1

ZIZAH CHE SENIK (PH.D)

School of Management

Faculty of Economics and Management

Universiti Kebangsaan Malaysia

43600 UKM Bangi Selangor

MALAYSIA

Phone: +603-89213751

Fax: + 603-89213163

Mobile: 0193779965

E-Mail: zizahcs@ukm.edu.my

CURRENT POSITION : ASSOCIATE PROFESSOR DR.

School of Management, Faculty of Economics and Management,

Universiti Kebangsaan Malaysia UKM

COURSES TAUGHT : Strategic Management; International Business; Global Management;

Intercultural Management; Innovation and Change Management;

Entrepreneurship; Performance Management; Entrepreneurship Business

Ventures

RESEARCH FOCUS : Small Medium Enterprises (SMEs); Strategic Management SMEs

Internationalization, International Entrepreneurship, Networking

Strategies

Methodology: Qualitative Approach

TEACHING & SUPERVISION : Teaching First Degree, Master and PhD Programs

Supervising Post Doctorate Students

TRAINING/WORKSHOP: Qualitatite Research Methodology; Strategic Management;

Business Plan/Proposal

ACADEMIC QUALIFICATIONS

Qualifications Institutions Year

Post Doctorate Diploma in

Entrepreneurship

Cambridge Judge Business School, UK

2013

Doctor of Philosophy Murdoch University, Western Australia 2010

Master of Business Administration Universiti Kebangsaan Malaysia 2001

Diploma of Education International Islamic University Malaysia 1994

B.Sc., Commerce and Business

Management

University of Alabama, USA 1987

2

AWARDS RECEIVED

No. Award Awarded by Year

1. Second Best Presenter, The 2nd International

Conference on Business and Economics 2014,

Indonesia

The 2nd International Conference on

Business and Economics 2014

2014

2. First Price: Case Competition Pitching UKM-GSB and Faculty of Economics

and Management (8 July 2014)

2014

3. Quality Award: Excellent Teaching Award Faculty of Economics and

Management (20 August 2013)

2013

4. Quality Award: The Highest Number of

Publication

Faculty of Economics and

Management (20 August 2013)

2013

5. Best Paper Award for an article entitled

Developing Creative Teaching Module: Business

Simulation in Teaching Strategic Management

Kongres Pengajaran dan

Pembelajaran UKM 2012

2012

6. Excellent Service Award for the Faculty of

Economics and Management

Universiti Kebangsaan Malaysia 2012

7. Excellent Teaching Award for the Faculty of

Economics and Management

Universiti Kebangsaan Malaysia 2012

8. Best Paper Award for an article entitled SME

internationalization intelligence: Information

and knowledge on international opportunities.

The Gadjah Mada International

Business Journal, Universiti Gadjah

Mada, Indonesia.

2011

9. Best Paper Award for an article entitled Impacts

of Relationship Proneness and Relationship

Orientation on the “Relationship Quality-

Relationship Outcomes” of Cardholders in Store

Loyalty Program.

The International Borneo Business

Conference, Dawn of a new Horizon:

Business and Economies Challenges.

2010

10. Best Paper Award for an article entitled A

Framework of Understanding SMEs

Internationalization: Views from Malaysian

Selected Experts.

Global Academy of Business and

Economics Research 5th International

Conference.

2009

11. Best Practical Paper Award for an article

entitled Entrepreneurship Training And

Entrepreneurs Education: An Empirical

Evidence In Franchising Business.

In the 12th International Conference

On IntEnt 2002, Internationalizing

Entrepreneurship Education And

Training. Johore Bahru, Malaysia.

2002

12. Certificate for “Excellent Service” for Science

Social Group

Universiti Kebangsaan Malaysia 1998

3

PUBLICATIONS

No. Journals

Year/Index

1. Zizah Che Senik, (2016). Jaringan Luas Galak PKS Ke persada Global, Rencana

Berita Harian, 3 January 2016.

2016

2. SM Nor, RA Rahim, ZC Senik (2015) The potentials of internalising social

banking among the Malaysian Islamic banks. Environment, Development and

Sustainability, 1-26. Online Publication

In Press

SCOPUS

3. Abu H Ayob and Zizah Che Senik (2015) The role competitive strategies on

export market selection of SMEs in an emerging economy. International Journal of

Business and Globalisation (IJBG), 14 (2), 208-225.

2015

SCOPUS

4. Amir Foroughi, Nor Aishah Buang, Zizah Che Senik,Reihaneh Sadat (2015) The

role of open service innovation in enhancing business performance: the moderating

effects of competitive intensity, Current Science 109 (4), 691-698.

2015

ISI Index

5. Zizah Che Senik, Mat Isa, R., Md Sham, R., and Abu H Ayob (2014). A model for

understanding SMEs Internationalization in emerging economies. Jurnal

Pengurusan, Vol. 41, September, 2014 Issue). (Scopus Indexed).

2014

SCOPUS

6. Foroughi, A., Buang, N. A., Zizah Che Senik, Hajmirsadeghi, R. S., & Bagheri, M.

M. (2014). The Causes of Impulse Buying Behavior among Iranian Shoppers.

Asian Social Science, 10(21), p.64.

2014

ISI Index

7. Zizah Che Senik, Rosmah Mat Isa, Noreha Halid, Adlin Masood, Soo-Wah Low,

Khairul Akmaliah Adham, (2013) "KPJ Healthcare: the first 30 years", Emerald

Emerging Markets Case Studies, (2013).

2013

Emerald

8. Khairul Akmaliah Adham, Rosmah Mat Isa, Noreha Halid, Norrana Khidil, Adlin

Masood, Zizah Che Senik, (2013) "UMW Holdings: sustaining a centennial

corporation", Emerald Emerging Markets Case Studies, (2013)

2013

Emerald

9. Khairul Akmaliah Adham, Rosmah Mat Isa, Zizah Che Senik, Norjaya M. Yasin, )

(2013)"GranuLab: positioning GranuMaS in the bone graft substitute industry",

Emerald Emerging Markets Case Studies (2013)

2013

Emerald

10. Khairul Akmaliah Adham, Mohd Fuaad Said, Nur Sa'adah Muhamad, Saida

Farhanah Sarkam, Zizah Che Senik, Rosmah Mat Isa, (2012) GranuLab (C):

internationalizing GranuMaS", Emerald Emerging Markets Case Studies

Collection. Vol. 2 No. 8, pp. 1-15. (Scopus Indexed)

2013

Emerald

11. Amir Foroughi, Nor Aishah Buang, Zizah Che Senik, and Reihaneh Sadat

Hajmisadeghi (2013), Impulse Buying Behaviour and Moderating Role of Gender

among Iranian Shoppers, Journal of Basic and Applied Scientific Research, 3(4),

pp. 760-769. (Thomson Reuters ISI Indexed)

2013

ISI Index

12. Zafir Mohd Makhbul, Nor Liza Abdullah, Zizah Che Senik (2013) Ergonomics

and Stress at Workplace: Engineering Contributions to Social Sciences (Ergonomik

dan Stres di Tempat Kerja: Sumbangan Kejuruteraan untuk Sains Sosial), Jurnal

2013

4

Pengurusan, Vol 37, pp. 125-131. (Scopus Indexed)

SCOPUS

13. Alam, Syed Shah, Zizah Che Senik, and Fauzi Mohd Jani. (2012). An Exploratory

Study of Women Entrepreneurs in Malaysia: Motivation and Problems. Journal of

Management Research, Vol. 4, No.4, pp. 282-297.

2012

Cabell

14. Zizah Che Senik, Yusuf, R., Md Sham, R., Mat Isa, R., and Makhbul, Z. K.

(2012). Proses Pengantarabangsaan Entepris Kecil dan Sederhana: Mengenalpasti

Dimensi Melalui Teknik Delphi. Jurnal Pengurusan, Vol. 34, July, 2012 Issue).

(Scopus Indexed)

2012

SCOPUS

15. Ratana Jabir and Zizah Che Senik (2012) An Alternative Motivation Approach To

Enhance The Adaptation Process Of Toyota Way In Local Automotive Industry,

South East Asian Journal of Contemporary Business, Economics and Law, Vol. 1,

pp.122-130.

2012

16. Zizah Che Senik., Md Sham, R., Nik Mutasim, N. A. R., Mohd Nor, M. D. A. and

Ismail, Md D., Mat Isa, R., Hashim, N. A., and Domil, A.K. (2012). Academics As

Decision Makers: What Style Do They Adopt? Asean Journal of Teaching and

Learning in Higher Education, Volume 4, No 1, pp. 69-81.

2012

17. Hashim, N. A.; Zizah Che Senik, Mat Isa, R.; and Abdullah, N., 2011. SMEs'

Characteristics of E-commerce Adopters, Journal of Management and Science,

9(2), pp.1-18.

2012

18. Zizah Che Senik, and Md Sham, R. (2011). SME internationalization intelligence:

Information and knowledge on international opportunities. The Gadjah Mada

International Business Journal (GamalJB), (Volume 13, No. 2 – May- August

2011). (Scopus Indexed)

2011

SCOPUS

19. Zizah Che Senik, Scott-Ladd, B, Entrekin, L. and Khairul Akmaliah, A. (2011).

Networking and SMEs Internationalization in emerging economies. Journal of

International Entrepreneurship, 9(4), p. 259 – 281. DOI:10.1007/s10843-011-

0078-x). (Scopus Indexed)

2011

SCOPUS

20. Alam, S. S., Jani, M. F. M., Zizah Che Senik. and Domil, A. K. D. (2011).

Assessing Barriers of Growth of Food Processing SMIs in Malaysia: A Factor

Analysis. International Business Research, 4(1): pp. 252-259. Cabell’s cited and

google scholar publications.

2011

21. Zizah Che Senik, Mat Isa, R., Scott-Ladd, B, and Entrekin, L. (2010). Influential

factors for SME internationalization: Evidence from Malaysia, International

Journal of Economics and Management, 4(2): p. 285 – 304.

2010

SCOPUS

22. Mat Isa, R., Abdullah, N.L., Zizah Che Senik. (2010). Social Capital Dimensions

For Tacit Knowledge Sharing: Exploring The Indicators, Jurnal Pengurusan,

30(2010): 75-92. SCOPUS cited publication.

2010

SCOPUS

23. Nik Mutasim, N.A.R., Zizah Che Senik, Z. & Kemat, B. (2008). Are Malaysian

born to be committed? An investigation in a multinational company, Malaysian

Management Review, 43(1): 25-46.

2008

SCOPUS

5

24. Poon M.L.J., Mohd Salleh, A.H., and Zizah Che Senik. (2007). Propensity to trust

as a moderator of the relationship between perceived organizational support and job

satisfaction. International Journal of Organization Theory and Behavior, 10(3):

350-365. SCOPUS cited publication.

2007

SCOPUS

25. Othman, R., Ahmad Domil, A.K., Zizah Che Senik, Abdullah, N., Hamzah, N.,

(2006). A Case Study of Balanced Scorecard Implementation in a Malaysian

Company. Journal of Asia Pacific Business, 7 (2), 55 – 72. EBSCOhost Online

Research Databases, EconLit, Gale Cengage.

2006

SCOPUS

26. Hanafiah, M. H., and Zizah Che Senik. (2005) Fast Food Franchising In Malaysia:

Some Implementation Issues, Journal of Management Science, 3(2): 48-62.

2005

27. Zizah Che Senik, Md. Sham, R., and Hanafiah, M.H. (2005). AirAsia: Is It a

Duplication of Southwest Airlines? Journal of Technology Management and

Entrepreneurship, 2(1): 21-46.

2005

28. Zizah Che Senik, Wan Haslin Aziah, Zulhadi and Aman, A. (2002). Cost

Management at Service Sector: A Case Study at a Private College. Isu Pengurusan

Perniagaan (Business Management Issue): 27–33.

2005

No. Book/Book Chapters

1. Zizah Che Senik., Md. Sham, R., Mat Isa, R.,Yusoff, W. F. (2014). Keusahawanan

Antarabangsa Bagi Enterpris Kecil dan Sederhana: Peranan Jaringan Dalam

Penerokaan Ke Pasaran Global, pp. 116-136 (Published by the University Malaysia

Kelantan).

2014

2. Nor Liza Abdullah, Zizah Che Senik and Farhana Sidek (2014) Opportunity

Recognition in Fundamentals of Entrepreneuership and Innovation, Centre of

Entrepreneurship and SMEs Development (UKM-CESMED), Universiti

Kebangsaan Malaysia, Bangi 2014. Pp.56 – 72.

2014

3. Mat Isa, R., Zizah Che Senik, Abdullah, N. (2010). Modal Sosial dan Perkongsian

Pengetahuan Tasit dalam Teori, Penyelidikan dan Praktis dalam Pengurusan

Perniagaan: 178-200.

2010

4. Abd Aziz, N., Omar, N.A., Zizah Che Senik., dan Nazri, M.A. (2009). Service

Quality Impact on Customer Satisfaction and Repurchase Intention in Motor

Takaful Scheme, In Services Management and Marketing: Studies in

Malaysia, Editors: Mohd Salleh, A.H., Mohd Ariffin, A.A., Poon, M.L.J. &

Aman, A. Penerbit: UKM-Graduate School of Business, UKM: 49-68.

2009

5. Omar, N.A., Nazri, M.A., dan Zizah Che Senik. (2009). Relationship between

Service Quality, Satisfaction, Trust and Loyalty in Childcare Centres, In

Services Management and Marketing: Studies in Malaysia, Editors: Mohd

Salleh, A.H., Mohd Ariffin, A.A., Poon, M.L.J. & Aman, A. Penerbit: UKM-

Graduate School of Business, UKM: 69-104.

2009

No. Module

1. Zizah Che Senik., and Lee, S. E. (1997) Distance Learning Module (English) for

UKM, Penerbit UKM.

1997

6

No. Thesis

1. Zizah Che Senik. (2010). Models, Processes, and Factors Influencing

Internationalization: The Case of Malaysian SMEs, Ph. D Thesis submitted for

Murdoch University, Australia. Can be downloaded at

http://en.scientificcommons.org/55730069 and

http://wwwlib.murdoch.edu.au/adt/browse/view/adt-MU20100309.122732

2010

2. Zizah Che Senik. (2001). Organizational Commitment at a Multinational

Corporation in Malaysia. Unpublished Master Thesis.

2001

PROCEEDINGS

No. Topic/Title (Proceeding)

Level, Status

& Country

Year

1. Zizah Che Senik, Ridzuan Md Sham, Ratana Jabir, Abu Hanifah

Ayob, and Shifa Mohd Nor. (2015). Globalization of Engineer-

Entrepreneurs: International Entrepreneurship Orientations Perspective.

FICEER, Madinah Saudi Arabia, 19 – 22 Dec 2015

International

Saudi Arabia

Main Author

Presenter

2015

2. Abu Hanifah Ayob and Zizah Che Senik, (2015) The impact of

financial risks and resources on export intention: evidence among

SMEs in an emerging economy

8th Annual Conference of the EuroMed Academy of Business

International

Italy

Co-Author

2015

3. Zizah Che Senik, Ridzuan Md Sham, and Abu Hanifah Ayob. (2014).

Internal Factors, Network Linkages, and Competitive

Internationalization: The Case of Agribusiness SMEs. Proceedings of

the Annual Tokyo Business Research Conference, 15 – 16 December

2014, in Waseda University Tokyo.

International

Japan

Main Author

Presenter

2014

4. Ridzuan Md Sham, Zizah Che Senik, Nur Aqhari Zuhdi binti

Samsudin Sah (2014) The Implementation of Automation and Robotics

Versus the Employment of Foreign Workers: the Case of Malaysian

SMIs. FEIIC 1st International Young Engineers Convention (FEIIC

IYEC-2014) 18-20 April 2014, Lahore, Pakistan.

International.

International

Pakistan

Co-Author

2014

5. Zizah Che Senik, Ridzuan Md Sham, Rosmah Mat Isa, Ratana Jabir,

Ahmad Khairy Ahmad Domil. (2014). Intelligence Creation of

Internationalization: Evidence from Small High-Tech Firms in an

Emerging Market. Proceedings of the Management Issues Workshop,

2014. Pusat Pengajian Pengurusan, Fakulti Ekonomi dan Pengurusan,

Universiti Kebangsaan Malaysia, Bangi Selangor. pp. 122-139.

National

Malaysia

Main Author

Presenter

2014

6. Zizah Che Senik, Ridzuan Md Sham, Ratana Jabir, and Farhana

Sidek. (2014). Internationalization of Malaysian Agribusiness Firms:

Entry Strategies, Market Selections, and Patterns Determinant.

Proceedings of the ICBE 2nd International Conference on Business and

Economics, 22 – 23 October 2014, in Andalas University, Padang

Indonesia.

International

Indonesia

Main Author

Presenter

2014

7

7. Zizah Che Senik, Ratana Jabir, Zaini Embong, Farhana Sidek,

Norasiah Sulaiman, Siti Azawiyah Abu Bakar, (2014) Developing E-

Book to Enhance Internship Program at the Faculty of Economics and

Managemnent, Kongres Pengajaran & Pembelajaran, UKM 2013, 25-

26 Februari 2014, The Sama-Sama Hotel, KLIA.

National

Malaysia

Main Author

Presenter

2014

8. Suhaila Zainuddin, Ishak Yusuf, Maisarah Ahmad, , Zizah Che Senik,

(2014) Design and Implementation of an online Graduand Exit Survey,

Kongres Pengajaran & Pembelajaran, UKM 2013, 25-26 Februari

2014, The Sama-Sama Hotel, KLIA.

National

Malaysia

Co Author

Participant

2014

9. Maisarah Ahmad, Ishak Yusuf, Zizah Che Senik, (2014) Usability

Evaluation of Faculty of Economics and Managemnent Graduand

online Exit Survey System, Kongres Pengajaran & Pembelajaran,

UKM 2013, 25-26 Februari 2014, The Sama-Sama Hotel, KLIA.

National

Malaysia

Co Author

Participant

2014

10. Zizah Che Senik, Ridzuan Md Sham, Rosmah Mat Isa (2013)

Intelligence Creation of Internationalization Process: The Case of

High-Tech Entrepreneurial Firms. Fourth Asian Business and

Management Conference 2013, 21-24 November 2013, Osaka, Japan.

International

Japan

Main Author

Presenter

2013

11. Zizah Che Senik and Ridzuan Md Sham. (2011). SME

internationalization intelligence: Information and knowledge on

international opportunities. Prosiding di dalam “Management

Conference 2011 – Implementing Business Ethics Toward Sustainable

Development, 23 Julai 2011 di Auditorium Program MM FEB UGM

Yokyakarta. Anjuran Fakulti Ekonomika dan Bisnis, Universiti Gadjah

Mada, Indonesia.

International

Indonesia

Main Author

Presenter

2011

12. Zizah Che Senik and Ridzuan Md Sham. (2011). Madinah Accord -

Engineering & amp; Technology Education Accreditation (2nd

International Conference on Engineering Education (ICEE), Madinah,

Saudi Arabia, 25-27 Dec 2011)

International

Kingdom of

Saudi Arabia

Main Author

Presenter

2011

13. Yahya, A. Z., Abdul Rahman, I., Othman, S. A., Moen, J. A., and Che

Senik, Z. (2011). Determinants of Small Firms Entrepreneurial

Success in Service Industry.

Prosiding di dalam Annual Paris Conference on “Money,

Manufacturing and Management” di Hotel Novotel Paris.

International

(France)

2011

14. Che Senik, Z. and Mat Isa, R. (2010) International Entrepreneurship:

Propositions of Dimensions of Internationalization in the Malaysian

SME Industries. Manuskrip untuk Bengkel Pembentangan Output

Penyelidikan - Kumpulan Pembangunan Dan Pengurusan Sumber

Manusia (PESUMA), Universiti Kebangsaan Malaysia. Dibentangkan

di Hotel Bay View pada 5 - 7 November 2010.

International

(Malaysia)

2010

15. Zizah Che Senik, Mat Isa, R., Omar, N. A., Hashim N. A. and Md

Sham, Ridzuan. (2010). Comparing the Dimensions of

Internationalization in Various SME Industries in Malaysia. Paper

presented at the Malaysia-Indonesia International on Economics,

Management and Accounting 2010. MIICEMA2010 November 25-26,

International

(Malaysia)

2010

8

2010, Bangi Selangor Malaysia.

16. Omar, N. A., Ahmad, M., Zizah Che Senik. and Nazri, M. A. (2010).

Impacts of Relationship Proneness and Relationship Orientation on the

“Relationship Quality-Relationship Outcomes” of Cardholders in Store

Loyalty Program. Paper presented at the International Borneo Business

Conference, Dawn of a new Horizon: Business and Economies

Challenges. December 13-15, 2010, Miri, Sarawak Malaysia. (Received

Best Paper Award)

International

(Malaysia)

2010

17. Hashim, N. A., Arshad, R., Abdullah, N. L., Hamzah, N. and Zizah

Che Senik. (2010). SME Characteristics Of E-Commerce Adopters:

The Malaysian Case. Paper presented at the Malaysia-Indonesia

International on Economics, Management and Accounting 2010.

MIICEMA2010 November 25-26, 2010, Bangi Selangor Malaysia.

International

(Malaysia)

2010

18. Zizah Che Senik, Scot-Ladd, B., Entrekin, L. and Md Sham, Ridzuan.

(2010). Disseminating Information On SME Internationalization: The

Role Of Networking. Paper presented at the 7th SMEs In a Global

Economy Conference 2010: Challenges and Prospects. October 15 –

17, 2010. Kuching Sarawak Malaysia.

International

(Malaysia)

2010

19. Zizah Che Senik, Mat Isa, R., and Md Sham, Ridzuan. (2009). A

Framework for Understanding SMEs Internationalization: Views from

Malaysian Selected Experts, I5th international Conference: Corporate

Strategies and Government Policies. 21st Century Challenges of global

Business and Economics Issues. Organized by Florida ANM Universiti

dan UKM, Kuala Lumpur. ISSN 1940-5391.

International

(Malaysia)

2009

20. Zizah Che Senik. (2009). SME Internationalisation and Networking

From the Perspective of Selected Experts. The Proceedings of Business

Management Seminar 2009, Managing Business in Turbulent

Environment, Seremban. Page 175-193.

National

Malaysia

Main Author

Presenter

2009

21. Zizah Che Senik. and Mat Isa, R. (2009) Influential Factors for SME

Internationalisation; Evidence from Malaysia. The Proceedings of

Business Management Seminar 2009, Managing Business in Turbulent

Environment, Seremban. Page 230-245.

National

Malaysia

Main Author

Presenter

2009

22. Mat Isa, R, Abdullah, N, and Zizah Che Senik. (2009) Social Capital

indicators for Tacit Knowledge Sharing in Organizational Projects, The

Proceedings of Business Management Seminar 2009, Managing

Business in Turbulent Environment, Seremban. Page 246 - 273.

National

Malaysia

Main Author

Presenter

2009

23. Md Sham, Ridzuan and Zizah Che Senik. (2007). Japanese and

western Quality Management: A theoretical View on the Similarities

and Differences. Presented at the International Conference on

Engineering & ICT 2007, at Equatorial Hotel, Melaka. 27-28 Nov 2007.

International

(Malaysia)

2007

24. Zizah Che Senik and Md Sham, Ridzuan. (2007). SME

Internationalisation: Discussing On How Networking Helps Malaysian

SMEs To Go International. Presented at the 4th SMES in a Global

Economy International Conference 2007, at Concorde Hotel, Shah

Alam, July 2007.

International

(Malaysia)

2007

9

25. Zizah Che Senik, Scot-Ladd, B., Entrekin, L. and Md Sham, Ridzuan.

(2007). SME Internationalisation: Discovering A Model Of Influential

Factors From An Eastern-Developing Nation. Presented at the

International Council of Small Business (ICSB) World Conference

2007 at Turku Economic School, Finland. June 2007.

International

(Finland)

2007

26. Md Sham, Ridzuan., Zizah Che Senik and Saikon, K. (2006).

Educational Collaborative Arrangement: An Insight of University

Kuala Lumpur at Conference Proceeding, International Conference on

Distance, Collaborative and e-Learning Jan 2006.

International

(Malaysia)

2006

27. Zizah Che Senik., Scot-Ladd, B., and Entrekin, L. (2006) Exploring

The Internationalisation of Small To Medium-Sized Enterprises

(SMEs) In Malaysia: A Preliminary Finding. (International

Conference), Advances in Global Business Research (AGBA), Kuala

Lumpur, Malaysia Vol.3 No.1 ISSN 1549-9332.

International

(Malaysia)

2006

28. Ismail, Md. D., Hanafiah, M. H. & Che Senik, Z. (2006). An

Examination of Business Students’ Work Goals. Presented at the

Knowledge Management International Conference And Exhibition

2006 (KMICE 2006): Organizational and Inter-organizational Learning:

Creating, Retaining, and Transferring Knowledge, 6th – 8th June 2006,

Legend Hotel, Kuala Lumpur, Malaysia.

International

(Malaysia)

2006

29. Poon, J. M., Hanim, A. and Zizah Che Senik. (2005) Moderating

Effect Of Propensity To Trust On The Relationship Between Perceived

Organizational Support And Job Satisfaction. International

Proceedings, EAM Conference 2005, Cape Town South Africa, page

1370 – 1389.

International

(South

Africa)

2005

30. Zizah Che Senik, Md Sham, Ridzuan. and Hanafiah, M. H. (2004). Air

Asia: Is it a Duplication of Southwest Airlines? Presented at the Air

Transport Research Society (ATRS), Istanbul Technical University,

Turkey July, 2004.

International

(Turkey)

2004

31. Othman, R., Zizah Che Senik., Domil, A. K. A., Abdullah, N. L.

and Hamzah, N. A. (2004). A Case Study of Balanced Scorecard

Implementation: The Hidden Problems. Presented at Dahran,

Saudi Arabia, April, 2004.

International

(Saudi

Arabia)

2004

32. Othman, R., Zizah Che Senik., Domil, A. K. A., Abdullah, N. L.

and Hamzah, N. A. (2004). A Critical Examination of the

Balanced Scorecard. Presented at International Conference; Syah

Alam, Malaysia, 2003.

International

(Malaysia)

2004

33. Zizah Che Senik, Md Sham, Ridzuan. and Ismail, D. (2003) Lecturers

as Decision Makers: What Styles Do They Adopt? Presented at the

International Conference; Jakarta; Indonesia; December 2003.

International

(Indonesia)

2003

34. Zizah Che Senik. and Hanafiah, M. H. (2002). Critical Success

Factor for the Franchising System in Malaysia. Presented at the

International Conference, Universiti Tenaga Malaysia (UNITEN),

International

(Malaysia)

2002

10

Malaysia; August 2002.

35. Zizah Che Senik. and Hanafiah, M. H. (2002). Entrepreneurship

Training & Entrepreneurs Education. Presented at the

International Conference, Universiti Teknologi Malaysia, (UTM)

Johore, Malaysia; July 2002. (This paper received the best

practical award).

International

(Malaysia)

2002

36. Zizah Che Senik. and Hanafiah, M. H. (2001). The Role of

Government and Support Institutions in Franchising Business in

Malaysia. Presented at School of Business Universiti Utara

Malaysia (UUM) Conference, Langkawi; Malaysia, September

2001.

International

(Malaysia)

2001

MANUSCRIPTS

No. Title & Authors

Article Status

Indented Journal

Year

1. Globalization of Engineer-Entrepreneurs: International

Entrepreneurship Orientations Perspective.

Authors: Zizah Che Senik, Ridzuan Md Sham, and

Shifa Mohd Nor.

International

Saudi Arabia

Main Author Presenter

2016

2. Internal Factors, Network Linkages, and Competitive

Internationalization: The Case of Agribusiness SMEs.

Authors: Zizah Che Senik, Ridzuan Md Sham, and

Abu Hanifah Ayob.

International

ISI/SCOPUS

2016

3. IWE

Authors: Rosmah Mat Isa & Zizah Che Senik

International

ISI/SCOPUS

2016

4. Intelligence Creation of Internationalization: Evidence

from Small High-Tech Firms in an Emerging Market.

Authors: Zizah Che Senik, Ridzuan Md Sham,

Rosmah Mat Isa.

International

ISI/SCOPUS

2016

5. Internationalization of Malaysian Agribusiness Firms:

Entry Strategies, Market Selections, and Patterns

Determinant.

Authors: Zizah Che Senik, Ridzuan Md Sham, Ratana

Jabir

International

ISI/SCOPUS

2016

6. The impact of financial risks and resources on export

intention: evidence among SMEs in an emerging

economy Abu Hanafiah Ayob & Zizah Che Senik

International

Italy

Co-Author

2016

7. The Implementation of Automation and Robotics Versus

the Employment of Foreign Workers: the Case of

Malaysian SMIs. FEIIC 1st International Young

International

Pakistan

Co-Author

2016

11

Engineers Convention (FEIIC IYEC-2014) 18-20 April

2014, Lahore, Pakistan.

Ridzuan Md Sham, Zizah Che Senik, Nur Aqhari

Zuhdi binti Samsudin Sah (2014)

RESEARCH CONDUCTED

No. Research Title

Position, Code & Year Grant Amount

& Status

1. “Modelling of Internationalization

Intelligence Framework for Born-Global

High-Tech Firms in selected ASEAN

Countries”

Lead-Researcher

FRGS/2/2014/2205/UKM/02/5

1/12/2014 – 30/11/2016

AP Dr Zizah

RM95,000.00

On-going

2. Product Strategies In Export Ventures: An

Empirical Investigation among SME`s in

Malaysia

Co-Researcher

EP-2015-028

11/05/2015 – 10/05/2016

Dr Abu Hanifah Ayob

Tabung

Kokurikulum

PTJ

3. An Integrated Assessment on Palm Oil

Biodiesel Production in Malaysia

Co-Researcher

EP-2015-061

1/10/2015 – 01/04/2017

Dr Abu Hanifah Ayob

Geran Kursi

Endowmen

MPOB-UKM

4. “Contemporary Issues in Organization

Strategic Management

Co-Researcher

DPP-2014-167

2014 – 2015

AP Dr Zarina

RM10,000

On-going

5. Exploring Islamic Perspective On

Transformative Service For Societal Well-

Being

Co-Researcher

ERGS/1/2013/SS05/UKM/02/

7 20/05/2013 – 19/11/2015

AP Dr Khairul Akmaliah

Skim Geran

Penyelidikan

Eksploratori

(ERGS)

6. Korporat Bahasa Dalam Komunikasi

Maklumat Yang Membentuk Identiti

Co-Researcher

DPP-2015-072

2015 – 2016

Ap Dr Zarina

RM10,000

On-going

7. Doctoral Program in Management:

Research Process, Industry Relations and

Socialization within The Research

Communities.

Co-Researcher

GUP-2013-032

01/11/2013-30/04/2016

Ap Dr Khairul Akmaliah

Active

8. “Mengkaji Konstruk Pembentukan Identiti

dalam Komunikasi Maklumat”

Co-Researcher

DPP-2014-174

2015-2016

AP Dr Zarina

RM10,000

On-going

9. “Business Sustainability and Strategies For

Growth

Co-Researcher

INDUSTRI-2013-042

RM20,000

12

2013 – 2014

AP Dr Hawati

10. “Penyediaan e-Buku Panduan Latihan

Industri yang Lengkap bagi

Penambahbaikan Proses Pengajaran dan

Pembelajaran (P&P) Latihan Industri di

Fakulti Ekonomi dan Pengurusan di UKM”.

Lead-Researcher

PTS 2013-0782014 – 2015

AP Dr Zizah

RM10,000

11. “Exit Survey – Students‟ Employability” Co-Researcher

PTS 2013-079

2013 – 2014

Prof Dr Ishak

RM10,000

12. “Developing a Framework of SME

Internationalization Process: the Born

Global Phenomenon

Lead-Researcher

Completed

AP Dr Zizah

RM10,000

13. Human Capital and Tacit Knowledge

Sharing in Creating Innovation among

Malaysian Manufacturing SMEs.

Co-Researcher

Completed

AP Dr Zizah

UKM-GSB

(RM10,000)

14. International Entrepreneurship:

Entrepreneurial Decision-making in the

Internationalization of Malaysian SMEs

Lead-Researcher

Completed

AP Dr Zizah

CRIM, UKM

(RM16,000)

15. Developing A Framework of Effective

Knowledge Sharing in Malaysian SMEs

Networks

Lead-Researcher

Completed

AP Dr Zizah

FRGS, UKM

(RM55,200)

16. Keberkesanan Penggunaan Peruntukan

dalam Merealisasikan Program PERMATA

Pintar Negara

Co-Researcher

Completed

External Grant

(RM211,040)

17. Simulating reality for teaching strategic

management course through case studies

and simulation games

Co-Researcher

Completed

AP Dr Nor Liza

Action

Research UKM

(RM9,900)

18. Producing Global workface: the

effectiveness of international business

course

Co-Researcher

Completed

Mr Radzuan Rahid

Action

Research,

UKM

(RM5,500)

19. Assessing Performance and Growth of Food

Processing SMIs in Malaysia

Co-Researcher

Completed

AP Dr Syed Syah Alam

Faculty Grant

(RM9,660.00)

20. Models, Processes, and Factors Influencing

Internationalization: The Case of Malaysian

SMEs

Lead-Researcher

Completed

AP Dr Zizah

RM5000

21. Students and Strategic Management and

Decision making

Lead-Researcher

Completed

AP Dr Zizah

RM1500

13

22. Interactive Effects of Perceived

Organizational Support and Propensity to

Trust on Job Satisfaction

Co-Researcher

Completed

Prof June Poon

Self-funding

RM5000.00

23. Decision making Styles: The Case of a

Public University Lecturers

Lead-Researcher

Completed

AP Dr Zizah

Self-funding

RM1000.00

24. The Implementation of Balanced Scorecard

in Malaysian Company

Co-Researcher

Completed

Prof Rozhan

RM1500.00

25. AirAsia: A Case Study

Lead-Researcher

Completed

AP Dr Zizah

RM1500

26. Organizational Commitment Among the

Employees: A Case at a Multinational

Corporation in Malaysia

Lead-Researcher

Completed

AP Dr Zizah

RM300.00

TECHNICAL REPORT

No. Title Authors Year

1. TZC201567

Exploring Islamic Perspective on

Transformative Service for Societal Well-

Being

Reforming the grey areas

Khairul Akmaliah Adham,

Mohd Fuaad Said,

Zizah Che Senik,

Adriana Mohd Rizal,

Mohd Iqbal Abdul Wahab,

Hasmiah Kasimin,

Mohd Ezani Mat Hassan,

Nik Mutasim Nik Ab Rahman,

Rosmah Mat Isa,

Aini Aman,

Adlin Masood, et al

2015

2. TZC201568

Doctoral Program in Management: Research

Process, Industry Relations and Socialization

Within The Research Communities

Producing Global workface

Khairul Akmaliah Adham,

Mohd Ezani Mat Hassan,

Nik Mutasim Nik Ab Rahman,

Low Soo Wah,

Rosmat Mat Isa,

Zizah Che Senik,

Nur Atiqah Abdullah,

Zaleha Yazid,

Adlin Masood

2015

14

SUPERVISIONS

No. Thesis Title Supervision Student’s Name

(Matric No.)

Status Year

(expected)

Completed

1. Environmental Uncertainties

Affecting The Performance

Of Malaysian Born-Global

Oil And Gas Companies

Main Supervisor

Graduate School

of Business –

GSB, UKM

(PhD)

Mazli Zakuan

Mohd Noor

(ZP01771)

In progress

Submitting

for

proposal

defense

2015/2016

2. The Authentic Leadership Style

Of Entrepreneurs With

Employee Engagement: An

Empirical Study Of Tourism

SMEs In Malaysia

Main Supervisor

Graduate School

of Business –

GSB, UKM

(PhD)

Sharifah Noraida

Bt Syed Zainal

Abidin

(ZP0082)

In progress

Submitting

Final Draft

2015/16

3. Local Car’s Purchasing

Behaviour Among the

Malaysian Consumers

Co Supervisor

Fakulti

Pendidikan,

UKM

(PhD)

Wong Lai Soon

(P52398)

(PhD)

In Progress 2015/16

4. A Phenomenological Study Of

Young Entrepreneurs-

Entrepreneurial Opportunity

Nexus

Main Supervisor

ASIA E

University

(PhD)

Yeoh Cheng Hock

M70105120052

(PhD)

In Progress 2015/16

5. Impulsive Buying Behaviour

Among Young Iranian Shoppers

Toward Beatty and Ferrel

Model

Co Supervisor

Fakulti

Pendidikan,

UKM

(PhD)

Amir Farukhi

(P52216)

(PhD)

Completed 2015

6. Mediating Effects of Personal

Goal Attainment on

Relationship Between

Psychological Capital and

Growth intention among SME

Entrepreneurs

Co Supervisor

Graduate School

of Business –

GSB, UKM

(PhD)

Sheikh

Muhammad

Usman Yousaf

(ZP01274)

(PhD)

Completed 2015

7. The Effect of Entrepreneurs’

Social Competence on the

Relationship between

Opportunity Recognition Skills

and Entrepreneurial Decision

Making

Main Supervisor

‘Independent

Study’ di UKM-

GSB

(PhD)

Sharifah Noraida

Bt Syed Zainal

Abidin

(ZP0082)

(PhD)

Completed

2013

8. Kajian Silang Budaya Mengenai

Asimilasi Pelajar Indonesia Di

Universiti Kebangsaan

Malaysia

Main Supervisor

Bachelor Degree

Muhammad

Syahrulramadhan

(A142307)

Completed January

2016

9. The Use Of Internet As Medium Main Supervisor

Bachelor Degree

Nur Afiqah Binti

Ja’afar

Completed January

2016

15

For Internationalization Process

Of SMEs In Malaysia

(A146859)

10. Intercultural Adaptation

Among The International

Student In The National

University Of Malaysia

Main Supervisor

Bachelor Degree

Faraliza

Jumayleeza Binti

Gempeh

(A146951)

Completed January

2016

11. Factors Contributing To

Intercultural Competence: The

UKM Students Exchange

Program

Main Supervisor

Bachelor Degree

Nurul Natasha

Binti Riduan

(A143507)

Completed January

2016

12. Intercultural Competence Of

Culturally Diverse Work

Teams: Empirical Analysis On

The Third Year Students At The

Faculty of Economics and

Management, UKM

Main Supervisor

Bachelor Degree

Puteri Aifaa

Alyanna Binti

Mohamad Noor

Completed January

2016

13. Faktor-Faktor Yang

Mengurangkan Jenayah Di

Bandar-Bandar Utama Disudut

PDRM

Main Supervisor

Bachelor Degree

Ratha A/P

Chelliah

Completed January

2016

14. Keberkesanan Program Latihan

Komunikasi Bagi Eksekutif

Di GHCM Telekom Malaysia

Main Supervisor

Bachelor Degree

Siti Aishah Binti

Abdul Rahim

Completed January

2016

15. Kajian Tahap Kesedaran Kitar

Semula Di Kalangan Pekerja

Tm Di Kompleks Tm

Titiwangsa

Main Supervisor

Bachelor Degree

Siti Nur Azura

Binti Mohd Idros

(GA01652)

Completed January

2016

16. A Multi-Cultural Environment

Study On The Business

Students Attitude: The National

University Of Malaysia

Main Supervisor

Bachelor Degree

Sonia Naidu

Devakrishan

A146818

Completed January

2016

17. Intelligence Creation For

Internationalization: The Case

Of SMEs In Malaysia

Main Supervisor

Bachelor Degree

Sarah Kausar

Binti Abdul Jalil

A140699

Completed January

2015

18. The Factors Influencing The

Internationalization Of

Engineering Firms In Malaysia

Main Supervisor

Bachelor Degree

Almizar Bin Amil

Hamzah

A136453

Completed January

2015

16

TRAININGS/SERVICES

No. Tasks

Date Appointing Body

1. Trainer/Speaker For “Workshop on Writing Articles For

International Journal”

27-29 Nov

2015

Universitas Putra

Indonesia “YPTK”

Padang, Indonesia

2. Speaker for “How to Conduct Qualitative Research

Methodology”

21 November

2015

GSB, UKM

3. Appointed as the External Course Assessor for the

Business Franchise Management subject by the

Wawasan Open University, Penang.

October 2012 Wawasan Open

University, Penang

4. Appointed as the Head of Industry Affairs and

Community Partnership at the Faculty of Economics

and Management, UKM.

Feb 2012 to

Feb 2015

Universiti Kebangsaan

Malaysia (UKM)

5. Appointed as a part time lecturer at Asia E University. Since 2011 Asia E University,

Malaysia

6. Appointed as one of the editors for Jurnal Pengurusan

UKM

August 2011

to Sept 2014

Faculty of Economics

and Management,

UKM

7. Reviewer for Journal of International Entrepreneurship,

JIEN, Canada, September 2011.

Since 2011 JIEN, Canada

8. Reviewer for USM Journal and Conference.

Since 2011 USM

9. Reviewer for MICCEMA, Universiti Kebangsaan

Malaysia and Indonesia University Conference 2010.

2010 UKM, FEP

10. Guest Speaker for TESL Students, UiTM, Shah Alam,

Malaysia. Topic: Glocalization issue.

2010 UiTM, Shah Alam,

Faculty of Education

11. Guest Speaker for DBA Candidates, UKM-GSB

Topic: Research on SME Internationalization.

2010

UKM-GSB

12. Guest Speaker for DBA Candidates, UKM-GSB

Topic: Application of Delphi Technique in Research.

2010

UKM-GSB

13. Guest Speaker for International Marketing class

Topic: Problems and Challenges for SME to go Global

2010

FEP, UKM

17

MEMBERSHIPS

Date Membership Status

2014 Fulltime member of Contemporary Issues in Organization Strategic Management, UKM

2011 Fulltime member of CHREST, Pusat Kajian Sumber Manusia, UKM

2009 Member, Murdoch University Alumni

2000-2002 Member of Case Writing Association Malaysia

2001 Member, Universiti Kebangsaan Malaysia Alumni

1994 Member, International Islamic University Malaysia Alumni

1987 Member, University of Alabama Alumni, USA