHA HM 1221 .C88 2013 ISBN : 9780273768395 1008116 PEARSON, 2013 LOCATION: PTAR BAHAN RAK TERBUKA / OPEN SHELF

Pearson Education Limited, United King-dom, 2012. Paperback. Condition: New. 11th edition. Language: English. Brand new Book. This text offers an authoritative and comprehensive summary of concepts, theory, principles, history and manage-ment of the field.

APPLYING COMMUNICATION THEORY FOR PROFESSIONAL LIFE BY: MARIANNE DAINTON, ELAINE D. ZELLEY P 90 .D245 2015 ISBN : 9781452276540 1007442 SAGE PUBLICATIONS, 2015 LOCATION: PTAR BAHAN RAK TERBUKA / OPEN SHELF

This fully updated Third Edi-tion of Applying Communication Theo-ry for Professional Life helps readers understand communication theory and its importance to careers in communication and business. Practical and reader-friendly, the book offers succinct cover-age of the major theories that have clear applicability to communication and busi-ness practitioners, including theories of intrapersonal communication.

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INFORMATION PRACTICE IN SCIENCE AND TECHNOLOGY BY: MARY C. SCHLEMBACH Z 675 .T3 I46 2001 ISBN: 9780789021830 1010403 ROUTLEDGE, 2001 LOCATION: PTAR BAHAN RAK TERBUKA / OPEN SHELF This book addresses current challenges and changes in science and technology libraries—and shows how librarians are handling them in difficult financial times. It examines issues related to closing and merging libraries, online collections maintenance and costs, assistance/outreach geared toward specific groups of library patrons, and the gathering of usage statistics in the electronic environment.

THE IMAGE AND ROLE OF THE LI-BRARIAN BY: WENDI ARANT, CANDACE R. BENEFIEL Z 682 .I43 2014 ISBN : 9780789020987 1010388 ROUTLEDGE, 2014 LOCATION: PTAR BAHAN RAK TERBUKA / OPEN SHELF

This classic introduction to high-impact page design is now fully updated for a new generation of designers. Basics of Design: Layout and Typography for Be-ginners demystifies the design process with straightforward and complete expla-nations of the fundamental principles that create first-rate visual design.

INFORMATION SYSTEM CONSULTING BY: DR DREG TIMBRELL HD 69 .C6 .T56 2015 ISBN : 9781364343309 1008385 2016 LOCATION: PTAR BAHAN RAK TERBUKA / OPEN SHELF

This book describes skills and techniques for IS consultants. It looks at the manage-ment of consulting firms, proposals, en-gagement, presentations, negotiation and other important topics relevant to a work-ing consultant.

INFORMATION SEEKING AND COM-MUNICATING BEHAVIOR OF SCIEN-TISTS AND ENGINEERS BY: CYNTHIA STEINKE Q 223 .I49 1991 ISBN : 9781560241355 1010441 ROUTLEDGE, 1991 LOCATION: PTAR BAHAN RAK TERBUKA / OPEN SHELF

This inspiring book addresses a topic that is far too often ignored or disregarded by sci-tech librarians: Exactly how do scien-tists and engineers really discover, select, and use the countless information and communications resources available to them when conducting research? The answer to this question should be a major influence on the way information special-ists develop information systems in their libraries.

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GUIDE TO MANAGING AND MAINTAIN-ING YOUR PC BY: JEAN ANDREWS QA 76.3 .A53 2014 ISBN: 9781133135081 1008127 CENGAGE LEARNING, 2014 LOCATION: PTAR BAHAN RAK TERBUKA / OPEN SHELF The new Eighth Edition also features ex-tensive updates to reflect current technolo-gy, techniques, and industry standards in the dynamic, fast-paced field of PC repair. Each chapter covers both core concepts and advanced topics, organizing material to facilitate practical application and en-courage you to learn by doing.

FUNDAMENTALS OF ENTREPRE-NEURSHIP BY: UITM ENTREPRENEURSHIP STUDY GROUP HB 615 .U55 2004 ISBN : 9789832639497 1007905 PEARSON EDUCATION, 2004 LOCATION: PTAR BAHAN RAK TERBUKA / OPEN SHELF

Fundamentals of entrepreneurship is spe-cially designed to help readers obtain knowledge and exposure in the field of small business and entrepreneurship as well as to introduce some of the basic techniques and tools that can be used by entrepreneurs in managing their busi-ness.

INTRODUCITON TO REFERENCE WORK BY: WILLIAM A. KATZ Z 711 .K32 2002 ISBN : 9780072441437 1010803 MCGRAW-HILL HIGHER ECUCATION, 2002 LOCATION: PTAR BAHAN RAK TERBUKA / OPEN SHELF

Reference Services and Reference Pro-cesses, Volume II of Introduction to Ref-erence Work, introduces the sophisti-cated and imaginative aspects of the com-plete reference process. It discusses the ongoing and important changes and de-velopments in information technologies, particularly the role of the Internet in the reference process.

STRATEGIES FOR CREATIVE PROB-LEM SOLVING BY: H. SCOOT FOGLER, STEVEN E. LEBLANC, BENJAMIN RIZZO BF 449 .F7 2014 ISBN : 9780133091663 1008840 PRENTICE HAL, 2014 LOCATION: PTAR BAHAN RAK TERBUKA / OPEN SHELF

Strategies for Creative Problem Solv-ing, Third Edition, will help you hone your creative skills and apply those skills to solve nearly any problem. Drawing on National Science Foundation-funded, advanced research that studied problem-solving techniques in all areas of modern industry, this book presents a comprehen-sive, systematic problem-solving frame-work.

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MULTIMEDIA-MAKING IT WORK BY: TAY VAUGHAN QA 76.575 .V38 2014 ISBN: 9780071832885 1007413 MCGRAW-HILL HIGHER ECUCATION, 2004 LOCATION: PTAR BAHAN RAK TERBUKA / OPEN SHELF Thoroughly updated to cover the latest technologies, including mobile multimedia, this full-color resource prepares you for a successful multimedia career by teach-ingyou the fundamental concepts and re-quired skills. Multimedia: Making It Work, Ninth Edition explains how to integrate text, images, sound, animation, and video into compelling projects.

INFORMATION ETHICS BY: ADAM D. MOORE JC 585 .I59 2005 ISBN : 9780295984896 1010485 UNIVERSITY OF WASHINGTON PRESS, 2005 LOCATION: PTAR BAHAN RAK TERBUKA / OPEN SHELF

This anthology focuses on the ethical issues surrounding information control in the broadest sense. Anglo-American insti-tutions of intellectual property protect and restrict access to vast amounts of infor-mation. Ideas and expressions captured in music, movies, paintings, processes of manufacture, human genetic information, and the like are protected domestically and globally. The ethical issues and ten-sions surrounding free speech and infor-mation control intersect in at least two important respects

CYBERETHICS BY: RICHARD A. SPINELLO TK 5105.878 S65 2014 ISBN : 9781449688417 1010482 JONES & BARTLETT LEARNING, 2014 LOCATION: PTAR BAHAN RAK TERBUKA / OPEN SHELF

The Internet and widespread use of blog-ging, email, social media and e-commerce have foregrounded new, complex moral issues and dilemmas. Likewise, modern technologies and social networks have brought numerous challenges to legal systems, which have difficulty keeping up with borderless global information technol-ogies.

TECHNICAL COMMUNICATION BY: MIKE MARKEL T 11 .M37 2015 ISBN : 9781319088088 1007993 MACMILLAN EDUCATION, 2015 LOCATION: PTAR BAHAN RAK TERBUKA / OPEN SHELF

Instructors know that Mike Markel’s Technical Communication will prepare their students for any workplace writing situation. No other text offers such a comprehensive introduction to the field while still delivering practical, effective support for students at every level.

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