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    'Watching the Watchdog'Malaysian Media Coverage of GE13

    Final Individual Report: UTUSAN BORNEO SARAWAK

    15/08/13

    Dr Tessa J. HoughtonSchool of Modern Languages and Cultures

    Director of the Centre for the Study of Communications and CultureUniversity of Nottingham Malaysian Campus

    in collaboration with

    Comments and feedback welcomed at:

    [email protected] 523 4575

    or

    Masjaliza HamzahExecutive Officer

    Centre for Independent [email protected]

    03-4023-0772/4024-9840

    The work is licensed under CC BY-NC-SA 3.0

    http://www.nottingham.edu.my/Modern-Languages/index.aspxhttp://www.nottingham.edu.my/Modern-Languages/CentrefortheStudyofCommunicationsandCulture/index.aspxmailto:[email protected]://cijmalaysia.org/http://creativecommons.org/licenses/by-nc-sa/3.0/http://www.nottingham.edu.my/Modern-Languages/CentrefortheStudyofCommunicationsandCulture/index.aspxmailto:[email protected]://cijmalaysia.org/http://creativecommons.org/licenses/by-nc-sa/3.0/http://www.nottingham.edu.my/Modern-Languages/index.aspx
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    Table of ContentsExecutive Summary of Key Results for UTUSAN BORNEO SARAWAK..........................................................3Section 1: Media Coverage of Political Parties & Coalitions.......................................................................... 5

    1.1 Volume of Coverage of Parties & Coalitions......................................................................................... 5Figure 1: Volume of Coverage of Political Parties & Coalitions.......................................................... 5Figure 2: Volume of Coverage of Political Parties & Coalitions: Government vs. Opposition vs.

    Independent/Other........................................................................................................................................61.2 Tone of Coverage of Political Parties & Coalitions...............................................................................7Figure 3: Raw Tonal Coverage Volume of Political Parties & Coalitions............................................7Figure 4: Negative Political Party & Coalition Coverage ....................................................................8Figure 5: Positive Political Party & Coalition Coverage.........................................................................9Figure 6: Tone of Coverage of Political Parties & Coalitions: Government vs. Opposition vs.Independent/Other.....................................................................................................................................10

    Section 2: Media Coverage of Politicians & Political Figures.......................................................................112.1 Volume of Coverage of Politicians & Political Figures.......................................................................11

    Figure 7: Volume of Coverage of Politicians & Political Figures....................................................... 11Figure 8: Volume of Coverage of Politicians & Political Figures: Government vs. Opposition vs.Independent/Other.....................................................................................................................................12

    2.2 Volume of the Use of Politicians & Political Figures as Sources.......................................................13Figure 9: Volume of the Use of Politicians & Political Figures as Sources........................................13Figures 10: Volume of the Use of Politicians & Political Figures As Sources: Government vs.Opposition vs. Independent/Other..........................................................................................................14

    2.3 Tone of Coverage of Politicians & Political Figures............................................................................15Figure 11: Raw Tonal Coverage Volume of Politicians & Political Figures......................................15Figure 12: Negative Coverage of Politicians & Political Figures.......................................................16Figure 13: Positive Coverage of Politicians & Political Figures..........................................................17Figure 14: Tone of Coverage of Politicians & Political Figures: Government vs. Opposition vs.Independent/Other.....................................................................................................................................18

    2.4 Tone of the Use of Politicians & Political Figures As Sources: Attack Politics or Negative

    Campaigning......................................................................................................................................................19Figure 15: Attack Politics: Which Politicians and Political Figures Employ 'Attack Politics' MostOften?............................................................................................................................................................ 19Figure 16: Attack Politics: Which Coalition Employs Attack Politics Most Often?..........................20

    Section 3: Media Coverage of Issues.................................................................................................................213.1 Volume of Media Coverage of Policy Issues vs. Non-Policy Issues..................................................21

    Figure 17: Coverage of Policy Issues vs. Non-Policy Issues.................................................................21Figure 18: Media Coverage of Policy Issues.........................................................................................22Figure 19: Media Coverage of Non-Policy Issues................................................................................23

    Section 4: A Brief Methodology..........................................................................................................................24Section 5: Appendix 1 Tables..........................................................................................................................25

    .................................................................................................................................................................................. 25Section 6: Appendix 2 Coding Scheme......................................................................................................... 32

    2 UTUSAN BORNEO SARAWAK

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    Executive Summary of Key Results for UTUSAN BORNEOSARAWAK

    Introduction

    Like all modern elections, it the Malaysian 13th General Election was fought primarily through themedia the so-called 'watchdogs' of democracy.

    But how effective were Malaysian media outlets at providing fair and objective informationabout national politics? How well did they inform Malaysian citizens about their political environment,and thus enable them to make informed decisions about who to vote for?

    The Watching the Watchdog project monitored coverage from 28 media newspapers, televisionnews broadcasts, online news sites as well as the national press agency, in four languages (English,Bahasa Malaysia, Mandarin, and Tamil); in Sabah and Sarawak as well as in Peninsular Malaysia,during the month spanning April 7th to May 7th 2013 (31 days in total). It is a collaboration betweenthe University of Nottingham Malaysia Campus and the Centre for Independent Journalism.

    The key results summarised below pertain to the individual publication addressed in this report.

    Key Results

    In scrutinising the GE13 coverage provided by Utusan Borneo Sarawak, we found the followingtrends:

    (1) Coverage of Parties & Coalitions

    The mention-level coverage dedicated to each major coalition was skewed heavily towards

    BN.

    PR were attacked (69.66%) and covered negatively (59.38%) more then BN, with BNreceiving more positive coverage (87.36%).

    Of all the tonal categories used in the coverage of political parties and coalitions, the neutralcategory was used the most often (54%), followed by the positive category (32%).

    (2) Coverage of Politicians and Political Figures

    Who is talked about the most? And how are they talked about? The volume of mention-level coverage given to politicians from both coalitions was skewed

    towards BN (61%).

    Of all the tonal categories used in the coverage of politicians and political figures, theneutral category was used the most often (54%), followed by the positive category (34%).

    However, of the non-neutral material, more negative coverage and attacks were given to PR,while BN was given the most positive coverage.

    Who is used as a source the most? And who engages in attack politics the most?

    Taib Mahmud and Najib Razak were used as sources most often.

    3 UTUSAN BORNEO SARAWAK

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    Politicians from BN were used as sources more often (54%) than both PR politicians (13%)and independent/other political figures (33%).

    Taib Mahmud and Najib Razak) were first and second most commonly engaged in attackpolitics.

    Overall, BN coalition politicians engaged in attack politics much more often (76%) than either

    opposition politicians or independents/others.

    (3) Policy Issues vs. Non-Policy Issues

    Non-Policy Issues were given more coverage than Policy Issues.

    The Non-Policy Issue of Economy & Development was the most covered issue overall.

    4 UTUSAN BORNEO SARAWAK

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    Section 1: Media Coverage of Political Parties & Coalitions

    1.1 Volume of Coverage of Parties & Coalitions

    Figure 1: Volume of Coverage of Political Parties & Coalitions

    BN received the most coverage (51.69%), followed by DAP, PKR, PR, then SUPP..

    Refer to Table 1 for figures.

    5 UTUSAN BORNEO SARAWAK

    BN

    DAPPKR

    PR

    SUPP

    Other

    PAS

    PBB

    SPDP

    UMNO

    PRS

    MCA

    MIC

    Gerakan

    PRM

    PBS

    PSM

    SAPP

    UPKO

    0 10 20 30 40 50 60

    51.69

    9.507.08

    6.35

    6.35

    5.65

    5.36

    2.88

    2.50

    1.26

    0.78

    0.17

    0.12

    0.10

    0.07

    0.05

    0.05

    0.05

    0.00

    Volume

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    Figure 2: Volume of Coverage of Political Parties & Coalitions: Government vs.Opposition vs. Independent/Other

    Once parties/coalitions' coverage volumes are combined, the mention-level coveragededicated to each major coalition was skewed heavily towards BN.

    Refer to Table 2 for figures.

    6 UTUSAN BORNEO SARAWAK

    BN

    PR

    Independent

    Other

    0 10 20 30 40 50 60 70

    65.89

    28.29

    0.17

    5.65

    Volume

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    1.2 Tone of Coverage of Political Parties & Coalitions

    Figure 3: Raw Tonal Coverage Volume of Political Parties & Coalitions

    Of all the tonal categories used in the coverage of political parties and coalitions, the neutralcategory was used the most often (54%), followed by the positive category (32%).

    7 UTUSAN BORNEO SARAWAK

    6%9%

    54%

    32%Attacked

    Negative

    Neutral

    Positive

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    Figure 4: Negative Political Party & Coalition Coverage

    BN were the most negatively covered (24.15%), followed by DAP (17.61%) then PAS(15.34%).

    PR were the most attacked (37.61%), followed by Others (17.52%), DAP (17.09%), PAS(9.83%), then BN (7.69%).

    Refer to Table 3 for figures.

    8 UTUSAN BORNEO SARAWAK

    BN

    DAP

    PAS

    PR

    PKR

    SUPPOther

    UMNO

    SPDP

    PRS

    MCA

    PBB

    Gerakan

    MIC

    PBS

    PRM

    PSM

    SAPP

    UPKO

    0 10 20 30 40 50 60

    Attacked Negative

    Coverage Volume

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    Figure 5: Positive Political Party & Coalition Coverage

    BN received the most positive (80.05%) coverage by a very significant margin.

    Refer to Table 3 for figures.

    9 UTUSAN BORNEO SARAWAK

    BN

    DAP

    SUPP

    PKR

    Other

    PASPBB

    PR

    SPDP

    PRS

    UMNO

    MCA

    MIC

    PRM

    Gerakan

    PBS

    PSM

    SAPP

    UPKO

    0 20 40 60 80 100 120 140

    Posi tive Neutral

    Coverage Volume

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    Figure 6: Tone of Coverage of Political Parties & Coalitions: Government vs.Opposition vs. Independent/Other

    When coalition and party coverage is combined into the two opposing coalitions, we see thatoverall, PR were attacked (69.66%) and covered negatively (59.38%) more then BN, withBN receiving more positive coverage (87.36%).

    Refer to Table 4 for figures and below for ratios.

    CoverageType

    BN : PRTonal

    Weighting

    Positive 1 : 0.12 32%Neutral 1 : 0.46 54%

    Negative 1 : 1.63 9%

    Attacked 1 : 5.43 6%

    10 UTUSAN BORNEO SARAWAK

    Attacked

    Negative

    Neutral

    Positive

    Attacked

    Negative

    Neutral

    Positive

    Attacked

    Negative

    Neutral

    Positive

    BN

    PR

    Independent & Other

    0 10 20 30 40 50 60 70 80 90 100

    12.82

    36.36

    63.79

    87.36

    69.66

    59.38

    29.19

    10.25

    17.52

    4.26

    7.01

    2.39

    Coverage Volume

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    Section 2: Media Coverage of Politicians & Political Figures

    2.1 Volume of Coverage of Politicians & Political Figures

    Figure 7: Volume of Coverage of Politicians & Political Figures

    Only the top 20 most mentioned politicians are shown on this graph.

    Out of these 20, Najib Razak received the most mentions by a significant proportion(35.76%), followed by Taib Mahmud (10.54%) then Anwar Ibrahim (10.4%).

    Refer to Table 5 for full figures.

    11 UTUSAN BORNEO SARAWAK

    Najib Razak

    Taib Mahmud

    Anwar Ibrahim

    Alfred Jabu

    Yong Teck Lee

    Chong Chieng Jen

    Lim Guan Eng

    Nik Aziz

    William Mawan

    Lim Kit Siang

    Baru Bian

    Wong Soon Koh

    Karpal Singh

    Wong Ho Leng

    Rosmah MansurAmbiga Sreenevasan

    Khalid Ibrahim

    Muhyiddin Yassin

    Musa Aman

    Mahathir Mohamad

    0 5 10 15 20 25 30 35 40

    35.76

    10.54

    10.40

    5.98

    4.27

    3.42

    3.42

    2.71

    2.71

    2.42

    2.28

    1.99

    1.57

    1.57

    1.421.14

    1.14

    1.00

    1.00

    0.85

    Coverage Volume

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    Figure 8: Volume of Coverage of Politicians & Political Figures: Government vs.Opposition vs. Independent/Other

    When the mentions of individual politicians and political figures are combined and mergedinto their respective coalitions, we can see that coverage of figures from both major coalitionswas skewed towards BN (61%).

    Refer to Table 6 for figures.

    12 UTUSAN BORNEO SARAWAK

    61%

    32%

    7%

    BN

    PR

    Independent/Other

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    2.2 Volume of the Use of Politicians & Political Figures as Sources

    Figure 9: Volume of the Use of Politicians & Political Figures as Sources

    Of the politicians and political figures tracked, Taib Mahmud was used as a source mostoften (23.39%), followed by Najib Razak (21.95%), then Muhyiddin Yassin (7.75%).

    Refer to Table 7 for figures.

    13 UTUSAN BORNEO SARAWAK

    Taib Mahmud

    Najib Razak

    Muhyiddin Yassin

    Election Commission Spokesperson

    Anwar Ibrahim

    Baru Bian

    Lim Guan Eng

    Lim Kit Siang

    Mahathir Mohamad

    Hadi Awang

    0 5 10 15 20 25

    23.39

    21.95

    7.75

    6.04

    5.52

    3.42

    2.10

    1.45

    0.53

    0.26

    Coverage Volume

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    Figures 10: Volume of the Use of Politicians & Political Figures As Sources: Governmentvs. Opposition vs. Independent/Other

    Politicians from BN were used as sources more often (54%) than both PR politicians (13%)and independent/other political figures (33%).

    Refer to Table 7 for figures.

    14 UTUSAN BORNEO SARAWAK

    54%

    13%

    33%

    BN

    PR

    Independent/Other

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    2.3 Tone of Coverage of Politicians & Political Figures

    Figure 11: Raw Tonal Coverage Volume of Politicians & Political Figures

    Of all the tonal categories used in the coverage of politicians and political figures, theneutral category was used the most often (54%), followed by the positive category (34%).

    15 UTUSAN BORNEO SARAWAK

    34%

    54%

    8%5%

    Positive

    Neutral

    Negative

    Attacked

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    Figure 12: Negative Coverage of Politicians & Political Figures

    In terms of the tone of mentions of politicians and political figures, Anwar Ibrahim receivedthe most negative coverage (41.51%) and attacks (45.46%).

    Nik Aziz was second most attacked (27.27%).

    Refer to Table 8 for full figures.

    16 UTUSAN BORNEO SARAWAK

    Anwar Ibrahim

    Chong Chieng Jen

    Alfred Jabu

    Baru Bian

    Najib Razak

    Nik Aziz

    Mahathir Mohamad

    Mohamad 'Mat' Sabu

    Lim Kit Siang

    Nurul Izzah

    Dzulkefly Ahmad

    Hadi Awang

    Hassan Ali

    Khalid Ibrahim

    Rosmah Mansur

    Taib Mahmud

    Tian Chua

    Lim Guan Eng

    Abdul Rahman Dahlan

    Ambiga SreenevasanAzmin Ali

    Bernard Dompok

    0 10 20 30 40 50 60 70 80 90 100

    Attacked Negative

    Coverage Volume

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    Figure 13: Positive Coverage of Politicians & Political Figures

    In terms of the tone of mentions of politicians and political figures, Najib Razak received themost positive (59.57%) and neutral coverage (29.19%).

    Refer to Table 8 for figures.

    17 UTUSAN BORNEO SARAWAK

    Najib RazakTaib Mahmud

    Anwar Ibrahim

    Yong Teck Lee

    Alfred Jabu

    William Mawan

    Chong Chieng Jen

    Lim Guan Eng

    Wong Soon Koh

    Rosmah Mansur

    Lim Kit Siang

    Baru Bian

    Wong Ho Leng

    Karpal Singh

    Khalid Ibrahim

    Musa Aman

    Nik Aziz

    James Masing

    Hadi Awang

    Ambiga Sreenevasan

    Muhyiddin Yassin

    Mahathir Mohamad

    0 10 20 30 40 50 60 70 80 90 100

    Posi tive Neutral

    Coverage Volume

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    Figure 14: Tone of Coverage of Politicians & Political Figures: Government vs.Opposition vs. Independent/Other

    Overall, more negative coverage and attacks were given to PR, while BN was given the mostpositive coverage.

    It should, however, be remembered that the neutral tonal category is overwhelmingly thelargest category.

    Refer to Table 9 for figures and below for ratios.

    CoverageType

    BN : PRTonal

    Weighting

    Positive 1 : 0.2 33%

    Neutral 1 : 0.48 53%

    Negative 1 : 4.1 8%

    Attacked 1 : 15.5 6%

    18 UTUSAN BORNEO SARAWAK

    Attacked

    Negative

    Neutral

    Positive

    Attacked

    Negative

    Neutral

    Positive

    Attacked

    Negative

    Neutral

    Positive

    BN

    PR

    Independent/ Other

    0 10 20 30 40 50 60 70 80 90 100

    6.06

    18.87

    60.27

    79.57

    93.94

    77.36

    29.19

    16.09

    0.00

    3.77

    10.54

    4.35

    Coverage Volume

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    2.4 Tone of the Use of Politicians & Political Figures As Sources: AttackPolitics or Negative Campaigning

    Figure 15: Attack Politics: Which Politicians and Political Figures Employ 'Attack Politics'

    Most Often?

    This graph is weighted to show attack politics as a proportion of overall use as source.

    Taib Mahmud (30.95%) then Najib Razak (23.81%) were first and second most commonlyengaged in attack politics, followed by Muhyiddin Yassin (19.05%) then Anwar Ibrahim(16.67%).

    Refer to Table 10 for figures.

    19 UTUSAN BORNEO SARAWAK

    Taib Mahmud

    Najib Razak

    Muhyiddin Yassin

    Anwar Ibrahim

    Baru Bian

    Lim Guan Eng

    Mahathir Mohamad

    Ambiga Sreenevasan

    Chua Soi Lek

    Hadi Awang

    Hassan Ali

    Jeffrey Kitingan

    Khalid Ibrahim

    Lim Kit Siang

    Musa Aman

    0 5 10 15 20 25 30 35

    30.95

    23.81

    19.05

    16.67

    2.38

    2.38

    2.38

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    0.00

    Attack Volume

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    Figure 16: Attack Politics: Which Coalition Employs Attack Politics Most Often?

    This graph is weighted to show attack politics as a proportion of overall use as source.

    Overall, BN coalition politicians engaged in attack politics much more often (76%) than eitheropposition politicians or independents/others.

    Refer to Table 10 for figures.

    20 UTUSAN BORNEO SARAWAK

    76%

    21%

    2%

    BN

    PR

    Independent/Other

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    Section 3: Media Coverage of Issues

    3.1 Volume of Media Coverage of Policy Issues vs. Non-Policy Issues

    Figure 17: Coverage of Policy Issues vs. Non-Policy Issues

    More coverage overall is given to Policy Issues than Non-Policy Issues.

    Refer to Table 11 for figures.

    21 UTUSAN BORNEO SARAWAK

    57%

    43% Policy Issues

    Non-Policy Issues

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    Figure 18: Media Coverage of Policy Issues

    Of all Policy Issues covered, the Economy and Development were given the most coverage,followed by Vision Policies and Programmes then Education.

    Refer to Table 11 for figures.

    22 UTUSAN BORNEO SARAWAK

    34%

    4%

    49%

    6%

    0%1%1%2%

    2%

    Policy Issues

    VisionPolicies/ProgrammesEnvironmentEconomy/DevelopmentEducationForeign PolicyDomestic Policy, Crime &National SecurityOppressive LegislationHealthReligion

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    Figure 19: Media Coverage of Non-Policy Issues

    Of all Non-Policy Issues covered, Ethnicity was given the most coverage, followed byDemocracy & Human Rights, Socioeconomic Status, then Electioneering.

    Refer to Table 11 for figures.

    23 UTUSAN BORNEO SARAWAK

    31%

    5%

    22%

    20%

    0%

    5%

    18%

    Non-Policy Issues

    Ethnicity

    Religion

    Democracy & Human Rights

    Socioeconomic Status

    Mudslinging

    Gender

    Electioneering

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    Section 4: A Brief Methodology

    Dates analysed: 7/4/13 07/05/13 (nd = 31 days)

    Number of data points/references identified and analysed: ndp = 13607

    Number of articles identified and analysed: na = 842

    Average number of articles/day: na/d = 27

    Data Collection

    The data was collected or 'coded' using sentence-level content analysis. A team of around 70'coders' from all over Malaysia, from both private and public universities, and from civil society,coded their assigned media on a daily basis.

    Stories 'coded' were selected according to the following criteria:

    They were within the Malaysian news section/s of the newspapers including the front page, orwere the paper's editorial (if they run one).

    They were from pre-defined 'Malaysian News' areas of the news websites monitored, with'snapshots' taken at 8pm daily.

    They were from within the TV news broadcasts.

    They were more than 1/3 about the election, and were news stories as opposed to columns,opinions pieces, letters, etc (with the exception of the paper's own editorial, if present).

    Within each story, category/operator references were identified and coded at the sentence level

    (from period to period). The 21 categories identified and their sub-categories or 'operators' areoutlined in Appendix 2. These 21 categories form the 'unit of analysis' for this study.

    Tone (positive, negative, neutral, attacking, or attacked) was determined based on matching eachreference to a media frame or frames, supportable via emotive/descriptive/subjectivelanguage/vocabulary utilised by the either the news personnel or the source beingquoted/paraphrased. As such, tone is not based upon coder opinion but on linguistic data. Coderswere instructed to 'code as neutral' whenever there was a lack of linguistic data to support apositive/negative/attacking/attacked frame, or whenever they were unsure/conflicted.

    Data Analysis

    The data was analysed using the open source software package GNU Octave (a multi-disciplinarymathematical data analysis programme capable of SPSS/NVIVO-level statistical analysis, as well asmuch higher-level mathematical analysis). Scripts were composed to count occurrences of key data-codes, as specified by the project's finite code-listing set (see Appendix 2), for every row of codeddata (i.e. every reference). Where appropriate, code-count occurrences have been normalised toprovide the percentage of these key-code occurrences.

    24 UTUSAN BORNEO SARAWAK

    http://www.gnu.org/software/octave/http://www.gnu.org/software/octave/
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    Section 5: Appendix 1 Tables

    25 UTUSAN BORNEO SARAWAK

    TABLE 1

    Party Percentage

    BN 51.685

    DAP 9.503

    Gerakan 0.09697

    MCA 0.1697

    MIC 0.12121

    PAS 5.3576

    PBB 2.8848

    PBS 0.048485

    PKR 7.0788

    PR 6.3515

    PRS 0.77576

    PRM 0.072727

    PSM 0.048485

    SAPP 0.048485

    SPDP 2.497

    SUPP 6.3515

    UMNO 1.2606

    UPKO 0

    Other 5.6485

    TABLE 2

    Party Percentage Coalition Percentage

    BN 51.685

    BN 65.891025

    Gerakan 0.09697

    MCA 0.1697

    MIC 0.12121

    PBB 2.8848

    PBS 0.048485

    PRS 0.77576

    SPDP 2.497

    SUPP 6.3515

    UMNO 1.2606

    UPKO 0

    PR 6.3515

    PR 28.2909DAP 9.503

    PAS 5.3576

    PKR 7.0788

    PRM 0.072727

    Independent 0.169697PSM 0.048485

    SAPP 0.048485

    Other 5.6485 Other 5.6485

    TABLE 3

    Attacked Negative Neutral Positive TOTAL

    BN 7.6923 24.148 43.996 80.046 155.8823

    DAP 17.094 17.614 10.632 3.698 49.038

    Gerakan 0 0 0.091659 0.15408 0.245739

    MCA 0.42735 0 0.22915 0.077042 0.733542

    MIC 0 0 0.22915 0 0.22915

    PAS 9.8291 15.341 5.637 1.3097 32.1168

    PBB 0.42735 0 4.1247 2.0031 6.55515

    PBS 0 0 0.091659 0 0.091659

    PKR 5.1282 12.216 8.9368 2.9276 29.2086

    PR 37.607 14.205 3.9872 2.3112 58.1104

    PRS 0 0.28409 1.2374 0.30817 1.82966

    PRM 0 0 0.13749 0 0.13749

    PSM 0 0 0.091659 0 0.091659

    SAPP 0 0 0.091659 0 0.091659

    SPDP 0 2.5568 3.6664 1.0786 7.3018

    SUPP 0 5.1136 9.3034 3.0046 17.4216

    UMNO 4.2735 4.2614 0.82493 0.69337 10.0532

    UPKO 0 0 0 0 0

    Other 17.521 4.2614 6.6911 2.3883 30.8618

    Parties &Coalitions

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    26 UTUSAN BORNEO SARAWAK

    TABLE 4

    BN

    Attacked 12.8205

    Negative 36.36389

    Neutral 63.794448

    Positive 87.364962

    PR

    Attacked 69.6583

    Negative 59.376

    Neutral 29.193

    Positive 10.2465

    Attacked 17.521

    Negative 4.2614

    Neutral 7.011908

    Positive 2.3883

    Independent &Other

    TABLE 5

    Politician/Political Figure

    Abdul Rahman Dahlan 0.2849

    Alfred Jabu 5.9829

    Ambiga Sreenevasan 1.1396

    Anwar Ibrahim 10.399

    Azmin Ali 0.14245

    Baru Bian 2.2792

    Bernard Dompok 0

    Chong Chieng Jen 3.4188

    Chua Soi Lek 0

    Dzulkefly Ahmad 0.14245

    Elizabeth Wong 0.14245

    G. Palanivel 0

    Hadi Awang 0.5698

    Hassan Ali 0.14245

    Hishamuddin Hussein 0.14245

    Ibrahim Ali 0.2849

    James Masing 0.5698

    Jeffrey Kitingan 0

    Karpal Singh 1.567

    Khalid Ibrahim 1.1396

    Khalid Samad 0

    Lim Guan Eng 3.4188

    Lim Kit Siang 2.4217

    Liow Tiong Lai 0.14245Mahathir Mohamad 0.8547

    Maximus Ongkili 0

    Mohamad 'Mat' Sabu 0.42735

    Muhyiddin Yassin 0.99715

    Musa Aman 0.99715

    Najib Razak 35.755

    Ng Yen Yen 0.14245

    Nik Aziz 2.7066

    Nizar Jamaluddin 0

    Nurul Izzah 0.71225

    Rafizi Ramli 0

    Rosmah Mansur 1.4245

    Siti Mariah Mahmud 0

    Taib Mahmud 10.541

    Teresa Kok 0.14245

    Tian Chua 0.42735

    Tony Pua 0

    William Mawan 2.7066

    Wong Ho Leng 1.567

    Wong Soon Koh 1.9943

    Yong Teck Lee 4.2735

    Percentage(mention)

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    TABLE 6

    Politician/Political Figure Party etc. Percentage Coalition Percentage

    Chua Soi Lek

    MCA 0.2849

    BN 61.11085

    Liow Tiong Lai

    Ng Yen Yen

    G. PalanivelMIC 0

    Alfred JabuPBB 16.5239

    Taib Mahmud

    Maximus Ongkili PBS 0

    James Masing PRS 0.5698

    William Mawan SPDP 2.7066

    Wong Soon Koh SUPP 1.9943

    Abdul Rahman Dahlan

    UMNO 39.03135

    Hishamuddin Hussein

    Mahathir Mohamad

    Muhyiddin Yassin

    Musa Aman

    Najib Razak

    Bernard Dompok UPKO 0

    Chong Chieng Jen

    DAP 12.53575

    PR 31.62425

    Karpal Singh

    Lim Guan Eng

    Lim Kit Siang

    Teresa Kok

    Tony Pua

    Wong Ho Leng

    Dzulkefly Ahmad

    PAS 3.8462

    Hadi Awang

    Khalid Samad

    Mohamad 'Mat' Sabu

    Nik Aziz

    Nizar Jamaluddin

    Siti Mariah Mahmud

    Anwar Ibrahim

    PKR 15.2423

    Azmin Ali

    Baru Bian

    Elizabeth Wong

    Jeffrey Kitingan

    Khalid Ibrahim

    Nurul Izzah

    Rafizi Ramli

    Tian Chua

    Ambiga Sreenevasan Bersih 1.1396

    7.26495

    Hassan Ali Independent 0.14245

    Ibrahim Ali Perkasa 0.2849

    Rosmah Mansur 1.4245

    Yong Teck Lee SAPP 4.2735

    Independent/Other

    '1st lady'

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    TABLE 7

    Politician/Political Figure Coalition Percentage

    Chua Soi Lek 0

    BN 53.74503

    Mahathir Mohamad 0.52562

    Muhyiddin Yassin 7.753

    Musa Aman 0.13141

    Najib Razak 21.945

    Nazri Aziz 0

    Taib Mahmud 23.39

    Anwar Ibrahim 5.5191

    PR 13.00933

    Baru Bian 3.4166

    Hadi Awang 0.26281

    Jeffrey Kitingan 0.13141

    Khalid Ibrahim 0

    Lim Guan Eng 2.1025

    Lim Kit Siang 1.4455

    Nik Aziz 0.13141

    Ambiga Sreenevasan 0.13141

    Independent 33.24592

    Hassan Ali 0.13141

    Vox Pop Male 10.118

    Vox Pop Female 4.9934

    11.827

    6.0447

    Percentage(source)

    Public Opinion/Vox PopGeneral

    Election CommissionSpokesperson

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    TABLE 8

    Politician/Political Figure Attacked Negative Neutral Positive

    Abdul Rahman Dahlan 0 0 0.27027 0.43478

    Alfred Jabu 0 7.5472 5.6757 5.6522

    Ambiga Sreenevasan 0 0 0.54054 2.6087

    Anwar Ibrahim 45.455 41.509 8.1081 2.1739

    Azmin Ali 0 0 0.27027 0

    Baru Bian 3.0303 5.6604 2.1622 1.7391

    Bernard Dompok 0 0 0 0

    Chong Chieng Jen 0 11.321 3.7838 1.7391

    Chua Soi Lek 0 0 0 0

    Dzulkefly Ahmad 0 1.8868 0 0

    Elizabeth Wong 0 0 0 0

    G. Palanivel 0 0 0 0

    Hadi Awang 0 1.8868 0.81081 0

    Hassan Ali 0 1.8868 0 0

    Hishamuddin Hussein 0 0 0.27027 0Ibrahim Ali 0 0 0.54054 0

    James Masing 0 0 0.81081 0.43478

    Jeffrey Kitingan 0 0 0 0

    Karpal Singh 0 0 1.8919 1.7391

    Khalid Ibrahim 0 1.8868 1.8919 0

    Khalid Samad 0 0 0 0

    Lim Guan Eng 9.0909 0 2.973 4.3478

    Lim Kit Siang 6.0606 1.8868 2.1622 2.1739

    Liow Tiong Lai 0 0 0 0.43478

    Mahathir Mohamad 3.0303 3.7736 0.54054 0.43478Maximus Ongkili 0 0 0 0

    Mohamad 'Mat' Sabu 0 3.7736 0.27027 0

    Muhyiddin Yassin 0 0 0.54054 0.86957

    Musa Aman 0 0 1.3514 0.86957

    Najib Razak 3.0303 5.6604 29.189 59.565

    Ng Yen Yen 0 0 0.27027 0

    Nik Aziz 27.273 3.7736 1.3514 0.43478

    Nizar Jamaluddin 0 0 0 0

    Nurul Izzah 3.0303 1.8868 0.54054 0.43478

    Rafizi Ramli 0 0 0 0

    Rosmah Mansur 0 1.8868 2.4324 0

    Siti Mariah Mahmud 0 0 0 0

    Taib Mahmud 0 1.8868 14.324 7.8261

    Teresa Kok 0 0 0.27027 0

    Tian Chua 0 1.8868 0.54054 0

    Tony Pua 0 0 0 0

    William Mawan 0 0 4.5946 0.86957

    Wong Ho Leng 0 0 2.1622 1.3043

    Wong Soon Koh 0 0 2.4324 2.1739

    Yong Teck Lee 0 0 7.027 1.7391

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    TABLE 9

    BN

    Attacked 6.0606

    Negative 18.868

    Neutral 60.2698

    Positive 79.56503

    PR

    Attacked 93.9401

    Negative 77.3584

    Neutral 29.1894

    Positive 16.08676

    Attacked 0

    Negative 3.7736

    Neutral 10.54048

    Positive 4.3478

    Independent/Other

    TABLE 10

    Politician/Political Figure Coalition Percentage

    Chua Soi Lek 0

    BN 76.191

    Mahathir Mohamad 2.381

    Muhyiddin Yassin 19.048

    Musa Aman 0

    Najib Razak 23.81

    Nazri Aziz 0

    Taib Mahmud 30.952

    Anwar Ibrahim 16.667

    PR 21.429

    Baru Bian 2.381

    Hadi Awang 0

    Jeffrey Kitingan 0

    Khalid Ibrahim 0

    Lim Guan Eng 2.381

    Lim Kit Siang 0Nik Aziz 0

    Ambiga Sreenevasan 0

    Independent 2.381

    Hassan Ali 0

    Vox Pop Male 0

    Vox Pop Female 2.381

    0

    0

    Percentage(source +attacking)

    Public Opinion/Vox PopGeneral

    Election CommissionSpokesperson

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    TABLE 11

    Issues Coverage PI/NPI Coverage

    Vision Policies/Programmes 12.427

    Policy Issues 36.76504

    Environment 1.3234Economy/Development 17.85

    Education 2.3241

    Foreign Policy 0.12912

    Domestic Policy, Crime & National Security 0.54874

    Oppressive Legislation 0.51646

    Health 0.77469

    Religion 0.87153

    Ethnicity 8.5216

    27.79212

    Religion 1.2912

    Democracy & Human Rights 6.0362

    Socioeconomic Status 5.4551

    Mudslinging 0.12912

    Gender 1.3557

    Electioneering 5.0032

    Non-PolicyIssues

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    Section 6: Appendix 2 Coding Scheme

    1. Politician or Political Figure (Mentioned)

    1. Abdul Rahman Dalan

    2. Alfred Jabu3. Ambiga Sreenevasan4. Anwar Ibrahim5. Azmin Ali6. Baru Bian7. Bernard Dompok8. Chong Chieng Jen9. Chua Soi Lek10. Dzulkefly Ahmad11. Elizabeth Wong12. G. Palanivel13. Hadi Awang14. Hassan Ali15. Hishamuddin Hussein

    16. James Masing17. Jeffrey Kitingan18. Karpal Singh19. Khalid Ibrahim20. Khalid Samad21. Lim Guan Eng22. Lim Kit Siang23. Liow Tiong Lai24. Mahathir Mohamad25. Maximus Ongkili26. Mohamad 'Mat' Sabu27. Muhyiddin Yassin28. Musa Aman

    29. Najib Razak30. Ng Yen Yen31. Nik Aziz32. Nizar Jamaluddin33. Nurul Izzah34. Rafizi Ramli35. Rosmah Mansur36. Siti Mariah Mahmud37. Taib Mahmud38. Teresa Kok39. Tian Chua40. Tony Pua41. William Mawan42. Wong Ho Leng

    43. Wong Soon Koh44. Yong Teck Lee

    2. Politicians or Political Figure (Used as a Source)

    1. Ambiga Sreenevasan (Bersih)2. Anwar Ibrahim (PKR)3. Baru Bian4. Chua Soi Lek5. Hadi Awang6. Hassan Ali7. Jeffrey Kitingan8. Khalid Ibrahim9. Lim Guan Eng

    10. Lim Kit Siang11. Mahathir Mohamad

    12. Muhyiddin Yassin13. Musa Aman14. Najib Razak

    15. Nazri Aziz16. Nik Aziz17. Taib Mahmud18. Vox Pop Male19. Vox Pop Female20. Public Opinion/Vox Pop General21. Election Commission Spokesperson

    3. Party or Coalition

    1. BN (Barisan Nasional)2. DAP (Democratic Action Party)3. Gerakan (Malaysian People's Movement

    Party)

    4. MCA (Malaysian Chinese Association)5. MIC (Malaysian Indian Congress)6. PAS (Pan-Malaysian Islamic Party)7. PBB (Parti Besaka Bumputera Bersatu)8. PBS (Parti Bersatu Sabah)9. PKR (People's Justice Party)10. PR (Pakatan Rakyat)11. PRS (Sarawak People's Party)12. PRM (Parti Rakyat Malaysia)13. PSM (Parti Sosialis Malaysia)14. SAPP (Sabah Progressive Party)15. SPDP (Sarawak Progressive Democratic Party)16. SUPP (Sarawak United People's Party)

    17. UMNO (United Malays National Organisation)18. UPKO (United Pasokmomogun KadazandusunMurut Organisation)

    4. Organisations

    1. Bersih2. Community-based organisations.3. Democracy- or human rights-oriented

    organisations (excluding Bersih)4. Environmentally-oriented organisations5. Ethnicity-oriented organisations6. JATI7. Perkasa8. Professionals organisations9. Religious organisations.10. Trade Unions11. Womens' rights or issues focused organisations.12. Youth or student focused organisations13. Election Commission

    5. Policy Issues

    1. Vision Policies or Programmes1. 1Malaysia2. GTP (Government Transformation

    Programme)3. ETP (Economic Transformation Programme)

    4. NKRA (National Key Results Areas)5. NEP/'Bumiputeraism'

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    6. PAS's Welfare State7. PKR's Buku Jingga8. NEM (New Economic Model)9. 'Transformasi'10. BN Manifesto11. PR Manifesto12. Other

    2. Environment1. Deforestation/Land Rights2. Recycling3. Lynas4. Polluting Industries (non-Lynas)5. Damming Projects6. Other

    3. Economy/Development1. Recession2. Welfare3. Unemployment4. Poverty5. Privatisation6. Growth/FDI7. FTA/Globalisation8. Inflation/Price Rises9. Infrastructure10. Housing11. Other

    4. Education1. Vernacular Schools2. Access3. PPSMI4. Academic Freedom5. System

    6. PTPTN7. Other

    5. Foreign Policy1. Western World2. Singapore (Mentions of)3. Singapore (Comparison with)4. China5. India6. Islamic World7. Israel/Palestine8. Indonesia9. Other

    6. Domestic Policy, Crime, & National Security1. Immigration2. Illegals/Refugees3. Terrorism (not Lahad Datu)4. Crime5. Lahad Datu Incident6. Other

    7. Oppressive Legislation1. ISA (Internal Security Act)2. AUKU/UUCA (Universities and University

    Colleges Act 1971)3. Sedition Act

    4. PPPA (Printing Presses and Publication Act)5. PAA (Peaceful Assembly Act 2012)

    6. SOSMA (Security Offences (SpecialMeasures) Act 2012)

    7. Other

    8. Health1. 1Care2. Other

    9. Religion1. Apostasy2. Islamic State3. Hudud4. Conversion (into Islam)5. 'Allah' issue6. Other

    6. Non-Policy Issues

    1. Ethnicity1. Malaysia2. Chinese3. Indian/South Asian4. Orang Asli5. Orang Asal, Sabah & Sarawak6. Thai7. Portuguese/Eurasian8. Malay Rights9. Other

    2. Religion1. Islam2. Buddhism/Taoism3. Hinduism4. Christianity5. Sikhism

    6. Religious Freedom (non-apostasy related)7. Interfaith Dialogue/Unity8. Interfaith Friction9. Other

    3. Democracy & Human Rights1. General Corruption2. Electoral Corruption3. Media Freedom4. Electoral Reform5. Electoral Legislation6. 2-Party System7. Protest/Rallies8. Other

    4. Socioeconomic Sectors1. Middle Class/Professionals2. Working Class3. Aristocracy/Monarchy4. Civil Service5. Military and Police6. FELDA7. Plantation/Estate Workers8. Chine New Villagers9. Senior Citizens/Retirees10. RELA/Wataniah11. Urban

    12. Rural13. Cost of Living

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    14. Other

    5. Territory1. Kuala Lumpur2. Labuan3. Putrajaya4. Johor5. Kedah

    6. Kelantan7. Malacca8. Negeri Sembilan9. Pahang10. Perak11. Perlis12. Penang13. Sabah14. Sarawak15. Selangor16. Terengganu17. Sarawak Independence18. Sabah Independence

    6. Mudslinging1. Anwar/Sodomy2. Altantuya3. Rosmah4. Penang CM5. Selangor CM6. NFC7. Arms Deals8. Psy/CNY Concert9. Project IC10. Taib Mahmud and Logging Expose11. Other

    7. Gender

    1. Sexuality2. Women in politics3. Personal/Private life4. Womens' Issues5. LGBT/Q6. Appearance

    7. Sexism8. Other

    8. Electioneering1. Event-specific Gifts2. Handouts3. Timely Developments4. Election Promises5. Baby-kissing6. Cybertroopers/Social Media War7. Other