Batman v Superman: Dawn Of Justice Campaign

Batman v Superman: Dawn Of Justice Partnership With McDonald’s

• This partnership would be based around McDonald’s three flavors in their line of McCafe smoothies. Each themed cup would correspond with the superhero and their similar colored smoothie.

• The name of the partnership could revolve around “The Trinity” theme of the three superhero’s.

• Promotion could run for two weeks prior to the release and two weeks after.

• Using their line of healthier smoothies, we could stick with one of the themes of the film: Healthy superhero’s.

• Fits our target market of kids and adults in the median income bracket.

• Could possibly change the names to “POWmegranate,” “Might Mango” and “Super Strawberry.”

Batman v Superman: Dawn Of Justice Partnership With Gold’s Gym

• Partnering with a major chain like Gold’s Gym would give us maximum expose, but it could come with a major cost.

• Creating a “Superhero Bootcamp” for three weeks prior to the films release would allow us to award participants with free promo items, advanced screening tickets and other “swag” from the film.

• Participants in the program could upload their progress photos to our social media pages.

Batman v Superman: Dawn Of Justice Partnership With The NCAA

March Madness• One of most important demographics for this film

would be the college student because they tend to tell more people about what they’re doing on social media or in person than any other demo.

• The First Round (big dance) begins March 15th-16th, with the Second Round taking place between March 17th-20th, the Third Round takes place between March 25th-27th, the Final Four takes place on April 2nd, with the Championship Game coming on April 4th.

• The release of our film is on March 25th, so it would seem like the perfect time to partner with them on some sort of promotion for the film.

• It could be something as simple as sponsoring a few commercials or pieces, or we could set up a great WOM screening campaign to really target our core audience.

Batman v Superman: Dawn Of Justice Social Media

• The idea behind this campaign comes from the current idea of the “Power Pose.”

• The people that follow our social media pages would be tasked with uploading a picture of themselves doing one of these power poses, they would then be entered for a change to win tickets to the world premiere screening of the film.

• Those who don’t win the grand prize would be entered to win advanced screening passes.

Batman v Superman: Dawn Of Justice Social Media

• Host a competition on our social media pages that would encourage our fans to upload their “Fan Art.”

• Use the hashtag #BVSFanArt to track.• We could have a top five list with

people voting on who they think should win.

• The winners would receive a prize-pack that includes promotional items from the film, as well as their choice of advanced screening tickets or ROE’s to see the film after it comes out.

Batman v Superman: Dawn Of Justice Social Media (Twitter)

• For the Twitter campaign, we would ask our followers to upload a picture of their hero, while using the hashtag #MyHero.

• Having our followers nominate their hero would give them the opportunity of attending the world premiere screening of the film.

• Those who don’t win the grand prize would be given the opportunity of attending an advanced screening or using a special code to download tickets from GoFobo.

• Giving our followers the chance to nominate the hero in their life could also lead to people nominating our armed forces, which would be another great partnership for our advanced screening program.

Batman v Superman: Dawn Of Justice Regional Promotions

• For our field offices, what I always found to be the most effective for this type of film were four things: comic book stores, independent coffee houses, independent book stores and trivia nights with a movie tie-in of course.

• At each of our retail locations, we would display a large poster for the film in the window, offer a prize-pack with a social media tie-in, free mini-posters and a chance to attend an advanced screening by having the customers fill out their name, then announcing the winner over the stores social media account.

• The trivia night would be treated the same way, with the only difference being that the winner would be drawn that night.

Batman v Superman: Dawn Of Justice Regional Promotions

• The last facet I would try to target for this film would be geared more towards the action element.

• This would come from more indoor type activities like SkyZone, indoor rock climbing and laser tag among other things.

• This is a great demographic to target, because it’s the type of person that is more likely to see our film about superhero’s battling it out.