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[email protected] m Laleh Hassibi A few examples of my work at Payscale

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Page 1: Laleh Hassibi 2014 Examples

[email protected]

Laleh HassibiA few examples of my work at Payscale

Page 2: Laleh Hassibi 2014 Examples

New Explainer Video Goals: More engaging content, awareness of who we are and what we do; help people self-qualify. I wrote the script, selected and managed the vendor who produced the video.

Video Link: https://www.youtube.com/watch?v=FCvkC3wOQV4

Page 3: Laleh Hassibi 2014 Examples

2014 Compensation Best Practices Survey and ReportBackground: Survey designed by me and sent to customers and prospects in our database, received 4,700 responses. The results were analyzed and compiled into this report by me. I also managed this project end to end, from concept through creative and campaigns and to results. To follow are a few of the components of this campaign. There are currently $19,000,000 in opportunities with this as lead source.

Report (18,000 downloads since Jan. 2014): http://resources.payscale.com/rs/payscale/images/2014-compensation-best-practices-report.pdf

Landing page for press/SEO (65,000 page views): www.payscale.com/cbpr

Landing page for campaigns:http://resources.payscale.com/hr-2014-compensation-practices-report.html

Thank you page: http://resources.payscale.com/hr-thanks-2014-Compensation-Practices-Report.html

Press release: http://www.payscale.com/about/press-releases/lists/press-releases/new-payscale-report-warns-businesses-they-may-lose-top-talent

Deals and opportunities with this as lead source: $19,000,000

Page 4: Laleh Hassibi 2014 Examples

Verticals Pageswww.payscale.com/industries

This project was designed for various industry targeted campaigns and SEO. The whole thing was my idea and I managed the project end to end, including all the writing.

Page 5: Laleh Hassibi 2014 Examples

New Whitepaper: Turnover; The Good, The Bad and The UglyBackground: I’ve produced a lot of whitepapers at PayScale. Some I’ve written, and for others I’ve managed freelance writers and served as project director and editor. All the payscale whitepapers are here: http://www.payscale.com/hr/whitepapers.This one was released in July 2014. I picked this topic after doing research on hot topics, by looking at the top keywords bringing people to our content. I wrote the outline for this, and managed a writer to produce it. It is one of our best performing whitepapers, with the highest CTRs across all campaigns. It’s used, along with all whitepapers, in both lead gen and customer nurture campaigns.

Report (3,000 downloads since July 2014): http://resources.payscale.com/rs/payscale/images/2014-compensation-best-practices-report.pdf

Landing page for campaigns: http://resources.payscale.com/hr-whitepaper-turnover-the-good-the-bad-and-the-ugly.html

Thank you page: http://resources.payscale.com/hr-thanks-2014-Compensation-Practices-Report.html

Page 6: Laleh Hassibi 2014 Examples

MORE CONTENT

NEWSLETTERTargeted content for US and CanadaSent bi-weekly and pulled from the blog I write/edit/manage

CASE STUDIESI wrote and managed production of all of the case studies and the web page found here.

COMPENSATION TODAY BLOG ARTICLES: Our business blog is a big driver of inbound traffic and leads, and is a component of our customer nurture. Though I’m not writing as much as I used to, I manage all writers, design and promotion of the blog, including partner and customer campaigns. Read some of the articles I’ve written here.