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KASEH

LAUNDRY

Group members:

Name Matrix NumberNurul Husna binti Mohd Salleh 1090106Izura Asiqin binti Mohamad Jamil 1090107Noor Hanizah binti Mohd Razali 1090111Zatil Aqmar binti Mohd Zulkefli 1090114Izzatunnuha binti Muhamad Naseh 1090117Hayati binti Makda 1090552

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Problem

Main Problem Busy on theirown job

Increasingin

population

Habit

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1) Increasing in population

The increasing number of college and housingareas in Nilai.

2) The residents Habit

Fewer people tend to have their own washingmachine and dryers these days and instead relyon local laundry service.

3) Busy on their own job

The resident on that area is mostly have their owncareers. Sometimes they tend to simplifysomething to focus more on their careers.

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SOLUTION Kaseh Laundry offers its customers services ranging from full selfservice washing and drying to optional folding and drycleaning.

provide a conducive environment with a small coffee shopand reading corner to give a clean yet friendly and

professional service to encourage people to stay longer stays. The business provide a new kind of laundry service in Nilai and

surrounding neighbourhood that will surely attract customersattention because of its comfy environment and affordableprice.

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Opportunity & Target Market

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CompetitionCompetitor analysis

Competitors Strength/s Weakness/esSmart Dobi Shop *Affordable price

*Existing in the market

for several year

*Limited services

Dobi Acacia *Comfortable place *New existing themarket

Pak Din *affordable price*Self service

*Unfriendly services

*Uncomfortable place

*Limited serviceKedai Dobi Eri Anggun *Existing in the market

for several year

*Good services*Expensive

*Quite far from another

housing

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Market share

Competitors Strength/s Weakness/esSmart Dobi Shop *Affordable price

*Existing in the market for

several year*Limited services

Dobi Acacia *Comfortable place *New existing the market

Pak Din *affordable price*Self service

*Unfriendly services

*Uncomfortable place

*Limited service

Kedai Dobi Eri Anggun *Existing in the market forseveral year

*Good services*Expensive*Quite far from another

housing

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Marketing & Sales

Marketing Plan

MarketingMix

Price

Promote

Place

Product

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Marketing PlanMarketing strategy / marketing mix

1. Product or services strategy

Diversification of services at affordableprice and provides other services include caf,reading area and others

2. Price are offered based on market price

Offer discount price for members and getrebate and gift for accumulate laundry ofRM300.

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3.Place strategy Kaseh Laundry is located at No. 22 block B, Acacia Avenue Persiaran Perdana, Taman

Desa Jati, 71800 Bandar Baru Nilai, Negeri Sembilan.

This company is located in a strategic place where it one of the center of attention bypublic include students. This place is chosen because the place nearby of few housingsuch as Taman Aggerik, Desa Kasia, Desa Jati, Taman Casurina and many more includesuniversities and college such as USIM and INTI college. It also being an attraction andattention place among the residents and students not only in getting any services but italso attention place in buying grocery, having a meal, having discussion and others.

4.Promotion strategy

Advertising In informing other people about the existence of this company and services and getting

an intention from public to use these services, the company will perform advertising byusing online and offline marketing.

Online Marketing1.Create Facebook page in order to let and inform others about the services provided underthis company. Offline Marketing

1.Distribute a pamphlet and brochure to public2.Offer the promotion price at the start stage3.Offer member card in order to attract regular customers4.Offer and provide best services and perform efficiently5.Sales promotion6.Offer a promotion on festival season7.Free delivery to customer in 2km radius

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Management team

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Financial projections

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Proforma Statement of

Financial Position

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Proforma Cash Flow

Statement

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