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    [SRP INTERIM REPORT] February 21, 2014

    SRP Interim Report

    Submitted to

    Prof.Mohammed Minhaj

    Abhigna S 13123

    Ankur Malpani 13130

    Arunesh Lall 13134

    Dinesh MR 13141

    Gaurav Lalwani 13143

    Jyoti Balasubramanian 13147

    Mysore Pinjrapole

    Society

    http://imdkc/?q=system/files/BusinessIntelligence1214.pdfhttp://imdkc/?q=system/files/BusinessIntelligence1214.pdfhttp://imdkc/?q=system/files/BusinessIntelligence1214.pdfhttp://imdkc/?q=system/files/BusinessIntelligence1214.pdf
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    MYSORE PINJRAPOLE SOCIETY

    First View of the Organization and the Project

    Pinjrapole society is located under the foothills of Chamundi. It has a vast area of around 78

    acres. The vicinity of the place is beautiful and it feels like we have gone very far from city.

    We were very happy and excited to visit a place where animals are protected. We found out

    that Pinjrapole is taking care of handicapped, injured, weak and abandoned animals, by

    providing food, shelter and medical care. There were around 3500 cows. We found out that

    they generate 20 percent of their revenue through selling cow dung, milk and few other goods

    manufactured by them. The rest 80% of the revenue comes from donations. All expenditures

    of Pinjrapolelooking after the animals, labor charge, fodder, maintenance etc are

    sustained through donations. They do not receive any fund from the Government, accordingto Societys Secretary Shantilal Choradia. Pinjrapole Society is doing a silent and sacred

    service to voiceless, innocent animals and in turn a utilitarian service to all without any profit.

    Out of 3500 cows we found out that only 40 cows give milk and they had a separate place for

    them. Every day 650-700 liters of milk is collected from healthy cows which are sold among

    the members and the revenue collected is used for betterment of cows. Around 8 Lorries of

    food comes every day for those animals. There was a visit by a doctor every day. They have

    even constructed an emergency ward to render immediate treatment to severely sick animals.

    .We also found few sick cows and amongst them one was very sick. Newly appointed

    supervisor guided us through the place. He even took us to a temple and performed puja.

    Their main aim is to protect the cows from slaughtering. They want the generations to come

    by also get the taste of milk and thus want to protect cows. Whenever they come across a cowon streets or anywhere they bring them to their society and take good care of them. There is

    one gobar gas plant too at the capacity of 80 ChMs. All employee quarters have been

    provided with the Gobar gas facility for cooking. Cutting down trees for fuel has been totally

    prevented thus protecting the environment. One lady was preparing for ark and they showed

    us that. They also showed us a pain relief balm manufactured by them. They do not market

    the product, visitors if interested will buy. Whenever police seize slaughter houses or find

    animals on road they bring it to Pinjrapole society. They have also opened a new branch at

    Mysore because of the increasing number of animals.

    We will have to help them with cleaning of the area. We will also render our services by

    feeding the animals. We will try to implement managerial theories which we have learnt into

    their organisation to help them function in a better way.

    History of the Organization:

    Mysore Pinjrapole Society was established at Mysore, by the Erstwhile His Highness the

    Maharaja of Mysore in 1938 i.e., 74 years ago. Since then the Society has been taking care of

    destitute animals in a purposeful manner; handicapped, injured, weak and abandoned animals

    are taken care of, by providing sufficient food, shelter and expert medical care. The

    Registered Society carries the unique distinction of being the First of its kind in the State of

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    Karnataka, to be recognized by and be registered with, the Animal Welfare Board of India,

    Chennai (001/1961)

    Aims, Goals & Endeavours Of Pinjrapole Society:

    Prevention of cow slaughtering Protection of cattle Sheltering cattle, sheep, goats, horses, rabbits etc., which are week & helpless Providing food, water, medical help to all these animals

    This Society is in the front line of prominent volunteer animal-care societies in the whole of

    South India, taking care of seized-animals being transported illegally to slaughter-houses

    situated in Kerala and Tamilnadu. The hapless animals rescued and recovered with assistance

    of the Law-Authorities and handed-over to the Society for feeding and taking care, under

    Court-orders. The statistics of animals seized and saved by various police stations and

    handed over since year 1999 have been reproduced here under for information. Till-date the

    society has been able to protect and take good care of thousands of animals, a worthy

    humanitarian duty, providing an excellent opportunity to those seeking PUNYA. At present

    the number of animals boarded in the society is 3780. In addition to these aged, weak,

    helpless and injured seized animals, more are brought in large numbers by residents of nearby

    villages and by the organisers of similar animal-care units.

    Societys Lands:

    The first branch of the Society is spread over 78 acres. Permanent animal-shelters and sheds

    covering more than 20,000 Sq. ft. have been constructed. Napier Green Grass for providing

    fresh feeds) is cultivated in more than 15 acres of land. Apart from these about half an acre,

    houses the Office, a Sri Krishna Temple and a Ramdevaji Temple, a Lab., a vetnary hospital

    and clinic. Some land is utilized for the storage of dry hay, gobar-gas plant, quarters for theresident workers, wells and water storage-tanks with the remaining land set aside for free

    movement of the animals. The entire land has a 6 ft. tall brick and mortar fence for protection

    against predators.

    A second branch was established to accommodate more animals, in year 2005 near Udbooru-

    gate, situated about 10 km away from Mysore. The land with an area of 36 acres is popularly

    known as Ahimsa Dham. Large sheds for animals, office-room, a Vet. Hospital, a Sri

    Krishna Temple, a water-hut, quarters for workers, etc., have been put-up in the compounded

    land, enclosing the grazing ground.

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    Medical Facility: For treatment and health-care of the animals, the society has appointed

    a Veterinary Doctor (a Retd asst Director of veterinary) & 2 Supervisors as his assistants. A

    separate emergency ward has been constructed to render immediate treatment to severely sick

    animals. A separated Maternity ward is maintained for cows. We have spent Rs. 5 Lakhs

    during the year 2012-13 as medical and Doctors Expenses.

    Eco-friendly utilization of Cow-Urine and Cow-Dung generated: Recently,

    production of Ark and phenol made out of cow urine has been started and they have plans of

    producing 12 more medicinal products in the future.

    Ark and Phenol preparation using cow urine

    Rain water harvesting: Pinjrapole is engaged in scientific rain-water harvesting and

    have been successful in charging the bore wells.

    Green Grass cultivation: Green grass is cultivated in 15 acres of land at Mysore and 5

    acres of Land at Udbooru branch.

    Improved breeding:To improve the breed of cows, Kankrege, Harianvi, Hallikar, Gir &

    Saiwal bulls have been brought from their places of origin. At present they have 300 cows of

    these improved breeds.

    Milk Production: Every day 750-800 litres of milk is collected from healthy cows which

    are sold to members of the society and the revenue collected is utilized welfare of all animals.

    Gobar Gas Plant:A gobar gas plant at both the branches each of a capacity of 80 cubic

    meters has been put-up to protect the environment. All the workers quarters have been

    provided with free cooking gas facility from these plants. Cutting down trees for fuel has

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    been totally prevented by elimination of use of fire-wood. In emergencies electricity is also

    generated from the generator installed, utilizing gobar-gas.

    Vermi-culture: They are manufacturing vermin-compost and organic manure from the

    cow dung available in their Society utilizing the scientific know-how provided.

    Vermi Culture

    Labour and Helping Hands: 30 labour-quarters have been provided on the premises of

    the Society for workers, residence; their families are also provided with milk and rations at

    subsidized rates, conserving cost and energy other-wise spent on going to market for daily

    needs. Their childrens education has been arranged by admitting them to good, nearby

    school; their primary educational expenses are being met by the society.

    Services to the Community:

    Religious festivals like Sri Krishna-Janmashtami, Sri Ramdevji-Navami and other Jayantis,

    Jain Dikshas Discourses by Sadhus on kindness to living beings and world-peace, Akshaya

    Trithia Parnas and other such community based celebrations are conducted in the Societys

    Premises, which help in generating large amounts of donations. Water Huts put up in both the

    branches provide filtered drinkable water to travellers using the road. In summer butter milk

    is also provided there. Also they are supplying Ambulance and Fire wood with drinking

    water for the nearby Harishchandra Ghat on the request. They have been given land of 2

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    Acres to Mysore City Corporation from their Second Unit for the purpose of Kabini Water

    Project.

    Future plans of the Organisation:

    1) Plan to Establish Gobar Gas power plant.2) Rain water harvesting system.3) Permanent sheds for 5000 animals.4) Plantation of 2000 medicinal plants.

    Day after Day, there is a continuous increase in the number of animals being rescued and

    given shelter thus increasing the overall expenditure on maintenance. Hence liberal

    contributions are solicited from philanthropist interested in wellbeing of hapless animals and

    seekingpunyoparjan.

    Financial Strengths

    The financial strength was the donations received from Organizations like Hindu Parishad,

    from various members of the society, amount received from the sale of milk, medical

    products from cow urine and sale of manure.

    Activities planned by the students and its status

    Plans for Pinjrapole Society:

    1. Plant trees in the Pinjrapole grounds. Status: have approached the nurseries and haveselected the appropriate seedlings. Will plant once there is approval from the society.

    2. Raise awareness about the importance of trees through the internet. Status: Havecreated a group for the Pinjrapole society on Facebook and will be posting updates on

    animal rights and environmental issues regularly.

    3. Campaign online on Facebook and Twitter and try to increase the reach of Pinjrapolesociety. (https://www.facebook.com/groups/642469415820522/)

    4. Connect with other animal rights groups across India and try to build a network tohelp Pinjrapole gain more popularity. Status: Have contacted Animal Aid Alliance of

    Bangalore and have requested them to coordinate.

    5. Try to organize an event where citizens of Mysore can plant trees in the Pinjrapolegrounds. (Yet to plan the logistics)

    6. Organize events where the Pinjrapole members can reach out to students on our

    https://www.facebook.com/groups/642469415820522/https://www.facebook.com/groups/642469415820522/https://www.facebook.com/groups/642469415820522/https://www.facebook.com/groups/642469415820522/
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    college campus. (Yet to plan)

    7. Distribute e-books about the importance of plant and animal life on the collegecampus to raise awareness in students about issues of global warming and the

    necessity for trees. (Downloaded the required resources but yet to distribute)

    8. Try to organize a session on Vanamahotsava Day for the public. (Yet to organise)9. Create a Facebook page for Pinjrapole Mysore and post updates regularly about the

    activities undertaken by the society.

    (https://www.facebook.com/groups/642469415820522/)

    10.Videotape short films and distribute them online regarding the importance of animalsand why we should care about them.

    11.Coordinate with 25thDay Productions and try to screen films about dairy farming inIndia and the nefarious practices carried out by firms like Nandini. Status: ongoing

    12.Setup a helpline number for Pinjrapole society. Status: ongoing13.Design merchandise (T-shirts, wristbands etc) for the society that promotes the

    importance of taking care of animals and distribute this merchandise in college.

    Status: planning

    14.Discuss with the Ethics and values in management faculty and plan for a case studyon Pinjrapole and the example it has been setting for Mysore. Status: yet to consultthe Ethics faculty.

    15.Reach out the Corporate Society Responsibility (CSR) units of local companies in andaround Mysore and try to raise awareness about the activities of Pinjrapole Society.

    Status: Have e-mailed SPI and Dot Angle. Yet to reach out to others.

    16.Try to collaborate with The Toastmasters Club of SDM and organize a session aboutanimal rights. Status: Contacted The Toastmasters Club and discussing it further.

    17.Organize a book-club in college that raises awareness about animal rights issues andenvironmental challenges. Status: Planning and organizing the session?

    18.Try to reach out to NGOs that fight for animal rights through the E-cell and gainexperiential learning from them that could be implemented at Pinjrapole Status:

    Trying to filter out information about NGOs in and around Mysore.

    19.Clean the manure and wash the Pinjrapole grounds to maintain the cleanliness of theinstitution. Status: will be conducted next week.

    20.Try to setup a more efficient distribution channel for the products sold by the

    https://www.facebook.com/groups/642469415820522/https://www.facebook.com/groups/642469415820522/https://www.facebook.com/groups/642469415820522/https://www.facebook.com/groups/642469415820522/
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    Pinjrapole society. Status: planning

    21.Help in the daily operations such as loading and unloading the hay. Status: will beconducted next week.

    22.Help in packaging the milk and dairy products for distribution. Status: will beconducted next week.

    23.Clean the temple on the grounds and make it more accessible. Status: will beconducted next week

    24.Aid the injured animals and assist the veterinarian. Status: will be conducted nextweek

    25.Promote the activities of Pinjrapole society in college and through our social networksand recruit more volunteers.