marketing management 1 (1)

7/29/2019 Marketing Management 1 (1)

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PENYERAHAN DAN PENILAIAN TUGASAN

ASSIGNMENT SUBMISSION AND ASSESSMENT

_________________________________________________________________________

BBPM2103

MARKETING MANAGEMENT I

JANUARI 2013

_________________________________________________________________________

ARAHAN KEPADA PELAJAR /INSTRUCTIONS TO STUDENTS

1. Tugasan ini mengandungi SATU (1) soalan sahaja yang disediakan dalam bahasa modul bercetak

kursus ini. / This assignment contains only ONE (1) question that is set in the language of the

printed module for the course.

2. Jawab dalam Bahasa Melayu atau Bahasa Inggeris. / Answer in MalayorEnglish.

3. Muat turunkan templat tugasan versi bahasa yang berkenaan daripada MyVLE untuk

penyediaan dan penyerahan tugasan anda. Tugasan anda hendaklah ditaip dengan

menggunakan saiz fon 12 Times New Roman dan langkau baris 1.5. / Download the language

version of the assignmenttemplate concerned from the MyVLE for preparation and submission

of your assignment. Your assignment should be typed using 12 point Times New Roman font

and 1.5 line spacing.


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PENILAIAN / EVALUATION

Tugasan ini menyumbang sehingga 40% daripada jumlah markah kursus berkenaan dan akan dinilai

berdasarkan kepada Rubrik yang dilampirkan. / This assignment accounts for 40% of the totalmarks for the course and shall be assessed based on the Rubrics attached.

Anda akan diberikan maklum balas tentang tugasan ini sebelum Peperiksaan Akhir Semester

bermula. / You would be given feedback on the assignment before the Final Semester Examination

commences.

PLAGIARISME: POTONGAN MARKAH / PLAGIARISM: MARKS DEDUCTION

Amaran: Tugasan yang diserahkan, secara automatik, akan disemak untuk menentukan kadar

pertindihan. Jika plagiarisme dikesan, markah akan dipotong seperti berikut: / Warning: The

submitted assignment will automatically undergo a similarity check. If plagiarism is detected, marks

would be deducted as follows:

Tugasan dengan pertindihan kandungan antara 10 - 30%: potongan 20% daripada jumlahmarkah yang diperoleh.

Tugasan dengan pertindihan kandungan antara 31 - 50%: potongan 40% daripada jumlahmarkah yang diperoleh.

Tugasan dengan pertindihan kandunganlebih daripada 50%: Markah sifar akan diberikan. Assignments with 10 - 30 % overlap with others: 20% deduction from the total marks scored. Assignments with 31 - 50 % overlap with others: 40% deduction from the total marks scored. Assignments with more than 50% overlap with others:Zero markwould be given.


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ATTACHMENT

ASSIGNMENT RUBRICS

BBPM2103/ MARKETING MANAGEMENT I /JANUARY 2013

Criteria WeightLow Fair Above average Excellent Max

Marks0 1 2 3 4

Description on the selectedorganisation

1.5

No descriptions were

provided

Incomplete and unclear

descriptions of the

organisations name,industry, ownership,

size and products.

Incomplete but clear

description of the

organisations name,industry, ownership, size

and products.

A detail but unclear

description of the

organisations name,industry, ownership, size

and products.

A detail and clear

description of the

organisations name,industry, ownership,

size and products.

6

Descriptions on the new

economy drivers2

No descriptions were

provided

Unclear descriptions on

the new economy

drivers and no relevant

examples were given.

Unclear descriptions on

the new economy drivers.

Insufficient relevant


Clear but brief

descriptions on the new

economy drivers.

Insufficient relevant


Clear and detail

descriptions on the

new economy drivers.

Sufficient and relevant


8

Identification and

discussion on the new

economy driver(s) thataffect the selected

organisation

2.5

No identification and

discussion were given

Unclear identification

on the new economy

driver(s). No relevant

discussions were

provided.

Unclear identification on

the new economy

driver(s) and insufficient

relevant discussion were

provided

Clear identification on

the new economy

driver(s) but insufficient

relevant discussion were

provided

Clear identification on

the new economy

driver(s) and sufficient

relevant discussion

were provided10

Recommendations of steps

to manage the new

economy driver(s) in the

selected organisation

2.5

No recommendations

were provided

Unclear

recommendations and

no justifications were

stated

Clear recommendations

but no justifications were

stated

Clear recommendations

but insufficient

justifications were

stated

Clear

recommendations and

sufficient relevant

justifications for each

recommendation were

stated

10

Summary that highlights

the new economy drivers,

discussion of effects andrecommendations to

manage them

1.5

No summary given Unclear summary and

did not highlight any of

the key points of theassignment.

Clear summary that

highlights only one of the

key points of theassignment.

Clear summary that

highlights two of the key

points of theassignment.

Clear summary that

highlights all the key

points of theassignment. 6

Total points 10 40

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