INOVATION &INOVATION &ENTREPRENEURSHIPENTREPRENEURSHIP

by : Rudy Wawolumaja

Universitas Kristen Maranatha

SYLABUS• PENDAHULUAN (session 1)• INOVASI (session 2)

– Inovasi & Kreativitas– Inovasi merubah wajah dunia– Model Inovasi (session 3)– Apakah perkembangan teknologi

modern akhirnya membawa manfaat atau malapetaka bagi umat manusia.

• KEWIRAUSAHAANIMPLEMENTASI :– Mengenal tiga penggerak untuk

keberhasilan usaha– Entry Strategy– Business Plan– Usaha Kecil & Manajemen Usaha

KecilGROWTH :

– Mengenal dan memahami kesempatan (opportunity recognition)

– Kesempatan pasar dan pemasaran– Proyeksi Keuangan– Pendanaan.

IMPLEMENTASIIMPLEMENTASI

SESSION 5

Rudy Wawolumaja / Universitas Kristen Maranatha

"The business plan is a necessity. If the person who wants to start a small business can't put a business plan together, he or she is in trouble,“

Robert Krummer, Jr., chairman of First Business Bank in Los Angeles.

“Quote”

“All things are created twice, the first creation is mental creation, the

second creation is physical creation”

“Perumusan strategi, penetapan sasaran & “Business Plan” adalah kreasi pertama (mental creation)” “Quote”

Steven R. Covey (Seven Habits of Highly Effective People)

Implementasi

• Mengenal tiga penggerak untuk keberhasilan usahaEntry Strategy

• Entry Strategy

• Business Plan• Usaha Kecil & Manajemen Usaha Kecil

Proses ke 3 KEWIRAUSAHAAN

Business Plan Basics• Suatu “business plan” mendefinisikan

dengan tajam bisnis , meng identifikasikan sasaran dan berfungsi sebagai “firm's resume” – ringkasan / cetak biru.

• Komponen utama termasuk - current and pro forma balance sheet, an income statement, and a cash flow analysis.

• BP menolong mengalokasikan sumber daya, menangani komplikasi yg tidak kelihatan dan membuat keputusan bisnis yg lebih baik.

• Despite the critical importance of a business plan, many entrepreneurs drag their feet when it comes to preparing a written document. They argue that their marketplace changes too fast for a business plan to be useful or that they just don't have enough time. But just as a builder won't begin construction without a blueprint, eager business owners shouldn't rush into new ventures without a business plan.

Sebelum menulis “Business Plan”. Ada 4 pertanyaan utama : – Apa produk dan jasa yang ditawarkan dan

kebutuhan apa yang di isi.? – Siapa pelanggan potensial utk produk dan jasa

kita dan kenapa mereka membeli dari kita?– Bagaimana menjangkau pelannggan potensial? – Dimana mendapatkan sumber dana untuk

memulai bisnis/usaha kita?

Writing the Plan• Apa yang dibahas dalam business

plan? Batang tubuh terbagi menjadi 4 bagian :

1) Deskripsi / uraian bisnis2) Marketing 3) Finances 4) Management

Addenda / lampiran meliputi : an executive summary, dokumen pendukung dan proyeksi keuangan.

Elements of a Business Plan 1. Cover sheet2. Statement of purpose 3. Table of contents

I. The Business A. Description of business B. Marketing C. Competition D. Operating procedures E. Personnel F. Business insurance II. Financial Data A. Loan applications B. Capital equipment and supply list C. Balance sheet D. Breakeven analysis E. Pro-forma income projections Three-year summary Detail by month, first year Detail by quarters, second and third years Assumptions upon which projections were based F. Pro-forma cash flow

III. Supporting Documents Tax returns of principals for last three yearsPersonal financial statement (all banks have these forms) For franchised businesses, a copy of franchise contract and all supporting documents provided by the franchisor Copy of proposed lease or purchase agreement for building space Copy of licenses and other legal documents Copy of resumes of all principals Copies of letters of intent from

suppliers, etc.

Contoh Business Plan http://www.bplans.com/sp/businessplans.cfm

• Free Sample Business Plans• The following is a list of 60 free sample

business plans out of the 500+ plans that are included in Business Plan Pro.

Restaurant - Steak BuffetBusiness Plan

Sagebrush Sam's

• 1.0 Executive Summary • Highlights • 1.1 Objectives • 1.2 Mission • 1.3 Keys to Success

• 2.0 Company Summary • 3.0 Services • 4.0 Market Analysis

• Market Analysis • 5.0 Marketing • 6.0 Management • 7.0 Financial Plan

MENGENAL DAN MEMAHAMI KESEMPATAN (OPPORTUNITY

RECOGNITION)

• Apakah kesempatan (opportunity) itu?Kesempatan erat kaitannya dengan kebutuhan, dimana ada kebutuhan (need), maka akan ada permintaan (demand), bila demand (permintaan) tersebut ada dalam waktu yang cukup dan dalam volume yang cukup, maka hal tersebut akan menjadi kesempatan bisnis

WINDOW OF OPPORTUNITY

MARKET SIZERP / $

WAKTU (TAHUN)

Window ofopportunity

5-10 tahun

PENDANAAN

• MODAL SENDIRI vs PINJAM