rm case study walmart

7/29/2019 RM Case Study Walmart

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CASE STUDY DISCUSSIO

GROUP 1ASHREY, AROON, SREENATH, RAM AGARWAL,SONY


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1950: Walton opens first five-and-dime

1962: Walton opens first Wal-Mart in Rogers, Ark.1970: Wal-Mart has IPO1979: Annual sales top $1 billion1985: Wal-Mart has about 880 stores and $8.5 billion in revenue, sm

competitors Kmart and Sears1990: Wal-Mart surpasses Kmart in size1991: Wal-Mart opens first international store in Mexico City1992: Wal-Mart surpasses Sears in size; Sam Walton dies1994: Wal-Mart surpasses in size Kmart and Sears combined

ABOUT WALMART


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A SNAPSHOT


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Core competence in use of information technology to support its interlogistics system.

Example, it can see how individual products are performing country-wstore at a glance.

A focused strategy is in place for human resource management and dPeople are key to Wal-Marts business and it invests time and money

people, and retaining a developing them.

Wal-Mart has grown substantially over recent years, and has experienexpansion (for example its purchase of the United Kingdom based reta

It has also created a joint venture with Bharti in India.

STRENGTHS

STRENGTH


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Since Wal-Mart sell products across many sectors (such as clostationary), it may not have the flexibility of some of its more focused

Wal-Mart is facing competition in North America with stores such Target.

Several smaller retailers, primarily dollar stores, such as Family DoGeneral, have been able to find a small niche market and compeagainst Wal-Mart for home consumer sales.

Wal-Mart is the Worlds largest grocery retailer and control of its empIT advantages, could leave it weak in some areas due to the huge spa

WEAKNESS


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OPPURTUNITIES

To take over, merge with, or form strategic alliances with other glofocusing on specific markets. Example bharti-walmart in India.

The stores are currently only trade in a relatively small number Therefore there are tremendous opportunities for future business consumer markets.

OPPURTUNITIES


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Being number one means that you are the target of competitioglobally.

Being a global retailer means that you are exposed to political prcountries that you operate in.

ThreatsTHREATS


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Strategies

The three main strategies of Walmart are

IntegrationDiversification

Expansion

A focused strategy is in place for human

resource management and development.Corporate Culture

The company's competitive strategy is todominate every sector where it does business.

Lo

Minimizeexpenses


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Good things about Walmart

Respect for individual

Service to customers

Striving for excellence


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FLIPSIDE OF WALMART


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VIOLATION OF FAIR LABOR STANDARDS ACT

Wal-Mart was found guilty in a lawsuit that charged that managers goto work off the clock by asking them to clean up the store after they haout and by deleting hours from time records.

UNION BUSTING

Each new employee is shown videotapes explaining the corporations

policy where complaints can be directed to others above ones immedsuperior. It is said to serve as an alternative to unionizing.

Employees have also reported Wal-Mart officials trailing them around and spying on them in their homes. Management denies both of these


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WILL IT SUCCEED

OR NOT???


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OUT OF CITY LIMITS

Everywhere in the world including US, all Wal-Mart stores are located at-least 1city center.

Well considering that, in India, most of cities have sky rocket real estate prices, where Walmart can set up such large scale formats is out of city center.

EVERYTHING UNDER ONE ROOF

The idea of Walmart is to have everything under one roof, from farms produce t

kits for plumbing or even a refrigerator. The model is "jo dikhta hai woh bikta hperson comes to buy one thing he ends up buying more.

But in India when was that you went up buying everything at one stroke? Does abuys grocery and other stuff at the same time?


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PERSONAL TOUCH

The most critical reasons for Indians to buy from a specific "kirana" store is the

Though Walmart has its own way of customer service, it cannot beat the persoIndian marwaris who sell at the local "kirana stores".

IDEA OF BUYING A MONTHS SUPPLY

The whole idea behind Walmart business model is to buy the goods which oneover a period of month and buy it in wholesale, without needing to go to kirana

Indians mostly avoid eating anything which is stale for more than 2 days.

Well though there is scope for Walmart in India to succeed, but its overall succmoderate


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rm case study walmart

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