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http://fuadyusof.wordpress.com/

Tajuk : E - MarketingTarikh : 9 dan 10 Feb 2014Masa : 8.30 pagi - 5.00 petangLokasi : Pusat Latihan UTMPenceramah : En Mohd Fuad Mohamed Yusof (PSZ)

En Abdul Rahman Sattar Bin Salleh (FKE)

1. Nama penuh: Mohd Fuad B Mohamed Yusof

2. Jawatan: Pustakawan

3. Website: www.fuadyusof.wordpress.com

4. Sebab hadiri kursus ini: Berkongsi info berkaitan asas e- marketing.

1. Nama penuh: Abdul Rahman Sattar bin Salleh

2. Jawatan: Pen. Pegawai Sistem Maklumat

3. Sebab hadiri kursus ini: Berkongsi info berkaitan asas e- marketing.

1. Nama penuh: ___________________

2. Akaun facebook: Ada / tidak

3. Akaun blog @ website : Ada / tidak

4. Sebab hadiri kursus ini: _______________

5. E-marketing ialah ________ ( Jawapan mestilah tidak lebih

dari 15 pp )

Diakhir kursus peserta akan mengetahui :

• Apa itu e-marketing

• Apa strategi dan kaedah yang terlibat

dalam e-marketing

• Kebaikan & kelemahan e-marketing

• Isu keselamatan dalam e-marketing

The following definitions were approved by the American Marketing Association Board of Directors:

Marketing:

• Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007)

• eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet.

• The terms eMarketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous.

• eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.

• sources: http://www.quirk.biz/resources/88/What-is-eMarketing-and-how-is-it-better-than-traditional-marketing

• By such a definition, eMarketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity.

• sources: http://www.quirk.biz/resources/88/What-is-eMarketing-and-how-is-it-better-than-traditional-marketing

Pengenalan kepada E-Marketing / Perniagaan/pemasaran dalam Internet:

•Apa itu perniagaan/pemasaran dalam internet

•Produk yg sesuai/unik/popular/diminati/trend

•Membina jenama dan keyakinan pelanggan

Pengenalan kepada E-Marketing / Perniagaan/pemasaran dalam Internet:

•Apa itu perniagaan/pemasaran dalam internet

Marketing a brand of the internet

Distributing information

Promoting an organization

E Marketing Method

•Display advertising: the use of web banners or banner ads placed on a third-party website or blog to drive traffic to a company's own website and increase product awareness.[4]

E Marketing Method

•Search engine marketing (SEM): a form of marketing that seeks to promote websites by increasing their visibility in search engineresult pages (SERPs) through the use of either paid placement, contextual advertising, and paid inclusion, or through the use of free search engine optimizationtechniques.[5]

Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages(SERPs) through optimization (both on-page and off-page) as well as through advertising (paid placements, contextual advertising, and paid inclusions).[1] Depending on the context, SEM can be an umbrella term for various means of marketing a website including search engine optimization(SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or it may contrast with PPC, focusing on only paid components.[2

E Marketing Method

E Marketing Method

•Search engine optimization(SEO): the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.[6]

E Marketing Method

•Social media marketing: the process of gaining traffic or attention through social media websites such as Facebook, Twitter and LinkedIn.[7]

E Marketing Method

•Email marketing: involves directly marketing a commercial message to a group of people using electronic mail.[8]

•Referral marketing: a method of promoting products or services to new customers through referrals, usually word of mouth.[9]

•Affiliate marketing: a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts.[10]

E Marketing Method

Contoh sistem affiliatehttp://www.bacaquran2u.com/affiliates/

•Video marketing:

This type of marketing specializes in creating videos that engage the viewer into a buying state by presenting information in video form and guiding them to a product or service. Online video is increasingly becoming more popular among internet users and companies are seeing it as a viable method of attracting customers.[11]

•Interactive marketing : refers to the evolving trend in marketingwhereby marketing has moved from a transaction-based effort to a conversation

•Viral marketing : referring to marketing techniques that use pre-existing social networks and other technologies

Interactive Marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation. John Deighton argued that interactive marketing features “the ability to address an individual and the ability to gather and remember the response of that individual” leading to “the ability to address the individual once more in a way that takes into account his or her unique response”(Deighton 1996). Interactive marketing is not synonymous with online marketing, although interactive marketing processes are facilitated by internet technology. The ability to remember what the customer has said is made easier when we can collect customer information online and we can communicate with our customer more easily using the speed of the internet. Amazon.com is an excellent example of the use of interactive marketing, as customers record their preferences and are shown book selections that match not only their preferences but recent purchases.[1]

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viralprocesses, analogous to the spread of viruses or computer viruses (cf. internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks.[1]

Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, text messages, emailmessages, or web pages. The most common utilized transmission vehicles for viral messages include: pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables "endless amount of potential forms and vehicles the messages can utilize for transmission" [2] including mobile devices.

Pengenalan kepada E-Marketing / Perniagaan/pemasaran dalam Internet:

•Produk yg sesuai/ unik/ popular/ diminati/ trend

Al Quran Elektronik

E Books

Produk Kesihatan & Kecantikan

Pakaian Muslimah & Baby

English Style Deco

Cup Cake ( Link )

Majalah

Toy

Aksesori Kereta

DIY

Lain-lain…….

• 1. Ebook - Where People Can Read A Book Without Going To Bookstores

• 2. Tudung Bundle - Harga Patut Mesti Kaut

• 3. Frame Bunga - Bunga Semulajadi Pilihan Abadi

• 4. Kesihatan Diri - Sayangi Diri Anda Ke Arah Hidup Sihat

• 5. Kebaya Nyonya - Aggun Menawan

• 6. Spices Of Malaysia - Spice Up Your Taste Bud

• 7. Ladies Accessories - Serlahkan Keanggunan Mu

• 8. Rempah Ibu - Traditional Made Easy

• 9. Flowers - Segar Harum Semerbak Setiap Hari

• 10. Cup Cakes - Nice To See Nice To Eat

• 11. Lukisan - Quality And Satisfaction

• 12. Baby Wear - Keselesaan Anda Matlamat Kami

• 13. Karpet Idaman - Menyerlahkan Kediaman Anda

• 14. Seri Hantaran - Gubahan Kami Pilihan Anda

• 15. Porcelain Trinkets - Tanda Ingatan Kekal Abadi

• 16. Wedding Souvenir - Sentuhan Kreatif Pilihan Mengkagumkan

• 17. Kereta Idaman - Tampil Hebat & Bergaya

• 18. Homestay Melaka - Melaka Bandaraya Warisan Dunia

• 19. Sutera Terengganu - Sutera Berkualiti Harga Berpatutan Pasti Menjadi Idaman

• 20. Apple Delight - Healthy Yet Tasty

• 21. E Business Plan - Easy Gaining Through Ebiz Plan

• 22. Busana - Selesa Bergaya Sepanjang Masa

Pengenalan kepada E-Marketing / Perniagaan/pemasaran dalam Internet:

•Membina jenama dan keyakinan pelanggan

Maklumat sebenar (c/o Nama , No Telefon dan Alamat)

Janji ditepati

Iklan berbayar

T & C

Keperluan E-Marketing / Perniagaan/ pemasaran dalam Internet

Page / laman perniagaaan

Komunikasi : domain, hosting

Kerjasama : affiliate, exchange link, blog, forum,

paid banner, testimoni etc

Tawaran : bandingan dan jaminan harga, borang

order

Payment method

Keperluan E-Marketing / Perniagaan/ pemasaran dalam Internet

•Page / laman perniagaaan (FB,blog web, ect)

Keperluan E-Marketing / Perniagaan/ pemasaran dalam Internet

•Komunikasi : domain hosting, get responder

Keperluan E-Marketing / Perniagaan/ pemasaran dalam Internet

•Kerjasama : affiliate, pay per click, exchange link, blog, forum, paid banner,

testimoni etc

Contoh sistem affiliatehttp://www.bacaquran2u.com/affiliates/

FB ads - pay per click

Paid Banner

Keperluan E-Marketing / Perniagaan/ pemasaran dalam Internet

•Tawaran : bandingan dan jaminan harga, borang order

Keperluan E-Marketing / Perniagaan/ pemasaran dalam Internet

•payment method

• Availability of Information

• Saves money (ex. Petronas = 15 second commercial for three days for >100K)

• Expansion

• Low Cost

• Efficiency of Advertising

Advantages of E-Marketing

• Technology – IT literate

• Low connection speed – No

broadband

• Intangibility - test

Disadvantages of E-Marketing

Sosial media sebagai alat pemasaran

Berjuta juta friend / pelanggan

FB fan page

FB ads

Google keyword

Blog

Youtube

Sosial media sebagai alat pemasaran

Statistics FB

•955 million monthly active users at the end of June 2012.

Approximately 81% of our monthly active users are outside the U.S. and

Canada.

•552 million daily active users on average in June 2012.

•543 million monthly active users who used Facebook mobile products in

June 2012.

Sumber : Facebook About ,2012

Kesimpulan

• Definition of e-marketing

• E-marketing strategies and

methods

• Advantages and disadvantages

• Security issues