ppt final rm

8/7/2019 ppt final rm

1/24

Guided by :

Prof. MV Kulkarni

Group members:Sonika sahu

Shikha Agarwal

Swarnim badholiya

Shri krisna Nayak

Shreya shesh


2/24

Perception of Tata Docomo 3G

stick.


3/24

Define the research problem

Cost/ value analysis

Selection of data collection

Selection of sampleSelection of the method of analysis

Estimate the resources needs

Research proposal

Data collection

Data analyze

Reporting


4/24

Tata docomo is a Joint Venture between TATA

and Japanese telecom Giant NTT Docomo, It

was founded in November 2008, having its Headquarters

In New Delhi, it comprises of Parent companies having share of

TataTeleservices (74%) and NTT docomo 26%.

TATA DOCOMO had about 42.34 million users at the end of

December 2010.

On 5 November 2010, Tata DOCOMO became the first private

sector telecom company to launch 3G services in India


5/24

3G stick Speed Price

HSUPA 7.2Mbps 1999

HSPA+ 21.1Mbps 4000

FEATURES:

Plug and Play.

Enhanced Signal Strength with Receive Diversity (Rx).

Works on HSPA+/HSUPA / HSDPA / WCDMA / EDGE / GPRS / GSM.

Large Storage: Supports up to 32GB micro SD card.

International Roaming : Gives 3G Broadband speeds when you travel abroad

Single Click access to Face book, YouTube & Gmail.

Watch your favorite TV Channel .


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MRP (Rs) Speed (Mbps) Data usage

500 3.6 650 MB

750 3.6 2GB

1000 3.6(up to 5 GB) unlimited


1275 7.2(up to 5 GB) unlimited1500 7.2( up to 10 GB) unlimited

Prepaid :

Postpaid:

MRP (Rs) Speed(Mbps) Data usage

500 3.6 650Mb

750 3.6 2GB




2000 21(up to 15 GB) unlimited


7/24

size 76*24.5*10mm

weight About 25 grams.

memory Support up to 32 GB micro SD card

Network HSUPA/HSDPA/WCDMA/EDGE/GPRS/GSM

Interface type USB 2.0 high speed

OS supported Windows 7, windows Vista, Windows

XP,MAC,linux,Fedora,Debian,opensus


8/24

30 respondents in Pune geographic area were selected.

SEGMENT TARGETED:-

college students

Young and high net worth professionals. outdoor working professionals.

Pune areas which are covered under survey:-

1. Wakad2. Chinchwad

3. Aundh

4. Akurdi

Customer profile


9/24

To find out the perception of TATA DOCOMO

3G E-stick.

to find out the quality parameters of theconsumers.

to find out the effect of promotional

campaigning done by TATA DOCOMO among

e-consumers.


10/24

Both Primary and Secondary method are used.

Primary data collection-

Data are collected through field survey by questionnaire.

Secondary data collection- Data are collected from internet websites such as

www.tatadocomo.com, www.wikipedia.org, www.google.com,

SELECTION OF SAMPLESRespondents are selected by filling questionnaire.


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Sample size doesnt represent the wholepopulation.

People may be bias while responding to thequestionnaire.

The research represents a specific geographicalarea not a whole country.

Time was the major constraint.


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QUESTIONNAIRE ....

asked to consumer.


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1) Are you familiar with Tata Docomo 3G stick ?

objective:- to know the awareness of the

customers about the product.

Frequency

Yes No

22 8

73%

27%

Sales

Yes

NO

Interpretation : From the above graph we can see

that 73% customers responded in the favor of TATA

DOCOMO 3G Stick.


14/24

2 )which of TATA DOCOMO product available

variants would you prefer?

Objective: to know about customer preferences

from the product.Frequency

HUPA HSPA+17 13

57%

43%

Sales

HUPA

HSPA+

INTERPRETATION: From the above graph we can see that 43% customers

responded in the favor of HSPA+ and 57% in favor of HUPA of TATADOCOMO

3G stick.


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3) How did you come to know about Tata Docomo

3G stick ?

Objective: To know about the effect of the

advertisement of the product on samples.

52%2 %

% 6%

Electronic

media

Print

media

Friends &

Relatives

Other

Frequency

Electronic

media

Print

media

Friends &

Relatives

Other

6 2

INTERPRETATION: From the above graph we can see that 52% of customers get the

information of the product via Electronic media .


16/24

4) Which companys Net connecter are you using

at present ?

Objective: to know about the penetration of

competitors in the market.

MTS Reliance TATA

Docomo

Tata

photon

Other

6 4 6 13 1

20%

13%

20%

44%

3%

Sales

MTS

Reliance

tata

docomo

Tataphoton

other

INTERPRETATION: From the above graph we can see that most of the customers

responded in the favor of TATA PHOTON.


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5) what influence you to buy your preferred

brand?

Objective: to acquire the knowledge about the

customer convenience.

30%

37%

20%

13%

PriceFeatures

rand

Offers

Price Features Brand Offers

9 11 6 4

INTERPRETATION: From the above graph we can found that 37% of

customers responded in the favor favor of features of the product .


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6) Have you seen any promotional campaign

of Tata Docomo 3G stick ?Objective: to know about the outdoor

advertisement activities of the company.

53%%

Yes

No

Yes No

16 1

INTERPRETATION: From the above graph we can see that 53% customers

responded in the favor of outdoor promotional activities conducted by the

company.


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7) Experience after using Tata Docomo 3G

stick?

Objective: to know about the customer

satisfaction of the product.

47%

30%

23% satisfied

Delight

Dissatisfied

Satisfied Delight Dissatisfied

14 9 7

INTERPRETATION: From the above graph we can interpret ate that product is enjoying

47% customers satisfaction.


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8) would you like to recommend Tata Docomo

3G stick to others ?

Objective: to know about the mind share of

the customers.

60%

40%Yes

No

Yes No

18 12

INTERPRETATION: From the above graph we can see that 60% of customers

responded in the favor of recommending the product to others.


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9) Are you satisfied with the after sales

services of Tata Docomo 3G stick?Objective: to know about the effectiveness of

products after sale services.

60%

40%Yes

No

Frequency

Yes No

18 12

INTERPRETATION: From the above graph we can see that 60% customers are

satisfied with the after sale services of the product.


22/24

TATA DOCOMO 3G e-stick is expensive and it is for

high net worth individuals so it will take time for

middle class man to use it because the consumer

will get the maximum speed of 21Mbps afterspending around Rs 2000/- per month which is

unaffordable for a common person.

but this is beneficial for those personalswho want to enjoy unlimited

downloading, surfing and other benefits of 3G

services at high speed of internet.


23/24

TATA DOCOMO need to improve brand image in theminds of people, so company should try to increaseloyalty of customers.

TATA DOCOMO should come up with more effective

network strength and expand their network in remotelocations.

TATA DOCOMO should emphasize more on benefits of3G bandwidth of their product and Create more

awareness about that.

TATA DOCOMO should increase flexibility in theirrecharge process and tariff plans.


24/24

Your queriesaremostganed

welcomed.!!

ppt final rm

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