ISME COLLOQUIUM 2016 | 1

proceeding

2016Pengukuhan Budi & Jati Diri

JUNE 2016Tanjung Bidara Resort Melaka

Penyelidikan Jaringan Industri & Alumni

II

ISME COLLOQUIUM 201613

PROCEEDING ISME

Penyunting:Ahmadrashidi bin Hasan

Abd. Rasid Bin IsmailRosli Zakaria

DITERBITKAN OLEHFakulti Seni Lukis & Seni Reka, Vitm Melaka.

ISME COLLOQUIUM 20161 4

PROCEEDING ISME

PenyuntingAhmadrashidi bin Hasan, Abd. Rasid Bin Ismail & RosH Zakaria

Reka bentukNorsharina SamsuriHafiz

Diterbitkan oleh:Fakulti Seni Lukis & Seni Reka, UiTM Melaka.

Segala pendapat yang diterbitkan di dalam buku ini merupakan pendapat para pengarangdan tidak semestinya mewakili pendapat penerbit.

ISBN 978-967-0637-20-4

Hak Cipta Terpelihara.Tidak dibenarkanmengeluarkan ulangan mana-mana bahagian artikel, ilustrasi dan isikandungan buku ini dalam apa jua bentuk dan dengan apa cara sarna ada cara elektronik,fotokopi, rakaman, atau cara lain sebelum mendapat izin bertulis dari penyunting danFakulti Seni Lukis & Seni Reka, UiTM Melaka terlebih dahulu.

Cetakan Pertama 2016

lSI KANDUNGAN

lsi Kandungan 3

lawatankuasa Kolokium ISME 2016 5

1. Creative Art Therapy Program: Case Study on Malay Muslim Inmates at 6Sungai Udang Prison in MelakaAzahar Hamn, Rosli Zakaria, Amirruddin Osman, AriffAli, Hishamudin Ahmad,Haslinda Abd Razak, Meor Hasmadi Meor Hamzah

2. Contemporary Islamic Art of Iraq Country: It's Appreciation 15Fatimatuzzaharah Mohd Kidin

3. Standardizing Malaysian Vehicle Registration Number Plate 22M. R. Ruzalia & G. Daimin

4. Using Photographic Images as an Alternative Method To Learning Process In 32Pre-School LevelFarihan Zaharia, Fatrisha Mohamed Yussof, Nurkhazilah Idris, Aidah Alias

5. A Study of The Malaysian Youth Perception Toward 'Muslim Pro' Apps Through 36Smart Phone in Malaysia Using Technology Acceptance Model (TAM)Hafizah Rosli & Dr Ruslan Abd Rahim

6. Interactive Multimedia: HajjEdu Kiosk 42Ilinadia Binti lamil & Zainal Bin Kadir

7. A Visual Analysis: 3D·Computer Graphic with Narrative Structure ofAdhan 50RecitationLili Eliana Mohd Radzuan, Wan Nur khalisah Shamsudin, Mohamed RazeefAbd Razak& Azahar Harun

8. The Role of Visual Communication in Improving Images of Malaysian Secondary 59School TextbooksN. Yusof & G. Daimin

9. The Styles of Illumination In AI-Qur'ans of The Malay World 66N.H.M. Din, D.H.M. Zain, M. Mokhtar

10. Artistik Rhiz : Seni Rupa Kontemporari Malaysia 73Shahariah Mohamed Roshdi ,Dr. Abd. Rasid Bin Ismail & Mohd HaniffMohd Khalid

11. Penilaian Pengunjung Terhadap Pameran Karya Seni "Travelog" 80Pelajar Seni Halus UiTM MelakaAmiruddin Osman, Dr Rosli Zakaria, Shahrul Munir Mohd Kaulan

12. Compilation Theory Of Malay Malay Aesthetics: Concept Malay Beauty In Arts 86Nurkhazilah Idris, Ruzaika Omar Basaree, Fazlina Mohd Radzi, Fatrisha Mohd Yussof,Farihan Zahari & Shaliza Dasuki.

13. Alam Sebagai SUlnber Reka Bentuk Motif-Motif Seni Hiasan Fabrik Masyarakat 95MelayuDr. Abd. Rasid Bin Isn1ail , Shahariah Mohamed Roshdi & Prof. Madya Dr AhmadRashidi Bin Hasan

14. Geometri dalam Rekabentuk Naskhah Dala'il al-Khayrat: Suatu Kajian Awal 104A. Abdullaha*dan S. Silahb

15. Exploring An Art Photography Movement In Malaysia (1900-2000) 112Raziq Abdul Samat, Wan Nor Ayuni Wan Mohd Zain, Shafirah Shaari,Dona Lowii Madon, Aidah Alias & Mohd Fakhrul Rodzi Abd Ghapur

16. Penghayatan Budaya Kebangsaan Dalam Karya Animasi Malaysia 116Pasca-MerdekaShaliza Dasukia, Nurkhazilah Idrisa, Nurhasliza Abdulahbdan Norhazalen Haji Saadc

17. Appreciating Islamic Contemporary Art ofAfghanistan Country 125NurulSyazlina Bt Che Yusof, Nor Kamalia Bt Mohamed Saat, Prof. Dr. Dzul HaimiMd Zain, Dr. Mumtaz Hj Mokhtar

18. Describing Advertising Approach By Ministry Of Health Malaysia For Public 130Service AnnounementCampaign: Case Study On Anti Dengue Campaign InPress AdNorsharina Samsuri, Anith Liyana Amin Nudin

19. Penyimpanan Dan Pendokumentasian Karya KreatifDi Fssr, UiTM Melaka 135Haslinda Abdul Razakl, Nur Hasliza Abdulah2,Azni Ranim Han1zah3, Nurul Izza AbAziz4, Wan Nor Ayuni Wan Mohd Zain5, Noor Hafiza Ismai16

20. Stail Abstrak ArcaAwam Kuala Lumpur: Refeleksi Terhadap Tegahan 144Agama Islam MembinaArca Berbentuk Figura Bernyawa.Dr. Rosli Zakaria

21. Kartun Editorial Internet Indie Melayu: Kritikan Politik Dan Sosial Melalui 159Rangkaian Sosial Facebook Bertemakan Pribahasa Lama MelayuFazlina Mohd Radzi, Shahariah Mohamed Roshdi, Nurkhazilah Idris

22. Creativity and Inspiration Woven Technique By Using Excessive Plastic Bag 167Azni Hanim Hamzah,a , Salina Abdul Mananb , Noor Hafiza Ismaila , Nurhikma MatYusufa , Nurul Izza Ab Aziza

23. Sustainable Furniture Design: An Alternative Approach To Enhance Learning 174Process In Autism ClassroomINurhikma Bt Mat Yusof, 2Rosaliana Bt Rahim, 3Ridzuan Adli Bin Azidin

JAWATANKUASAISME 2016

Penaung I PM Dr. Mohd Adnan Bin Hashim

Penasihat 1 I Dr. Rani Diana Binti Othman

Pengerusi I Dr. Azahar Bin HarunTimbalan Pengerusi Cik Nurhikma Binti Mat Yusof

Ketua Projek I PM Dr. Ahmadrashidi Bin HasanPen. Ketua Projek Dr. Rosli Bin Zakaria

Setiausaha

IPuan Shaliza Binti Dasuki

Timbalan SU 1 Cik Nurkhazilah Binti IdrisTimbalan SU 2 Cik Fazlina Binti Mohd Radzi

(Penerimaan Abstrak & Kertas Kerja)

Wakil Bendahari Fssr I Puan Azni Hanim Bin Hamzah

Editor

IDr. Abd. Rasid Bin Ismail (Ketua)Dr. Rosli Bin ZakariaPM Dr. Ahmadrashidi Bin HasanDr. Azahar Bin Harun

Tempat & Kemudahan I Puan Shaliza Binti DasukiCik Noar Hafiza Binti Ismail

Jk Dokumentasi

IEn. Raziq Bin Abdul SamarEn. Meor Hasmadi Bin Meor HamzahEn. Mohd HanifBin Mohd OmarCik Aidah Binti Alias

Jk Seranta & Publisiti I En. Ridzuan Adli Bin AzidinCik Nurhikma Binti Mat Yusof

Jk Penyambut Tetamu

IEn. ArifBin Ali

& Protokol Tuan Haji Abd. Wahab Bin MuhammadPuan Shahariah Binti Mohd. RoshdiCik Rosaliana Binti Rahim

Jk Sijil & Cenderamata I Puan Nur Hasliza Binti AbdullahPuan Nurul Izza Bin Ab. Aziz

Jk Jemputan I Puan Haslinda Bin Abd. Razak

Jk Teknikal & Logistik I En. Hisammudin Bin AhmadEn. Rafuzan Bin Jaafar

Jk Pereka

IPuan Norsharina Binti Samsuri (Ketua)Puan Anith Liyana Binti Amin NudinPuan Fatrisha Binti Mohamed Yussof

Jk Pendaftaran I Cik Fazlina Binti Mohd RadziPuan Azni Hanim Bin HamzahCik Siti Sarah Binti Adam Wan

ISME COLLOQUIUM 2016159

THE ROLE OF VISUAL COMMUNICATION IN IMPROVING IMAGES OFMALAYSIAN SECONDARY SCHOOL TEXTBOOKS

'N. Yusof and 2G. Daimin*corresponding author: babykhalifah77@gmail.com

Abstract

This research will investigate the role of visual communication in enhancing the image of secondaryschool textbooks in Malaysia. This research presents the issues and problems such elements of visualcommunication on the textbooks. The study was also revealing comparative visual communication el­ements between Malaysian textbooks and abroad textbooks. Next, this study was present recommen­dations for improvement as further efforts to overcome these issues. The research methodology wasapplied a quantitative approach which is administered by survey instruments to answers the researchproblem. This study were participated by secondary school students, academician who are teachersand industries expertise who are graphic designer. The study was involved in Shah Alam area. All thedata collection were gathered, tabulated and analyzed by using Microsoft Excel. The finding showed,the role of visual communication in enhancing the images of textbook seen needed to transformationand improvement to become more systematic to fulfill the standard quality requirement. To that end,this study was introduced the new identity of visual communication design ofKBSM textbook.

Author Keywords: KBSM textbooks, visual communication; issues and problems; recommendationsfor improvement.

INTRODUCTION

Kurikulum Bersepadu Sekolah Menengah (KBSM) as outlined in the National Education Pol­icy aims to develop the potential of individuals in a holistic manner, taking into account the abilities,capabilities, interests and talents of students. This curriculum also prepares students to continue theireducation and / or to involve the field of employment. In order to develop the potential of individualsin a holistic manner, the role of visual communication in the textbooks should also be enhanced. Thisis because textbook is still the main tool of teaching aids in secondary school throughout the country.The effective of teaching and learning not only come from the great teachers and conducive environ­ment, but the images of textbooks also as a main tool to influence students' learning. To that end, thepurpose of this research study is to investigate the role of visual communication in enhancing theimage of secondary textbook in Malaysia. The previous research was stated there are many critical is­sues and problems in visual communication elements of the textbooks. For example, the cover designlayout is not standardized, the contents layout also were not practically design that caused textbooksnot function as a book that has legibility and readability characteristics. Further, the images usingare not quality and lower quality printing more become worsen of textbooks. For that reasons, theresearch aim is introducing the new identity of visual communication elements that a more structuredand systematic to fulfill the standard quality requirement. Beside that, the main research objectivesare to review the issues and problems ofvisual communication elements and to propose the improve­ments of textbook identity. Instead of them, the research questions are listed such how does the newidentity ofvisual communication elements that a more structured and systematic to fulfill the standardquality requirement? What are the issues and problems of visual communication elements containedin the textbook? And what are the proposed improvements of textbook identity? In this research, thedelimitation was only limited to cover design of textbook and the selected subject for 'Sejarah Form5'. This research will contribute to three main groups such to academicians, to students and to govern­ment especially Ministry of Education.

ISME COLLOQUIUM 2016160

METHODS

A descriptive research design using a survey instrument was administered in this study. Pre­test and posttests based on a set of questionnaires were designed for this purpose. The questionnairewas composed of questions seeking information regarding the improvement enhanced of visual com­munication textbook images. Both pretest and posttest were using by different type questionnaires.The respondents participated in this study were secondary school students, academician and indus­tries expertise. The population of the study consisted of 97 students and teachers were randomlyselected to involve the pretest implementation. While the sampling respondents consisted of 50 peo­ple's classified group selected to involve the posttest iInplementation like students who took SPM,academician who having expertise in graphic field and industries expertise that having at least fiveyears experience. The study cased around Shah Alam Seksyen 2 and 7. All the data collection weregathered, tabulated and analyzed by using Microsoft Excel.

Randomly Implenlerttation Improvement Classified Implementation 2Assigned 1 Respondents

. Students Pretest x · Form 5 Students Posttest. Teachers · Teachers(graphicfield)

· Industry expertise(graphic designer - >5 years experiences)

RESULTS AND DISCUSSION

This result presents data gathered from pretest and posttest administered to the research subject. Alldata were gathered, tabulated and analyzed using Microsoft Excel into categories:

Section I: Demography distributionThe respondent's distribution by gender and category:

FenlaleTotal (%)Male

Employees Teacher 24%Designer 9%

Students Form 3 3%Form 4 3%Form 5 70/0

Total 46%

29%4%7%6%8%

54%

53%13%10%9%15%

100%

Section II: Layout design simulation

No. of respondent 0/0

Layout 1Layout 2Layout 3

Total

354319

97

36%44%200/0

100%

ISME COLLOQUIUM 2016161

Layout simulation

'-------..-J'---

I Title

Visoal

II Color big

-

I TitleGQ C1 QQ 1[ Q. Visual

.Wg .[Wg,

Title

; r-::-l1~Q£1::1Ofu~

Layout 1 Layout 2 Layout 3

Section III: Visual using

Image type

No. of image

IllustrationPhoto imageOne imageTwo image

No. of respondent28695245

%29%71%54%46%

Section IV: Appropriate visual

%No. of respondentSuitable visual

31 32%

Stadthuys Building

26 27%

A Famosa Building

40 41%

VS.Abdul Samad Building

Total 97 100%

ISME COLLOQUIUM 2016162

Section V: Typography using

No. of respondent

Serif typeSans Serif type

Total

4255

97

43%57%

1000/0

Section VI: Color using

Type of color

Total

No. of respondent %

Dark 5 50/0Bright 81 84%Pastel 11 11%Dull 0 0%

97 100%

Section VII: Content pagesThe appropriate number of content pages:

No. of respondent %

50-100 pages100-150 pages

Total-

4255

97

43%57%

100%

The result pretest and posttest questionnaires were administered for front cover of 'SejarahForm 5' subject. Finding showed that Layout 2 was selected by respondents with 44% compare an­other two layout. Many respondents lTIOre preferred only one photo image (71 %) is appropriate forcover. They choose Sultan Abdul Samad Building for cover design image (41 %). Whiletypeface us­ing, finding showed that respondents more preferred Sans Serif type (57%). In term of color using,the result showed that respondents more tended bright color with 84%. The last result showed manypeople agreed about the number of content pages lTIOre appropriate among 100-150 pages (570/0).

Based on result finding, this study was proposed the improvement ofICBSM textbook image. Therehave five [5] main areas recommendation to produced new identity. All the elements should havestandardized for all subject to creating a specific identity.

3.1 Layout- The arrangement of visual and typography position more practically and structured.- The cover design should have standardized for all subject. The differentiate only by color

using and image.- The design should have legibility and readability characteristic.

ISME COLLOQUIUM 2016163

3.2 Visual- Using one image as result finding.- The image using should have highly pixel quality.- Highly recommendation to take a photo-shoot image by using appropriate photography.- Should not use a scanned image by another printed resource.

3.3 Typography- Highly recommendation to use a typeface that has legibility and readability characteristic to

facilitate students.- Limited for 3 type of typography and proposed the Sans Serif type as result finding.

3.4 Color- Using a flat color bright for cover design, should not use multicolor.

3.5 Quality control- Using a quality art paper printing / highly quality printing process.- The textbook size should appropriate for students condition.

COMPARISON

Malaysian textbooks

B.Melayu

Abroad textbooks

Geografi Sejarah Tas. Islam

M.Languages Geography History R.Education

Hottest debatable about Malaysian textbook, unstandardize cover design layout and having a lot ofvisual and using a lot of colors. This is different from abroad textbooks, the design have specificidentity and looking standardize.

ISME COLLOQUIUM 2016164

CONCLUSION

The issues of Malaysian textbook image become hottest news debatable among society, acad­emician, scholars and intellectuals since a long time ago until this day. To that end, this study wasbecome benchmark for creating a new identity of visual communication elements of Malaysian text­book that more structured and systematic to fulfill the standard quality requirement. This study wasrecommend to the Ministry of Education can control the entire specific about visual communicationelements which is provide and distribute the sample of cover design to all printing company throughthe State of Education Department. All the printing companies that are license printing given by thegovernment to ensure follow the requirements of sample design providing. In term of visual commu­nication elements, this study was recommended that only expertise in graphic field including printingshould control all the process of creative making. This study was produced the 3 of sample design forsubject 'Sejarah Form 5'. If one of the samples given selected, all the cover design ofform 5 textbookshould follow the sample design to seen a standardize design. This is to ensure that the new textbookhaving a new look of specific identity.

The sample design ofsubject 'Sejarah Fonn 5'

ACKNOWLEDGMENT

Authors would like to acknowledge the Ministry of Education Malaysia for the financial supportunder the HLP Fund Scheme. Authors also like to thanks to PM Hj. Ghazali Daimin from GraphicDepartment, Faculty ofArt and Design, UiTM Shah Alam for his kind assistance.

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REFERENCES

[9] Hanafi Hj. Mohd Tahir & Nomlah Mustaffa, (2013). Kemudahbacaan Dan KebolehbacaanTipografi Dan Visual Pada Rekabentuk Kulit Buku. Faculty of Social Sciences and Humanities,UKM. Proceeding of the World Conference on Integration of Knowledge.[10] Rashidah Ismail, Hamid Maidinsah, Nor Maizan Abdul Aziz (2005) Tahap Motivasi Pelajar­Pelajar Tingkatan Satu Terhadap Rekabentuk Buku Teks Matematik Tingkatan Satu Bagi Sekolah-Se­kolah Luar Bandar Di Selangor, Faculty ofInformation Technology & Quantitative Sciences, UiTM[11] Mohd Nazri Abdul Rahman, Norlidah Alias, Saedah Siraj & Zaharah Hussin, (2013) InovasiDan Kreativiti Dalam Rekabentuk Buku Teks Sekolah Menengah : Aplikasi Pendekatan InterpretiveStructural Modeling (ISM), lurnal Kurikulum & Pengajaran Asia Pasifik, Issue 1.[12] Saedah Siraj. (2000). Kandungan Buku Teks Masa Depan: Satu Cadangan Kurikulum MasaDepan. Kementerian Pendidikan. Seminar Buku Teks KBSM (19-22 lun 2000: Port Dickson).[13] Profesor Datuk Dr. Aminah Ayob, Naib Cencelor Universiti Pendidikan Sultan Idris. HarianMetro. (11 lun 2006).[14] Profesor Dr. Hashim Musa, Ketua Panel Penilai buku teks Bahasa MalaysiaTingkatan Empatdan Lima. Utusan Malaysia. (12 November 2007).[15] Dasar Pendidikan Kebangsaanwww.moe.gov.my/dasarpendidikankebangsaan[16] Matt Cronin (2009) Creative Print Typography Layoutshttp://www.smashingmagazine.com/2009/04/21/creative-print-typography-Iayouts/[17] Stacie Vander Pol (2014) Best Colors for Book Covershttp://www.coverdesignstudio.com/best-colors-bookcovers/[18] Morris Rosenthal (2010) Cover Design and Layouthttp://www.fonerbooks.com/print.htm[19] Muhammad Izzat Ibrahim (2010) Panduan Kertas Dan Kad Nama http://kadnama.com/pan-duan/kertas-dan-kad/