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    'Watching the Watchdog'Malaysian Media Coverage of GE13

    Final Individual Report: SEE HUA DAILY SARAWAK

    15/08/13

    Dr Tessa J. HoughtonSchool of Modern Languages and Cultures

    Director of the Centre for the Study of Communications and CultureUniversity of Nottingham Malaysian Campus

    in collaboration with

    Comments and feedback welcomed at:

    [email protected] 523 4575

    or

    Masjaliza HamzahExecutive Officer

    Centre for Independent [email protected]

    03-4023-0772/4024-9840

    The work is licensed under CC BY-NC-SA 3.0

    http://www.nottingham.edu.my/Modern-Languages/index.aspxhttp://www.nottingham.edu.my/Modern-Languages/CentrefortheStudyofCommunicationsandCulture/index.aspxmailto:[email protected]://cijmalaysia.org/http://creativecommons.org/licenses/by-nc-sa/3.0/http://www.nottingham.edu.my/Modern-Languages/CentrefortheStudyofCommunicationsandCulture/index.aspxmailto:[email protected]://cijmalaysia.org/http://creativecommons.org/licenses/by-nc-sa/3.0/http://www.nottingham.edu.my/Modern-Languages/index.aspx
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    Table of ContentsExecutive Summary of Key Results for SEE HUA DAILY SARAWAK................................................................ 3Section 1: Media Coverage of Political Parties & Coalitions.......................................................................... 5

    1.1 Volume of Coverage of Parties & Coalitions......................................................................................... 5Figure 1: Volume of Coverage of Political Parties & Coalitions.......................................................... 5Figure 2: Volume of Coverage of Political Parties & Coalitions: Government vs. Opposition vs.

    Independent/Other........................................................................................................................................61.2 Tone of Coverage of Political Parties & Coalitions...............................................................................7Figure 3: Raw Tonal Coverage Volume of Political Parties & Coalitions............................................7Figure 4: Negative Political Party & Coalition Coverage ....................................................................8Figure 5: Positive Political Party & Coalition Coverage.........................................................................9Figure 6: Tone of Coverage of Political Parties & Coalitions: Government vs. Opposition vs.Independent/Other.....................................................................................................................................10

    Section 2: Media Coverage of Politicians & Political Figures.......................................................................112.1 Volume of Coverage of Politicians & Political Figures.......................................................................11

    Figure 7: Volume of Coverage of Politicians & Political Figures....................................................... 11Figure 8: Volume of Coverage of Politicians & Political Figures: Government vs. Opposition vs.Independent/Other.....................................................................................................................................12

    2.2 Volume of the Use of Politicians & Political Figures as Sources.......................................................13Figure 9: Volume of the Use of Politicians & Political Figures as Sources........................................13Figures 10: Volume of the Use of Politicians & Political Figures As Sources: Government vs.Opposition vs. Independent/Other..........................................................................................................14

    2.3 Tone of Coverage of Politicians & Political Figures............................................................................15Figure 11: Raw Tonal Coverage Volume of Politicians & Political Figures......................................15Figure 12: Negative Coverage of Politicians & Political Figures.......................................................16Figure 13: Positive Coverage of Politicians & Political Figures..........................................................17Figure 14: Tone of Coverage of Politicians & Political Figures: Government vs. Opposition vs.Independent/Other.....................................................................................................................................18

    2.4 Tone of the Use of Politicians & Political Figures As Sources: Attack Politics or Negative

    Campaigning......................................................................................................................................................19Figure 15: Attack Politics: Which Politicians and Political Figures Employ 'Attack Politics' MostOften?............................................................................................................................................................ 19Figure 16: Attack Politics: Which Coalition Employs Attack Politics Most Often?..........................20

    Section 3: Media Coverage of Issues.................................................................................................................213.1 Volume of Media Coverage of Policy Issues vs. Non-Policy Issues..................................................21

    Figure 17: Coverage of Policy Issues vs. Non-Policy Issues.................................................................21Figure 18: Media Coverage of Policy Issues.........................................................................................22Figure 19: Media Coverage of Non-Policy Issues................................................................................23

    Section 4: A Brief Methodology..........................................................................................................................24Section 5: Appendix 1 Tables..........................................................................................................................25

    .................................................................................................................................................................................. 25Section 6: Appendix 2 Coding Scheme......................................................................................................... 32

    2 SEE HUA DAILY SARAWAK

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    Executive Summary of Key Results for SEE HUA DAILYSARAWAK

    Introduction

    Like all modern elections, it the Malaysian 13th General Election was fought primarily through themedia the so-called 'watchdogs' of democracy.

    But how effective were Malaysian media outlets at providing fair and objective informationabout national politics? How well did they inform Malaysian citizens about their political environment,and thus enable them to make informed decisions about who to vote for?

    The Watching the Watchdog project monitored coverage from 28 media newspapers, televisionnews broadcasts, online news sites as well as the national press agency, in four languages (English,Bahasa Malaysia, Mandarin, and Tamil); in Sabah and Sarawak as well as in Peninsular Malaysia,during the month spanning April 7th to May 7th 2013 (31 days in total). It is a collaboration betweenthe University of Nottingham Malaysia Campus and the Centre for Independent Journalism.

    The key results summarised below pertain to the individual publication addressed in this report.

    Key Results

    In scrutinising the GE13 coverage provided by See Hua Daily Sarawak, we found the followingtrends:

    (1) Coverage of Parties & Coalitions

    The the mention-level coverage dedicated to each major coalition was relatively equal, with

    the BN coalition receiving slightly more mention-level coverage than PR.

    PR were attacked (74.57%) and covered negatively (56.95%) more then BN, with BNreceiving more positive coverage (67.52%).

    Of all the tonal categories used in the coverage of political parties and coalitions, the neutralcategory was used the most often (53%), followed by the positive category (25%).

    (2) Coverage of Politicians and Political Figures

    Who is talked about the most? And how are they talked about? The volume of mention-level coverage given to politicians from both coalitions was skewed

    towards BN (66%).

    Of all the tonal categories used in the coverage of politicians and political figures, theneutral category was used the most often (48%), followed by the positive category (41%).

    However, of the non-neutral material, more negative coverage and attacks were given to PR,while BN was given the most positive coverage.

    Who is used as a source the most? And who engages in attack politics the most?

    Taib Mahmud was used as a source most often.

    3 SEE HUA DAILY SARAWAK

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    BN were used as sources more often (64%) than both PR politicians (33%) andindependent/other political figures (2%).

    Anwar Ibrahim and Najib Razak were first and second most commonly engaged in attackpolitics.

    Overall, PR coalition politicians engaged in attack politics more often than BN politicians.

    (3) Policy Issues vs. Non-Policy Issues

    Non-Policy Issues were given more coverage than Policy Issues.

    The Non-Policy Issue of Economy and Development was the most covered issue overall.

    4 SEE HUA DAILY SARAWAK

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    Section 1: Media Coverage of Political Parties & Coalitions

    1.1 Volume of Coverage of Parties & Coalitions

    Figure 1: Volume of Coverage of Political Parties & Coalitions

    BN received the most coverage (37.01%), followed by DAP, PR, SUPP, then PAS.

    Refer to Table 1 for figures.

    5 SEE HUA DAILY SARAWAK

    BN

    DAP

    PR

    SUPP

    PAS

    PKR

    Other

    PBB

    PRS

    SAPP

    MCA

    SPDP

    UMNO

    Gerakan

    PBS

    UPKO

    MIC

    PRM

    PSM

    0 5 10 15 20 25 30 35 40

    37.01

    20.03

    19.13

    14.11

    3.92

    2.46

    1.88

    0.62

    0.40

    0.11

    0.09

    0.09

    0.07

    0.04

    0.04

    0.02

    0.00

    0.00

    0.00

    Volume

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    Figure 2: Volume of Coverage of Political Parties & Coalitions: Government vs.Opposition vs. Independent/Other

    Once parties/coalitions' coverage volumes are combined, the mention-level coveragededicated to each major coalition was relatively equal, with the BN coalition receivingslightly more mention-level coverage than PR.

    Refer to Table 2 for figures.

    6 SEE HUA DAILY SARAWAK

    BN

    PR

    Independent

    Other

    0 10 20 30 40 50 60

    52.47

    45.54

    0.11

    1.88

    Volume

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    1.2 Tone of Coverage of Political Parties & Coalitions

    Figure 3: Raw Tonal Coverage Volume of Political Parties & Coalitions

    Of all the tonal categories used in the coverage of political parties and coalitions, the neutralcategory was used the most often (53%), followed by the positive category (25%).

    7 SEE HUA DAILY SARAWAK

    8%

    14%

    53%

    25%

    Attacked

    Negative

    Neutral

    Positive

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    Figure 4: Negative Political Party & Coalition Coverage

    DAP were the most negatively covered (28.87%) and the most attacked (34.19%).

    PR were the second most attacked (25.43), followed by BN (18.8%) then PAS (13.68%).

    Refer to Table 3 for figures.

    8 SEE HUA DAILY SARAWAK

    DAP

    BN

    PR

    SUPP

    PAS

    PKROther

    SPDP

    Gerakan

    MCA

    UMNO

    MIC

    PBB

    PBS

    PRS

    PRM

    PSM

    SAPP

    UPKO

    0 10 20 30 40 50 60 70

    Attacked Negative

    Coverage Volume

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    Figure 5: Positive Political Party & Coalition Coverage

    BN received the most positive (55.77%) coverage by a very significant margin, followed byPR (15.04%), DAP (14.67%), then SUPP (11.31%).

    Refer to Table 3 for figures.

    9 SEE HUA DAILY SARAWAK

    BN

    PR

    DAP

    SUPP

    PKR

    OtherPAS

    PBB

    PRS

    SAPP

    MCA

    SPDP

    PBS

    UMNO

    Gerakan

    MIC

    PRM

    PSM

    UPKO

    0 10 20 30 40 50 60 70 80 90 100

    Positive Neutral

    Coverage Volume

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    Figure 6: Tone of Coverage of Political Parties & Coalitions: Government vs.Opposition vs. Independent/Other

    When coalition and party coverage is combined into the two opposing coalitions, we see thatoverall, PR were attacked (74.57%) and covered negatively (56.95%) more then BN, withBN receiving more positive coverage (67.52%).

    Refer to Table 4 for figures and below for ratios.

    CoverageType

    BN : PRTonal

    Weighting

    Positive 1 : 0.47 25%Neutral 1 : 0.85 53%

    Negative 1 : 1.34 14%

    Attacked 1 : 2.9 8%

    10 SEE HUA DAILY SARAWAK

    Attacked

    Negative

    Neutral

    Positive

    Attacked

    Negative

    Neutral

    Positive

    Attacked

    Negative

    Neutral

    Positive

    BN

    PR

    Independent & Other

    0 10 20 30 40 50 60 70 80

    25.43

    42.38

    52.21

    67.52

    74.57

    56.95

    44.45

    31.90

    0.00

    0.66

    3.34

    0.58

    Coverage Volume

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    Section 2: Media Coverage of Politicians & Political Figures

    2.1 Volume of Coverage of Politicians & Political Figures

    Figure 7: Volume of Coverage of Politicians & Political Figures

    Only the top 20 most mentioned politicians are shown on this graph.

    Out of these 20, Najib Razak received the most mentions by a significant proportion

    (48.21%), followed by Anwar Ibrahim (18.81%), Taib Mahmud (11.39%), then Lim Guan Eng(9.14%).

    Refer to Table 5 for full figures.

    11 SEE HUA DAILY SARAWAK

    Najib Razak

    Anwar IbrahimTaib Mahmud

    Lim Guan Eng

    Lim Kit Siang

    Muhyiddin Yassin

    Musa Aman

    Hishamuddin Hussein

    Karpal Singh

    Ibrahim Ali

    James Masing

    Hadi Awang

    Mahathir Mohamad

    Chua Soi LekDzulkefly Ahmad

    Nik Aziz

    Rosmah Mansur

    Ambiga Sreenevasan

    Baru Bian

    Hassan Ali

    0 10 20 30 40 50 60

    48.21

    18.8111.39

    9.14

    2.65

    2.52

    1.59

    1.32

    0.79

    0.66

    0.53

    0.40

    0.40

    0.260.26

    0.26

    0.26

    0.13

    0.13

    0.13

    Coverage Volume

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    Figure 8: Volume of Coverage of Politicians & Political Figures: Government vs.Opposition vs. Independent/Other

    When the mentions of individual politicians and political figures are combined and mergedinto their respective coalitions, we can see that coverage of figures from both major coalitionswas skewed towards BN (66%).

    Refer to Table 6 for figures.

    12 SEE HUA DAILY SARAWAK

    66%

    33%

    1%

    BN

    PR

    Independent/Other

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    2.2 Volume of the Use of Politicians & Political Figures as Sources

    Figure 9: Volume of the Use of Politicians & Political Figures as Sources

    Of the politicians and political figures tracked, Taib Mahmud was used as a source mostoften (52.13%), followed by Anwar Ibrahim (14.22%), Lim Guan Eng (11.85%), then NajibRazak (11.37%).

    Refer to Table 7 for figures.

    13 SEE HUA DAILY SARAWAK

    Taib Mahmud

    Anwar Ibrahim

    Lim Guan Eng

    Najib Razak

    Lim Kit Siang

    Ambiga Sreenevasan

    Hadi Awang

    Baru Bian

    Mahathir Mohamad

    Hassan Ali

    0 10 20 30 40 50 60

    52.13

    14.22

    11.85

    11.37

    4.27

    1.42

    1.42

    0.95

    0.95

    0.47

    Coverage Volume

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    Figures 10: Volume of the Use of Politicians & Political Figures As Sources: Governmentvs. Opposition vs. Independent/Other

    Politicians from BN were used as sources more often (64%) than both PR politicians (33%)and independent/other political figures (2%).

    Refer to Table 7 for figures.

    14 SEE HUA DAILY SARAWAK

    64%

    33%

    2%

    BN

    PR

    Independent/Other

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    2.3 Tone of Coverage of Politicians & Political Figures

    Figure 11: Raw Tonal Coverage Volume of Politicians & Political Figures

    Of all the tonal categories used in the coverage of politicians and political figures, theneutral category was used the most often (48%), followed by the positive category (41%).

    15 SEE HUA DAILY SARAWAK

    41%

    48%

    7%4%

    Positive

    Neutral

    Negative

    Attacked

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    Figure 12: Negative Coverage of Politicians & Political Figures

    In terms of the tone of mentions of politicians and political figures, Najib Razak received themost negative coverage (30.19%) and Lim Guan Eng received the most attacks (45.46%).

    Anwar Ibrahim was second most negatively covered (24.53%) and second most attacked

    (27.27%). Najib Razak was third most attacked (21.21%).

    Refer to Table 8 for full figures.

    16 SEE HUA DAILY SARAWAK

    Najib Razak

    Anwar Ibrahim

    Lim Guan Eng

    Taib Mahmud

    Lim Kit Siang

    Karpal Singh

    Dzulkefly Ahmad

    Ibrahim Ali

    Mahathir Mohamad

    Abdul Rahman Dahlan

    Alfred Jabu

    Ambiga Sreenevasan

    Azmin Ali

    Baru Bian

    Bernard Dompok

    Chong Chieng Jen

    Chua Soi Lek

    Elizabeth Wong

    G. Palanivel

    Hadi AwangHassan Ali

    Hishamuddin Hussein

    0 10 20 30 40 50 60 70

    Attacked Negative

    Coverage Volume

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    Figure 13: Positive Coverage of Politicians & Political Figures

    In terms of the tone of mentions of politicians and political figures, Najib Razak received themost positive (67.11%) and neutral coverage (38.48%).

    Taib Mahmud received the second most positive coverage (12.63%).

    Refer to Table 8 for figures.

    17 SEE HUA DAILY SARAWAK

    Najib RazakAnwar Ibrahim

    Taib Mahmud

    Lim Guan Eng

    Muhyiddin Yassin

    Hishamuddin Hussein

    Lim Kit Siang

    Musa Aman

    Ibrahim Ali

    Hadi Awang

    Karpal Singh

    Chua Soi Lek

    Nik Aziz

    James Masing

    Mahathir Mohamad

    Rosmah Mansur

    Ambiga Sreenevasan

    Hassan Ali

    Teresa Kok

    Baru Bian

    Dzulkefly Ahmad

    Abdul Rahman Dahlan

    0 20 40 60 80 100 120

    Positive Neutral

    Coverage Volume

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    Figure 14: Tone of Coverage of Politicians & Political Figures: Government vs.Opposition vs. Independent/Other

    Overall, more negative coverage and attacks were given to PR, while BN was given the mostpositive coverage.

    It should, however, be remembered that the neutral tonal category is overwhelmingly thelargest category.

    Refer to Table 9 for figures and below for ratios.

    CoverageType

    BN : PRTonal

    Weighting

    Positive 1 : 0.19 40%

    Neutral 1 : 0.62 47%

    Negative 1 : 1.36 7%

    Attacked 1 : 3.13 4%

    18 SEE HUA DAILY SARAWAK

    Attacked

    Negative

    Neutral

    Positive

    Attacked

    Negative

    Neutral

    Positive

    Attacked

    Negative

    Neutral

    Positive

    BN

    PR

    Independent/ Other

    0 10 20 30 40 50 60 70 80 90

    24.24

    41.51

    60.39

    84.05

    75.76

    56.60

    37.64

    15.61

    0.00

    1.89

    1.97

    0.33

    Coverage Volume

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    2.4 Tone of the Use of Politicians & Political Figures As Sources: AttackPolitics or Negative Campaigning

    Figure 15: Attack Politics: Which Politicians and Political Figures Employ 'Attack Politics'

    Most Often?

    This graph is weighted to show attack politics as a proportion of overall use as source.

    Anwar Ibrahim and Najib Razak (both 40%) were most commonly engaged in attack politics,followed by Lim Guan Eng (20%).

    Refer to Table 10 for figures.

    19 SEE HUA DAILY SARAWAK

    Anwar Ibrahim

    Taib Mahmud

    Lim Guan Eng

    Ambiga Sreenevasan

    Baru Bian

    Chua Soi Lek

    Hadi Awang

    Hassan Ali

    Jeffrey Kitingan

    Khalid Ibrahim

    Lim Kit Siang

    Mahathir Mohamad

    Muhyiddin Yassin

    Musa Aman

    Najib Razak

    0 5 10 15 20 25 30 35 40 45

    40.00

    40.00

    20.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    Attack Volume

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    Figure 16: Attack Politics: Which Coalition Employs Attack Politics Most Often?

    This graph is weighted to show attack politics as a proportion of overall use as source.

    Overall, PR coalition politicians engaged in attack politics more often than BN politicians.

    Refer to Table 10 for figures.

    20 SEE HUA DAILY SARAWAK

    40%

    60%

    BN

    PR

    Independent/Other

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    Section 3: Media Coverage of Issues

    3.1 Volume of Media Coverage of Policy Issues vs. Non-Policy Issues

    Figure 17: Coverage of Policy Issues vs. Non-Policy Issues

    More coverage overall is given to Policy Issues than Non-Policy Issues.

    Refer to Table 11 for figures.

    21 SEE HUA DAILY SARAWAK

    58%

    42% Policy Issues

    Non-Policy Issues

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    Figure 18: Media Coverage of Policy Issues

    Of all Policy Issues covered, the Economy & Development was given most coverage, followedby Vision Policies & Programmes then Education.

    Refer to Table 11 for figures.

    22 SEE HUA DAILY SARAWAK

    19%

    1%

    52%

    13%

    1%

    3%0%1%

    9%

    Policy Issues

    VisionPolicies/ProgrammesEnvironmentEconomy/DevelopmentEducationForeign PolicyDomestic Policy, Crime &National SecurityOppressive LegislationHealthReligion

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    Figure 19: Media Coverage of Non-Policy Issues

    Of all Non-Policy Issues covered, Ethnicity was given the most coverage, followed byElectioneering, then Socioeconomic Status, then Democracy & Human Rights.

    Refer to Table 11 for figures.

    23 SEE HUA DAILY SARAWAK

    40%

    1%

    15%

    16%

    0%

    6%

    21%

    Non-Policy Issues

    Ethnicity

    Religion

    Democracy & Human Rights

    Socioeconomic Status

    Mudslinging

    Gender

    Electioneering

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    Section 4: A Brief Methodology

    Dates analysed: 7/4/13 07/05/13 (nd = 31 days)

    Number of data points/references identified and analysed: ndp = 14375

    Number of articles identified and analysed: na = 908

    Average number of articles/day: na/d = 29.3

    Data Collection

    The data was collected or 'coded' using sentence-level content analysis. A team of around 70'coders' from all over Malaysia, from both private and public universities, and from civil society,coded their assigned media on a daily basis.

    Stories 'coded' were selected according to the following criteria:

    They were within the Malaysian news section/s of the newspapers including the front page, orwere the paper's editorial (if they run one).

    They were from pre-defined 'Malaysian News' areas of the news websites monitored, with'snapshots' taken at 8pm daily.

    They were from within the TV news broadcasts.

    They were more than 1/3 about the election, and were news stories as opposed to columns,opinions pieces, letters, etc (with the exception of the paper's own editorial, if present).

    Within each story, category/operator references were identified and coded at the sentence level

    (from period to period). The 21 categories identified and their sub-categories or 'operators' areoutlined in Appendix 2. These 21 categories form the 'unit of analysis' for this study.

    Tone (positive, negative, neutral, attacking, or attacked) was determined based on matching eachreference to a media frame or frames, supportable via emotive/descriptive/subjectivelanguage/vocabulary utilised by the either the news personnel or the source beingquoted/paraphrased. As such, tone is not based upon coder opinion but on linguistic data. Coderswere instructed to 'code as neutral' whenever there was a lack of linguistic data to support apositive/negative/attacking/attacked frame, or whenever they were unsure/conflicted.

    Data Analysis

    The data was analysed using the open source software package GNU Octave (a multi-disciplinarymathematical data analysis programme capable of SPSS/NVIVO-level statistical analysis, as well asmuch higher-level mathematical analysis). Scripts were composed to count occurrences of key data-codes, as specified by the project's finite code-listing set (see Appendix 2), for every row of codeddata (i.e. every reference). Where appropriate, code-count occurrences have been normalised toprovide the percentage of these key-code occurrences.

    24 SEE HUA DAILY SARAWAK

    http://www.gnu.org/software/octave/http://www.gnu.org/software/octave/
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    Section 5: Appendix 1 Tables

    25 SEE HUA DAILY SARAWAK

    TABLE 1

    Party Percentage

    BN 37.005

    DAP 20.025

    Gerakan 0.035193

    MCA 0.087982

    MIC 0

    PAS 3.924

    PBB 0.61587

    PBS 0.035193

    PKR 2.4635

    PR 19.127

    PRS 0.40472

    PRM 0

    PSM 0

    SAPP 0.10558

    SPDP 0.087982

    SUPP 14.112

    UMNO 0.070385

    UPKO 0.017596

    Other 1.8828

    TABLE 2

    Party Percentage Coalition Percentage

    BN 37.005

    BN 52.471921

    Gerakan 0.035193

    MCA 0.087982

    MIC 0

    PBB 0.61587

    PBS 0.035193

    PRS 0.40472

    SPDP 0.087982

    SUPP 14.112

    UMNO 0.070385

    UPKO 0.017596

    PR 19.127

    PR 45.5395DAP 20.025

    PAS 3.924

    PKR 2.4635

    PRM 0

    Independent 0.10558PSM 0

    SAPP 0.10558

    Other 1.8828 Other 1.8828

    TABLE 3

    Attacked Negative Neutral Positive TOTAL

    BN 18.803 28.079 33.118 55.766 135.766

    DAP 34.188 28.874 18.482 14.672 96.216

    Gerakan 0 0.13245 0 0.072993 0.205443

    MCA 0 0.13245 0.10211 0.072993 0.307553

    MIC 0 0 0 0 0

    PAS 13.675 7.4172 2.5187 1.4599 25.0708

    PBB 0 0 1.1572 0.072993 1.230193

    PBS 0 0 0.068074 0 0.068074

    PKR 1.2821 1.7219 3.744 0.72993 7.47793

    PR 25.427 18.94 19.707 15.036 79.11

    PRS 0 0 0.68074 0.21898 0.89972

    PRM 0 0 0 0 0

    PSM 0 0 0 0 0

    SAPP 0 0 0.13615 0.14599 0.28214

    SPDP 0 0.2649 0.10211 0 0.36701

    SUPP 6.6239 13.642 16.916 11.314 48.4959

    UMNO 0 0.13245 0.068074 0 0.200524

    UPKO 0 0 0 0 0

    Other 0 0.66225 3.1995 0.43796 4.29971

    Parties &Coalitions

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    26 SEE HUA DAILY SARAWAK

    TABLE 4

    BN

    A tta cked 25.4269

    Negative 42.38325

    Neutral 52.212308

    Positive 67.517959

    PR

    A tta cked 74.5721

    Negative 56.9531

    Neutral 44.4517

    Posit ive 31.89783

    Attacked 0

    Negative 0.66225

    Neutral 3.33565

    Positive 0.58395

    Independent &

    Other

    TABLE 5

    Politician/Political Figure

    Abdul Rahman Dahlan 0

    Alfred Jabu 0

    Ambiga Sreenevasan 0.13245Anwar Ibrahim 18.808

    Azmin Ali 0

    Baru Bian 0.13245

    Bernard Dompok 0

    Chong Chieng Jen 0

    Chua Soi Lek 0.2649

    Dzulkefly Ahmad 0.2649

    Elizabeth Wong 0

    G. Palanivel 0

    Hadi Awang 0.39735

    Hassan Ali 0.13245

    Hishamuddin Hussein 1.3245

    Ibrahim Ali 0.66225

    James Masing 0.5298

    Jeffrey Kitingan 0

    Karpal Singh 0.7947

    Khalid Ibrahim 0

    Khalid Samad 0

    Lim Guan Eng 9.1391

    Lim Kit Siang 2.649

    Liow Tiong Lai 0

    Mahathir Mohamad 0.39735

    Maximus Ongkili 0

    Mohamad 'Mat' Sabu 0

    Muhyiddin Yassin 2.5166

    Musa Aman 1.5894

    Najib Razak 48.212

    Ng Yen Yen 0

    Nik Aziz 0.2649

    Nizar Jamaluddin 0

    Nurul Izzah 0Rafizi Ramli 0

    Rosmah Mansur 0.2649

    Siti Mariah Mahmud 0

    Taib Mahmud 11.391

    Teresa Kok 0.13245

    Tian Chua 0

    Tony Pua 0

    William Mawan 0

    Wong Ho Leng 0

    Wong Soon Koh 0

    Yong Teck Lee 0

    Percentage(mention)

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    TABLE 6

    Politician/Political Figure Party etc. Percentage Coalition Percentage

    Chua Soi Lek

    MCA 0.2649

    BN 66.22555

    Liow Tiong Lai

    Ng Yen Yen

    G. Palanivel MIC 0Alfred Jabu

    PBB 11.391Taib Mahmud

    Maximus Ongkili PBS 0

    James Masing PRS 0.5298

    William Mawan SPDP 0

    Wong Soon Koh SUPP 0

    Abdul Rahman Dahlan

    UMNO 54.03985

    Hishamuddin Hussein

    Mahathir Mohamad

    Muhyiddin Yassin

    Musa Aman

    Najib Razak

    Bernard Dompok UPKO 0

    Chong Chieng Jen

    DAP 12.71525

    PR 32.58285

    Karpal Singh

    Lim Guan Eng

    Lim Kit Siang

    Teresa Kok

    Tony Pua

    Wong Ho Leng

    Dzulkefly Ahmad

    PAS 0.92715

    Hadi Awang

    Khalid Samad

    Mohamad 'Mat' Sabu

    Nik Aziz

    Nizar Jamaluddin

    Siti Mariah Mahmud

    Anwar Ibrahim

    PKR 18.94045

    Azmin Ali

    Baru Bian

    Elizabeth WongJeffrey Kitingan

    Khalid Ibrahim

    Nurul Izzah

    Rafizi Ramli

    Tian Chua

    Ambiga Sreenevasan Bersih 0.13245

    1.19205

    Hassan Ali Independent 0.13245

    Ibrahim Ali Perkasa 0.66225

    Rosmah Mansur 0.2649

    Yong Teck Lee SAPP 0

    Independent/Other

    '1st lady'

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    TABLE 7

    Politician/Political Figure Coalition Percentage

    Chua Soi Lek 0

    BN 64.45487

    Mahathir Mohamad 0.94787

    Muhyiddin Yassin 0

    Musa Aman 0

    Najib Razak 11.374

    Nazri Aziz 0

    Taib Mahmud 52.133

    Anwar Ibrahim 14.218

    PR 33.175

    Baru Bian 0.94787

    Hadi Awang 1.4218Jeffrey Kitingan 0

    Khalid Ibrahim 0

    Lim Guan Eng 11.848

    Lim Kit Siang 4.2654

    Nik Aziz 0.47393

    Ambiga Sreenevasan 1.4218

    Independent 2.36966

    Hassan Ali 0.47393

    Vox Pop Male 0

    Vox Pop Female 0.47393

    0

    0

    Percentage

    (source)

    Public Opinion/Vox Pop

    General

    Election CommissionSpokesperson

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    TABLE 8

    Politician/Political Figure Attacked Negative Neutral Positive

    Abdul Rahman Dahlan 0 0 0 0

    Alfred Jabu 0 0 0 0

    Ambiga Sreenevasan 0 0 0.2809 0

    Anwar Ibrahim 27.273 24.528 26.404 6.3123Azmin Ali 0 0 0 0

    Baru Bian 0 0 0 0.33223

    Bernard Dompok 0 0 0 0

    Chong Chieng Jen 0 0 0 0

    Chua Soi Lek 0 0 0.5618 0

    Dzulkefly Ahmad 0 1.8868 0 0.33223

    Elizabeth Wong 0 0 0 0

    G. Palanivel 0 0 0 0

    Hadi Awang 0 0 0.8427 0

    Hassan Ali 0 0 0.2809 0Hishamuddin Hussein 0 0 2.5281 0.33223

    Ibrahim Ali 0 1.8868 1.1236 0

    James Masing 0 0 0.2809 0.99668

    Jeffrey Kitingan 0 0 0 0

    Karpal Singh 0 5.6604 0.8427 0

    Khalid Ibrahim 0 0 0 0

    Khalid Samad 0 0 0 0

    Lim Guan Eng 45.455 15.094 6.4607 6.9767

    Lim Kit Siang 3.0303 9.434 2.2472 1.6611

    Liow Tiong Lai 0 0 0 0

    Mahathir Mohamad 3.0303 0 0.2809 0.33223

    Maximus Ongkili 0 0 0 0

    Mohamad 'Mat' Sabu 0 0 0 0

    Muhyiddin Yassin 0 0 4.7753 0.66445

    Musa Aman 0 0 1.6854 1.9934

    Najib Razak 21.212 30.189 38.483 67.11

    Ng Yen Yen 0 0 0 0

    Nik Aziz 0 0 0.5618 0

    Nizar Jamaluddin 0 0 0 0

    Nurul Izzah 0 0 0 0

    Rafizi Ramli 0 0 0 0Rosmah Mansur 0 0 0.2809 0.33223

    Siti Mariah Mahmud 0 0 0 0

    Taib Mahmud 0 11.321 11.798 12.625

    Teresa Kok 0 0 0.2809 0

    Tian Chua 0 0 0 0

    Tony Pua 0 0 0 0

    William Mawan 0 0 0 0

    Wong Ho Leng 0 0 0 0

    Wong Soon Koh 0 0 0 0

    Yong Teck Lee 0 0 0 0

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    TABLE 9

    BN

    Attacked 24.2423

    Negative 41.51

    Neutral 60.3934Positive 84.05399

    PR

    Attacked 75.7583

    Negative 56.6032

    Neutral 37.64

    Positive 15.61456

    Attacked 0

    Negative 1.8868

    Neutral 1.9663

    Positive 0.33223

    Independent/Other

    TABLE 10

    Politician/Political Figure Coalition Percentage

    Chua Soi Lek 0

    BN 40

    Mahathir Mohamad 0

    Muhyiddin Yassin 0Musa Aman 0

    Najib Razak 0

    Nazri Aziz 0

    Taib Mahmud 40

    Anwar Ibrahim 40

    PR 60

    Baru Bian 0

    Hadi Awang 0

    Jeffrey Kitingan 0

    Khalid Ibrahim 0

    Lim Guan Eng 20Lim Kit Siang 0

    Nik Aziz 0

    Ambiga Sreenevasan 0

    Independent 0

    Hassan Ali 0

    Vox Pop Male 0

    Vox Pop Female 0

    0

    0

    Percentage(source +attacking)

    Public Opinion/Vox PopGeneral

    Election CommissionSpokesperson

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    TABLE 11

    Issues Coverage PI/NPI Coverage

    Vision Policies/Programmes 6.6884

    Policy Issues 34.380553

    Environment 0.22431Economy/Development 17.945

    Education 4.4861

    Foreign Policy 0.50979

    Domestic Policy, Crime & National Security 1.2031

    Oppressive Legislation 0.040783

    Health 0.30587

    Religion 2.9772

    Ethnicity 10.277

    25.40746

    Religion 0.22431

    Democracy & Human Rights 3.7928

    Socioeconomic Status 4.1191

    Mudslinging 0.12235

    Gender 1.4478

    Electioneering 5.4241

    Non-PolicyIssues

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    Section 6: Appendix 2 Coding Scheme

    1. Politician or Political Figure (Mentioned)

    1. Abdul Rahman Dalan

    2. Alfred Jabu3. Ambiga Sreenevasan4. Anwar Ibrahim5. Azmin Ali6. Baru Bian7. Bernard Dompok8. Chong Chieng Jen9. Chua Soi Lek10. Dzulkefly Ahmad11. Elizabeth Wong12. G. Palanivel13. Hadi Awang14. Hassan Ali15. Hishamuddin Hussein

    16. James Masing17. Jeffrey Kitingan18. Karpal Singh19. Khalid Ibrahim20. Khalid Samad21. Lim Guan Eng22. Lim Kit Siang23. Liow Tiong Lai24. Mahathir Mohamad25. Maximus Ongkili26. Mohamad 'Mat' Sabu27. Muhyiddin Yassin28. Musa Aman

    29. Najib Razak30. Ng Yen Yen31. Nik Aziz32. Nizar Jamaluddin33. Nurul Izzah34. Rafizi Ramli35. Rosmah Mansur36. Siti Mariah Mahmud37. Taib Mahmud38. Teresa Kok39. Tian Chua40. Tony Pua41. William Mawan42. Wong Ho Leng

    43. Wong Soon Koh44. Yong Teck Lee

    2. Politicians or Political Figure (Used as a Source)

    1. Ambiga Sreenevasan (Bersih)2. Anwar Ibrahim (PKR)3. Baru Bian4. Chua Soi Lek5. Hadi Awang6. Hassan Ali7. Jeffrey Kitingan8. Khalid Ibrahim9. Lim Guan Eng

    10. Lim Kit Siang11. Mahathir Mohamad

    12. Muhyiddin Yassin13. Musa Aman14. Najib Razak

    15. Nazri Aziz16. Nik Aziz17. Taib Mahmud18. Vox Pop Male19. Vox Pop Female20. Public Opinion/Vox Pop General21. Election Commission Spokesperson

    3. Party or Coalition

    1. BN (Barisan Nasional)2. DAP (Democratic Action Party)3. Gerakan (Malaysian People's Movement

    Party)

    4. MCA (Malaysian Chinese Association)5. MIC (Malaysian Indian Congress)6. PAS (Pan-Malaysian Islamic Party)7. PBB (Parti Besaka Bumputera Bersatu)8. PBS (Parti Bersatu Sabah)9. PKR (People's Justice Party)10. PR (Pakatan Rakyat)11. PRS (Sarawak People's Party)12. PRM (Parti Rakyat Malaysia)13. PSM (Parti Sosialis Malaysia)14. SAPP (Sabah Progressive Party)15. SPDP (Sarawak Progressive Democratic Party)16. SUPP (Sarawak United People's Party)

    17. UMNO (United Malays National Organisation)18. UPKO (United Pasokmomogun KadazandusunMurut Organisation)

    4. Organisations

    1. Bersih2. Community-based organisations.3. Democracy- or human rights-oriented

    organisations (excluding Bersih)4. Environmentally-oriented organisations5. Ethnicity-oriented organisations6. JATI7. Perkasa8. Professionals organisations9. Religious organisations.10. Trade Unions11. Womens' rights or issues focused organisations.12. Youth or student focused organisations13. Election Commission

    5. Policy Issues

    1. Vision Policies or Programmes1. 1Malaysia2. GTP (Government Transformation

    Programme)3. ETP (Economic Transformation Programme)

    4. NKRA (National Key Results Areas)5. NEP/'Bumiputeraism'

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    6. PAS's Welfare State7. PKR's Buku Jingga8. NEM (New Economic Model)9. 'Transformasi'10. BN Manifesto11. PR Manifesto12. Other

    2. Environment1. Deforestation/Land Rights2. Recycling3. Lynas4. Polluting Industries (non-Lynas)5. Damming Projects6. Other

    3. Economy/Development1. Recession2. Welfare3. Unemployment4. Poverty5. Privatisation6. Growth/FDI7. FTA/Globalisation8. Inflation/Price Rises9. Infrastructure10. Housing11. Other

    4. Education1. Vernacular Schools2. Access3. PPSMI4. Academic Freedom5. System

    6. PTPTN7. Other

    5. Foreign Policy1. Western World2. Singapore (Mentions of)3. Singapore (Comparison with)4. China5. India6. Islamic World7. Israel/Palestine8. Indonesia9. Other

    6. Domestic Policy, Crime, & National Security1. Immigration2. Illegals/Refugees3. Terrorism (not Lahad Datu)4. Crime5. Lahad Datu Incident6. Other

    7. Oppressive Legislation1. ISA (Internal Security Act)2. AUKU/UUCA (Universities and University

    Colleges Act 1971)3. Sedition Act

    4. PPPA (Printing Presses and Publication Act)5. PAA (Peaceful Assembly Act 2012)

    6. SOSMA (Security Offences (SpecialMeasures) Act 2012)

    7. Other

    8. Health1. 1Care2. Other

    9. Religion1. Apostasy2. Islamic State3. Hudud4. Conversion (into Islam)5. 'Allah' issue6. Other

    6. Non-Policy Issues

    1. Ethnicity1. Malaysia2. Chinese3. Indian/South Asian4. Orang Asli5. Orang Asal, Sabah & Sarawak6. Thai7. Portuguese/Eurasian8. Malay Rights9. Other

    2. Religion1. Islam2. Buddhism/Taoism3. Hinduism4. Christianity5. Sikhism

    6. Religious Freedom (non-apostasy related)7. Interfaith Dialogue/Unity8. Interfaith Friction9. Other

    3. Democracy & Human Rights1. General Corruption2. Electoral Corruption3. Media Freedom4. Electoral Reform5. Electoral Legislation6. 2-Party System7. Protest/Rallies8. Other

    4. Socioeconomic Sectors1. Middle Class/Professionals2. Working Class3. Aristocracy/Monarchy4. Civil Service5. Military and Police6. FELDA7. Plantation/Estate Workers8. Chine New Villagers9. Senior Citizens/Retirees10. RELA/Wataniah11. Urban

    12. Rural13. Cost of Living

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    14. Other

    5. Territory1. Kuala Lumpur2. Labuan3. Putrajaya4. Johor5. Kedah

    6. Kelantan7. Malacca8. Negeri Sembilan9. Pahang10. Perak11. Perlis12. Penang13. Sabah14. Sarawak15. Selangor16. Terengganu17. Sarawak Independence18. Sabah Independence

    6. Mudslinging1. Anwar/Sodomy2. Altantuya3. Rosmah4. Penang CM5. Selangor CM6. NFC7. Arms Deals8. Psy/CNY Concert9. Project IC10. Taib Mahmud and Logging Expose11. Other

    7. Gender

    1. Sexuality2. Women in politics3. Personal/Private life4. Womens' Issues5. LGBT/Q6. Appearance

    7. Sexism8. Other

    8. Electioneering1. Event-specific Gifts2. Handouts3. Timely Developments4. Election Promises5. Baby-kissing6. Cybertroopers/Social Media War7. Other