SELAMAT

TAHUN BAHARU!Happy NewYear!

KEPADA PARA MAHASISWA,

SELAMAT KEMBALI

KE KAMPUS!

Dear students,

welcome back to campus!

Happy NewYear!

DaulatTuanku!Long live Your Majesties!

Canselor UMP kini

Seri Paduka Baginda

Yang Di-Pertuan Agong XVI

Our Chancellor is now

Malaysia’s 16th King

PENGHARGAAN KHUSUS

• Lembaga Pengarah Universiti

Board of Directors

Special Appreciation

• Canselor

Chancellor

• Kementerian Pendidikan

Ministry of Education

PENGHARGAAN KHUSUS

• Kepimpinan mahasiswa

Student leadership

Special Appreciation• Pengurusan Tertinggi dan

Pusat Tanggungjawab

Top Management and

Departments

• Warga akademik,

pengurusan dan pelaksana

Academicians, managers and

support staff

• Syarikat milikan dan

terbitan UMP

UMP’s subsidiaries

and spin-off

companies

• Rakan kerjasama

strategik, akademik dan

industri

Strategic, academic and

industrial collaborative

partners

• Persatuan kakitangan dan

alumni

Staff and alumni

associations

UMP UNIVERSITI 5 BINTANG!A 5-Star University!

“Energy and persistence conquer all things.” Benjamin Franklin

KEWARGAAN

UMPUMP Citizenship

JUMLAH STAF

Akademik | Academic

824Pentadbiran | Administrative

994Sumber | Source:

Jabatan Pendatar | Registry

(Sehingga | as on 31.12.2018)

26Professor

67Associate

Professor

691Lecturer

3Visiting

Lecturer

5 42Language

Teacher

40Vocational

Training

Officer

Total Staff

1Fellow

Consultant

Postdoctoral

1,818

530 460

893 9671,053 1,119

2,091 2,095

2,493 2,5562,465

2,845 2,773

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

ALUMNI

22,340ALUMNI ANTARABANGSA

425International Alumni

2011

9,261

2018

12,147

JUMLAH PELAJAR

Enrolmen | Enrollment

PRASISWAZAH

10,807SISWAZAH

1,340

Total Students

Undergraduate Graduate

Sumber | Source:

Bahagian Pengurusan Akademik| Academic Management Division

(Sehingga | as on 31.12.2018)

PELAN STRATEGIK UMP 2016-2020Pencapaian Bagi Tahun 2018

85%

11%2% 2%

KOD

WARNA

PERATUS

PENCAPAIAN

BILANGAN

KPI PELAN

STRATEGIK

PERATUS

PENCAPAIAN

≥ 90% 38 85%

51% - 89% 5 11%

≤ 50% 1 2%

Dalam Pelaksanaan (N/A) 1 2%

JUMLAH 45 100%

PETUNJUK PRESTASI PENCAPAIAN

≤ 50% 51%-89% ≥ 90% ≤ 50% 51%-89% ≥ 90%

MERAIKAN KEJAYAANCelebrating Success

Memaknakan KejayaanActualisingThe Success

Kejayaan demi kejayaanSuccess leads to more successes

HOW THE MIGHTY

FALL?

“Every institution is vulnerable, no matter how great.

No matter how much you’ve achieved, no matter how far

you’ve gone, no matter how much you’ve garnered,

you are vulnerable to decline.”

Jim Collins

Muhasabah SedekadA Reflection on the Past Decade

20092019

KEKUATAN KELEMAHAN

PELUANG ANCAMAN

UMPMASA DEPAN

GEMILANG

Our Glorious Future

visi | vision

UNIVERSITI

TEKNOLOGI

TERUNGGULA Distinguished

Technological University

PEMANGKIN PRESTASIPerformance Catalysts

01

02

03

04

05

06

07

GRADUAN

FAKULTI

SUMBER MANUSIA

KEWANGAN

INFOSTRUKTUR & INFRASTRUKTUR

PERKHIDMATAN & KELESTARIAN

PERKHIDMATAN KEMASYARAKATAN

Graduates

Faculties

Human Resource

Finance

Infostructure & Infrastructure

Services & Sustainability

Social Services

01GRADUANGraduates

Kebolehpasaran graduan (GE) yang tinggiHigh graduate employability (GE)

GE dengan majikan terkemuka

GE with prominent employers

Keusahawanan siswa

Student entrepreneuship

02FAKULTIFaculties

Akreditasi antarabangsa

International accreditation

Peningkatan kualiti Pengajaran dan Pembelajaran (Penarafan SETARA)

Teaching and Learning quality enhancement (SETARA rating)

Peningkatan dana penyelidikan

Increase in research funding

Peningkatan kualiti penyelidikan

Research quality enhancement

Penyelidikan menjadi sumber rujukan utama

Highly-referred research

Relevan dengan perkembangan semasa

Relevant with current trends

Kurikulum yang inovatif dan kreatif serta menepati

keperluan industri (Higher TVET)

Industry-relevant innovative and creative curriculum (Higher TVET)

03SUMBER MANUSIAHuman Resources

Staf akademik yang dikenali

Well-known academic staff

Para penyelidik yang berwibawa

dan penyelidikan terkini

Charismatic researchers and up-to-date research

Sumber rujukan industri dan penyelidik luar

Referred by industry and external researchers

04KEWANGANFinance

Kewangan yang mampan

Self-sufficient and sustainable finance

Operasi bersifat nilai untuk wang

Value-for-money operations

Mempunyai model perniagaan yang berjayaViable business model

05INFOSTRUKTUR & INFRASTRUKTURInfostructure & Infrastructure

Prasarana yang menarik, lengkap dan terkini

Attractive, comprehensive and up-to-date facilities

Prasarana bersifat pintar

Smart facilities

Prasarana hijau

Green facilities

06PERKHIDMATAN & KELESTARIANServices & Sustainability

Perkhidmatan yang cekap dan berkesan

Efficient and effective customer-friendly services

Keintiman dengan pemegang taruh

Stakeholder intimacy

07PERKHIDMATAN KEMASYARAKATANSocial Services

Kepedulian terhadap perkembangan

dan pembangunan penduduk setempat

Caring towards societal needs and development

Memasyarakatkan teknologi

Communitising technology

MEMASYARAKATKAN TEKNOLOGICommunitising Technology

STEM & CSR = STREAM

AMANAT TAHUN BAHARU MENTERI PENDIDIKAN 2019

HalaTuju Pertama:

Mengembalikan cinta ke dalam pendidikan

“Di antara banyak nilai, kita mahu memberikan tumpuan kepada

tiga nilai dan budaya teras yang ingin kita bina dan bersama iaitu:

KASIH SAYANG (love), KEGEMBIRAAN atau KEBAHAGIAAN

(happiness) dan SALING MENGHORMATI (mutual respect).”

INISIATIF

UMP

HALA TUJU PENDIDIKAN TINGGIThe Directions of Higher Education

Pendidikan

Berteraskan

Nilai

Peningkatan

Mutu

Autonomi

dan

Akauntibiliti

Values-based education Quality enhancement Autonomy and accoutability

KUALITI AUTONOMI

KOLABORASI PENGANTARABANGSAAN

MEMASTIKAN KEWIBAWAAN UNIVERSITI AWAM DAN

PENGAJIAN TINGGI

Restoring the credibility of Public Universities and higher ducation

CABARAN SEMASACurrent Challenge

Quality Autonomy

Collaboration Internationalization

MEMPERKASA ALUMNI

& MAHASISWA

MEMPERKASA

WAKAF

BUDAYA MEMBACA

& WACANA TERBUKA

KAMPUS

MESRA ALAM

INISIATIF PENINGKATAN KECEMERLANGAN UMPUMP Excellence Enhancement Initiatives

Reinforcing Alumni & Student Strengthening Endowment

Reading Culture & Open Discourse Eco-friendly Campus

DEEP DIVE

“…a deep dive is something special. It should happen early,

develop an understanding of the problem and it should put things right.

It responds to a trigger; often a triangulation of data or events and it

reflects a lack of assurance that all is not well.”(Good Governance Institute, 2016)

MENDAMPINGI

INDUSTRIEngaging The Industry

AGENDA PENDAMPINGAN INDUSTRIIndustry Engagement Agenda (Salleh & Omar, 2013)

Pertukaran pengetahuan

Knowledge exchange

Penyelidikan & Pembangunan (R&D)

Research & Development (R&D)

Latihan pekerjaTraining of firm’s employees

Aktiviti perundinganConsultation work

Pengkomersialan produkProduct commercialization

The Way Forward

Menuju Kecemerlangan

The Way Forward

GERMAN EDUCATION SYSTEM

Site Manager Chiller

System Installation &

Maintenance

Shop Floor Engineer /

Master Craftsman

Berufsakademie /

Fachshule

Meister

Example

Career

College/

Secondary School

Apprenticeship /

School-based

VET Program

GENERAL EDUCATION

CHARACTER BUILDING

13-17

11-12

6-10

Designer Chiller System

Applied Engineer

/Fachhochshule /

Hochschule / Technische

Hochschule

B.Eng.

Apprenticeship /

School-based

VET Program

Design New Air Cond to

Improve Efficiency

R&D Engineer

Universität /

Technische Universität

B.Sc.

Apprenticeship /

School-based

VET Program

Legend: without bridging needs bridging age

**subject to further verificationTVET STRENGTHENING AGENDA

PROPOSED MALAYSIAN

EDUCATION SYSTEM

Site Manager Chiller

System Installation &

Maintenance

Shop Floor Engineer /

Technologist

MTUN:

• Technology Program

Example

Career

College/

Secondary School

KolejVokasional (KV)

GENERAL EDUCATION

CHARACTER BUILDING

13-17

11-12

6-10

Designer Chiller System

Applied Engineer

MTUN:

• Engineering Program

• Engineering

Technology Program

Sek. Men. Teknik

Sek. Men. Keb.

Design New Air Cond to

Improve Efficiency

R&D Engineer

MRUN / MCUN:

• Engineering Program

MRSM

SBP

SMK

Legend: without bridging needs bridging age

**subject to further verificationTVET STRENGTHENING AGENDA

49%

38%

13%

35%

52%

13%

37%

50%

13%

2018

9,122

AGENDA MEMPERKASAKAN TVETTVET Strengthening Agenda

47%

40%

13%

42%45%

13%

41%46%

13%

34%

53%

13%

2019 2020 2021 2022 2023 2024 2025

10,099 10,857 10,985 10,421 10,436 11,841 13,268

PECAHAN PERATUSAN UNJURAN

PELAJAR SARJANA MUDA BERDASARKAN KATEGORIUndergraduate Percentage Projections by Category

(ENGINEERING / TVET / INDUSTRIAL MANAGEMENT)

45%

42%

13%

1. Sarjana Muda Teknologi Automotif 90

2.Sarjana Muda Teknologi Penyelenggaraan Sistem

Elektrik120

3. Sarjana Muda Teknologi Automasi Elektronik Industri 120

4. Sarjana Muda Teknologi Pemesinan Industri 90

5. Sarjana Muda Teknologi Kimpalan 90

6Sarjana MudaTeknologi Penyelenggaraan

Fasiliti Minyak & Gas30

7 Sarjana Muda Teknologi Pembinaan Bangunan 60

8Sarjana Muda Teknologi Penyejukan & Penyaman Udara

Industri30

9 Sarjana Muda Teknologi Hospitaliti 30

JUMLAH 660 PELAJAR

Agenda PemerkasaanTVET

TVET Reinforcement Agenda

UMP bakal menawarkan ENAM daripada SEMBILAN program Sarjana

MudaTeknologi untuk artikulasi DVM/ DKM kepada Higher TVET

PROGRAM

BAHARU

2019

0 10 20 30 40 50 60 70 80 90

FIM

FIST

FKASA

FKKSA

FKP

FKM

FSKKP

FTEK

FKEE

PBMSK

ICOE BIO TECH

ICOE EE

ICOE ICT

ICOE CONSTIndustrial Training

Human Capital Development

CSR Non-Impact

Industrial / Contract Research

Industry in Campus

CSR Impact (Industrial / Community

Development Project)

16

9

1

2

12

36

17

29

26

35

56

41

84

49

414Engagements

UMP – Industry Engagements by

Category (2016-2018)

108 Multi-National

Companies

26%

PETUNJUK PRESTASI UTAMA

AKTIVITI JARINGAN INDUSTRI (JINM)

UNIVERSITI AWAMKey Performance Indicators

for Industrial Network Activities (JINM) Public University

2017-2018

INDUSTRY

PRACTIONERS

WHO ARE

ENGAGED WITH

UNIVERSITY

LECTURES IN PUBLIC

UNIVERSITIES WHO

ARE INDUSTRY

PRACTIONERS

INCOME FROM

INDUSTRY

UNIVERSITY STAFF

ATTACHED TO

INDUSTRY

Number of academic

staff who are engaged

with industry on a part

time or full time basis

with minimum

engagement period of 20

hours per year.

The attachment mode

includes, but not limited

to the following: adjunct

staff, visiting staff,

research fellows,

instructors and guest

lectures.

The percentage of

academic staff going to the

industry for attachment,

out of the overall academic

staff population. They

include, but are not limited

to the following : research

attachments, fellowships,

expert referrals and

consultants.

The income (cash/ in-kind)

generated from industry

through contract research,

consultancy, endowment,

services, rental, gifts, CSR

activities, scholarship and

other forms of income

generated.

The percentage of lecturer,

out of the overall

academic staff population,

who are practitioners in

their respective industries

minimum of 5 years in

their field of work.

KPI FOR INDUSTRIAL NETWORK

ACTIVITIES (JINM)

2017: 452018: 41

2017: 16.8%2018: 25.8%

2017: RM 32,206,378.94

2018: RM 36,602,728.00

2017:36.7%2018: 18.0%

INISIATIF LIBATSAMA INDUSTRI

BERIMPAK TINGGIImpactful Industrial Engagement Initiatives

2017-2018

Participation by Faculties/ICOEs in UMP-Industry Engagements

PENYERTAAN FAKULTI/ICOE

DALAM LIBATSAMA UMP-INDUSTRI

FIM FIST FKASA

FKM FKP FKKSA

PBMSK FTEK FSKKP

ICOEBIO ICOEEE ICOEICT

FKEE

ICOEBIOOne Gaharu

ICOECONST

108LIBATSAMA MNCMNC Engagements

26% Penglibatan Syarikat Multinasional (MNC)Multinational Companies (MNC) Involvement

LIBATSAMA INDUSTRI DALAM INISIATIF

TANGGUNGJAWAB SOSIAL KORPORAT (CSR) Industry Engagement in Corporate Social Responsibility Initiatives (CSR)

2017 2018

CSR BERIMPAK TINGGIImpactful CSR

UMP-BOSCH REXROTH

MEMBANGUN KAPASITI IR4.0Developing The Capacity For IR4.0

PROGRAM KAMPUS PINTAR

Perunding bersama dalam pembangunan projek IR4.0 Membantu akses kepada klien Kerjasama dengan Rexroth BOSCH Academy ToT untuk lima pensyarah UMP

INISIATIF SCAV

REALISASIKAN 3R UMPRealizing the 3Rs for UMP

RELEVANT

Sentiasa relevan

REFERRED

Sentiasa menjadi rujukan

RESPECTED

Sentiasa dihormati

CABARAN

PENDAMPINGAN

INDUSTRI

“Kepelbagaian objektif universiti sepertipenyelidikan bermutu, melatih bakat barudan memberi khidmat kepada masyarakat

melalui pemindahan teknologi SUKAR untuk diselarikandengan tujuan utama industri iaitu optmimisasi keuntungan.”

ANJAKAN BUDAYAParadigm Shift

Highly Immersive Programme bertujuan membangunkanmilieu Bahasa inggeris

Professional Up-skilling of Ehnglish Language Teachers

The English Language Enhancement Programme

“Tidak dapat tidak, untuk bertarung di pentas global

dan membawa Malaysia ke persada antarabangsa,

penguasaan bahasa Inggeris ialah nilai tambah

yang sangat relevan di sekolah dan universiti.”

INISIATIF

KPM

ANJAKAN BUDAYA UMPUMP Paradigm Shift

Pay for Performance (P4P)

TOEIC

(Test of English for International Communication)

Penyelidikan berpandukan permintaan

Demand-driven research

MENDAMPINGI INDUSTRIEngaging The Industry

Nurturing Entrepreneurship

MENYUBURIKEUSAHAWANAN

Strong (collegiate)

leadership:Common vision;

Advancement & reward

system; interdisciplinary

research & teaching;

Changed nature of contract

with the students;

Building relations with

all stakeholders

MODEL UNIVERSITI KEUSAHAWANANEntrepreneurial University Model (Oberman Peterka, 2008)

Developed University

PeripheryTechnology park; Student

career development centre;

Alumni; Centre for

development of university’s

intellectual property;

Centre for entrepreneurship

Diversified FinancingState funds; Business sector;

Students (tuition fees);

Donations (alumni, other

stakeholders); Revenues from

intellectual property;

Other university services

Entrepreneurial

university core:Integrated university;

Entrepreneurial university

core should implement basic

research and education

functions, i.e.

faculties/departmentsIntegrated

entrepreneurial

culture

(innovativeness,

proactivity,

readiness to

assume risks)

Autonomy

and

accountability

of university

ELEMEN UNIVERSITI

Elements of Entrepreneurial University

01

02

03

04

05

06

KEPIMPINAN & TADBIR URUS

INSENTIF

PENGAJARAN & PEMBELAJARAN

BUDAYA KEUSAHAWANAN

JARINGAN & PERKONGSIAN

PENGANTARABANGSAAN

Leadership & Governance

Incentives

Teaching & Learning

Entrepreneurial Culture

Relationships & Partnerships

Internationalization

KEUSAHAWANAN

WORLD INCLUSIVE INNOVATION AND

SUSTAINABLE ENTREPRENEURSHIP

(WIISE) CONSORTIUM

Malaysia-Oman-Thailand-Indonesia

Inclusive Innovation (II)

Sustainable Entrepreneurship (SE)

WIISE – promoting II and SE by consolidating

credible international institutions

INOVASI KERJASAMA UMP – INAP

SesiValidasi

Merealiasikan percambahan idea

yang konstruktif dari perspektif

profesional para alumni - inisiatif

nilai tambah dan berimpak tinggi

MajlisTindakan INAP

Menentukan halatuju serta merangka

roadmap dan seterusnya melaksanakan

initiatif yang dipersetujui. Peringkat awal 7

orang alumni menganggotai INAPAC.

Pelancaran INAP

Platform penting sebagai usahaberterusan UMP dalam memperkasajaringan industri dan hubunganalumni demi mengiktiraf sertamemartabatkan alumni UMP sebagairakan industri strategik dan mapan

Sesi Libatsama

Memacu libatsama profesional

berdasarkan komitmen, berkongsi

minat, semangat silaturrahim dan

mempunyai aspirasi tinggi yang sama

seiring dengan visi INAP

21 Disember 2017

(INAPAC)

Bersama Naib Canselor dan Alumni

Siri bersama alumni

OKT-NOV 2017 DIS 2017 OKT 2018 OKT-DIS 2018

22%

Berpotensi sebagai rakan“entrepreneur” menjayakan program keusahawanan UMP, joint-venture dan

promosi pengkomersilan; selain amalansedia ada menjadi pakar industri di

universiti, Lembaga Pengajiandan Panel Penasihat Industri (IAP)

Bentuk libatsama

Libatsama INAP dan fakulti/pusatkecemerlangan dilanjutkanseterusnya kepada rakanindustrinya yang sediada.

Inter-Kluster

Libatsama yang disokong olehpengukuhan keahlian INAP

Intra-Kluster

alumni berdaftar

dengan INAP sehingga

31 Disember 2018

(4,878 orang)

ICoN sebagai sekretariat untuk membangunkan data INAP yang terkini

ke arah pengwujudan “INAP Enterprise Directory” .

INAP akan merancang sendiri inisiatif galakan penyertaan dan keahlian

MANFAAT SEBAGAI

RAKAN STRATEGIK BERIMPAK

CHAIRMAN

Mr. Amir Ashraf Bin Hamzah

(Managing Director, Profix Engineering Sdn Bhd)

VICE CHAIRMAN

Mr. Gunasegaran Krishnan

(Chief Executive Officer, Trivonik Labs Sdn Bhd)

BUSINESS

Mr. Syed Mohamad Hamzah Al-Junid Bin Syed Abdul Rahman

(Managing Director, UMP Holdings Sdn Bhd)

Mr. Mohd Dzulqarnain Bin Ahmad Suhaimi (Chairman, D’Aura Group Sdn Bhd)

Mr. Shaiful Bin Suliman (Managing Director, Ex Foam Insulation Sdn Bhd)

PROMOTION

Mr. Mohd Faiz Bin Zulkifli (General Manager, Permula Sdn Bhd)

Mr. Gunasegaran Krishnan (Chief Executive Officer, Trivonik Labs Sdn Bhd)

THE COUNCIL

OBJECTIVES

To become

UMP’s strategic

industry partners

Driving professional

engagement among

alumni towards

value creation and

excellence in

collaboration with

UMP

To provide a ‘privileged venue’ for professional engagements;

To provide a channel for alumni to contribute back to the alma mater

towards glorifying UMP as a distinguished technological university;

To provide a strategic and sustainable industry platform for UMP;

To create values for shareholders, members and stakeholders.

MISSIONVISION

STRATEGIC DIRECTION

INAP

UMP

Other UMP Partners

Potential growth clusters

Range across sectors

Incomplete ecosystem

1–2 years development horizon

High potential clusters

Strong value creation

Still incomplete ecosystem

1-3 years development horizon

Complete clusters

High value creation

Partnership in startups

Can cross country borders

3-8 years development horizon

TYPES OF INNOVATION

INAP-UMP PARTNERSHIP

INTRA-

CLUSTERS

INTER-

CLUSTERS

EXTENDED

INTER-

CLUSTERS

PELAN TINDAKANPAUTAN KEUSAHAWANAN

Industry Linkage to Smart Learning FactoryKE KILANG PEMBELAJARAN PINTAR

ANJAKAN BUDAYA DALAMANInternal Paradigm Shift

Fokus kepada IKS

SME-focused

Menziarahi semula/memperkasa/memulakanprogram teknousahawan yang unik

Revisiting/strengthening/initiating unique technopreneurship programme

Membuang mentaliti ‘keistimewaan’

Doing way with ‘entitlement’ mentality

MENYUBURI KEUSAHAWANANNurturing Entrepreneurship

IMPLIKASI KEUSAHAWANANEntrepreneurial Implications

KESATUAN PELAJARStudent Union

Entrepreneurship society that seeks to educate, inspire and encourage entrepreneurial interest and which is directed at the development of enterprising skills, either as a means to enhance employability or as a method of gaining skills relevant to future venture creation.

They are typically independent, are usually run by the student body within the Student Union.

UMP HOLDINGS SDN BHD

KUMPULAN SYARIKAT PENGKOMERSIALANCommercialization Companies

AGENDA PENYUBURAN

Entrepreneurial Engagement AgendaKEUSAHAWANAN

KOLABORASI UMP-ITBUMP-ITB Collaboration

Punya 134 startups di Inkubator ITB

Merangkumi IT hingga bisnes perkhidmatan

Membangun program startup(Dr Dina pada 23 Mac) di UMP

Membangunkan International Incubator Network

UMP2025misi

mission

PELAN TINDAKANAction Plan

BidangTujahanNiche Areas

UMP2025

Kejuruteraan Kimia

Chemical Engineering

Kejuruteraan Automotif

Automotive Engineering

Bioteknologi Industri

Industrial Biotechnology

Kimia Halus dan Khusus

Fine and Specialty Chemicals

Kejuruteraan Pembuatan

Manufacturing Engineering

PELAN TINDAKANAction Plan

Penyelidikan & PembangunanResearch & Development

UMP2025

Education

@UMP

(Higher

TVET)

R&D

@UMPEnriching the academic programs,

introducing effective courses

relevant to industries

Commercialization

under blue ocean

Rapid prototyping

Cutting-edge research

and generation of IPs

Strategic collaboration

with

Industry and Academia

POTENSI KITAOur Potentials

UMP2025

Popular science & Engineering databases show that

Engineering, Materials, Energy, and Chemical Engineering

are the core competence of UMP – all of them are multi

disciplinary.

The new data show, compared previously, new areas

supporting the core competency are budding.

Nurturing these areas, engaging cyber systems (artificial

intelligence, data mining, machine learning, big data analysis)

would drive UMP to the desired destination (if the current

practice of strategic planning and careful monitoring

continues).

CABARAN KITAOur Challenges

Masyarakat berusiaAgeing society

Ekspektasi tinggi masyarakatGrowing expectation from society

Desakan pelajar terhadap

pendidikan tinggi berkualitiPressure from students for quality higher education

Penurunan danaReduced funding

Peningkatan ekspektasi masyarakatGrowing expectation from society