kaseh laundry
TRANSCRIPT
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KASEH
LAUNDRY
Group members:
Name Matrix NumberNurul Husna binti Mohd Salleh 1090106Izura Asiqin binti Mohamad Jamil 1090107Noor Hanizah binti Mohd Razali 1090111Zatil Aqmar binti Mohd Zulkefli 1090114Izzatunnuha binti Muhamad Naseh 1090117Hayati binti Makda 1090552
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Problem
Main Problem Busy on theirown job
Increasingin
population
Habit
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1) Increasing in population
The increasing number of college and housingareas in Nilai.
2) The residents Habit
Fewer people tend to have their own washingmachine and dryers these days and instead relyon local laundry service.
3) Busy on their own job
The resident on that area is mostly have their owncareers. Sometimes they tend to simplifysomething to focus more on their careers.
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SOLUTION Kaseh Laundry offers its customers services ranging from full selfservice washing and drying to optional folding and drycleaning.
provide a conducive environment with a small coffee shopand reading corner to give a clean yet friendly and
professional service to encourage people to stay longer stays. The business provide a new kind of laundry service in Nilai and
surrounding neighbourhood that will surely attract customersattention because of its comfy environment and affordableprice.
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Opportunity & Target Market
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CompetitionCompetitor analysis
Competitors Strength/s Weakness/esSmart Dobi Shop *Affordable price
*Existing in the market
for several year
*Limited services
Dobi Acacia *Comfortable place *New existing themarket
Pak Din *affordable price*Self service
*Unfriendly services
*Uncomfortable place
*Limited serviceKedai Dobi Eri Anggun *Existing in the market
for several year
*Good services*Expensive
*Quite far from another
housing
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Market share
Competitors Strength/s Weakness/esSmart Dobi Shop *Affordable price
*Existing in the market for
several year*Limited services
Dobi Acacia *Comfortable place *New existing the market
Pak Din *affordable price*Self service
*Unfriendly services
*Uncomfortable place
*Limited service
Kedai Dobi Eri Anggun *Existing in the market forseveral year
*Good services*Expensive*Quite far from another
housing
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Marketing & Sales
Marketing Plan
MarketingMix
Price
Promote
Place
Product
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Marketing PlanMarketing strategy / marketing mix
1. Product or services strategy
Diversification of services at affordableprice and provides other services include caf,reading area and others
2. Price are offered based on market price
Offer discount price for members and getrebate and gift for accumulate laundry ofRM300.
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3.Place strategy Kaseh Laundry is located at No. 22 block B, Acacia Avenue Persiaran Perdana, Taman
Desa Jati, 71800 Bandar Baru Nilai, Negeri Sembilan.
This company is located in a strategic place where it one of the center of attention bypublic include students. This place is chosen because the place nearby of few housingsuch as Taman Aggerik, Desa Kasia, Desa Jati, Taman Casurina and many more includesuniversities and college such as USIM and INTI college. It also being an attraction andattention place among the residents and students not only in getting any services but italso attention place in buying grocery, having a meal, having discussion and others.
4.Promotion strategy
Advertising In informing other people about the existence of this company and services and getting
an intention from public to use these services, the company will perform advertising byusing online and offline marketing.
Online Marketing1.Create Facebook page in order to let and inform others about the services provided underthis company. Offline Marketing
1.Distribute a pamphlet and brochure to public2.Offer the promotion price at the start stage3.Offer member card in order to attract regular customers4.Offer and provide best services and perform efficiently5.Sales promotion6.Offer a promotion on festival season7.Free delivery to customer in 2km radius
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Management team
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Financial projections
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Proforma Statement of
Financial Position
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Proforma Cash Flow
Statement
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